NAME OF THE TEACHER: RAMYA R NAIR

NAME OF THE SCHOOL: GOVT.H.S.S.KALANJOOR

SUBJECT: BUSINESS STUDIES
UNIT: INTERNAL TRADE
TOPIC: FIXED SHOP RETAILER
STANDARD: XI
DIVISION: A
STRENGTH: 56
DURATION: 45MIN

Curricular Statement: To generate an idea about the concept

types of fixed shop small retailer through brain storming, group
discussion and through various activities and

Content Analysis

Terms
Convenience, Specialty, Antique, Street, Vendors
Facts
 General stores are the most commonly found in the
local market and residential area
 General store provides a variety of products required
to satisfy day-to-day needs of the customer
  They remain open for long hours at a convenient
timing sand often credit facilities
 Specialty shops are popular in urban areas, who are
specialized in the sale of specific goods instead of
selling variety of goods
 Specialty shop are located in the central place where
a large number of customers can be attracted
 Street stall holders are the pretty vendors found in
the street crossing or the other area where a huge
population floats
 Street stall holders got supplies from the local

supplies and wholesaler

 Second hand goods shop deals in second hand or

used like cloth furniture and other household items

 Items which are sold at second hand shop are having

high and heavy prices.



Concept
The basis of the size of the operation fixed shop can be
classified as (a) small shop (b) fixed shop
Fixed shop can be categorized as
General stores Street stall holders
Specialty shop Second hand shop
 MENTAL PROCESS
The learner;
 recalls the terms, facts, concepts, regarding fixed shop small
retailers
 recognizes the terms, facts, and concepts regarding fixed shop
small retailers
 identifies fixed shop small retailers.
 analyze fixed shop small retailers.
 develops desirable positive attitude towards the topic.
Learning strategies:
Lecture method, general discussion, group discussion, brain storming
Teaching learning resources: Usual classroom aids, Album, Power
Point presentation
Pre-requisites
 Cognitive: students have general idea about fixed shop small
retailer
 Affective: Students have an interest to studying fixed shop small
retailer
 Psychomotor: Students have the skill of drawing chart.
 Class room interaction procedure Expected
responses
Introduction
After usual classroom practice, the teacher introduces
the topic by asking the following questions.

(A) How is retailing trade classified? Itinerant trade and

fixed shop.
(B) What is a fixed shop retailer?
The trader who have
a permanent shop to
sell

(c) how are the fixed shop retailer classified Two types large and
into small
This question directs the students to recognize
the basis of classification of retail trader
Presentation (Activity 1-Brain storming)
Teacher presents four small albums and divides
Observe it
the class into four major groups and provides
them with each of an album relating to each type
of type of fixed shop small retailer.

Teacher ask the students to observe their

respective pictures and to note down the
observation from each of the pictures also Observe and write it
directs them to observe the picture on the basis on their observation
of the products been sold the appearance of the
sheet
shop and the similarities between the shop.
Teacher observes that all the students are
participating in group work an the album is been
circulated to the entire team members GROUP-1
These stores are
Development(Activity 2 Group Activity) found nearby our
Teacher listens to the observation of each group house have all the
goods of daily use
bakery egg spices oil
etc

Yes, so as from that we can say that it is known

as general stores a type of fixed shop small
retailer,
General store- general store carry stock of
variety of products such as grocery items soft
drinks stationary to satisfy the day to day needs GROUP-2
Of consumer. teacher, they sell
goods of a single line
products like shoes
Yes, so we can say that such traders are called books dress mobile
as-
specialty shop-shop which is specialized in
selling only a single line of products
GROUP-3
Teacher from the
Exactly, as what you have explained and such movie EZRA they sell
retailer are called second hand shop the most the goods of old and
another example is Trivandrum book street near antique items.
to Trivandrum palayam. Also the example you Like in OLX
quoted of OLX is correct but
Does it can be categorized under fixed shop? No
What kind of sale is it online trade
 GROUP-4
Teacher they are
smaller traders
Yes ,and they are called the street stall holders dealing in cheap
like in pathanapuram variety goods

Closure
Teacher summarizes the class by recapitulating
the types of fixed small shop.

Review Questions
(a) what are the classification of small fixed
shop retailers
(b) How is a street stall holder different from
Street traders?
Follow up activity
(a) Theoretical Work
Write an assignment on the types of fixed
Small shop? And paste the pictures
(b) practical work
Visit any of the fixed shop small retailers and
collect the information they are dealing in.