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Correlation Matrix

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 Correlation Matrix

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Correlation Matrix
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Correlation Matrix
 The review below The review below For each of the
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Correlation Matrix
 For each of the For each of the For each of the
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Correlation Matrix
 For each of the For each of the For each of the
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agree. There is no agree. There is no agree. There is no
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Correlation Matrix
 For each of the For each of the For each of the
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Correlation Matrix
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Correlation Matrix
 For each of the For each of the
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Correlation Matrix

The review The review The review

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was helpful in my decision-
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Correlation Matrix

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Correlation The review below has been 1.000 .001 -.192

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Correlation Matrix

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decision-making
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Correlation The review below has been

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site. The autho...-This review was .062 .183 .161
helpful in my decision-making
process of where to dine for
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This review was helpful in my
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Correlation Matrix
 The review below The review below For each of the
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Correlation The review below has been

adapted from Zomato, a
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site. The autho...-This review was .589 .069 -.053
helpful in my decision-making
process of where to dine for
dinner.

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This review was helpful in my
decision-making process of where
to dine for dinner.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
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Correlation The review below has been
adapted from Zomato, a
restaurant finder and review web
site. The autho...-This review was -.130 -.170 .023
helpful in my decision-making
process of where to dine for
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.164 -.080 -.085
This review was helpful in my
decision-making process of where
to dine for dinner.

Correlation Matrix

For each of the For each of the For each of the

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what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
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Correlation The review below has been .040 -.084 -.028

adapted from Zomato, a
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-.120 -.043 -.081
This review was helpful in my
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Correlation Matrix

For each of the For each of the For each of the

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Correlation The review below has been

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helpful in my decision-making
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This review was helpful in my
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Correlation Matrix
 This is an online This is an online For each of the
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This review was helpful in my
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Correlation Matrix

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Correlation Matrix

The review The review The review

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Correlation For each of the statements

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reviews that I trust increase
my confidence in the
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the internet. There is no
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Correlation Matrix

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Correlation For each of the statements below,

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-.192 .079 1.000
Online reviews that I trust
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site. The autho...-This review was .183 .335 .036
helpful in my decision-making
process of where to dine for
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Correlation Matrix
 This is an online The review below The review below
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Correlation For each of the statements below,

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Online reviews that I trust
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helpful in my decision-making
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Correlation Matrix
 The review below The review below For each of the
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Correlation For each of the statements below,

please indicate to what extent you
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-.147 .254 .082
Online reviews that I trust
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site. The autho...-This review was .173 .494 -.034
helpful in my decision-making
process of where to dine for
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Correlation Matrix
 For each of the For each of the For each of the
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Correlation For each of the statements below,

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.199 .102 -.039
Online reviews that I trust
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helpful in my decision-making
process of where to dine for
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Correlation Matrix
 For each of the For each of the For each of the
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Correlation For each of the statements below,

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-.114 .105 .073
Online reviews that I trust
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helpful in my decision-making
process of where to dine for
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Correlation Matrix
 For each of the For each of the For each of the
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Correlation For each of the statements below,

please indicate to what extent you
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.148 .169 .296
Online reviews that I trust
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helpful in my decision-making
process of where to dine for
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Correlation Matrix
 This is an online This is an online For each of the
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Correlation For each of the statements below,

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Online reviews that I trust
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helpful in my decision-making
process of where to dine for
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Correlation Matrix
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Correlation For each of the statements below, please

indicate to what extent you agree.There is
no right or w...-Online reviews that I trust .583 .536
increase my confidence in the restaurant
choice that I make.

This is an online review of the internet.

There is no information on the writer of
.052 .099
the review, le...-I would dine out at this
restaurant.

The review below has been adapted from

Zomato, a restaurant finder and review
web site. The autho...-This review was -.018 .077
helpful in my decision-making process of
where to dine for dinner.

Correlation Matrix
 The review The review The review
below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
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evaluating
quality of food in
restaurants.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review .122 .092 .541
web site. The autho...-I would
dine out at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review .509 .244 .226
web site. The autho...-I would
dine out at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review
web site. The autho...-The .095 .362 .409
person who wrote this review
is an expert in evaluating
quality of food in restaurants.

Correlation Matrix
 The review below This is an online For each of the
has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
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This review was review was helpful reviews that I trust
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process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web .161 .189 -.001
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web .589 -.039 -.147
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who .069 .246 .254
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 This is an online The review below The review below
review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
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restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web .406 .641 1.000
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web .072 .173 .228
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who .291 .494 .312
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 The review below The review below For each of the
has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
evaluating quality an online review.
of food in
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Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web .228 .312 -.051
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web 1.000 -.003 -.115
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who -.003 1.000 -.027
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
written several influenced by trustworthy.
reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web .012 -.149 .044
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web -.151 -.162 .052
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who .079 -.003 -.108
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
attention to how restaurant to go to, restaurants that I
many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web -.095 -.031 .071
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web -.004 -.061 .039
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who -.136 -.137 -.067
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
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reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web -.063 -.053 -.081
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web -.206 -.152 -.226
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who .082 .002 .086
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 This is an online This is an online For each of the
review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
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quality of food in knowledgeable
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Correlation The review below has been

adapted from Zomato, a
restaurant finder and review web .161 .180 .033
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web -.078 -.034 -.121
site. The autho...-I would dine out
at this restaurant.

The review below has been

adapted from Zomato, a
restaurant finder and review web
site. The autho...-The person who .282 .508 .083
wrote this review is an expert in
evaluating quality of food in
restaurants.

Correlation Matrix
 For each of the For each of the
statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
online review on extensive amount of
websites that I am detail influence my
familiar with as I decide ability to trust the
where to dine. review.

Correlation The review below has been adapted from

Zomato, a restaurant finder and review
-.087 -.011
web site. The autho...-I would dine out at
this restaurant.

The review below has been adapted from

Zomato, a restaurant finder and review
-.133 -.259
web site. The autho...-I would dine out at
this restaurant.

The review below has been adapted from

Zomato, a restaurant finder and review
web site. The autho...-The person who .188 .188
wrote this review is an expert in
evaluating quality of food in restaurants.

Correlation Matrix

The review The review The review

below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
could trust it. is an expert in could trust it.
evaluating
quality of food in
restaurants.
Correlation For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I would prefer .048 -.015 .010
to know the identity of the
person who wrote an online
review.

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-I like to read
-.160 -.028 .054
reviews by people who have
written several reviews
previously and seem
knowledgeable.

Correlation Matrix

The review below This is an online For each of the

has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation For each of the statements below, -.053 .133 .082

please indicate to what extent you
agree. There is no right or...-I
would prefer to know the identity
of the person who wrote an online
review.
 For each of the statements below,
please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who -.130 .164 .199
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix

This is an online The review below The review below

review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I
.044 -.034 -.051
would prefer to know the identity
of the person who wrote an online
review.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who .124 .063 .012
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix
 The review below The review below For each of the
has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
evaluating quality an online review.
of food in
restaurants.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I
-.115 -.027 1.000
would prefer to know the identity
of the person who wrote an online
review.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who -.151 .079 .355
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
written several influenced by trustworthy.
reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.
Correlation For each of the statements below,
please indicate to what extent you
agree. There is no right or...-I
.355 .234 .007
would prefer to know the identity
of the person who wrote an online
review.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who 1.000 .304 .047
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
attention to how restaurant to go to, restaurants that I
many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation For each of the statements below, -.225 .037 .167

please indicate to what extent you
agree. There is no right or...-I
would prefer to know the identity
of the person who wrote an online
review.
 For each of the statements below,
please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who -.427 .015 .127
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I trust right or...-Reviews right or...-When I
reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I
.162 .178 .198
would prefer to know the identity
of the person who wrote an online
review.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who .215 .201 .190
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix
 This is an online This is an online For each of the
review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
I felt that I could this review is an written by experts
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quality of food in knowledgeable
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Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I
.221 .052 .127
would prefer to know the identity
of the person who wrote an online
review.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I like
to read reviews by people who .223 .076 .217
have written several reviews
previously and seem
knowledgeable.

Correlation Matrix

For each of the For each of the

statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
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familiar with as I decide ability to trust the
where to dine. review.
Correlation For each of the statements below, please
indicate to what extent you agree. There
is no right or...-I would prefer to know the .117 .137
identity of the person who wrote an online
review.

For each of the statements below, please

indicate to what extent you agree. There
is no right or...-I like to read reviews by .121 .204
people who have written several reviews
previously and seem knowledgeable.

Correlation Matrix

The review The review The review

below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
could trust it. is an expert in could trust it.
evaluating
quality of food in
restaurants.

Correlation For each of the statements -.183 -.075 -.092

below, please indicate to
what extent you agree. There
is no right or...-When I am
looking at online reviews I
am influenced by reviews
that favor places that I have
already decided to go to.
 For each of the statements
below, please indicate to
what extent you agree. There
.059 -.044 .046
is no right or...-Reviews that
have less detail are
trustworthy.

Correlation Matrix

The review below This is an online For each of the

has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am looking at online -.170 -.080 .102
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .023 -.085 -.039
Reviews that have less detail are
trustworthy.

Correlation Matrix
 This is an online The review below The review below
review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am looking at online -.061 -.173 -.149
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- -.058 -.088 .044
Reviews that have less detail are
trustworthy.

Correlation Matrix

The review below The review below For each of the

has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
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of food in
restaurants.
Correlation For each of the statements below,
please indicate to what extent you
agree. There is no right or...-
When I am looking at online -.162 -.003 .234
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .052 -.108 .007
Reviews that have less detail are
trustworthy.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
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reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am looking at online .304 1.000 .073
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .047 .073 1.000
Reviews that have less detail are
trustworthy.
 Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
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many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am looking at online -.080 .220 .163
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .055 .096 .048
Reviews that have less detail are
trustworthy.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I trust right or...-Reviews right or...-When I
reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am looking at online .212 .251 .199
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .010 -.094 -.063
Reviews that have less detail are
trustworthy.

Correlation Matrix

This is an online This is an online For each of the

review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
I felt that I could this review is an written by experts
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quality of food in knowledgeable
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Correlation For each of the statements below,
please indicate to what extent you
agree. There is no right or...-
When I am looking at online .047 .009 .169
reviews I am influenced by
reviews that favor places that I
have already decided to go to.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...- -.023 -.025 .002
Reviews that have less detail are
trustworthy.

Correlation Matrix

For each of the For each of the

statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
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where to dine. review.

Correlation For each of the statements below, please

indicate to what extent you agree. There
is no right or...-When I am looking at
.104 .112
online reviews I am influenced by reviews
that favor places that I have already
decided to go to.

For each of the statements below, please

indicate to what extent you agree. There
-.011 -.083
is no right or...-Reviews that have less
detail are trustworthy.

Correlation Matrix
 The review The review The review
below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
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evaluating
quality of food in
restaurants.

Correlation For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I read
.048 -.060 -.080
online reviews, I pay no
attention to how many
reviews the writer has
published previously.

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I am
-.100 -.091 -.104
undecided about which
restaurant to go to, negative
reviews weigh more that
positive reviews.

Correlation Matrix
 The review below This is an online For each of the
has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay .040 -.120 -.114
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about -.084 -.043 .105
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix

This is an online The review below The review below

review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.
Correlation For each of the statements below,
please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay -.095 -.117 -.095
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about -.032 -.168 -.031
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix

The review below The review below For each of the

has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
evaluating quality an online review.
of food in
restaurants.

Correlation For each of the statements below, -.004 -.136 -.225

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay
no attention to how many reviews
the writer has published
previously.
 For each of the statements below,
please indicate to what extent you
agree. There is no right or...-
When I am undecided about -.061 -.137 .037
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
written several influenced by trustworthy.
reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay -.427 -.080 .055
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about .015 .220 .096
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
attention to how restaurant to go to, restaurants that I
many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay 1.000 .092 -.021
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about .092 1.000 .155
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I trust right or...-Reviews right or...-When I
reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay -.124 -.177 -.083
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about .214 .040 .169
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix
 This is an online This is an online For each of the
review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
I felt that I could this review is an written by experts
trust it. expert in evaluating who are
quality of food in knowledgeable
restaurants. about restaurants .

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I read online reviews, I pay -.223 -.090 -.164
no attention to how many reviews
the writer has published
previously.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am undecided about -.032 -.086 .022
which restaurant to go to,
negative reviews weigh more that
positive reviews.

Correlation Matrix

For each of the For each of the

statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
online review on extensive amount of
websites that I am detail influence my
familiar with as I decide ability to trust the
where to dine. review.
Correlation For each of the statements below, please
indicate to what extent you agree. There
is no right or...-When I read online
-.056 -.154
reviews, I pay no attention to how many
reviews the writer has published
previously.

For each of the statements below, please

indicate to what extent you agree. There
is no right or...-When I am undecided .081 .022
about which restaurant to go to, negative
reviews weigh more that positive reviews.

Correlation Matrix

The review The review The review

below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
could trust it. is an expert in could trust it.
evaluating
quality of food in
restaurants.

Correlation For each of the statements -.012 -.089 .079

below, please indicate to
what extent you agree. There
is no right or...-When I am
faced with a choice between
restaurants that I am familiar
with I rely heavily on online
reviews.
 For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I trust reviews
-.135 -.025 -.058
that are written by other
consumers about their dining
experiences other than
official restaurant websites.

Correlation Matrix

The review below This is an online For each of the

has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.028 -.081 .073
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other -.143 .026 .148
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix
 This is an online The review below The review below
review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.007 -.069 .071
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other .047 -.059 -.063
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix

The review below The review below For each of the

has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
evaluating quality an online review.
of food in
restaurants.
Correlation For each of the statements below,
please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .039 -.067 .167
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other -.206 .082 .162
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
written several influenced by trustworthy.
reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.

Correlation For each of the statements below, .127 .163 .048

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice
between restaurants that I am
familiar with I rely heavily on
online reviews.
 For each of the statements below,
please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other .215 .212 .010
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix

For each of the For each of the For each of the

statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
attention to how restaurant to go to, restaurants that I
many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.021 .155 1.000
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other -.124 .214 .179
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I trust right or...-Reviews right or...-When I
reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .179 .136 .131
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other 1.000 .299 .339
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix
 This is an online This is an online For each of the
review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
I felt that I could this review is an written by experts
trust it. expert in evaluating who are
quality of food in knowledgeable
restaurants. about restaurants .

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.009 -.100 .051
between restaurants that I am
familiar with I rely heavily on
online reviews.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-I trust
reviews that are written by other .086 .039 .024
consumers about their dining
experiences other than official
restaurant websites.

Correlation Matrix

For each of the For each of the

statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
online review on extensive amount of
websites that I am detail influence my
familiar with as I decide ability to trust the
where to dine. review.
Correlation For each of the statements below, please
indicate to what extent you agree. There
is no right or...-When I am faced with a
.023 .093
choice between restaurants that I am
familiar with I rely heavily on online
reviews.

For each of the statements below, please

indicate to what extent you agree. There
is no right or...-I trust reviews that are
.160 .113
written by other consumers about their
dining experiences other than official
restaurant websites.

Correlation Matrix

The review The review The review

below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
could trust it. is an expert in could trust it.
evaluating
quality of food in
restaurants.

Correlation For each of the statements -.214 -.171 -.074

below, please indicate to
what extent you agree. There
is no right or...-Reviews that
have a large amount of detail
are trustworthy.
 For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-When I am
-.157 -.019 -.051
faced with a choice between
restaurants that I know
nothing about I rely heavily
on online reviews.

This is an online review of

the internet. There is no
information on the writer of
.014 .094 .295
the review, le...-Upon reading
this review I felt that I could
trust it.

Correlation Matrix

The review below This is an online For each of the

has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- -.167 .066 .169
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below, -.186 .024 .296

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice
between restaurants that I know
nothing about I rely heavily on
online reviews.
 This is an online review of the
internet. There is no information
on the writer of the review, le...- -.022 .597 .181
Upon reading this review I felt that
I could trust it.

Correlation Matrix

This is an online The review below The review below

review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .019 -.014 -.053
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .066 -.126 -.081
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- .617 .243 .161
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 The review below The review below For each of the
has been adapted has been adapted statements below,
from Zomato, a from Zomato, a please indicate to
restaurant finder restaurant finder what extent you
and review web and review web agree. There is no
site. The autho...-I site. The autho...- right or...-I would
would dine out at The person who prefer to know the
this restaurant. wrote this review is identity of the
an expert in person who wrote
evaluating quality an online review.
of food in
restaurants.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- -.152 .002 .178
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.226 .086 .198
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- -.078 .282 .221
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I like to right or...-When I right or...-Reviews
read reviews by am looking at that have less
people who have online reviews I am detail are
written several influenced by trustworthy.
reviews previously reviews that favor
and seem places that I have
knowledgeable. already decided to
go to.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .201 .251 -.094
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .190 .199 -.063
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- .223 .047 -.023
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-When I right or...-When I right or...-When I
read online am undecided am faced with a
reviews, I pay no about which choice between
attention to how restaurant to go to, restaurants that I
many reviews the negative reviews am familiar with I
writer has weigh more that rely heavily on
published positive reviews. online reviews.
previously.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- -.177 .040 .136
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice -.083 .169 .131
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- -.223 -.032 -.009
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 For each of the For each of the For each of the
statements below, statements below, statements below,
please indicate to please indicate to please indicate to
what extent you what extent you what extent you
agree. There is no agree. There is no agree. There is no
right or...-I trust right or...-Reviews right or...-When I
reviews that are that have a large am faced with a
written by other amount of detail choice between
consumers about are trustworthy. restaurants that I
their dining know nothing about
experiences other I rely heavily on
than official online reviews.
restaurant
websites.

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .299 1.000 .225
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .339 .225 1.000
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- .086 .059 .078
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 This is an online This is an online For each of the
review of the review of the statements below,
internet. There is internet. There is please indicate to
no information on no information on what extent you
the writer of the the writer of the agree.There is no
review, le...-Upon review, le...-The right or w...-I trust
reading this review person who wrote online reviews
I felt that I could this review is an written by experts
trust it. expert in evaluating who are
quality of food in knowledgeable
restaurants. about restaurants .

Correlation For each of the statements below,

please indicate to what extent you
agree. There is no right or...- .059 .017 .179
Reviews that have a large
amount of detail are trustworthy.

For each of the statements below,

please indicate to what extent you
agree. There is no right or...-
When I am faced with a choice .078 .158 .216
between restaurants that I know
nothing about I rely heavily on
online reviews.

This is an online review of the

internet. There is no information
on the writer of the review, le...- 1.000 .567 .255
Upon reading this review I felt that
I could trust it.

Correlation Matrix
 For each of the For each of the
statements below, statements below,
please indicate to what please indicate to what
extent you agree.There extent you agree.There
is no right or w...-I am is no right or w...-Online
inclined to trust an reviews that have an
online review on extensive amount of
websites that I am detail influence my
familiar with as I decide ability to trust the
where to dine. review.

Correlation For each of the statements below, please

indicate to what extent you agree. There
.126 .440
is no right or...-Reviews that have a large
amount of detail are trustworthy.

For each of the statements below, please

indicate to what extent you agree. There
is no right or...-When I am faced with a
.265 .198
choice between restaurants that I know
nothing about I rely heavily on online
reviews.

This is an online review of the internet.

There is no information on the writer of
.173 .220
the review, le...-Upon reading this review I
felt that I could trust it.

Correlation Matrix
 The review The review The review
below has been below has been below has been
adapted from adapted from adapted from
Zomato, a Zomato, a Zomato, a
restaurant finder restaurant finder restaurant finder
and review web and review web and review web
site. The site. The site. The
autho...-Upon autho...-The autho...-Upon
reading this person who reading this
review I felt that I wrote this review review I felt that I
could trust it. is an expert in could trust it.
evaluating
quality of food in
restaurants.

Correlation This is an online review of

the internet. There is no
information on the writer of
the review, le...-The person .003 .234 .190
who wrote this review is an
expert in evaluating quality of
food in restaurants.

For each of the statements

below, please indicate to
what extent you agree.There
is no right or w...-I trust online -.137 -.026 .154
reviews written by experts
who are knowledgeable
about restaurants .

Correlation Matrix
 The review below This is an online For each of the
has been adapted review of the statements below,
from Zomato, a internet. There is please indicate to
restaurant finder no information on what extent you
and review web the writer of the agree.There is no
site. The autho...- review, le...-This right or w...-Online
This review was review was helpful reviews that I trust
helpful in my in my decision- increase my
decision-making making process of confidence in the
process of where to where to dine for restaurant choice
dine for dinner. dinner. that I make.

Correlation This is an online review of the

internet. There is no information
on the writer of the review, le...-
-.016 .465 .296
The person who wrote this review
is an expert in evaluating quality
of food in restaurants.

For each of the statements below,

please indicate to what extent you
agree.There is no right or w...-I
-.069 .153 .351
trust online reviews written by
experts who are knowledgeable
about restaurants .

Correlation Matrix

This is an online The review below The review below

review of the has been adapted has been adapted
internet. There is from Zomato, a from Zomato, a
no information on restaurant finder restaurant finder
the writer of the and review web and review web
review, le...-I would site. The autho...- site. The autho...-I
dine out at this This review was would dine out at
restaurant. helpful in my this restaurant.
decision-making
process of where to
dine for dinner.
Correlation This is an online review of the
internet. There is no information
on the writer of the review, le...-
.420 .251 .180
The person who wrote this review
is an expert in evaluating quality
of food in restaurants.

For each of the statements below,

please indicate to what extent you
agree.There is no right or w...-I
.149 .065 .033
trust online reviews written by
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Correlation Matrix

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Correlation Matrix
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Correlation Matrix

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Correlation Matrix

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KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .766

Approx. Chi-Square 2529.704

Bartlett's Test of Sphericity df 325

Sig. .000

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a. Measures of Sampling Adequacy(MSA)

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Extraction Method: Principal Component

Analysis.

Total Variance Explained

Component Initial Eigenvalues Rotation Sums

of Squared
Loadingsa

Total % of Variance Cumulative % Total

1 4.314 16.591 16.591 3.173

2 3.877 14.912 31.503 2.845
3 1.795 6.903 38.406 2.276
4 1.601 6.159 44.564 3.088
5 1.452 5.585 50.149 2.898
6 1.318 5.069 55.218 2.076
7 1.207 4.644 59.862 1.622
8 1.058 4.070 63.932 1.338
9 .854 3.284 67.215
10 .831 3.195 70.410
11 .826 3.176 73.586
12 .742 2.854 76.440
13 .740 2.845 79.284
14 .626 2.409 81.694
15 .601 2.313 84.006
16 .544 2.091 86.097
17 .533 2.049 88.146
18 .461 1.774 89.921
19 .442 1.698 91.619
20 .390 1.500 93.119
21 .371 1.428 94.547
22 .339 1.305 95.852
23 .307 1.181 97.033
24 .298 1.146 98.179
25 .264 1.014 99.193
26 .210 .807 100.000

Extraction Method: Principal Component Analysis.

a. When components are correlated, sums of squared loadings cannot be added
to obtain a total variance.

Component
Matrixa
a. 8 components
extracted.

Pattern Matrixa

Component

1 2 3 4 5 6

This is an online review of

the internet. There is no
information on the writer of
.851
the review, le...-Upon reading
this review I felt that I could
trust it.
This is an online review of
the internet. There is no
information on the writer of
the review, le...-This review .833
was helpful in my decision-
making process of where to
dine for dinner.
This is an online review of
the internet. There is no
information on the writer of .766
the review, le...-I would dine
out at this restaurant.
This is an online review of
the internet. There is no
information on the writer of
the review, le...-The person .573
who wrote this review is an
expert in evaluating quality of
food in restaurants.

Pattern Matrixa

Component

7 8

This is an online review of the internet. There is no information

on the writer of the review, le...-Upon reading this review I felt
that I could trust it.
This is an online review of the internet. There is no information
on the writer of the review, le...-This review was helpful in my
decision-making process of where to dine for dinner.
This is an online review of the internet. There is no information
on the writer of the review, le...-I would dine out at this
restaurant.
This is an online review of the internet. There is no information
on the writer of the review, le...-The person who wrote this -.391
review is an expert in evaluating quality of food in restaurants.

Pattern Matrixa

Component

1 2 3 4 5 6
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-This .844
review was helpful in my
decision-making process of
where to dine for dinner.
The review below has been
adapted from Zomato, a
restaurant finder and review
.828
web site. The autho...-Upon
reading this review I felt that I
could trust it.
The review below has been
adapted from Zomato, a
restaurant finder and review .764
web site. The autho...-I would
dine out at this restaurant.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I like to read
.775
reviews by people who have
written several reviews
previously and seem
knowledgeable.
 Pattern Matrixa

Component

7 8

The review below has been adapted from Zomato, a

restaurant finder and review web site. The autho...-This review
was helpful in my decision-making process of where to dine for
dinner.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-Upon
reading this review I felt that I could trust it.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-I would
dine out at this restaurant.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I like to read reviews
by people who have written several reviews previously and
seem knowledgeable.

Pattern Matrixa

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I read
-.746
online reviews, I pay no
attention to how many
reviews the writer has
published previously.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I would prefer .582
to know the identity of the
person who wrote an online
review.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-When I am
.388 .370
looking at online reviews I
am influenced by reviews
that favor places that I have
already decided to go to.

Pattern Matrixa

Component

7 8

For each of the statements below, please indicate to what

extent you agree. There is no right or...-When I read online
reviews, I pay no attention to how many reviews the writer has
published previously.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I would prefer to know
the identity of the person who wrote an online review.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-When I am looking at
online reviews I am influenced by reviews that favor places
that I have already decided to go to.

Pattern Matrixa

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree.There
is no right or w...-I am
.822
inclined to trust an online
review on websites that I am
familiar with as I decide
where to dine.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-Online
.806
reviews that I trust increase
my confidence in the
restaurant choice that I
make.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-Online
.698
reviews that have an
extensive amount of detail
influence my ability to trust
the review.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-I trust online .670
reviews written by experts
who are knowledgeable
about restaurants .

Pattern Matrixa

Component

7 8

For each of the statements below, please indicate to what

extent you agree.There is no right or w...-I am inclined to trust
an online review on websites that I am familiar with as I decide
where to dine.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-Online reviews that I
trust increase my confidence in the restaurant choice that I
make.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-Online reviews that
have an extensive amount of detail influence my ability to trust
the review.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-I trust online reviews
written by experts who are knowledgeable about restaurants .

Pattern Matrixa

Component

1 2 3 4 5 6

The review below has been

adapted from Zomato, a
restaurant finder and review .854
web site. The autho...-I would
dine out at this restaurant.
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-This .795
review was helpful in my
decision-making process of
where to dine for dinner.
The review below has been
adapted from Zomato, a
restaurant finder and review
.710
web site. The autho...-Upon
reading this review I felt that I
could trust it.

Pattern Matrixa

Component

7 8

The review below has been adapted from Zomato, a

restaurant finder and review web site. The autho...-I would
dine out at this restaurant.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-This review
was helpful in my decision-making process of where to dine for
dinner.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-Upon
reading this review I felt that I could trust it.
 Pattern Matrixa

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I am
.661
undecided about which
restaurant to go to, negative
reviews weigh more that
positive reviews.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I trust reviews
.657
that are written by other
consumers about their dining
experiences other than
official restaurant websites.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-When I am
.540
faced with a choice between
restaurants that I am familiar
with I rely heavily on online
reviews.

Pattern Matrixa

Component

7 8

For each of the statements below, please indicate to what

extent you agree. There is no right or...-When I am undecided
about which restaurant to go to, negative reviews weigh more
that positive reviews.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I trust reviews that are
written by other consumers about their dining experiences
other than official restaurant websites.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-When I am faced with
.329
a choice between restaurants that I am familiar with I rely
heavily on online reviews.

Pattern Matrixa

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I am
.500
faced with a choice between
restaurants that I know
nothing about I rely heavily
on online reviews.
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-The .493
person who wrote this review
is an expert in evaluating
quality of food in restaurants.
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-The .481
person who wrote this review
is an expert in evaluating
quality of food in restaurants.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-Reviews that
have less detail are
trustworthy.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-Reviews that
have a large amount of detail
are trustworthy.

Pattern Matrixa

Component

7 8

For each of the statements below, please indicate to what

extent you agree. There is no right or...-When I am faced with
a choice between restaurants that I know nothing about I rely
heavily on online reviews.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-The person
-.637
who wrote this review is an expert in evaluating quality of food
in restaurants.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-The person
-.626
who wrote this review is an expert in evaluating quality of food
in restaurants.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-Reviews that have -.803
less detail are trustworthy.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-Reviews that have a .518
large amount of detail are trustworthy.

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.a
a. Rotation converged in 24 iterations.

Structure Matrix

Component

1 2 3 4 5 6
This is an online review of
the internet. There is no
information on the writer of
.871
the review, le...-Upon reading
this review I felt that I could
trust it.
This is an online review of
the internet. There is no
information on the writer of
the review, le...-This review .829
was helpful in my decision-
making process of where to
dine for dinner.
This is an online review of
the internet. There is no
information on the writer of .794 .430
the review, le...-I would dine
out at this restaurant.
This is an online review of
the internet. There is no
information on the writer of
the review, le...-The person .678 .357
who wrote this review is an
expert in evaluating quality of
food in restaurants.

Structure Matrix

Component

7 8

This is an online review of the internet. There is no information

on the writer of the review, le...-Upon reading this review I felt
that I could trust it.
This is an online review of the internet. There is no information
on the writer of the review, le...-This review was helpful in my
decision-making process of where to dine for dinner.
This is an online review of the internet. There is no information
on the writer of the review, le...-I would dine out at this
restaurant.
This is an online review of the internet. There is no information
on the writer of the review, le...-The person who wrote this -.494
review is an expert in evaluating quality of food in restaurants.

Structure Matrix

Component

1 2 3 4 5 6

The review below has been

adapted from Zomato, a
restaurant finder and review
web site. The autho...-This .848
review was helpful in my
decision-making process of
where to dine for dinner.
The review below has been
adapted from Zomato, a
restaurant finder and review
.830
web site. The autho...-Upon
reading this review I felt that I
could trust it.
The review below has been
adapted from Zomato, a
restaurant finder and review .788
web site. The autho...-I would
dine out at this restaurant.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I like to read
.791
reviews by people who have
written several reviews
previously and seem
knowledgeable.

Structure Matrix

Component

7 8
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-This review
was helpful in my decision-making process of where to dine for
dinner.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-Upon
reading this review I felt that I could trust it.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-I would
dine out at this restaurant.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I like to read reviews
by people who have written several reviews previously and
seem knowledgeable.

Structure Matrix

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I read
-.715
online reviews, I pay no
attention to how many
reviews the writer has
published previously.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I would prefer .626
to know the identity of the
person who wrote an online
review.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-Online
.811
reviews that I trust increase
my confidence in the
restaurant choice that I
make.

Structure Matrix

Component

7 8
For each of the statements below, please indicate to what
extent you agree. There is no right or...-When I read online
reviews, I pay no attention to how many reviews the writer has
published previously.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I would prefer to know
the identity of the person who wrote an online review.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-Online reviews that I
trust increase my confidence in the restaurant choice that I
make.

Structure Matrix

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree.There
is no right or w...-I am
.801
inclined to trust an online
review on websites that I am
familiar with as I decide
where to dine.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-Online
-.310 .753
reviews that have an
extensive amount of detail
influence my ability to trust
the review.
For each of the statements
below, please indicate to
what extent you agree.There
is no right or w...-I trust online .678
reviews written by experts
who are knowledgeable
about restaurants .
The review below has been
adapted from Zomato, a
restaurant finder and review .852
web site. The autho...-I would
dine out at this restaurant.

Structure Matrix

Component

7 8

For each of the statements below, please indicate to what

extent you agree.There is no right or w...-I am inclined to trust
an online review on websites that I am familiar with as I decide
where to dine.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-Online reviews that
.333
have an extensive amount of detail influence my ability to trust
the review.
For each of the statements below, please indicate to what
extent you agree.There is no right or w...-I trust online reviews
written by experts who are knowledgeable about restaurants .
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-I would
dine out at this restaurant.

Structure Matrix
 Component

1 2 3 4 5 6

The review below has been

adapted from Zomato, a
restaurant finder and review
web site. The autho...-This .316 .836
review was helpful in my
decision-making process of
where to dine for dinner.
The review below has been
adapted from Zomato, a
restaurant finder and review
.326 .302 .770
web site. The autho...-Upon
reading this review I felt that I
could trust it.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-I trust reviews
.666
that are written by other
consumers about their dining
experiences other than
official restaurant websites.

Structure Matrix

Component

7 8

The review below has been adapted from Zomato, a

restaurant finder and review web site. The autho...-This review
was helpful in my decision-making process of where to dine for
dinner.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-Upon
reading this review I felt that I could trust it.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-I trust reviews that are
written by other consumers about their dining experiences
other than official restaurant websites.

Structure Matrix
 Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I am
.640
undecided about which
restaurant to go to, negative
reviews weigh more that
positive reviews.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-When I am
.353 .548
faced with a choice between
restaurants that I know
nothing about I rely heavily
on online reviews.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-When I am
.547
faced with a choice between
restaurants that I am familiar
with I rely heavily on online
reviews.

Structure Matrix

Component

7 8

For each of the statements below, please indicate to what

extent you agree. There is no right or...-When I am undecided
about which restaurant to go to, negative reviews weigh more
that positive reviews.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-When I am faced with
a choice between restaurants that I know nothing about I rely
heavily on online reviews.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-When I am faced with
.361
a choice between restaurants that I am familiar with I rely
heavily on online reviews.

Structure Matrix

Component

1 2 3 4 5 6

For each of the statements

below, please indicate to
what extent you agree. There
is no right or...-When I am
.441 .473
looking at online reviews I
am influenced by reviews
that favor places that I have
already decided to go to.
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-The .314 .535
person who wrote this review
is an expert in evaluating
quality of food in restaurants.
The review below has been
adapted from Zomato, a
restaurant finder and review
web site. The autho...-The .504
person who wrote this review
is an expert in evaluating
quality of food in restaurants.
For each of the statements
below, please indicate to
what extent you agree. There
is no right or...-Reviews that
have less detail are
trustworthy.
For each of the statements
below, please indicate to
what extent you agree. There
.358 .304 .335
is no right or...-Reviews that
have a large amount of detail
are trustworthy.

Structure Matrix

Component

7 8

For each of the statements below, please indicate to what

extent you agree. There is no right or...-When I am looking at
online reviews I am influenced by reviews that favor places
that I have already decided to go to.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-The person
-.675
who wrote this review is an expert in evaluating quality of food
in restaurants.
The review below has been adapted from Zomato, a
restaurant finder and review web site. The autho...-The person
-.647
who wrote this review is an expert in evaluating quality of food
in restaurants.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-Reviews that have -.786
less detail are trustworthy.
For each of the statements below, please indicate to what
extent you agree. There is no right or...-Reviews that have a .549
large amount of detail are trustworthy.

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.

Component Correlation Matrix

Component 1 2 3 4 5 6 7 8

1 1.000 .034 .134 .205 .263 -.019 -.154 .041

2 .034 1.000 -.087 -.200 .184 -.129 -.036 -.104
3 .134 -.087 1.000 .197 .013 .182 .020 .099
4 .205 -.200 .197 1.000 .045 .161 -.059 .090
5 .263 .184 .013 .045 1.000 -.095 -.041 .048
6 -.019 -.129 .182 .161 -.095 1.000 .063 -.012
7 -.154 -.036 .020 -.059 -.041 .063 1.000 -.052
8 .041 -.104 .099 .090 .048 -.012 -.052 1.000

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.