IV.

EXECUTIVE SUMMARY

A. Name of the Company

- The TecH2O Company is a service and manufacturing firm that processes,
markets and distributes water that undergone technological synthesis to suit
the customers’ needs and taste of water. The TecH2O Company derived its
name through the combination of Technology and Water’s scientific name,
H2O. The company has chosen the network marketing business model as a way
of creating a recurring revenue structure in a home and retail business. The
company has done a significant amount of research and has determined the
filtered and innovated water market is a large, quickly growing market.
People are willing to pay up to five times the cost per gallon for water than
they are for gasoline.
B. Name of the Business
- Vaporeon’s business name was derived from a Pokemon called Vaporeon. It is
a water type Pokemon evolved from its original form through the use of Water
Stone.
C. Location
D. Mission
- Our company’s mission is to provide customers with the finest, safest and
customer-based need quality of water. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall in to place.
Our services will exceed the expectations of our customers.
Vision
- TecH2O Company envisions a healthy and life-filled community where safe
and world class drinking water is available to all with continuous innovation
in services in the field of science and technology to sustain growth and
development that is geared towards competent globalization.
E. Objectives
The objectives of the company are outlined below:
  To create a service-based company whose primary goal is to exceed
customers' expectations.
 The utilization of TUBIG Drinking Water products by at least 20% of
the subdivision and villages in Mega Manila per year.
 To increase the number of sales by 20% each year.
 To develop a sustainable home-based business, surviving off of its own
cash flow.
 To increase market share in Water Industry by 5% to 7% each year.
F. Company Logo

TecH2O aims to produce and give our customers clean and healthy drinking
water, through the use of modern Science and Technology, that will suit up to their
lifestyle.

The name of the Corporation was derived from two words, Technology and
H2O. We used Blue as the theme color of the logo simply because it signifies purity
and life which our products both portray. The texture of the texts gives modernized
effect to it with the calculations and plans on the background used. Droplets can also
be seen on the logo for water reference. We used grey color for the background and
put white on the middle to emphasize our logo.
G. Business Logo

Our business logo of a splashing water directing to both sides represents our
mission, that is, to bring fresh, revitalizing and life-filled water to different
locations. The Blue themed logo symbolizes the company’s our vision- a pure and
life-flowing water for all.

H. Integrated Marketing Proposition

For the Company- Technology and Water.
For the Business- Life should flow in your drinking water.
V. MARKETING ASPECT

A. Product Overview

 Product Description
TecH2O has the healthiest kind of drinking water that can help to enhance the overall
health and well-being. Our company produces a variety of water that suits the taste
of every consumer. All these undergone into a sophisticated mechanical production
wherein water is processed to make it safe and potable. Our products also come with
different sizes to help consumers decide according to their needs, consumption and
capability.

 Natural and mineral drinking water

TecH2O mineral water contains up to four times as much calcium and

magnesium as regular water. The bottle sizes in order are 500mL, 1Liter and 3Liters.
For home delivery and consumption products, drinking water comes in a gallon of
water.
 Sports and adventure drinking water

TecH2O has this kind of drink whose stated purpose is to replace a water,
electrolytes and energy. This type of drinking water mostly help athletes
because it contains with sodium that may be appropriate for recovery from
intense and prolonged training. It also provides them many calories of energy
from sugar to improve performance and endurance. Sizes in order: 350mL,
500mL, and 1Liter.

 Flavored drinking water for Kids

 Kids always want to rehydrate and if available, they want something fruity-
like taste of drink. Our company, since we want to cater all kind of individual,
also make products that will be loved by our kids. We made more exciting
drink by infusing with fresh fruits flavors and healthier than the usual flavored
water. It is an enhanced water that is lower in calories, contained with
vitamins and minerals that give its distinctive power and energy not only for
the kids but to all customers.
Flavored drinks: Orange, Apple, Mango. Sizes in order: 250mL and 500mL

 Medical purpose drinking water

Sick people always need a special food and health care. Our company also
dedicated to produce a scientifically-formulated water that is specifically designed for
a particular purpose to help patients get the rehydration they need than to a typical
 person. These products are given with moderation and professional supervision. We
offer specialized drinking water for people suffer with Diarrhea, UTI and Ulcer and
dehydration-related diseases. Sizes: 1Liter only.

B. GAP ANALYSIS

C. COMPETITIVE ADVANTAGE/DIFFERENTIATION

There is a number of company nowadays that are vying in drinking water industry. Some of
the respective competitors are having a good and established reputation in the market.
Although TecH2O Company is a beginner in this industry, our company makes sure that we
do not just play on the edge, but invade every spaces to cater customers with competitive
and reasonable price, quality, technology, and marketing strategy.

Product Differentiation

 Natural/Mineral Water

This is ordinary water that all water stations sell and offer. The distinction of
our product to them is the price we set for the suggested retail price (SRP). For example, the
250ml mineral water in the store can buy at P15 while in the supermarkets price is P12.
TecH20 can offer it at as low as P10 for each bottle without sacrificing the promised quality.
This hallmark on our products is due to the latest machineries we use that are less costly.
Although it has a cheaper price compare to others, our company sets a standard of quality to
maintain the finest and safest of its water content.
  Sports and Energy Drink

Our sports and energy drink comes with a clear and untainted color, pure-
water-like taste and can be bought cheaper than the energy drink that dominate the market
like Gatorade and blue water. Our company boasts our scientific formulation that comes in
our product, it’s lower cost production and higher quality standards. All these set the
benchmark higher than the average a sports drink should be and yet, our sports drink can
be humbly bought at 15% lower than the known and typical products in the market today.

 Medical Purposes

Since our company focuses on research and development of our products, we

dedicated ourselves to help sick people to recover as fast as possible. Water therapy has
always been a major natural medicine people do treat their colds without drugs intervention.
Scientist also found out that a patient can be recovered faster if he has a normal amount of
fluids in the body. These fluids help nutrients to be transported in the blood and thus, making
every organ to function well. When fluids in the body drop down, organs cannot do normally
its job, resulting to other complications.

Other company has already made a solution for this. Without chemical
substance that can compromise your health, our scientists have formulated a water solution
infused with powerful and balanced nutrients content that go beyond simply nourishing
cells. They trigger powerful protection mechanisms, such as the rehydration of the cells
while also supporting the body’s natural cellular renewal processes. These combined
benefits optimize cellular resilience, making your cells more adaptable and empowering
your body to meet recover a unique health.

 Flavored Drinking Water

 Almost in different supermarket stores, we can buy different kinds of flavored
water like pocari sweat, mogu-mogu, and Blue water. All these have unique tastes and vary
in prices.

Our company’s flavored drinks are much more resilient and customer-
friendly. We do not put any artificial colors and other substances to our products, just to
maintain the pure color and texture of our flavored water. Our flavors are added to help
customers to ease their craving, without injecting risks to their health. The water still goes
into its natural and pure function- to rehydrate and cleanse. We also fortified our flavored
products with B-Vitamins to help the releasing of energy and C-Vitamin to help boost the
immune system. All these are packed and are marketed in a lower price than the competitors.