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Internal SWOT Analysis

After looking outward, the next step is to look inward to understand the issues facing an entity
that may
affect the strategy. Consider the following:
Capacity to deliver the intended services
Core competencies (i.e. what the entity is fundamentally good at doing) and business
processes (i.e. how work gets done)
Staffing (i.e. roles, skills, knowledge)
Assets (i.e. buildings and equipment)
Financial resources (i.e. budget)
The most common and easy-to-use internal analysis method is the SWOT analysis. SWOT stands
Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis summarizes the perceptions
of an
internal constituency (i.e. leadership and staff) regarding the internal strengths of an office, its
weaknesses, the external opportunities for potential pursuit and the external threats to consider.