1

SUMMER TRAINING PROJECT REPORT ON

BRAND PREFERANCE OF ACTION SHOES WITH SPECIAL

REFERENCE TO AREA OF THE PROJECT AND LOCATION

FOR THE PARTIAL FULFILLMENT OF

THE REQUIREMENT FOR THE AWARD OF

POST GRADUATE DIPLOMA IN MANAGEMENT

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION

Prof. Pradeep Kulsresta Mr. Vivek Tomar

SUBMITTED BY

Abhishek Panwar

PGDM 2009-11

Galgotias Business School

(APPROVED BY AICTE, MİNİSTRY OF HRD, GOVT. OF INDİA )
1, KNOWLEDGE PARK, PHASE II, GREATER NOİDA.
2
 3

CERTIFICATE

This is to certify that the project work done on Customer’s tyre buying behavior at
market places is a bonafide work carried out by Mr.Tushar Sharma under my
supervision and guidance. The project report is submitted towards the partial fulfillment
of 2 – year, full time Post Graduate Diploma in Management.

This work has not been submitted anywhere else for any other degree/diploma. The
original work was carried during 15/4/2010 to 15/6/2010 in JK Tyre.

Prof. Ranjai Ghosh

Assistant Professor

Date:
 4

Declaration

I Tushar sharma Roll no 09PGDM110 student of PGDM of Galgotias Business

School,,Greater Noida , hereby

declare that the project report on “Customer’s tyre buying behavior at market places at
Noida” is an original and authenticated work done by me.

I further declare that it has not been submitted elsewhere by any other person in any of the
institutes for the

Award of any degree or diploma.

Tushar Sharma

Date
 5

ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported me during
the writing of this book.

My deepest thanks to Lecturer Prof. Ranjai Ghosh the Guide of the project for guiding
and correcting various documents of mine with attention and care. He has taken pain to go
through the project and make necessary correction as and when needed.

I express my thanks to the Director of Galgotias Business School for extending her support.

My deep sense of gratitude to Mr. Ajoy Shah ,(Chief Product Manager, Passenger Car), JK tyre
support and guidance. Thanks and appreciation to the helpful people at JK Tyre, for their support.

This pleasure would not have been mine without firm support extended by my Company guide
MR. Grish Semwal

I would also thank my Institution and my faculty members without whom this project would
have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.
 6

PREFACE

This report is to find Customer’s tyre buying behavior at market places .This report is centered to
all models of swift like vxi, lxi, zxi, ldi, vdi and swift desire, tubeless tyre and study of exclusive
center of tyre. This report is considered as feedback from the customer whether they are satisfied
with the performances of Jktyres. This report will be helpful for the organization and customer as
well. Organization can use this information to enhance the quality of services and could retain
the customer in longer run. This report will also consider buying behavior of customers and their
requirement towards their car’s tyre

This gap will be mending by interacting the customers. Because that will help the company to
know its strength and weakness. Customers had filled the questionnaire to share their experience
with jktyres. According to the target provided by Jk tyres .the study involved f customers. Five
hundred this questionnaire was developed to take all around information from the customers like
about the models of car .how long they are using the services of jktyres. Whether they are
satisfied or dissatisfied with the performance. If they are satisfied what is reason behind that, if
dissatisfied then the reason behind that .this project helped the company to know the knowledge
level of customer that whether they are aware about the fact that swift comes exclusively with
jktyres.

This study is restricted to Noida and Greater Noida region. They have given the swift customers
as

well as customer who are using tubeless tyre with one more study about exclusive center target
for the research work. They have also restricted the study to five hundred customers

TABLE OF CONTENT
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SR.NO CONTENT PAGE NO

EXECUTIVE SUMMARY 8-27

1 1. INTRODUCTION
2. COMPANY PROFILE
3. VISION&MISSION
4. OBJECTIVE OF STUDY
5. PRODUCT LIFE CYCLE
6. HYPOTHESIS
2 LITERATURE REVIEW 28-48
1. BACKGROUND
2. TAXITION
3. GOVT. POLICIES
4. MARKETING STRATGIES
5. ACHIEVMENT
6. COMPETITIOR
7. GLOBAL BUSINESS
3 RESEARCH METHODOLOGY 49-50

4 DATA ANALYSIS 51-68

5 FINDING AND CONCLUSION 69-70

6 RECOMMONDATION 71-72

7 LIMITATION 73

8 BIBLOGARPHY 74-75

9 APPENDIX 76-82

Executive Summary

In today’s world of intense competition and rapid dynamism, all the companies worldwide are
tuning their focuses on the customer. Suddenly, the customer had succeeded in capturing all the
 8

attention of the companies towards him, so much so, that the once famous maxim, “customer is
the god” has become so true and relevant today. There has been a “paradigm shift” in the
thinking of these companies and none other than the customer has brought this about.

Earlier there was a seller’s market, since goods and services were in short supply and the
sellers use to call the shots. But, ever since the advent of the era of globalization, there has been
total transformation in the way the customers being perceived. Today, marketers are directing
their efforts in retaining the customers and customers’ base. Their focus has shifted towards
integrating the three elements people, service and marketing.

The customer’s importance has assumed imponderable proportions in today’s world,

because of the inherent value that the customers command. A customers can “make or break” a
company. It is the responsibility of every company to see that all its customers are equally
satisfied with them, for one single dissatisfied customer will tell at least nine others about the
dissatisfaction and will spark off a chain reaction and spell doom for that company. In such
scenario, retention of the existing customers assumes diabolical proportion. Research has thrown
light on some important aspects of customers’ retention it has been proved empirically that
acquiring new customers can cost five times more than the cost involved in satisfying and
retaining current customers.

In the past, the customers was taken for a ride, as there were not many players in the fields, not
much importance was attached to product safety, quality, service and product appeal. The attitude
of the manufacture was that of “caveat – emptor”. Thanks to the government policies on
liberalization, globalization and privatization (LPG), the market scenario has changed today.
Today, the customer has a host of defense mechanism like the customers protection laws,
regulation of the government, the powerful hands of the organization, customers’ courts,
switching to substitute or competitors that offer at competitive prices, etc. The maxim,” caveat –
emptor” has been replaced by “caveat venditor”.
 9

In the past, after sales service was consider as a cost center, Companies were lethargic in
attending to customers complaints. Availability of trainee service personal and quality genuine
spare parts posed serious problems. However, with the rising competition, there could not be
much product differentiation, as price and quality were comparable and latest technology was to
each and every company in the field. Since, there could not be much differential a tangible
assets, the companies concentrated on the “intangible assets”, namely the “service factor”, which
served as a major differentiator. Today after sales service is an important aspect of every
company, and it is no more considered as a cost center, but considered as a profit center. Every
organization strives hard to retain its existing customers at any cost since it is five times costly to
get a new customers, then to retain an existing customer. Most of the industries today use of
information technology to best services to their customers.
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INTRODUCTION

COMPANY PROFILE

JK Tyre, the pioneer in radial technology in India and the 16th largest tyre manufacturer in the
world with a turnover of over Rs. 2000 crore, brings a lucrative opportunity in the growing tyre
business. The JK Tyre Steel Wheels franchise. It’s one move that makes perfect business sense.
 11

JK Tyre Steel Wheels is a chain on 120 one-stop tyre shops across India, which caters to every
possible tyre need of your customers in the most comfortable surroundings. And this is what
makes it a unique retailing concept, coupled with the mass growth in the auto industry it also
ensures great returns. Hence, whichever way you look at it, a franchise of JK Tyre Steel Wheels
is a winning proposition. So, go ahead and get in touch with our office. This could well be your
first step towards a very rewarding business relationship.

BACKGROUND OF COMPANY

JK tyres&industries ltd (jktyres) is a flag ship company of jk organization was formerly known
as jk industry ltd ( JKIL).it started manufacturing the tyre since1977. In2003JKIL transferred its
agrigenetics business tojk agrigenetics ltd,its sugar undertaking tojk sugar ltd.and merged Vikrant
tyre ltd with itself. In Feb. 2007 Company demerged its business of holding and dealing in
investments.jk manufactures tyres and tube.

BUSINESS PROFILE
 12

JKtyres produces tubes and tyres for truck, buses and passenger cars. The company operate
through following segment: commercial tyres, car tyres, farm tyres, sports tyres and OTR.
Company operate its four plants with the technical collaboration with continental Ag,
germany.the company brand its product under the name of jktyres and Vikrant. Company
launched commercial product under brand jet one, jet pace, jet ace, jet power. For mining
purpose they introduced jet rock.

Jk Tyre and Industries is a mega corporate entity that is emblematic of excellence, diversification
and pioneering new technologies. A part of JK Organization which ranks among the top private
groups private groups in India, Jk Tyre and Industries is committed to self reliance and follows
an ethic that views customer satisfaction as an index of achievement.

SOCIAL RESPONSIBILITY AND COMMUNITY SERVICE

As a responsible corporate organization, JK Tyre is committed to social and community service.

Giving back to society and the environment is one of our core principles. We have implemented
many programmes in order to enrich people in and around our workplaces.

In order to provide an all round development and growth, our social programs are diversified to
include

 Healthcare
 Education

 Environment initiatives

 Sports programmes

HEALTH CARE
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We have been running and supporting a

number of health programmes not only for
our employees, but also for people living
in and around the areas we operate from.
Some of our efforts in this area are:

 Free Medical Camps were

organized at our Tyre Plants in
collaboration with various reputed
hospitals in rural areas where no medical facilities are available.
 Around 1000 people availed the benefit of general medical treatment.

 Eye Camps were organized at Banmore. Almost 2500 people for tested and 500 eye
operations were conducted.

 Programme on Development of Mentally Retarded Children was supported by

donations and contributions made by employees of Vikrant Plant at Mysore. This was
organized in collaboration with the District Hospital.

 In collaboration with Population

Foundation of India, we adopted
60 villages in the Rajsamand
District of Rajasthan for running a
Population Control Programme
titled "Parivartan". Services
such as Ante-Natal and post - natal
Check-ups, Immunization, Growth
Monitoring of Children up to 5
years, identification and treatment of various diseases and other common ailments are
provided free of cost. This has significantly reduced Maternal and Child Mortality rates.
The programmes also regularly counsels the community members on issues of Family
Welfare and Population Control, including free distribution of contraceptives.
 14

 "Pushpawati Singhania Research Institute" (PSRI) which is a Super Speciality

Hospital for Digestive, Liver and Renal Diseases, Delhi is an initiative by JK Tyre. The
Institute organises a number of health care programmes like, Free Medical-check ups,
Blood Donation Camps etc.

 We provide all support to TCI and the Bill & Melinda Gates Foundation in their endeavor
to spread awareness for HIV /AIDS. Centers have been set up on the National Highway /
Transport Nagar to help and council truck drivers who are considered to be highly
vulnerable to the diseases. So far, more than 12,000 people have attended the clinics, of
which 25% were treated for sexually transmitted infections. We also support
"Infotainment Melas" which are held near these clinics, where education is combined
with entertainment for spreading the message for HIV/AIDS awareness.

EDUCATION

We recognize the great importance of education for building the future of our country, and are
committed to its contribution. With this belief, Lakshmipat Singhania School at Jaykaygram
was established. It gives us great pride to note that our students have excelled and are recognized
for their efforts in Rajasthan. We also help and support various educational institutions who are
involved in providing quality education for the children in villages. This includes free
distribution of books, computers etc.

We are also helping raise the level of education amongst the elders by initiating Adult Literacy
Programmes in remote and backward villages. Example: small villages adjoining Mysore
(Karnataka), Kankroli (Rajasthan) Banmore (Madhya Pradesh) etc.

Children Career Counseling is provided for almost 500 children in Mysore. 10 Ekal
Vidyalayas are active in remote villages of Rajasthan. Mid Day Meal programmes are given to a
number of schools.

We have so far spread our programs across 33 locations benefiting more than 3,500 people.

ENVIRONMENT
 15

Environment Management is taken up as a critical function at all our locations. Massive

plantation programmes have been organized at all the manufacturing locations to improve
ecology. Some of these initiatives are:

 In the last five years, 1,00,000 Trees have been planted.

 In an effort to increase greenery in the surrounding villages, public parks have been
adopted.

 Assistance is provided to Government authorities for maintenance of civic amenities

like parks, bus shelters, etc.

 Public conveniences has been constructed by our Company at village schools in Mysore.

 Neighboring villages have been adopted and temporary water huts are provided during
summer months.

 We arrange the spraying of special chemicals on large water bodies so that water
evaporation can be reduced and it can be conserved during the long summer months.
 16

SPORTS

Our various sporting activities not only encourage a team spirit amongst our employees, but is
also extended to sports enthusiasts of the neighboring areas. Apart from conducting different
innovative sports events, we also promoting indoor and outdoor sports facilities for our
employees.

Our Company also sponsored Indian Jaycee's Gwalior Alankaran Samaroh 2007 wherein
eminent personalities of different fields were honored.

JK Tyre is also known for its efforts in the field of Motor Sports, having started the annual events
for "JK Tyre National Racing Championship" in 1997 and "JK Tyre National Karting
Championship" in 2000. We are extremely proud of this initiative as it has nurturing talent such
as, Narain Karthikeyan, Karun Chandhok, and Aarman Ebrahim, and many others. and putting
India on the World Car Racing Map.
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CHAIRMAN OF J.K. ORGANISZATION

 18

Excellence
comes not from mere words or procedures. It comes from urge to strive
And deliver the best every time. A mindset that says, “ when it is good
enough , improve it.” It is a way of thinking that comes only
from a drive within.
 19

VISION AND MISSION

VISION

To be amongst the most admired companies in India, committed to excellence

MISSION

 Be a Customer Obsessed Company - Customer First 24x7

 No.1 Tyre Brand in India

 Most profitable Tyre Company in India

 Motivated and Committed team for excellence in performance

 Be a Green Company

 Deliver Enhanced Value to all stakeholders

 Enhance global presence through Acquisition / JV / Strategic Partnerships

 20

MANAGEMENT OF THE COMPANY

Mr. Hari Shankar Singhania, the President of JK Organization and Chairman of JK Tyre &
Industries Ltd is a renowned business leader in India. He has been bestowed the prestigious
national award "Padma Bhushan" by the President of India. LEADERS PAR EXCELLENCE

He has been the President of International Chamber of

Commerce (ICC), Paris, being the 2nd Indian and 3rd Asian in
the last 80 years and has made significant contributions in
national and international business arenas.

Recognizing his contribution to Indo-Swedish business relations,

the King of Sweden honored him with "Royal Order of Polar Star" one of Sweden's highest
awards.

His vision, dynamism and charisma is steering JK Tyre to greater heights.

Dr. Raghupati Singhania is the Vice Chairman & Managing

Director of JK Tyre & Industries Ltd. His vision and
entrepreneurial zeal have revolutionized the Indian Tyre Industry
- from introducing Radials in India to setting up world-class R &
D facilities. He has put India on the Motorsports map of the
world by promoting and supporting the sport.
 21

Apart from being associated with many Apex Chambers and many government bodies, Dr.
Singhania's illustrious career is studded with numerous prestigious recognitions and awards.

His commitment to quality has brought many a laurel to JK Tyre by way of National
Recognitions and awards.

Mr. Arun Kumar Bajoria Mr. A K. Kinra Mr. V. K. Misra

President & Director Finance Director Technical Director

Mr. A S. Mehta Mr. Swaranjit Singh Mr. Sanjiv Saxena

Marketing Director Materials Director VP – Corporate Accounts

 22

Organizational structure of JK Tyre

PRODUCT LIFE CYCLE

 23

JK TYRE at maturity stage where it expand its product and through advertisement it creating
it’s new brand image.Jk tyre is the first company who introduce radial tyre which show at its
diversification.

Jk  Costs are lowered as a result of production volumes increasing and experience curve
effects

 Sales volume peaks and market saturation is reached

 Increase in competitors entering the market

 Prices tend to drop due to the proliferation of competing products

 Brand differentiation and feature diversification is emphasized to maintain or increase market

share
 Industrial profits go down

tyre try to maintain its market share through lo of advertisement.

Various types of Tyre segment

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Tyres by Type

The Indian tyre industry produces the complete range of tyres required by the Indian automotive
industry, except for aero tyres and some specialized tyres. Domestic manufacturers produce tyres
for trucks, buses, passenger cars, jeeps, light trucks, tractors (front, rear and trailer), animal
drawn vehicles, scooters, motorcycles, mopeds, bicycles and off-the-road vehicles and special
defense vehicles.

The scenario in India stands in sharp contrast to that in the world tyre market, where car tyres
(including light trucks) have the major share (88%) by volume followed by truck

Tyres (12%). In India, however, passenger car tyres have a mere 17% share of the overall tyre
market.

Truck and Bus Tyres

The truck and bus tyre segment accounted for 19% of tyres produced in India in FY2003. Every
truck/bus manufactured generates a demand for seven tyres (six regular and one spare) as against
three in the case of two-wheelers and five for passenger cars. In addition, the price of a truck tyre
is significantly higher than that of a passenger car tyre (roughly 10 times) or a motorcycle tyre.
Thus the demand multiple emanating from the commercial vehicle segment is highest in value
terms.

Given the regular use and heavy wear and tear of truck and bus tyres, the demand from the
replacement market in this segment worked out to 68% of the total demand for truck and bus
tyres in FY2003; the OEM demand accounted for around 9% the same year. With the Indian
 25

manufacturers of cross-ply tyres focusing on the export market, this segment accounts for around
22% of the demand for truck and bus tyres.

Passenger Car Tyres

The passenger car tyre segment accounted for 17% of all tyres produced in India in FY2003.
With passenger car production witnessing a growth of 12% in FY2003 over the previous year,
OEM demand accounted for about 33% of the total sales that year. The replacement market
accounted for around 63% of the total sales of passenger car tyres in FY2003. Exports accounted
for 4% of the total passenger car tyre demand in FY2003. With the stock of cars increasing,
replacement demand is likely to continue.

Motorcycle Tyres

Motorcycles accounted for 76% of two-wheelers sold in the domestic market in FY2003.
Motorcycle tyres constitute the largest segment of the domestic tyre industry (29% of total tyre
demand in FY2003). The replacement market accounted for around 49.8% of

the total motorcycle tyres sold in FY 2003, while OEM demand accounted for around 50%.

Scooter Tyres

Scooters were the dominant segment in the Indian two-wheeler industry till FY1998, accounting
for around 42% of domestic two-wheeler sales. However, the introduction of new motorcycle
models has seen the share of scooters declining to 19% of domestic two-wheeler sales in
FY2003. The OEM segment accounted for around 34% of the total sales in the scooter tyre
segment in FY2003, with the rest being accounted for by the replacement market.

Objectives of the study

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 To find out market share of JK Tyres.

 To understand the marketing strategy of JK Tyres.
 To focus on the Marketing mix of JK tyre
 To evaluate the limitations of JK tyre.
 To analyze the customer’s needs regarding the product and policies formulated by the
company.
 To find out the brand image of JK tyre

Need for the study

Management is like a coin having two sides. One is the theoretical part and second is the
practical part. In the theoretical part of management we learn in our classroom from the lectures,
seminars, group discussions that are arranged from time to time.

To know the practical aspect of management a practical training is provided to the students. The
main idea behind practical training is to bring the management students face to face with the
actual environment of practical management so that he/ she will be able to apply theory to
practical situation before finally moving into the professional world to show the efficiency and
capability.The project study focused on “JK tyre” as a product and the subject is to understand
the mind set of different customers about the product. Being a student of marketing management,
the inquisitiveness to peep on practical side of consumer perception promoted in study.

In this study efforts have been made to prepare the report as realistic as possible.

HYPOTHESIS
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NULL HYPOTHESIS

H01 = CUSTOMER ARE AWAR ABOUT THE TUBELESS TECHNOLOGY.

H02= CUSTOMER OF SWIFT DZIRE AND SWIFT ARE SATISFIED WITH JK TYRE.

ALTERNATIVE HYPOTHESIS

Ha1=CUSTOMER ARE NOT AWAR ABOUT THE TUBELESS TYRE.

Ha2 = CUSTOMER OF SWIFT DZIRE AND SWIFT NOT SATISFIED WITH JK TYRE.
 28

LITERATURE REVIEW

Literature review
 29

Background

The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up
the first tyre company in West Bengal. MRF followed suit in 1946. Since then, the Indian tyre
industry has grown rapidly.

Transportation industry and tyre industry go hand in hand as the two are interdependent.
Transportation industry has experienced 10% growth rate year after year with an absolute level
of 870 billion ton freight. With an extensive road network of 3.2 million km, road accounts for
over 85% of all freight movement in India.

Key Issues of tyre industries

High tax usage

The high tax content on tyres can be gauged from the fact that the percentage of total tax to the
tax excluded price for various categories of tyres is - 44% for Truck Tyre; 41% for Passenger Car
Radial Tyre, 35% for Tractor Rear Tyre and 76% for Truck Tyre Tube.

Increase in raw material costs

Apart from being capital intensive, the tyre industry is highly raw material intensive. Any change
in the prices of raw materials affects the profitability of tyre companies. The raw materials used
in the manufacture of tyres are rubber and petroleum derivatives like nylon tyre cord, carbon
black, styrene butadiene rubber and poly butadiene rubber. The most important raw material is
rubber-natural and synthetic. Natural rubber (NR), with 29% weightage in the cost of raw
materials used by tyre industry, is the highest cost item. Annual consumption of NR by tyre
industry is 3.50 lakh tonnes, valued at Rs. 14 billion. Over 85% of NR consumed' by the industry
is procured domestically. 15% is imported.

In the 2003-04 fiscal, as against the Minimum Statutory Price of Rs. 32.0 per kg, the ruling
domestic price of NR had been over Rs. 50 per kg. This is higher than the world rubber prices.
 30

However, this does not entail the tyre industry players to import as a number of restrictions are
imposed on the import of NR. NR can be imported only through two ports-Kolkata &
Visakhapatnam. The customs duty on import of natural rubber is 20%, with 10% under Bangkok
Agreement. However, this is not relevant, as NR is not cultivated in South Korea, Bangladesh &
China (signatories under the Bangkok Agreement). Hence, NR can be sourced only from Sri
Lanka (under the Indo-Sri Lanka Agreement), which is of bad quality. Thus, the options of
rubber import are restricted and the manufacturers have to rely on the domestic market for
procuring rubber.

Import of tyres

During the FY2002, over 1,10,000 passenger car tyres were imported. Although this constitutes a
small percentage (1.5%) of total passenger car tyre production in the country, since total imports
are of radial passenger car tyres, the percentage is higher when compared against domestic
production of radial passenger car tyres. A large percentage of imports are from South Korea at a
concessional rate of customs duty (i.e. 15%) under the Bangkok Agreement - as against 20%
normal rate of customs duty.

Even though the Government has imposed a restraint on the import of used tyres into India,
occasionally there are reports of import of such tyres in a clandestine manner, sometimes as new
tyre at low value, since there is no restriction on import of new tyres or as tyres under the
"others" category. Many countries such as Japan, Bangladesh, Pakistan, Philippines, Thailand,
Kenya, South Korea, etc. have either put a complete ban on import of used tyres or have placed
stringent conditions on such imports.

Tyre Exports

The product focus of tyre exports from India has been Traditional Truck Tyres. Globally this
segment of tyre export is shrinking due to greater acceptance of radial tyres. Over the years,
China has emerged as a major exporter in bias tyre category. Additionally, export of Indian tyres
 31

to select countries is subjected to non-tariff barriers (NTBs) by way of standards, tests, etc.
Export of cheaper tyres from China to major tyre importing markets, like US, is adversely
affecting Indian tyre exports to these markets. India's share in exports to these countries
(especially USA) is progressively declining. If the trend is not reversed, Indian tyre industry will
find it extremely difficult to regain its erstwhile position in these markets. Low rate of interest,
cheaper electricity tariff, hidden subsidies by the Chinese Government, better infrastructure
facilities and lower transaction costs are factors favorable to Chinese tyre industry.

Trends in Production, Consumption, Price & Capacity Utilization

The total tyre produced in the country was 51.58 million units in FY2003 - a 19% growth rate
over FY2002.

CAGR of tyre production (in %)

Currently, the size of the Indian tyre
industry is estimated at Rs. 128 billion (0.5%
of Indian GDP), as of FY 1993-2003 FY2003. The total
9%FY 1993-1998 7%
installed capacity of FY 1999-2003 9% the Indian tyre
industry is around 60.5 19% mn units, and the
capacity utilization is around 85%. The
capacity utilization improved in FY2003
following improved demand from the automotive segment (75% in FY2001). Additionally, in
FY2003, the price realization of tyre manufacturers also registered an increase by 8%, as against
a 0.6% increase in FY2002.

Demand Supply Gap

The demand for tyres is either in the domestic market or in the export market. As far as domestic
demand is concerned, the OEM and the replacement segments are likely to witness strong
growth given the current performance of the automotive sector. Given the strong linkages of tyre
industry with automotives, its demand is likely to be strong over the short to medium term. As
for the export demand for tyres, the outlook is positive, even though some downsides remain.
 32

As regards supply of tyres, currently, the major players are in the process of expanding their
capacities, in anticipation of uptrend in sales. For instance, Apollo Tyres has set up a joint
venture with Michelin for manufacture and sale of bus and truck radials. JK is expanding its
Mysore truck and bus radial facility along with eyeing acquisitions of smaller units. Ceat has
increased its offtake by 3 times from Pirelli. However, a characteristic of the Indian tyre industry
is that most of the tyre manufacturers in the past had increased capacities in anticipation of a
surge in demand, but when it did not materialise, they reduced their addition to capacities. Thus,
the demand-supply gap is likely to be an important issue for the Indian tyre industry over the
short to medium term.

Review of Performance

Overall Performance

The operating margin of the representative sample of tyre companies improved during FY2003.
However, the net profit margin of the tyre companies even though improved, was still at 3%.

Outlook
The level of economic activity, performance of domestic automotive industry, and the faring of
the transport sector directly influence the performance of the tyre industry in India. With the
replacement segment dominating the overall tyre demand in India, the industry remains
inherently vulnerable to economic cycles. While radicalization has become the norm in the
passenger car segment, in the bus and truck tyre segment, its acceptance is still limited. Bus and
truck radicalization could emerge in the long term as the quality of roads improves and the
restrictions on overloading are better enforced. The practice of re-treading, which is gaining
increasing acceptance, could pose a challenge to replacement demand in the medium term. The
ability of the re-treading sector to capture potential replacement demand would depend on the
awareness among customers (of the benefits of retreading) and also the quality of retreading
done. Given the low levels of penetration of two-wheelers and passenger cars in the country,
OEM demand is likely to increase, which in turn would push up replacement demand with a lag.
 33

The prospects of tyre exports from India appear healthy, following efforts by Indian companies
to increasingly enter into outsourcing agreements with tyre producers in Southeast Asia, Eastern
Europe and Latin America. Overall, tyre manufacturers are likely to tap the export market in an
effort to boost sales. The increasing exports of bus and truck tyres (crossply variety) from India
to developing countries is because of the fact that developing countries are unable to source them
from developed countries as these are no more produced there. Tyre imports are unlikely to pose
a threat to the domestic industry, given that domestic prices are lower than international tyre
prices.

In the domestic market, tyre manufacturers are expected to increasingly focus on expanding their
dealership networks & explore possibilities of tie-ups among themselves to penetrate the
growing customer base. They are also likely to pursue innovative measures (such as "dial-a-tyre
service and road shows) to improve customer awareness.

The consolidation of the Indian tyre industry is likely to continue in the coming years through
mergers among existing players. The industry is likely to expand through a combination of
organic and inorganic growth. While organic growth would come from raising efficiency levels,
inorganic growth would be achieved through alliances and M&As.

Growth of Tyre industries in India

The Indian tyre industry is expected to clock a tonnage growth of 9-10 per cent over the next five
years, according to a study by Credit Analysis and Research Limited (CARE), a noted rating firm
that offers a wide range of rating and grading services across sectors.

While the truck and buses tyres are set to register a CAGR (compounded annual growth rate) of
8 per cent, the LCV (light
 34

Commercial vehicles) tyres are poised for a CAGR of 14 per cent.

According to the CARE study, the growth in the Indian tyre industry will be fuelled by the
expansion plans of the automobile companies, government's focus on development of road
infrastructure and sourcing of auto parts by the global Original Equipment Manufacturers
(OEMs).

However, the tyre industry has to grapple with raw material price volatility, rupee appreciation
and cheap Chinese imports.

The tyre industry in India recorded a CAGR of 9.69 per cent during 2002-07.

The size of the industry was estimated at Rs 19,000 crore in 2006-07 with a total production of
736 lakh units of tyres.

In 2006-07, the replacement tyres accounted for 53 per cent of the total tyre tonnage offtake,
followed by 31 per cent share of OEM and 15 per cent by exports.

Out of the 736 lakh ton of tyres, 54, 49,560 units worth Rs 2,600 crore were exported.

The exports from India posted a CAGR of 13 per cent in unit terms and 18 per cent in value
terms between 2002-07.

The study points out that on the export front, the Indian tyre companies need to explore newer
markets as the existing market for bias truck tyre which accounts for about 45 per cent of the
total export volume is nearing saturation.

This apart, with rationalization catching up in the foreign markets, the Indian tyre companies
need to graduate to radial tyres so as to protect their share in the export market.

At present, radicalization of tyres is low in India except for the car tyre market where 95 per cent
of the tyres is radicalized while cross ply tyres is preferred in all other categories.
 35

Cross ply tyres are preferred owing to poor road conditions, overloading in trucks, higher cost of
radial tyres and poor awareness among the tyre users in the country.

The CARE report observes that though the tyre technology in India has witnessed several
developments with continuous innovation, the domestic tyre manufacturers still lag behind their
global counterparts in terms of product differentiation.

Global tyre makers offer a wide change of products like tyres with pressure warning systems, run
flat tyres, eco-friendly tyres and energy efficient tyres.

Marketing Strategy

Strategic thinking is key to the evolution of successful marketing strategies of JK tyre. This
involves the following analyses:

i. Understanding markets: Strategic perspective of the market requires skilful analysis of the
trend and how they affect the market size and demand for the firm’s product.
 36

ii. Finding market niches: Price, service, convenience and technology are some of the niches
in Indian market.
iii. Product and service planning: Analysis of the customer’s promotion of the brand, both of
the firm and competitors, besides an analysis of the situation in which the customer uses the
product.
iv. Distribution: Structural changes in inventory management, mobile distribution are some of
the key factors that are going to affect the distribution process in the Indian market.
v. Managing for result: With pressure on costs, prices, and margins, marketers will have to
make effective utilization of every rupee spent in marketing.

Market opportunity of JK:

Identification of market opportunity is critical before the management of affirm takes a decision
to launch or diversify in any product area. This involves analysis of the following:

 Size of the market

 Marketing strategies and the extent and quality of services rendered by other firm in the
industry.
 Market programmed required to satisfy market wants
 Identification of key success factors in an industry and linking them to a firm’s strengths
and weakness
Market opportunity

a. Size of the market

b. How well the market is served
c. Prospective inches
d. Marketing mix required to succeed
e. Core competencies required
 37

Market Industry Competition

segment analysis analysis
analysis

Demand Trade
Conditions analysis

Market opportunity

Size of the market

How well the market is served
Prospective inches
Marketing mix required to succeed
Core competencies required

Framework of market opportunity analysis

Size of the market:

Sizes of the market are....

I. Demand analysis: is the core aspect of market opportunity.

II. Segmentation analysis: is the process of dividing the market into homogeneous sub units.
III. Industry analysis:
 38

Entry Barriers: High

The entry barriers are high for the tyre

industry. It is a highly capital intensive
industry. A plant with an annual capacity of
1.5 million cross-ply tyres costs between Rs.
4,000 and Rs. 5,000 million. A similiar plant
producing radial tyres costs Rs. 8,000 million.
Bargaining Power of the
Buyers: High Bargaining Power of the
Suppliers: High
Inter Firm Rivalry: Low
The OEMs have total control
over prices. In fact, the The tyre industry in India is fairly The tyre industry consumes
OEMs faced with declining concentrated, with the top eight nearly 50% of the natural
profitability have also companies accounting for more than rubber produced in the
reduced the number of 80% of the total production of tyres country. The price of natural
component suppliers to rubber is controlled by Rubber
make the supply chain more Control Board and the
efficient. domestic prices of natural
rubber have registered a
Threat of Substitutes: Low but Increasing significant increase in recent
times.
During the FY2002, over 1,10,000 passenger
car tyres were imported. This constitutes
over 2% of total radial passenger car tyre
production in the country. However, with the
reduction of peak custom duty, the import of
tyres is likely to increase.

Industry Analysis - Porter's Model

iv. Competitor analysis: analysis of competition how well the market is served.
 39

Marketing mix:

A Marketing mix is the division of groups to make a particular product, by pricing, product,
branding, place, and quality. Although some marketers[who?] have added other P's, such as personnel
and packaging, the fundamentals of marketing typically identifies the four P's of the marketing mix
as referring to:

1. Product
2. Price
3. Promotion
4. Place
 40

Product

A tangible object or an intangible service that is mass produced or manufactured on a large scale
with a specific volume of units. Intangible products are often service based like the tourism
industry & the hotel industry. Typical examples of a mass produced tangible object are the tyre.
A less obvious but ubiquitous mass produced service is a computer operating system.
 41

Product range:

BIAS
 42

SIZE TYPE

RIB 9.00-2014PR

JET RIB

9.00-2016PR

JET RIB

10.00-2016PR JET RIB

JET MILES

9.00-2014PR

SEMI TRACK TUF

LUG 9.00-2016PR

TRACK TUF

10.00-2016PR

TRACK TUF

NORMAL
LOAD
JET TRACK
8.25-2014PR

9.00-2014PR JET TRACK

9.00-2016PR JET TRACK

10.00-2016PR JET KING

 43

11.00-2016PR JET KING

LUG

12.00-2016PR JET KING

MODERATE

8.25-2014PR JET TRACK

9.00-2014PR JET TRACK

9.00-2016PR JET TRACK

10.00-2016PR JET CLASSIC

HEAVY

10.00-2016PR TRACK 39 & DX

SUPER
HEAVY 10.00-2016PR TRACK 39 DX

RADIAL

SIZE TYPE

9.00-2016PR JET STEEL-JDH

LUG 10.00-2016PR JET STEEL-JDC

11.00-2016PR JET STEEL-JDC

09.00-2016PR JET WAY JUC

10.00R2016PR JET WAY JUC

 44

11.00R2016PR JET WAY JUC

SEMI
LUG

9.00R2014/16PR JET WAY JUC

10.00R2016PR JET WAY JBR

RIB
11.00R2016PR JET WAY JUH
12.00R2018PR JET WAY JUH

Price

The price is the amount a customer pays for the product. It is determined by a number of factors
including market share, competition, material costs, product identity and the customer's
perceived value of the product. The business may increase or decrease the price of product if
other stores have the same product.

Place

Place represents the location where a product can be purchased. It is often referred to as the
distribution channel. It can include any physical store as well as virtual stores on the Internet.

Promotion

Promotion represents all of the communications that a marketer may use in the marketplace.
Promotion has four distinct elements - advertising, public relations, word of mouth and point of
sale. A certain amount of crossover occurs when promotion uses the four principal elements
together, which is common in film promotion. Advertising covers any communication that is
paid for, from television and cinema commercials, radio and Internet adverts through print media
and billboards. One of the most notable means of promotion today is the Promotional Product, as
in useful items distributed to targeted audiences with no obligation attached. This category has
grown each year for the past decade while most other forms have suffered. It is the only form of
advertising that targets all five senses and has the recipient thanking the giver. Public relations
 45

are where the communication is not directly paid for and includes press releases, sponsorship
deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any
apparently informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth momentum. Sales staff often
plays an important role in word of mouth and Public Relations.

Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By
offering the product with the right combination of the four Ps marketers can improve their results
and marketing effectiveness. Making small changes in the marketing mix is typically considered
to be a tactical change. Making large changes in any of the four Ps can be considered strategic.
For example, a large change in the price, say from $19.00 to $39.00 would be considered a
strategic change in the position of the product. However a change of $131 to $130.99 would be
considered a tactical change, potentially related to a promotional offer.

The term "Marketing Mix" however, does not imply that the 4P elements represent options. They
are not trade-offs but are fundamental marketing issues that always need to be addressed. They
are the fundamental actions that marketing requires whether determined explicitly or by default.

SWOT Analysis

STRENGTHS
 46

 Strong brand image  Very large distribution channel

 Being quality oriented rather than quantity
oriented
 Large product width & line (product mix)
 Reasonable price
 Effective employee in JK

 Economies of scale due to optimum capacity utilization

 Collaboration with Vikrant, known for their technological superiority bringing together
performance, economy, durability and comfort.

 Strong financial positions

WEAKNESSES

 Less Brand Awareness

 Less concern about small car segment

OPPORTUNITIES

 A burgeoning work force and growing middle class population

 47

 High growth potential for its exports as demand for JK tyre in Europe increasing.

 Indian customers are mainly value buyers demanding a better overall package. JK is poised
in a better position than other players in the market to capitalize on this opportunity

THREATS

 Entry of new players with newer and better technologies in the small car tyre segment.

 MRF is the biggest competitor of the JK tyre.

 SO MANY CLOSE COMPETITORS LIKE :

O MRF

o CEAT
o APOLLO
o BRIDGESTONE
o GOODSYEAR

GLOBAL BUSINESS

JK Tyre is a leading exporter of tyres from India and roughly accounts for about 26% of the
total tyre exports from India (along with its associate Vikrant Tyres Limited)
 48

It is the first and only tyre manufacture in the world to receive the QS 9000 for multilocation
operations : World's first tyre manufacture to receive the ISO 9000 for all its operations in one
go. Also J.K Tyres is the first tyre company in India to receive ISO 14001 in recognisition of its
environmental management systems.
Today, JK Tyre's products compete with the best international players in the premium
international bias market in more than 55 countries in 6 continents . The exports operate through
a strong and dedicated distribution network, and our distributors are fully supported by the
company's technical team in terms of continued product development to meet specific market
needs. JK Tyre had obtained international accreditation for its products in the US , Europe ,
South America and the Middle East.
J.K Tyre has been the recipient of various awards for exports for the last many years for its
commitment to offer superior performance standards & path -breaking innovations. Recently , it
was honored with ' The Special Export Award 2000-2001' from Capexil, making it its fourth
consecutive award from India's premier industrial association . JK Tyre has also been recently
recognized by Indian Trade Promotion Organization (ITPO) for being the largest tyre exporter to
Latin America markets and is the proud recipient of first-ever FOCUS LAC Award for the year
1999-2000. J.K Tyres constant endeavor to deliver superior value to its customers and a sound
marketing strategy forms the foundation of this spectacularly consistent performance on the
international front.

While JK Tyre has maintained its consistency in its marketing and distribution strategies for the
export markets.
 49

RESEARCH METHODOLOGY

Research Methodology of the study

 50

SAMPLE SIZE: 500 PASSENGER CARS

METHOD OF COLLECTION: MARKET SURVEY

DATA SOURCE:

 Primary data
 Secondary data

Primary sources of data mainly the questionnaire filled by customers. The base of this
report is the filled questionnaire of 500 customers. These questionnaires will help in bring out the
appropriate findings that the company need for further process .They have shared their
experiences in face to face interaction.

For the above study both type of data were used such as primary data and secondary data. For
primary data different areas of Noida were being visited and for the secondary data internet &
reference books have been used.

 Collecting data from market through Fitment survey of Cars on road.

 Working on the data.
 Graphical representation of results.
 Analyzing the graph and driving further enquiries
 51

DATA ANALYSIS

ANALYSIS OF RESEARCH
ANALYSIS FOR SWIFT
 52

CAR MODEL OF SWIFT

CAR MODEL NO. OF CARS CARS IN %

SWIFT 203 81.2%

SWIFT DZIRE 47 18.8%

Interp
retation:

From the above table it is shown that 81.2 respondent are using swift while 18.8 are using swift
dzire.

TYRE MAKE

TYRE MAKE NO. OF TYRE PERCENTAGE

JK 208 83.2%
 53

MRF 28 11.2%
APOLLO 12 4.8%
GOODYEARS 2 .08%

Interpretation:

From the above data source it is shown that 83.2% respondent of swift are using jk tyre , 11.2%
MRF , 4.8% Apollo,0.08% goodsyear.it shows that user of swift have trust on jk tyre.

TYRE CHECK UP (IN KM.)

TYRE CHECK NO. OF CARS PERCENTAGE

 54

0-3000 KM 163 65.2%

3001-5000 KM 56 22.4%
>5000 31 12.4%

Interpretation :Tyre check-up is very important for the long life of tyres. And people have
different perception regarding tyre check up. There are certain peoples who consider it important
but have some other ideas .My study was centered to the Delhi, ncr region but I got certain other
car that prefer to have tyre check-up in other area. People are categorized into different category
on the basis of their tyre check-up. This also shows how much person is concerned about the
tyres and his vehicle.

CUSTOMER SATISFACTION

NO. OF CUSTOMER PERCENTAGE

 55

SATISFIED 201 80.4%

NOT SATISFIED 49 19.6%

Interpretation:

From the above table , it is shown that from the 250 respondent 80.4% are satisfied with tyre

Which is using by them . and 19.6 % are not satisfied with their tyre,

TYRE CHANGED
 56

NO. OF CARS PERCENTAGE

CHNAGED 106 42.4%

NOT CHNAGED 144 57.6%

Interpretation:

from the above data source , it clearly shown that out of 250 respondent 42.4% respondent has
been changed their tyres whereas 56.7 has not been changed their tyres.

ANALYSIS FOR TUBLESS TYRE

CAR MODEL
 57

CAR MODEL NO. OF USER PERCENATGE OF USRE

ALTO 75 30%
WAGON R 78 31.2%
ZEN ESTILO 28 11.2
SANTRO 65 26
SPARK 7 2.8

Interpretation:

Out of 250 respondent 30% are using alto,31.2% are using wagon r , 11.2 are
using zen estilo 26% santro and left 2.8 % are using spark.it shows that most of the respondent
are using alto and wagon r.

TYRE MAKE

TYRE MAKE NO. OF USER PERCENTAG

JK 110 44
MRF 78 31.2
BRIDGESTONE 29 11.6
APOLLO 18 7.2
GOODSYEAR 8 3.2
 58

CEAT 7 2.8

Interpretation:

Out of 250 respondent who are using tubeless tyre ,44 % respondent using jk
tyre,31.2 % respondent are using mrf, 11.6 bridgestone,7.2% apollo, 3.2% goodsyear and 2.8
% are using ceat tyre.

REASON FOR SELECTING BRAND

REASON NO. OF CUSTOMER PERCENTAGE

QUALITY 89 35.6
PRICE 22 8.8
PAST EXPERIENCE 95 38
BRAND NAME 39 15.6
AVAILBILTY 5 2
 59

Interpretation: From the above table it is shown that 35.6% of the respondents prefer the brand
for better quality, 8.8 of the respondents prefer the brands for price, 38% of the respondents
prefer the brand for price and 15.6% of the respondents prefer for brand name and 2% for
availability.

CUSTOMER SATISFACTION

No of customer Percentage

Satisfied 237 94.8

Not satisfied 13 5.2

 60

Interpretation:

from the above table it is shown that respondent have different type of choice regarding tyre,
they are using those tyre which satisfied their need. In this surveymost of customer are satisfy
with their tyre .94.8% are satisfied with their tyre and 95.2% are not satisfied.

BENEFIT OF TUBLESS TYRE

BENEFIT NO. OF CUSTOMER PERCENTAGE

REPAIRING METHOD 24 9.6
LOW WEIGHT 23 9.2
SLOW AIR LEAK 93 37.2
LESS CHANE OF 104 41.6
DAMAGE
NOT GOOD 6 2.4
 61

Interpretation: 9.6% of the respondents prefer the brand for repairing method, 9.2% of the
respondents prefer the brand for low weight, 37.2% of the respondents prefer the brand for slow
air leak, 41.6% of the respondents prefer the brand for less chine of damage and 2.4 has no
benefit.

COUNTER GIVES BETTER FACILITY

COUNTER RESPONDENT PERCENTAGE

EXCLUSIVE COUNTER 4 67.33
MULTIBRAND COUNTER 2 33.33

Interpretation
 62

Out of 6 respondent 67.33 % respondent are satisfied with exclusive show room and 33.33%are
satisfied with multi brand counter.

SHOW ROOM CONDITION

CONDITION RESPONDENT PERCENTAG

EXCELLENT 4 67.33
VERY GOOD 2 33.33
GOOD
WORST

Interpretation:
 63

From the above data 67.33% are satisfied with exclusive showroom condition and 33.33% are
satisfied with multi brand counter.

REASON FOR CHOOSING SHOWROOM

REASON RESPODENT PERCENTAGE

QUALITY 0%
AVAILBILTY 1 16.67%
SERVICE FACILITY 3 50%
FRIENDLY 2 33.33%
ATMOSHPHERE

Interpretation:
 64

From the above data it is shown that 16.67% respondent choosing show room for availability,
50% for service facility, and 33.33% for friendly atmosphere.

CHI TEST

TEST 1: Between tyre checkup and satisfaction

.

Crosstabs
[DataSet0]
Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

VAR00001 * VAR00002 251 100.0% 0 .0% 251 100.0%

VAR00001 * VAR00002 Cross tabulation

Count

VAR00002

1 2 Satisfaction Total

VAR00001 1 127 34 0 161

2 73 16 0 89

Tyre Check Up(Kms) 0 0 1 1

Total 200 50 1 251

 65

Asymp. Sig. (2-

Value Df sided)

Pearson Chi-Square 2.514E2a 4 .000

Likelihood Ratio 13.405 4 .009

N of Valid Cases 251

a. 5 cells (55.6%) have expected count less than 5. The minimum

expected count is .00.

RESULT: from this analysis we can say that our null hypothesis is rejected because
significance is less than 0.5 so there is relation between tyre checkup and
satisfaction
.

TEST 2: BETWEEN REASON OF SELECTING BRAND AND

SATISFACTION

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

VAR00003 * VAR00004 251 100.0% 0 .0% 251 100.0%

 66

VAR00003 * VAR00004 Crosstabulation

Count

VAR00004

1 2 Satisfaction Total

VAR00003 1 78 4 0 82

2 57 39 0 96

3 20 4 0 24

4 38 0 0 38

5 7 3 0 10

Reason 0 0 1 1

Total 200 50 1 251

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 2.987E2a 10 .000

Likelihood Ratio 67.750 10 .000

N of Valid Cases 251

a. 10 cells (55.6%) have expected count less than 5. The minimum

expected count is .00.

RESULT: from this analysis we can say that our null hypothesis is rejected because significance
is less than 0.5 so there is relation between reason of selecting brand and satisfaction

TEST 3 :BETWEEN REASON FOR SELECTING BRAND AND

EXPERIENCE
 67

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

VAR00001 * VAR00002 256 100.0% 0 .0% 256 100.0%

VAR00001 * VAR00002 Crosstabulation

Count

VAR00002

Customer
experience
with Tubeless
1 2 3 4 Tyres Total

VAR00001 5 0 0 0 0 0 5

1 0 71 1 6 16 0 94

2 0 87 0 4 7 0 98

3 0 4 1 0 0 0 5

4 0 19 11 3 5 0 38

5 0 13 0 1 1 0 15

Reason for Selecting the

0 0 0 0 0 1 1
Brand

Total 5 194 13 14 29 1 256

 68

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 5.776E2a 30 .000

Likelihood Ratio 112.670 30 .000

N of Valid Cases 256

a. 34 cells (81.0%) have expected count less than 5. The minimum

expected count is .00.

RESULT: from this analysis we an say that our null hypothesis is rejected because significance
is less than 0.5 so there is relation between reason of selecting brand and experience.

FINDING AND CONCLUSION

 69

Findings

1. Customers are loyal to different brands in different areas.

2. In claim policy JK Tyre beat others by mile.
3. Durability of JK Tyre is satisfactory.
4. JK good market share in tyre industry in India.
5. Customers are aware about JK tyre.

Conclusion

JK is one of the best Tyre manufacturing companies in India. Where the improvement is required
is the relationship with its potential customer. Also in some segment JK has not any strong hold
compare to MRF, APOLLO, CEAT, BRIDGESTONE, GOODSYEAR and others. So it can
further increase its market share through customer relationship program and brand awareness
strategy.
 70

RECOMMONDATION
 71

RECOMMONDATION

 Some customers are not satisfied with the claim policies as it is not properly clear to the
customers why the claim has been rejected.
 Today more people prefer guaranteed tyres like “JET TRAK 39”, “BIRLA SAMSON”
so JK can modify its guaranty policy to attract more customers.
 Need to increase relationship with customers.
 Quality of tyre should be improved , tyre should be able to survive in tough conditions,
life of tyre should be increased so that puncture problem of customer would be
minimized.
 If JK tyre will provide kit of repair the puncture in tubeless tyre . then it will create
some competitive advantage of JK tyre in competitive market.
 The image of JK tyre in market but customer of swift and swift dzire customer are not
too much satisfied with JK tyre so improve satisfaction of swift user.
 72

Limitation of the study

The project surfers from the following limitations due to the inherent and restrictive nature of the
study undertaken:

 Due to constraints of time, money and other resources applicable to this study.
 This study is confined to only a few specified areas of and is not
comprehensive study of the customers of JK tyre all over Noida.
 This study is restricted only to sample space chosen for the study.
 The areas covered under the surveys are: Noida and Greater Noida.
 73

BLIOGRAPHY

&

APPENDIX
 74

BLIOGRAPHY

www.indiacar.net

www.jktyre.com

www.businessstandard.com

www.google.com
 75

APPENDIX
 76

QUESTIONNAIRE

DATE______
LOCATION________NAME___________________________ADDRESS_________________________

OCCUPATION_____________________CONTACTNO.____________________

Car Registration number____________

Tyre size____________ tyre make_____________ FR FL RR

RL

Please tick ( ) appropriate column:

1. is your car is: first owned ( ) second owned ( )

2. Vehicle application: self use ( ) commercial use ( )

3. Which model:

Swift petrol: petrol lx ( ) vxi ( ) zxi ( ) diesel: ldi ( ) vdi ( )

Swift desire: petrol ( ) diesel ( )

4. is your car: self driven ( ) driver driven ( )

5. Which model (year of purchase)_________ 6. Milo meters reading__________

7. Average travel per month: city ( ) high way ( )

8. How often you get tyre check-up done?

 77

0-3000k.m ( ) 3001-5000 k.m ( ) 5000above ( )

9. from where you get your tyre check-up done?

Ad ( ) mas ( ) privatemachenic ( )

10. Do you know that swift comes exclusively fitted with jktyres?

Yes ( ) no ( )

11. Are you satisfy with performance of tyres?

Yes ( ) no ( )

12. If, no then what the reason?

Driving comfort ( ) wear & tear ( ) puncture ( ) noise ( ) price ( )

Any other___________________________

13. Have you got tyre changed?

Yes ( ) no ( ) new tyre size_______________

14. Number of the tyre change till now?

One ( ) two ( ) three ( ) four ( )

15. Reason for choosing this brand?

Quality ( ) price ( ) brand name ( ) low maintenance ( ) past experience ( )

16. What improve you want to serve you better?

_____________________________________________
 78

Questionnaire on Tubeless fitment

Date: ___________ Location: ____________________

1. Name: ____________________________________________________________________

2. Occupation: ____________(3) Contact Nos.(*)_____________ E-Mail (*)_____________

4. Car Registration Number: ________________ (5) Car Make : Yr._________

6. Car model: Alto Zen Estilo Wagon R Santro Spark

7. Tyre Size (Tubeless) : __________________________________(8) Tyre Make

___________

9. Milometer Reading ________ (10) Vehicle Application :- Self Use Commercial

10. Are you aware of Tubeless Tyre Technology? Yes No

11. How often do you get regular tyre check-up done?

0-3000kms 3001-5000kms >5000kms

12. From where do you get the tyre check-up done? CAS Private
Mechanic

13. Have you ever got the Tyre Changed ? Yes No

14. Which Tyre you Selected :- Tubeless Tube Type

 79

15. Reason for Selecting the Brand :-

Quality Price Brand Name Past Experience Availability

16. Experience with of Tubeless Tyre :- VG Very Good / G Good / S Satisfactory / NG Not
Good

Driving comfort Staring Comfort Tyre Life Fuel Efficiency Safety

Handling Puncture Over All

17. Advantage of Tubeless Tyre over Tube Type (Normal Tyre) Why ?

Repairing Methods of Tubeless Tyres Slow Air Leak Low Weight

Less Chance of Damage in case of Flat Running Not Good

18. Are you satisfied with tyre performance? Yes No

19. If not satisfied, what are the reasons?

Driving comfort Staring Comfort Wear & Tear Vibration

Puncture Noise Price Availability Any

other_______________

20. What improvements you want to see in tubeless tyre?

______________________________________________________________________________
______________________________________________________________________________
____________________
 80

Study of Exclusive Counter to serve customer in Better Way

Date: ___________ Location: ____________

Exclusive Counter Name:

___________________________________________________________

Owner Name : _______________________________________________________

Contact Number: _________________ (Optional) E-Mail:_____________________

Deals in Product : ________________________

Name of the Brand mentioned on the Main Board : ____________________

1. which counter gives you better facility: Exclusive counter multibrand counter

2. Machinery Facilities available with Dealers WA WB TC NI

3. Customer Area Available Yes / No

4. Tyres on Display : On Racks on the Floor

5. Describe Show-room condition :

Excellent Very Good Good Worst

6. Branding on display (name of the Company)

 81

Jk MRF Apollo Goods tyre

7. Awareness of Exclusive Show-room in the Customer Mind Yes No

8. Are the Customer Satisfied with this Exclusive Counter Yes No

9. This Exclusive Counter cater the need of the area with …………Kms.

. Reason for choosing this Exclusive counter by the Customer

a. Availability of every type tyres

b. Service

c. Nearness

11. Is customer get the required size tyres from this counter Yes No

12. What do you want for choosing the product

1. Cost 2. Quality 3.Both

13. What improvements does Dealer need to serve Customer in a better way?
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