APPENDIX

QUESTIONNAIRE
A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS AIRTEL
SERVICES AT CHENNAI CITY

1. Name :
2. Gender : (a) Male ( b) Female
3. Age : (a) 15-20 (b) 21-25 (c) 26-30 (d) 31-35 (e)above 35

4. Qualification
(a)School (b) Diploma (c) UG (d) PG (e) M.Phil (f) Ph.D

5. Occupation
(a) Student (b) Housewife (c) Business (d) Profession
(e) Government employee (e) Private employee

6. Income
(a)below 10000 (b) 10001-20000 (c) 20001-30000 (d) 30001-40000
(e)above 50000

7. How long you have been using aircel network

(a) below 1 year (b) 2 year (c) 3 year (d) 4 year
(e) above 5 year

8. Which type of service do you avail

(a) Prepaid (b) Post paid

9. Are you aware of the celebrities appraising for aircel advertising.

(a)Yes (b) No

10. Which celebrity impressed you

(a) Surya (b) Madavan (c) Dhoni

11. Do you use lifetime card

(a)Yes (b) No

12. Who influence you to avail this network

(a) Friends (b ) Relatives (c) Advertisement
 (b) Magazines (d) Colleagues
13. Have you ever referred this network to anybody
(a)Yes (b) No

14. Which services do you often use in the aircel rank them
(a) Talk time b) SMS c) GPRS d) MMS e) Fax

15. Which mobile phone you are owning?

(a) Nokia b) Motorola c) Samsung d) Others

16. All the schemes offered is been promptly used

(a) Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree

17. The celebrity influenced you in purchasing aircel network

(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree
18. How much do you spend per month on your connection
(a)Up to 500 (b)501-1000 (c)1001-2000 (d)2001-3000 (e) above
5000
19. You are totally satisfied with the aircel networking
(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree
20. Do you use this networking because of celebrities positive influence than the service.
(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree
21. Rate the satisfaction level of your service provider.
(a) Excellent (b)Good (c)Fair (d)Poor
(e) Very poor
22. Are you satisfied with the offers provided
(a)Yes (b) No

23. How will you rate the following attribute for service provided please tick
the appropriate
Very Very
No attribute Good Average Poor
Good Poor
1 Customer care
2 Per call charges
ISD
STD
 Landline
3 Message service
4 Network
5 Schemes
6 Talk time/validity
7 Value added services
8 Availability
9 Billing system
10 Voice clarity

24. Aircel advertising provides customer the essential information?

(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree

25. Do you remember the advertisement because of the celebrity?

(a)Yes (b)No

26. I enjoy the advertisement because of the celebrity?

(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree

27.Celebrity makes excessive profits?

(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree

28. Describe the celebrity in the aircel as he appears to you?

Pleasant 8 7 6 5 4 3 2 1 Unpleasant
Boring 8 7 6 5 4 3 2 1 Interesting
Gloomy 8 7 6 5 4 3 2 1 Cheerful
Unenthusiastic 8 7 6 5 4 3 2 1 Enthusiastic
29. How would you call the price of the aircel
(a)Value for money (b) Very costly (c) Very cheap
(d) Economical (e) Normal

30. Aircel was rated the best in terms of meeting customer expectations?
(a)Strongly agree (b) Agree (c) Neither agree nor disagree
(d) Disagree (e) Strongly disagree