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QUOTE WHEELSERVICECENTER
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A HUMBLE SUPER HERO
HERO
Lorem ipsum dolor sit There probably isn't a humbler master mechanic than
soft-spoken, placid-faced Dan Bolger. Which
amet, consetetur
explains the look of wonder in his eyes as he
sadipscing elitr, sed describes his own powers of perception. He's
diam nonumy eirmod clearly amazed he can often simply glance at a
set of wheels and understand what's wrong with
tempor invidunt ut
them. Without actually saying so, what he means
labore et dolore magna is that after twenty-two years of building and
aliquyam erat, sed race-tuning high-performance wheels for the
world's top racers, he has developed the sixth sense
diam voluptua. At vero of someone with truly rare shop experience. And it
eos et accusam et justo astonishes him.
duo dolores et ea He talks in the high-ceilinged, shiny-floored Trek Wheel Service Center,
rebum. Stet clita kasd tucked away in a back corner of Trek's Waterloo factory. "Just from your
touch for tensions," he says, "you can figure out a lot of what's wrong
gubergren, no sea with a wheel. You can certainly get spoke tension where it needs to be,
takimata sanctus est or pretty darn close." He squeezes a tension meter between two spokes
Lorem ipsum dolor sit and lets go. The digital readout comes to rest exactly where he predicted
it would. His eyebrows float up.
amet. Lorem ipsum
PHILOSOPHICAL RESTRAINT
dolor sit amet,
For someone who's served as the exclusive wheelbuilder and race tuner
consetetur sadipscing
for the US Postal Team, Discovery Channel Pro Racing, and Trek
elitr, sed diam nonumy Factory Racing, he simply will not speak in grandiose terms about
eirmod tempor himself. When pressed to put his wheel-tuning philosophy into words, he
distills the concept with restraint: "To take what I get and make it better."
invidunt ut labore et
The Wheel Service Center has developed a reputation for uber-reliable,
dolore magna
fast turnaround of its race-tuning service. This is the closest Bolger
aliquyam erat, sed comes to even remotely sounding prideful. "A set of wheels comes in in
diam voluptua. At vero
eos et accusam et justo
duo dolores et ea
rebum. Stet clita kasd
gubergren, no sea "A set of wheels
takimata sanctus est
comes in in the
morning. I get them
Lorem ipsum dolor sit out that afternoon.
amet. Lorem ipsum Without fail."
dolor sit amet,
consetetur sadipscing
elitr, sed diam nonumy
 Another component
of the single-day
turnaround is that
Trek has surrounded
Bolger with top-grade
engineering . . .

the morning. I get them out that afternoon. Without fail."

One difference-maker behind such reliability is the big-picture sensibility
Bolger has developed in building over 40,000 wheels. "It helps to have
that sense of whether the rim and spokes will come together and make a
decent wheel. Or if you'll have to get a different rim on there. Sometimes
they just don't jibe."
HIGH-TECH ASSISTANTS
Another component of the single-day turnaround is that Trek has
surrounded Bolger with top-grade engineering. Bolger may be a one-man
outfit who tunes every set of wheels that comes through. But he does get
assistance from his $4000 Dutch truing jig, not to mention the digital
tension meters designed and fabricated in-house. That way he can
maximize the efficiency of his craft without a second thought about the
finely-calibrated tolerances of the equipment.
How fine? Consider this. A brand-new set of Trek Aeolus wheels comes
factory specced within 0.3 mm trueness ? barely perceptible to the
naked eye. Bolger hits or beats that mark with every wheel he race tunes.
With his signature reserve, he credits such microscopic rim adjustments
to the Wheel Service Center's high-tech equipment. What may be the
single, most-accurate truing stand in the world, Bolger works on a Villum,
by Holland Mechanics (HM), custom-fitted with digital gauges by Trek
engineers. HM is a specialist machine fabricator to the high-end
wheelbuilding industry. It was HM that designed and built the first
spoke-lacing machine in 1971, and later the first wheelbuilding robots that
could cope with carbon, in 2007.
HM's Villum truing stand boosts Bolger's efficiency by showing him
variances in trueness and hop, simultaneously. Plus, Trek's engineers
have improved upon the 400-pound Villum. They've augmented its
mechanical dial gauges with fully-custom, digital readouts. The result: a
truly one-of-a-kind instrument that measures with resolution within 0.01
mm.
But in classic Dan-Zen, the engineering marvel gets put into perspective.
When asked if such singular technology, in the hands of someone with
this level of experience and skill, results in a world-beating service, Bolger
keeps it real. "I don't know if we're among the best in the world," he says.
"But I do like truing wheels on this gear. It's so meditative to watch the rim
getting closer and closer to perfect. Then the dials don't move on it
anymore. And you're thinking, "Ahhh, this is pretty cool . . ."