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Meenakshi College of Engineering, West KK Nagar, Chennai.

DOA Architectural Design V Date: 04.12.2017
Pages: 1 of 9


Programme B.Arch
Academic Year 2017-2018 Semester VI
Course Code AR 6613 Course Title Architectural Design IV
Course Faculty Ar. Sriranjani Srinivasan
Ar. Vignesh
Project Project – 1 International
Convention Center
Project 1 Date of 04/12/2017 Date of Submission 28/02/2017
Period introduction
Project 120 Periods

1.0 Introduction :

The development of convention centre, sport facilities and performing arts venues are increasingly
being acknowledged for their role in simulating local economies and improving the quality of life of a
nation's citizens. Conferences and business tourism is hence a very important sector of the global
tourism industry.
The booming convention market necessitates creation of not merely a convention centre but a
convention destination with exhibition facilities, shopping plazas, cluster of hotels, backward - forward
linkages with international airports, mass - transit systems and adequate parking.

2.0 Understanding Convention Centre :

A Convention Centre is a large building that is designed to hold a convention where individuals and
groups gather to promote and share common interests. A convention centre is designed in most areas
for the purpose of conducting meetings, rallies or seminars, it may also be adapted for specific events
such as appearances by well known speakers/musicians. In some cases, meetings or other events take
place in centers or buildings not specifically designed for conventions, but large enough to
accommodate attendees.

Convention Centre's receive guests from local, national and international markets. The various market
segments that visit these facilities are directed by the type of events that are hosted.

3.0 The MICE Industry :

M - Meetings
I - Incentives
C - Conventions/Conference
E - Exhibitions/Events
It is a type of tourism in which large groups, usually planned well in advance are brought
together for a particular purpose. This is therefore a business oriented segment involving obligatory (or
non-discretionary) travel. The incentives part of MICE is the odd one out though it is related to
business as it is usually provided to employees or dealers/distributers as a reward, it tends to be leisure

Meetings : Come together for a An initiative to Meeting for consultation or A public display
specific reason motivate discussion

4.0 Project Proposal:

The proposed International Convention Centre project is to be located in Pallavaram, one of the fast
growing suburban areas of Chennai. The site is located in the Pallavaram - Thoraipakkam link road. It is a
200 ft wide road. The site is approx. 40 acres.

4.1 Objective:
 The project shall create and operate commercially successful convention centre.
 It shall improve the region's ability to attract large international and national conventions.
 It shall create an exciting, commercially successful convention centre hence improving the
regions ability to attract revenue generating conventions.
 Operating an integrated convention facility accommodating different needs for a variety of user

4.2 Project Attributes:

The idea of International Convention Centre has been derived from the present scenario of rapid growth
of innovation, technology, art and cultures. Convention centre serve to provide a location for meetings,
conventions, trade shows, public shows, the arts and local interests.

Typology: Commercial

Use: Public

4.3 User Groups:

The users of the centre are broadly classified into 3 major types.

 They are the group of people who form the major part of the convention centre.
 People from both national and international backgrounds are a part of this user group.

The Exhibitors:
 They are the reason for the delegates to attend various conventions and exhibitions.
 People from all over the country gather to promote their respective event.
 The exhibitors may also be local craftsmen who are allowed to setup temporary shops.

The Staff:
 These people are the backbone of the convention centre.
 They take care of all the needs of all the delegates as well as the exhibitors who are new to
the place and a guest at the convention centre.
 The building must cater to their needs along with catering to the direct users of the building.

5.0 Requirements:
S. No. Description Quantity Area (sq.m.)
1 Entrance Place 1 400 - 450 sq.m.
Security and Vigilance
Registration Facility
Medical Assistance
Multiple W/S & Stalls

2 Performance Arts (Auditorium) 1 6750 sq.m.

Stage and Seating
Green rooms with toilets
Male Toilets
Female Toilets

3 Convention Halls 2 5000 - 5500 sq.m.

Stage and Seating
Green rooms with toilets
Male Toilets
Female Toilets

4 Multipurpose Exhibition Hall 2 13350 - 13500 sq.m.

Male Toilet
Female Toilet

5 Conference Hall 3 75 sq.m.(each)

6 Seminar Hall 2 400 sq.m. (each)
7 Banquet Hall 1 1000 sq.m.
8 Food Court 1 1500 sq.m.
Stalls and store
Male Toilet
Female Toilet

9 Gallery 1 1000 - 1100 sq.m.

Male Toilet
Female Toilet

10 OAT 1 7500 sq.m.

11 Space for Temporary Pavilions 1 10000 sq.m.
12 Rooms and Suites
Guest rooms 70 30 sq.m. (each)
Suites 10 50 sq.m. (each)

13 Recreational and Other Facilities

Arts and Crafts Boutique 1 100 sq.m.
Gymnasium 1 200 sq.m.
Parlour 1 50 sq.m.
Swimming Pool with Diving 1 100 sq.m.
Coffee Shop

14 Services
Central Kitchen with all ancillary facilities 1000 sq.m.
House keeping 200 sq.m.
Maintenance office 50 sq.m.
Maintenance officer room 15 sq.m.
Maintenance store 50 sq.m.
Staff Dining 120 sq.m.
Executive Staff Dining 90 sq.m.
Staff toilets and locker rooms (M & F) 200 sq.m. (each)
Executive staff lounge with toilets 100 sq.m.

Other Design Requirements:

 Entrance lobbies,lounges, reception and other spaces required to enhance the quality of space
are to be provided.
 Toilets for each sex to be located suitably for guest usage as well as for staff.
 Provisions to be made for electrical and mechanical systems besides providing fire and other
safety systems.
 Both the convention facilities and the hotel facilities are to have adequate natural light and
ventilation for all spaces is an important design consideration .
 Parking space as per standards

6.0 Methodology:

Literature Study

Theoretical Study
Case Study

Site Analysis

Area Formulation

Site Zoning



7.0 Project Schedule:

S.No. Stage Date

7.1 Date of Introduction 03.07.2017
7.2 Study Seminar 07.07.2017
7.2.1 Literature Review and case study 17.07.2017
7.2.2 Site context and area brief 19.07.2017
7.3 Design Review 1- Conceptual Design at Master Plan Level 24.07.2017
7.4 Design Review 2- Single Line design analysis of function, space with 31.07.2017
7.5 form Design Review 3- Detailed scheme along with building services 14.08.2017
7.6 details Final Presentation- Drawing sheets 31.08.2017
7.7 Final Presentation-Model 01.09.2017

8.0 Evaluation stages and Weight age of Marks

Topic Topic Requirement
Unit Mode
Objective- To make the students to gain the knowledge about the research process by
systematic investigation methods.
Reviews from books, 1. Justify the project
1. PPT choice and the thrust area
journals & magazine.
w.r.t PHC
Interviews, surveys &
2. Conduct extensive data
2. questionnaires.(care takers, Data sheet
collection and employ
inmates of the home)
reliable research methods
I Live case Study. PPT to evaluate the same with
emphasis on universal
Internet & Online case
4. PPT design.
3. Complete live case
Relevant regulations & bye study.
5. Data sheet
– laws.

Stage I(submission) – A2 Portfolio/ In groups/ In colors

Valuation Weightage: Internal - 20 %
External - 30 %
Objective – To make the students to gain the knowledge about the site, its impact/ influence
on the design including the environmental factors and detailed programming arrived as a result of
various from the enquiry.
6. Site physical details along PPT 1. Based on the findings
7. Neighborhood
with contour. & access PPT from the research,
8. details.
Facility programming based PPT formulate an extensive
on activities. & service facility programming
Technological PPT/ based on the need.
9. datasheet
based programming.
2. Visit the project site
Data and evaluate all aspects
relevant to the project.
Micro & macro climatic sheet
(topography, climate,
10. serenity of the location,
on and off site features,
nearby amenities, zoning)
Valuation Weightage: Internal - 10 % External
- 10%
Objective – To Induce an adequate knowledge about translating a design philosophy into a built
form model.

11. Detailed spatial layout. A1 Printout

1. Incorporate the
12. Functional problem solving. A1 printout design philosophy
and generate
Architectural parameters architectural plans
13. Data Sheet
integration. and solutions

Valuation Weightage: Internal - 30 %

External 10 %
Objective- To make the students to acquire knowledge on converting a basic design in to a
substantive Architectural design.
V 14. Site & Master plan A1 Printout 1 .Detailed plans at all
15. Detailed architectural plan A1 printout levels.
16. Exterior scapes& services A1 Printout
17. Design Images A1 Printout 2. Sections and block
3-D digital models.
Min: 1500
18. DBR
words 3. Building services
detailed drawings.
Valuation Weightage: Internal - 30 %
External - 40 %
Stages Evaluation based on Instructional Max.

1 Study Seminar Presentation (by individuals and as 2

group) and study report
Seminar 0
2 Design Review 1 General zoning, evolution of ideas/ concepts 10
3 Design Review 2 Single line design analysis of function/ space 10
4 Design Review 3 Detailed design analysis of function spaces and 30
5 Final Presentation Final Presentation submission- drawing
form 30

(Ar. Sriranjani Srinivasan) (Ar. R.Vignesh)

Design In-charge Design In-Charge