Influencers

Celebrity Asia’s 1st

Automated
CommonersInfluencer
Marketing Platform
It’s all about Blogging,
Vlogging
It’s Not Ok& Micro-blogging !
until It’s Buzzing!

www.blogmint.com
 Stats That Rock Brands

◆ 92% people trust recommendations

from individuals (even if they don’t
know them) over brands.

◆ 74% of consumers use social media to

make purchase decisions.

◆ 81% of marketers who have used

influencer marketing judged it to be
effective

◆ 37% better retention is reported for

customer acquired through word-of-
mouth advertising

◆ 59% of marketers will increase

influencer marketing budgets by 5%
by Mar 2018
 Why Buzzoka Is Different

The Celebrity Commoner The Social Influencer

 Our Portfolio of Social Voices

25,000+ Bloggers 7,000+ Twitteratis 3,000+ YouTubers

• Domain specific • Bollywood Celebrities • Performers / Talent

• Spread across India and Indonesia • Peer – to - Peer Conversation • Professional and/or User Generated

• Demographic Segregation • Twitter Trending • Periscope: Live video

5,000+ Facebook Influencers 5,000+ LInkedIn Users 5,000+ Instagramers

• Top Celebrities • B2B Voicers • Visual Marketing Strategy
• Facebook campaigns
• Live streaming • Segmented by Industries and Expertise • Best for Engagement
• Image P
 Key Differentiators

SCALE

Need to engage 1,000s of bloggers, vloggers

& micro-bloggers for product launch, brand
awareness or content distribution

TRANSPARENT

Need cost-efficiency &

transparency

SPEED

Need to run influencer marketing

campaign in few clicks

MEASURE

Need real-time and in-depth

analytics of your campaign
Celebs Integration
 YouTube Stars Integration

Nazarbatt BB Ki Vines Rahul Vohra Amit Bhadana

u

Shruti Anand Kanan Gill Sanjay Thumma Sahil Khattar

 Influencer Integration

Akanksha Redhu Harsh Aggarwal Shivya Nath

Tech Blogger Travel Blogger
Fashion Blogger

Jia Singh Ankita Srivastava Gia Kashyap

Health & Fitness Blogger Lifestyle Blogger
Beauty Blogger
 Use Cases of Buzzoka Offering

Product Launch Brand Awareness Affiliate Live Press Release

Influencers can help Engage influencers as Influencers can help your Engage with Live consumers Give us your PR and we will
you build that advocates for brand clear that shelf you always on Influencer Handles help you get the Buzz
Launch Pad that awareness, shares, and wanted to.
your brand needs. engagement

Twitter Trends YouTube Views/ Blogger Meets Quora

Assured Twitter trends Comments Invite and Interact with Influencers create
from 4-24 hours. Bloggers to amplify your
The Influencer Channels can questions & Influencers
boost your views and comments. brand message.
answers them
Publisher Integration
 Launch of New Skoda Octavia – The Brief

◆ Skoda wanted to project the new

Octavia as a lifestyle brand especially
in its 5 strongest markets

◆ Delhi, Mumbai, Bangalore,

Hyderabad & Chandigarh

◆ Get lifestyle & fashion influencers with

huge fan following to subtly highlight
its new features on their social media

◆ Talk about features using images

We suggested – The IDEA

◆ Pointers in the brief like promotion in

metros, projecting as fashion & lifestyle
brand clearly indicated usage of
Instagram as the medium of choice

◆ We suggested an Insta meet in these

targeted cities for which a car display
was arranged at a prominent location
in each city

◆ 20 instagrammers were finalised in

each city.

◆ They were supposed to visit the

display location for high tea, check
out the car & do a photo shoot to be
later put up on their Instagram
account

◆ Instagrammers were instructed to

highlight car features in their own
content creation style.
Here’s what we got

Talking subtly
about Panoramic
Sunroof
Here’s what we got

Talking about
Quadra LED
Lights
Here’s what we got

Talking subtly
about LED
Ambient Lighting
Here’s what we got

Talking subtly
about crystalline
design philosophy
 In a snapshot

Engaged 75 110 Insta Posts

Instagrammers & 90 Insta
across 5 cities Stories
in 15 days

Generated over Campaign

200,000 likes & garnered over
comments 50 mn
impressions
 Launch of Comio Smartphone – The Brief

◆ Comio, a Smartphone brand recently

launched in India, wanted to create
Brand Awareness and develop
credibility.

◆ Comio wanted to create a buzz

about Comio Launch in India through
Social Media.

◆ They wanted the campaign to trend.

◆ The buzz created should look Organic.

We suggested – The IDEA

◆ We divided the campaign into two

phases i.e pre launch and launch phase.
It was a four day activity.

◆ For the first day, we planted a leaked e-

mail about the launch of new Comio
Smartphone and made an influencer
tweet about it.

◆ On second day, Journalists tweeted and

Instagrammed the Comio media invite
for the launch event. We again engaged
200-300 Influencers to create another
trend and buzz around it.

◆ One day before the launch keyword

ComioLaunchTomorrow trended to
create the buzz. Entire campaign was
followed by the trended #tags.

◆ For the launch day, we planned a mega

trend with #tags like #ComioLaunch
#ComioMobileRevolution etc. which
trended for 12 hours.
 Smart move by Buzzoka

#ComioLeaked Details

◆ Since the brief was clear that the trend should

look Organic, Buzzoka team after brainstorming
made a smart move by planting a leaked e-mail.

◆ Sanjay Bafna, a well known Influencer, tweeted

that he got hold of such an email & that a new
smartphone brand Comio is just about to get
launched.

◆ Getting hold of these leaks show clout of a

blogger, so we rode on it & asked some 200
twitteratis to engage with blogger’s tweet. This
ultimately resulted in creating an Organic trend.
Comio’s Twitter Buzz Analysis
 Here’s what we got
Day 1 Trend Day 2 Trend
Day 3 Trend Day 4 Trend (Hashtag 1)
 Here’s what we got
Day 4 Trend (Hashtag 2) Day 4 Trend (Hashtag 3)
Day 4 Trend (Hashtag 4)
Facebook Conversations
Facebook Conversations
Instagram Conversations
Instagram Conversations
Twitter Conversations
Media Coverage
 Jeep Compass – The Brief

◆ Jeep wanted a specific set of

audience which could afford a
premium car in the range of 15-25
Lacs.

◆ Jeep wanted to create a national

level buzz at the launch of its first
vehicle in India.

◆ Jeep needed to be exposed to a

particular TG.
We suggested – The IDEA

◆ We figured out that Twitter was the most

apt medium to approach the brief as the
desired TG is very much active on Twitter
after Facebook.

◆ The idea was to capture car finits with

the help of influencers to create a buzz
about Jeep Compass.

◆ Around 1500 influencers tweeted about

the launch of Jeep Compass and
tagged various publishers and car finits
into their posts to maximise the reach.

◆ Hashtag #JeepCompass was used for

trending.
#JeepCompass Impact Analysis
 Trend Chart With No. Of Hours Trended

India Trend Chart World Trend Chart

Influencer Tweets
Influencer Tweets
 Amazon India’s Chonkpur Cheetahs IPL Campaign – The Brief

◆ Amazon wanted to create

conversations & buzz around its 4
videos created for the IPL campaign
Sapno Ki Apni Dukaan

◆ They wanted the campaign to trend

◆ Maximum buzz to be created resulting

in organic rise in video views
We suggested – The IDEA

◆ Since the brief was clear that the

campaign should trend, the clear
choice of media was Twitter

◆ We also suggested a media

integration to authenticate the whole
campaign & someone to release
#tag which will be picked up for
trending. ScoopWhoop was
shortlisted.

◆ In a systematic manner ScoopWhoop

released one article each day with
video embedded, then tweet about it
using #tags we assigned.

◆ Then we picked up those #tags &

used them for trending so as to make
it look very organic.

◆ Example - #newt20team
#Amazont20team #t20fever
◆ The idea was to generate tens of
thousand conversations & continuous
4 days of trend to maximise buzz
Tweets by ScoopWhoop which had plugged #tags
As expected, #tags trended & generated these numbers
As expected, #tags trended & generated these numbers
 In a snapshot

Generated over
10,000 twitter
conversations
in 3 days
Campaign
garnered over
110 mn
impressions
Each #tag
trended for a
min. of 3 hours
Videos – What we do

Brand Messaging Videos by

Influencers

Slice of Life Influencer Videos

with subtle brand
integration

End to End Video Production

Video Views (We are strictly

against bot views)

Video Sharing on popular

Facebook pages
 Video Case Studies

Astha: http://bit.ly/2lC34Eg Tanu: http://bit.ly/2A6ruKA

Yashmi: http://bit.ly/2lIaPaG Sonu: http://bit.ly/2Cq3VC9

#DontListen Kar Daal Heroes- Video Series for Comio Smartphones

 Video Case Studies

Sahil: http://bit.ly/2qcW3yn

#DontListen Kar Daal Heroes- Video Series for Comio Smartphones

 Video Case Studies

Funk You: http://bit.ly/2C9wAap Rickshawali: http://bit.ly/2CDw5qw

Shraddha Sharma: http://bit.ly/2EybHaC Darshan Raval: http://bit.ly/2lEKyud

Youtubers as brand ambassadors of Comio
 Video Case Studies

http://bit.ly/2EA6teK

Independence Day 2017 Video for buéno

 Project execution capability

Only when content is

Campaign is taken live
Client briefs about the approved by the
with all do’s and don’t
campaign client, the influencers
monitored at all point.
can take it live.

Big Data, Content and

Influencers are Media Layer is now
Creative Teams align
finalized basis plugged in to assure
to provide customized
campaign fitment. virality.
solution.

Media buying teams

Reports and actions
builds up a plan over Client approves or
are tracked and
content to assure suggests changes.
shared.
reach
Brands we have worked for
 Client List

Jeep, Skoda, Tecno Mobile, Sony Pictures

Rajasthan Tourism

Adidas La Liga

Comio Smartphone, buéno

Tata Steel, Tata Pravesh, Tata Sons

Reliance Capital
 Facility for execution of work

We have invested heavily into developing our own influencer discovery &
outreach platform. It helps us undertake & execute any big campaign which
needs mass outreach or any niche campaign which needs targeted influencers.
We are fully capable of executing integrated influencer campaign of any size.

Ashutosh Harbola Rahul Puri

CEO COO

Example of big
campaigns we have
executed – Comio,
Jeep, Amazon Aayushi Aggarwal
Influencer Outreach
Example of integrated Manager Prateek Mishra
campaigns – Skoda, Creative Director
buêno

Example of niche Akash Saini

campaign – Reliance Influencer Outreach
Capital Manager
In house empanelment of directors
 Influencers
Celebrity Asia’s 1st
Automated
CommonersInfluencer
Marketing Platform
It’s all about Blogging,
Vlogging
It’s Not Ok& Micro-blogging !
until It’s Buzzing!

www.blogmint.com