Beruflich Dokumente
Kultur Dokumente
1. Attention Getter
a) joke
b) question – “Did you know that?”
c) story
d) statement – “Please settle down because the program is about to start in
about 5 minutes.”
e) quotation
f) activity/icebreaker
2. Introduction
tell them (briefly) what you are going to tell them / scope
audience-centric – take down all the “I” and change that with “you”
- What’s in it for me?
- Present the audience’s benefit
questions means that “there is a flaw”, vague
Questions:
a) Who is my audience?
b) What do they already know about my topic?
c) What do they want to know about my topic?
3. Body – tell them (detailed)
- longest part of a speech
a) Charts
b) Graphs
c) Stats
- with credible and believable source
4. Conclusion – where you make your point (must be clear)
- or state your core idea (reason why you’re telling them)
- feature and benefit
“The most powerful speeches are those that connect the conclusion to the attention
getter.”
5. Summary – tell them AGAIN (briefly) what you just told them
“People tend to remember what they hear last.”
- take THREE to FIVE points that you want them to remember
Communication
Conveying your story – by what you say/by what you don’t say
7%
*WRITTEN
listen with your eyes, ears, heart and mind
2) Lion – Courage
- spot truth
- to see what one is searching for; see, notice and recognize
- bravely honest, bravely yours
- push the limits, step out of your comfort zone
- reason out (Why?)