Nama : Nevada Saga Suseno

NIM : 101316011
Kelas : PE III
Hubungan Antara Kreativitas dan Inovasi

 Sumber: http://www.businessinsider.com/difference-between-creativity-and-innovation-
2013-4?IR=T&r=US&IR=T

The main difference between creativity and innovation is the focus. Creativity is
about unleashing the potential of the mind to conceive new ideas. Those concepts could
manifest themselves in any number of ways, but most often, they become something we
can see, hear, smell, touch, or taste. However, creative ideas can also be thought
experiments within one person’s mind.
Creativity is subjective, making it hard to measure, as our creative friends assert.
Innovation, on the other hand, is completely measurable. Innovation is about
introducing change into relatively stable systems. It’s also concerned with the work
required to make an idea viable. By identifying an unrecognized and unmet need, an
organization can use innovation to apply its creative resources to design an appropriate
solution and reap a return on its investment.

Creativity is important in today’s business world, but it’s really only the beginning.
Organizations need to foster creativity. Driving business results by running ideas through
an innovation process puts those ideas to work — for companies and their customers.
Creativity is the price of admission, but it’s innovation that pays the bills.

 Sumber:
http://ec.europa.eu/regional_policy/sources/docgener/panorama/pdf/mag29/mag29_en.
pdf

Even in engineering, it is important to think ‘outside the box’. Engineering science is all
about developing technologies to help people and also make our lives easier and more
worth living. If I simply trod the same path all the time, things would then become dull and
it would no longer really be possible to resolve the problems we face today. The point is
that ‘it cannot be done’ is an unacceptable answer as long as the basic laws of physics
remain inviolate. Engineers must always be prepared to unearth unexpected answers to
well-known problems – this is what we refer to as ‘invention’. Incidentally, at the same
time many engineers are also creatively active in the arts, many of my colleagues at the
Fraunhofer institute also perform as musicians.

 Kesimpulan:
Kreativitas dan innovasi itu terdapat perbedaan yakni fokus, namun ada hubungannya.
Dimana, untuk memecahkan masalah global diperlukan kreativitas dan inovasi. Kreativitas
merupakan dasar ditemukan dan didapatkannya inovasi yang bermanfaat. Disini
diperlukan andil organisasi untuk mengembangkan inovasi yang menggebrak.