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A. The Business Concept and Business Model Key result areas – must be rendered into
B. The Business Goals: Vision, Mission, quantified performance measurements,
Objectives, and Performance Targets otherwise called performance indicators
C. The Business Offering and Justification
Performance indicators – serves as the
II. Executive Summary aspirational scorecard of the enterprise
III. The Business Proponents: Organizers with managers and the motivational results of the
their Capabilities and Contributions investors
IV. The Target Customers and The Main Value
Proposition to the Customer Vision – what an enterprise foresee/want to
V. The Market, Market Justification based on achieve
the Industry Dynamics and the Macro
Environmental Factors Affecting the Mission – broad statement of the business
Opportunities and Threats in the Market, the general direction and aspirations
Size, Potential and Realistic Share of the Market
VI. The Product and Service Offerings Objectives – are much more precise and
VII. The Enterprise Strategy and Enterprise operational
Delivery Systems: Business Competitiveness
VIII. The Financial Forecasts and Expected Main Value Proposition – Marketing statement
Returns, Risks, and Contingencies that a company uses to summarize why a
IX. Environmental and Regulatory Compliance customer should buy the product and service
X. The Capital Structure and Financial Offering:
Return and Benefits to Investors, Financiers, and The Executive Summary
Business - Contains everything that is relevant and
important to the business audience
Contents of the Business Plan - A synthesis of the entire plan
- Contains the major argumentations of
The Business Concept and the Business Model the business proponent n why the
business will work and succeed
Business Concept – contains the essence of - Should introduce an highlight the good
the enterprise in a concise but powerful qualities of:
manner 1. The business proponents ad their
- An idea for a business that includes partners
basic information such as service or 2. The enterprise organization and its
product, target demography, and capabilities
unique selling proposition, that gives 3. The technology providers and their
company a competitive advantage expertise ad experience
4. The suppliers and all the major service
Business Model – a formula on how the providers
enterprise exactly plans to make money out of
the business Enterprise Strategy – builds and develops the
game plan for attaining competitiveness
Unique Selling Proposition – a factor the
differentiates a product from its competitors as Enterprise Delivery System – the entire process
the lowest cost, the highest quality or the first of converting input (resources) into output and
ever product of its kind these output into outcomes
Place
The Business Proponents People
Promotion
Four Types of Stakeholders: Price
1. Resource mobilizers and financial backers
2. Technology providers and applicators 6Ms (Inputs)
3. Governance and top management
4. Operating and support team Money
Men
The Target Customers and the Main Value Machines
Proposition Materials
Methods
MVP – unique selling proposition of the Management
enterprise
Financial Forecasts: Expected Returns, Risks
USP – distinction and Contingencies
Resources mobilized and held by the Return of Investment (ROI) or Return on Assets
enterprise – forecasts of the balance (ROA) – to know the return on the investments
sheet (which show the investments in made
the form of assets and their
𝑵𝒆𝒕 𝑷𝒓𝒐𝒇𝒊𝒕 𝑨𝒇𝒕𝒆𝒓 𝑻𝒂𝒙𝒆𝒔
corresponding financing in the form of 𝑹𝑶𝑨 𝒐𝒓 𝑹𝑶𝑰 =
liabilities) 𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔 𝒐𝒓 𝑰𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔
Grid 2: Sales Volume versus main Value Implementing, Organizing, and Financing
Proposition
- Arranges the products according to - Good planning and good programming
their sales volume along the vertical are essential to have good
plane and according to their main implementation
value propositions in the horizontal - The entrepreneur must begin with the
plane end in mind, or his or her desired end
results, for the chose opportunity
Conceptualizing the Product or Service
Offering End results – the final outcomes of the business,
such as highly satisfied customers, huge sales
Concept – an idealized abstraction of the realized, large profits generated and etc.
product or service to be offered to the
preferred market of the entrepreneur Choices of a good planner and programmer:
- Must be compelling and unique to the 1. Choose the correct technology that
customers targeted, meaning that the produces the output that would meet quality
products should contain he attributes or specifications
features desire by the targeted market 2. Choose the right people who can perform
that make up the product’s main value the technical and the managerial functions
proposition necessary
3. Design the operating flow that would assure
Directions to come up with the product or effective, economical, and efficient
service concept: production
4. Specify systems and procedures that would
1. Create a concept similar to the winning govern the enterprise
products and ride with all the obvious market 5. Design the organizational architecture that
trends would allow the people to function at their
2. Find a market niche that has not been filled best
by the competition
Market Niche – means small segments of the
market where discriminating customers are
searching for special product/service features
and attributes
3. Conceptualize a product in a positioning
category where the participants are rather
weak
4. The fourth is to conceptualize a product that
would change the way customers think,
behave, and buy, thus making existing
products “obsolete” and “old-fashioned”