Beruflich Dokumente
Kultur Dokumente
Jalgaon
Mr.Rahul Anand Gadhave
T.Y.B.COM
Near Maruti Temple,
Shivaji Nagar,
Jalgaon……
DECLARATION
I Rahul Anand Gadhave hereby declare that the project entitled “STUDY OF
DISTRIBUTION CHANNEL AND CUSTOMER SATISFACTION IN AURANGABAD”
carried“JALGAON JILHA SAHAKARI DUDH UTPADAK SANGH MARYADIT,
JALGAON”is a genuine work for the partial fulfillment of master in business
administration to North Maharashtra University.
To the best of my knowledge, any part of this context has not been submitted
earlier for any degree or certificate examination.
CONTENTS
Sr. No. Topic
1. Company Profile
2. Product Profile
10. Bibliography
COMPANY PROFILE
VIKAS DUDH was established in 1971. “JALGAON JILHA SAHKARI DUDH UTPADAK
SANGH MERYADIT JALGAON” was a bold step taken to free the farmers & consumers
alike from the clutches & unethical business practices of private vendors/traders in the districts.
Their biggest asset is the trust of millions of household’s not only domestic consumer but also
many other co-operative & national level organizations throughout India are their regular
patrons. The daily Milk handling capacity of Vikas is about 1.70 lakhs liters & is ever increasing.
The various products of Vikas are in great demand. As on date 98000 farmers are shareholders of
this Milk union. During the period of 1974-1995 it was under the supervision of private authority
(BOD).at that time Milk union was in bad position .after 1995 it was taking over by national
dairy development board (NDDB).now a days this union is well reestablished and it is one of the
major unions in north Maharashtra region providing Milk products.
ABOUT ORGANIZATION
Sales RS.
Turnover
2003-2004 77.68 Crores
2004-2005 83.18 Crores
2005-2006 105.14 Crores
2006-2007 114.15 Crores
2007-2008 134.17 Crores
2008-2009 159.170 Crores
Profit & Loss of Vikas Milk Federation
Years Amount (in Lakhs)
95--96 -239.69
96--97 45.34
97--98 122.17
98--99 69.33
99--00 115.28
00--01 62.05
01--02 78.01
02--03 101.53
03--04 54.46
04--05 101.69
05--06 107.87
06--07 149.01
07--08 163.45
AWARDS
The first cooperative in MaharashtraState certified for three ISO Integrated Certificates by
DNV, the Netherlands.
Product Profile
Vikas Cow -- Cow Milk
Most ideal for children health & the Milk based sweets. A premium quality product purely
beneficial for children.
Ingredients: Curd made from pure Milk, edible salt, and spices for digestion. Composition:
Milk Fat: 1.0% Other Milk Solids: 2.0% Salt and Spices: 2.0% Packing: 200 ml Polypack.
Vikas Kadhi Tak--Plain Butter Milk:
The most ideal, nutritious, tastiest and healthiest cold drink for Indian summers. It’s an ideal
food digester for all ages and all seasons. It is also relished before, during and after meals.
Ingredients: Curd made from pure Milk Composition: Milk Fat: 1.0% Other Milk Solids:
2.0%
Packing: 500 ml Polypack.
Vikas Shrikhand:
It is a traditional Indian and particularly, Maharashtrian sweet. Shrikhand is served and
consumed with relish and pride. Vikas Shrikhand is pasteurized and totally untouched by hands
during its manufacturing process.
Ingredients: Chakka from Buffalo Milk. Mango pulp 18% of Chakka. Added with Elaichi
cardamom and Nutmeg.
Composition: Milk Fat: 8.5% Other Milk Solid: 5.5% Sugar: 42.0% Milk Protein:
08.5% Moisture: 40.0%
Packing: Solo Pack - 100 gm, Couple Pack - 200 gm, Family Pack - 500 g
Soft and smooth, this butter is made from fresh cream obtained from pure cow Milk. It is ideal
for morning breakfast and for other regular meals.
Khandesh’s Ghee made from fresh cream, obtained from pure cow's Milk. It is pure and fresh,
contains Vitamins A, D, E and K and used in Ayurvedic preparations. All loves its grainy
texture.
A pure, fresh and grainy ghee made from Khandesh's famous pure BuffaloMilk. Rich in
Vitamins A, D, E and K, this ghee has the purity and taste of homemade ghee.
Pure, fresh, soft and quality Paneer is the first choice of tasteful and healthy people. It is prepared
from Buffalo's fresh and pasteurized Milk and can be used for preparing various Paneer based
recipes such as Pakoras, Bhaturas, and Vegetables etc.
Composition: Moisture: 11.00 % (Max.), Proteins: 20.00 % (Min.), Fat: 02.50 % (Min.),
Fiber: 12.00 % (Max.), Silica: 04.00 % (Max.), Urea: 01.00 % (Max).
DATA ANALYSIS & INTERPRETATION
Products Availability in Retail Shops
100% 93%
80%
60%
40% 30%
20%
20%
0%
Milk Ghee Kadhi Taak
Reasons for not keeping other products of Vikas Milk products
Reasons percentage
Less supply 3
Less demand 50
Less margin 3
Other 43
3% 1% Other
Distribution of Vikas Products according to Retailers
5 85 10
35%
Yes
65% No
Regularity of Salesman/distributor visiting at Retailers Shop
Regularity of
Salesman No. of Respondents Percentage
Yes 75 75%
No 25 25%
Total 100 100%
Regularity of Salesman/distributor
Visiting at Retailers Shop
25%
Yes
75% No
Interpretation:
Out of 100 retail outlets,
From above analysis Researcher found that75% retailers are satisfied with the salesmen
regularity. Remaining 25% said that salesmen are irregular. Researcher found that most of the
retailers are satisfied from the distribution channel in Aurangabad city.
Customers request for Home Delivery
No Yes Yes
65% 35%
No
50%
50%
40%
30%
30%
20%
10% 10%
10%
0%
Rainy Summer Winter Festival
Interpretation:
Out of 100 retailers,
From above analysis,researcherfound that the sale of Vikas Milk and its product is increase in
particular season.From the above results, the demand of the Milk and Milk products is seasonal.
In festival the sale of VikasMilk is increasingby 50%. And sale is increase by 30% in summer.
Various Brands Used By Customers
Other 10%
Sham 5%
Sarswati 5%
Amul 7%
Datta 28%
50% 45%
40%
28%
30%
East
20%
10% 7%
10% 5% 5%
0%
Vikas Sham Amul
Interpretation:
Out of the 57 Customers who are using the VikasMilk,
From above analysis researcherfound that 30% customers are buying Vikas Milk products
because of the availabity. And 30% customers are buyingVikas products because of the quality.
Lassi 34%
Others 5%
Ice cream
Lassi
Mango Flavored
Milk
Others
80% 70%
60%
30%
40%
20%
0%
Satisfied Not Satisfied
Customer satisfaction level about Price
75% 25%
60%
40% 25%
20%
0%
Satisfied Not Satisfied
2. The findings of the study are based on the assumption that the information collected from
respondents is correct.