ooqzknhzooqzknhzooqzknhzvThe Philippine housing industry believes that every

Filipino family has the right to live with dignity in the comfort of one�s own home
regardless of economic status. It aims to eliminate the housing backlog by the year
2030.

The Philippine housing sector has enormous potential for growth, as demand for
living spaces continue to increase. Through several industry-led initiatives, the
sector hopes to sustain its robust growth and development � at affordable prices
for the Filipino household.

Towards this vision, the industry's objectives are:

1. Increase housing production capacity to sustain 12% annual volume growth
2. Implement a comprehensive government housing subsidy for targeted segments
3. Improve the regulatory environment for housing
4. Generate and mobilize funds for end-user financing

The housing backlog is 3.9 million households. Assuming that production of housing
units would average 200,000 units every year from 2012 to 2030, the backlog would
still persist and hit 6.5 million households by 2030. The highest demand would come
from the economic housing segment, followed by socialized housing, and lastly by
low-cost housing.

The low-cost, socialized, and economic housing units account for a large share of
housing production. From 2010 to 2011, housing production in the high-end, mid-end,
and low-cost categories increased, while production of houses in economic and
socialized housing was relatively flat. From 2000 to 2011, economic, socialized,
and low-cost housing cornered close to 70% of total housing production. During this
same period, the socialized segment accounted for 27%, the economic segment
accounted for 29%, and low cost segment 13%.

As of 2011, there are 3,164 players in the housing industry. Despite the huge
number of firms engaged in housing, only a few firms dominate the industry. Most of
these firms are highly integrated developers that are engaged in various real
estate developments besides housing. Many other firms are into retail real estate,
hotels, commercial office buildings, and industrial estate development.

The Subdivision and Housing Developers� Association (SHDA) is the largest

organization of housing developers in the Philippines, counting 160 members from
its chapters in Luzon, Visayas, and Mindanao. Other industry participants are
members of the Chamber of Real Estate and Builders� Associations (CREBA), the Real
Estate Brokers Association of the Philippines, Inc. (REBAP), the Philippine
Association of Real Estate Brokers (PAREB), the National Real Estate Association of
the Philippines (NREA), and the the Organization of Socialized Housing Developers
of the Philippines
(OSHDP)ooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqz
knhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknh
zooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknThe Philippine housing industry
believes that every Filipino family has the right to live with dignity in the
comfort of one�s own home regardless of economic status. It aims to eliminate the
housing backlog by the year 2030.

The Philippine housing sector has enormous potential for growth, as demand for
living spaces continue to increase. Through several industry-led initiatives, the
sector hopes to sustain its robust growth and development � at affordable prices
for the Filipino household.

Towards this vision, the industry's objectives are:

1. Increase housing production capacity to sustain 12% annual volume growth
2. Implement a comprehensive government housing subsidy for targeted segments
3. Improve the regulatory environment for housing
4. Generate and mobilize funds for end-user financing

The housing backlog is 3.9 million households. Assuming that production of housing
units would average 200,000 units every year from 2012 to 2030, the backlog would
still persist and hit 6.5 million households by 2030. The highest demand would come
from the economic housing segment, followed by socialized housing, and lastly by
low-cost housing.

The low-cost, socialized, and economic housing units account for a large share of
housing production. From 2010 to 2011, housing production in the high-end, mid-end,
and low-cost categories increased, while production of houses in economic and
socialized housing was relatively flat. From 2000 to 2011, economic, socialized,
and low-cost housing cornered close to 70% of total housing production. During this
same period, the socialized segment accounted for 27%, the economic segment
accounted for 29%, and low cost segment 13%.

As of 2011, there are 3,164 players in the housing industry. Despite the huge
number of firms engaged in housing, only a few firms dominate the industry. Most of
these firms are highly integrated developers that are engaged in various real
estate developments besides housing. Many other firms are into retail real estate,
hotels, commercial office buildings, and industrial estate development.

The Subdivision and Housing Developers� Association (SHDA) is the largest

organization of housing developers in the Philippines, counting 160 members from
its chapters in Luzon, Visayas, and Mindanao. Other industry participants are
members of the Chamber of Real Estate and Builders� Associations (CREBA), the Real
Estate Brokers Association of the Philippines, Inc. (REBAP), the Philippine
Association of Real Estate Brokers (PAREB), the National Real Estate Association of
the Philippines (NREA), and the the Organization of Socialized Housing Developers
of the Philippines (OSHDP)hzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhzooqzknhz