Print Advert Market Research

1. Who do you think is the target audience for your product and why?
Men and women

2. Can you find some previous marketing/ advertising materials for your product or a similar
product? Paste them here and analyse three successful advertising methods used.

Written code: they have used a bold

black headline, including a sexual
pun, to catch the target audience
attention. In addition they have used
personification, to bring the product
to life. Small anchorage placed at the
bottom, to inform target audience
about product.

Visual code: central image, is the

tape which has been placed right
across the advert, elongate length of
tape, showing how the tape can be
used for many purposes and
measure things with many lengths.

3. What codes might appeal to your target audience? Jot down any initial ideas.

 Written code
 Language choices
 Print Advert: Planning

1. Describe the mis-en-scene of your advert and why you have made these choices:

2. What will be the central image and why?

3. What models will you use and what will their costume, make up and NVC be?

4. What written codes will you use to sell your product?

5. What will your slogan or catchphrase be? If you have a brandless product – will you create a
brand name?

6. What technical codes will you use and why? (Camera angles? Graphics or images? Special
effects?
7. What will your design and layout be? Use this space to sketch a ‘mock up’ of your advert,
including layout, typography and positioning.