Communication Theories II

Department of Media & Communication Studies

Instructor: Shams Paras Qureshi
Timing: 60 min BS VIII Max Marks: 25

Note: Attempt all Questions.

Q.1 Fill the following blanks with appropriate answers. (10)

i. The cultivation theory was proposed by_______________

ii. ____________________Was responsible for the social cognitive theory/social learning theory.
iii. The four normative theories are ____________________________________________________
_____________________________________________________________________________
iv. ________________formulated the Catharsis hypothesis in field of Mass Communication
v. Magic bullet theory is also called as _____________________
vi. Propaganda Techniques in World War was written by__________________________
vii. The League of Nations was an international organization founded as a result of the Paris Peace
Conference in __________
viii. The Achaemenid Persian Empire of ancient Iran established unprecedented principles of human
rights in the 6th century BC under ____________
ix. A published false statement that is damaging to a person's reputation is called_____
x. This constitution of Pakistan guaranteed the right to freedom of expression under article_______

Q.5 Differentiate among the following with examples? (5)

Theory Model Paradigm

Q.3How Would you define Desensitization Theory
_____________________________________________________________________________________
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Q.4 What are the various postulates of Social learning Theory?

_____________________________________________________________________________________
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Q.5 Name various categories and eras of communication theory?
Categories: 1__________________________________ 2________________________________
3___________________________________ 4_______________________________
Eras 1______________________________________ 2_______________________________
3_______________________________________ 4________________________________

*******************Good Luck******************