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Individual Behavior
Concepts of needs, goals, attitudes, belief and values
Needs
- Deficiencies in human being that triggers behavior
- Individuals engage in behavior to satisfy needs for tension reduction
- Number of motivation theories have been based on needs
o Hierarchy of need theory (Maslow)
o Achievement motivation theory (McClelland)
o ERG theory (Alderfer)
Goals
Attitude
- Evaluative statement or judgment concerning objects, people or events: favorable or
unfavorable
- Mechanism through which people express their feelings
- Formed by variety of forces – personal values, experience, and our personalities
- Contains three components:
o Cognitive: opinion, belief, knowledge a person presumes to have about something
o Affective: feeling towards something, similar to emotion
o Behavioral: intention to behave in a certain way towards something
Belief
- Descriptive thought that an individual holds about something based on knowledge, opinion and
faith
- Acquired from parents, teacher, friends and reference group
- Influence individual behavior by acting as a foundation upon which people structure their life
- Beliefs are developed by – cultural environment or functional factors (need, demand, emotions)
Values
- Basic conviction of an individual as to what is right, good or desirable
- Contains element of judgment and tend to be relatively stable and enduring
- Can be classified as:
o Terminal values: refers to desirable end state of existence
o Instrumental values: preferable modes of behavior
Perception
A process by which individuals organize and interpret their sensory impressions in order to give meaning
to their environment -Robbins
Characteristics of perceived
- Novelty
- Motion, sound, size
- Background
- Proximity
- Similarity
Attribution Theory
- How people explain the cause of behavior – internal (person) or external (environment)
- This explanation/determination depends on:
o Distinctiveness: whether individual displays different behavior in different situation
o Consensus: whether everyone in similar situation respond in a same way
o Consistency: whether the person responds in a same way over time
- There are two attribution errors:
o Fundamental Attribution error: underestimate external factor and overestimate
internal factor while judging other’s behavior
o Self-serving bias: attribute own success to internal factors and failure to external factors
Halo effect
drawing general impression of an individual based on a single
Stereotyping
judging someone based on the perception of the group or community s/he belongs to
Contrast effect
evaluation of a person’s characteristics in comparison with other people recently encountered
Ethnocentrism
Ethnocentrism is judging or comparing others based on one’s own culture, values and standard
Personality
- Sum total of ways in which an individual reacts and interacts with others
- Relatively stable sets of psychological and behavioral attributes that distinguish one person from
another
Motivation
- Set of forces that lead a people to behave in a certain way
- Individual’s willingness to exert effort to achieve the achieve goals
Process of Motivation
Unsatisfied Tension_____ Actions to satisfy Goal Accomplishment
Needs Physical Needs Needs satisfied
Psychological
Social
Feedback
Types of Group
Formal Group
o Command Group
o Task Group
Informal Group
o Interest Group
Group Structure
Role
- Position related behavior expected from individual
- Can be:
o Task oriented role
o Relationship oriented role
- Role factors influencing group behavior:
o Role identity, role perception, role expectations, role conflict, psychological contract
Norms
- Acceptable standards of behavior shared by members within a group
- Informal rules of behavior
- Classification:
o Performance norms
o Appearance norms
o Social arrangement norms
o Resource allocation norms
- Conformity is process of adjusting one’s behavior to align with the norms of the group
Status
- Socially defined rank given to group members by others
- Relative standing in the group
Group Cohesiveness
- Degree to which the group members are attracted to each other and are motivated to stay in
the group
- Sources of group cohesiveness:
o Frequent interaction
o External threats
o Difficulty in entry into a group
o Cooperative atmosphere
o Shred Goals, Attitudes and Values
o Small size
- Increasing group Cohesiveness
o Member similarities
o Group Success
o Group size
o More interaction
o Increased status
o External Competition
o Group Reward
o Attitudes and values
Work Teams
- A cooperative group where individual efforts results in positive synergy through coordinated
efforts
- Yields higher output without any increase in inputs from organization
Kiran
leaders
- Some common differentiating traits are:
o Drive
o Desire to lead
o Honesty and Integrity
o Self Confidence
o Intelligence
o Job related Knowledge
- Limitations:
3. Leadership
Ability to influence the group towards the achievement of a vision or a set of goals
Influences goal achievement and empowers people to take actions to reach goals
Leadership Theories
Trait theories of leadership
Organizational Relations
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- Theories that consider personal qualities and characteristics that differentiate leaders from non
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Behavioral theories
-proposes specific behavior differentiate leaders from non leaders
Managerial Grid
- Graphical portrayal of a two dimensional view of leadership style
Leader Behavior
- Directive Leadership
- Supportive leadership
- Participative leadership
- Achievement oriented leadership
Contingency Variables
- Personal Characteristics
o Locus of Control
o Perceived ability
o Experience
- Environmental factors
o Task structure
o Formal authority system
o Work group
Using one of four styles contingent on situational factors, the leader attempts to influence sub-
ordinates’ perception and motivate them which leads to role clarity, goal expectancies, satisfaction and
performance.
Types of Communication
• Formal – Informal
Process of Communication
The classical hierarchical organization structure gives formal recognition only to vertical communication.
Nevertheless, most of the classical theorists saw the need to supplement the vertical with some form of
horizontal system. Horizontal communication is required to make a coordinated effort in achieving
organizational goals. The horizontal requirement becomes more apparent as the organization becomes
larger, more complex and more subject to the downsizing and the flattening of structures.
1. Task Coordination: The department heads may meet monthly to discuss how each department is
contributing to the system's goals.
2. Problem Solving: The members of a department may assemble to discuss how they will handle a
threatened budget cut; they may employ brainstorming techniques.
3. Information Sharing: The members of one department may meet with the members of another
department to give them some new data.
4. Conflict Resolution: The members of one department may meet to discuss a conflict inherent in
the department or between departments.
Types of conflict
- Functional and Dysfunctional Conflict
- Task conflict, relationship conflict and process conflict
- Vertical, horizontal and line-staff conflict
Conflict Process
- Opposition or Incompatibility
o Communication
o Structure
o Personal Variables
- Cognition and personalization
o Perceived conflict
o Felt Conflict
- Intentions
o Competing
o Collaborating
o Compromising
o Avoiding
o Accommodating
- Behavior
- Outcomes
o Increased group performance
o Decreased group performance
Conflict Resolution
- Problem Solving
- Super-ordinate goals
- Expansion of resources
- Avoidance
- Smoothing
- Compromise
- Authoritative command
- Altering human variable
- Altering the structural variable
Organizational Structures
Bureaucracy
- Highly routine operative task achieved through specialization
- High formalization
- Tasks are grouped into functional departments
- Centralized authority
Matrix structure
- Creates dual line of authority
- Incorporates functional and product departmentalization
- Facilitates efficient allocation of specialists
- Economies of scale by providing best resources and affective way of ensuring their efficient
deployment
Team Structure
- Use of teams as the central device to co-ordinate work activities
- No line of managerial authority exists
- Teams are free to design work in the way they think to be best
- They are responsible for all activity and outcomes
Virtual Organization
- Network or modular organization
- A small core organization that outsource major business function
- High degree of flexibility
Boundryless organization
- Seek to eliminate chain of command
- Have limitless span of control
- Replace departments with empowered teams
- Workers often work outside the physical boundary of employer’s premise
Worker Obsolescence
- TQM, FMS, BPR, robotics, CAM, CIM etc are eliminating traditional low/semi skilled jobs and
demanding job that require skills and expertise
- Employees and managers who cannot upgrade themselves or keep up with changing trend
become obsolete
- Continuously upgrade oneself, learn hard and soft skills, enhance one’s learning and develop
one’s capacity
Stress Management
Individual Coping Strategies
- Exercise
- Relaxation
- Time management
- Role Management
- Support group