Assignment

Submitted By
Saira Batool (FA14-MBA-18)

Submitted To
Sir Haani

MBA 7th Semester

Department Of Business Management

Lahore Garrison University

Company

Nishat Linen
Logo

 Logo of Nishat linen is simple. Simple logos are the ones people can recognize as soon as
they see them.
 A great logo should be impactful. You want to capture your viewer’s attentions and leave
an impression so logo of nishat linen is memorable which means it’s impactful.
 Good logo should be able to stand out as completely ‘yours. ‘And logo of nishat linen is
unique.
 Using logo, you’ll need to be able to use it small, real small, postage stamp size so nishat
linen logo is simple that is why it is also scalable to any size. When it comes to
scalability, the text portion is the most important; as that’s the piece you want people to
remember.
 Font selection can make or break a great logo idea. Font of nishat linen is easy to be
understood. Especially the way NL is written in logo is really creative.

Downside of logo
 A great logo should be relevant to your practice. It has to have meaning that relates to the
work but Nishat linen logo just includes Initial alphabets of logo and it is not related to
their work.
 Nishat linen is clothing brand. Clothing is all about colors and prints but its logo is just
black and white.
 There logo is not conceptual. There is no hidden meaning.

Suggestions

 They should add vector which actually somehow represent their nature of business
something related to fashion, clothing etc.
 Colors used in logo should not b just black and white rather it should be of some other
vibrant color because nishat linen is clothing brand and clothing is all about colours and