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Course Information:
Course Name and Number: Business Policy and Strategy, BUS 4700
Semester: Spring 2018
Catalog Course Description:
Prerequisite(s): BUS 3150, 3320, 3430, or ACC 3410 and BUS 3520, and MKT 2510 or permission of the
department chair/school dean.
Credit Hours: 3 credit Hours
Class Schedule: MW 3:00 PM – 4:15 PM, TR 12:30 PM – 1:45 PM & 2:00 PM - 3:15 PM
Textbook(s):
1. Business Policy and Strategy; a simple and straight forward approach 5 th ed. (2017), Author: Wayland,
M, Publisher: CDS Books, ISBN-13: 978-0-9839003-5-1. This will be your primary text book.
2. What the CEO Wants You to Know, Expanded and Updated Edition (2017), Author: Ram Charan,
Publisher: Currency (Penguin Random House); ISBN-13: 9780553417784 (do not buy the old edition as
it is significantly different)
3. MikesBikes Advanced Software: Available from the MU Bookstore or online from www.SmartSims.com
Instructor Information:
Name: Michael Wayland
Office Location: C109
Office Hours: MW 4:15- 5:30PM, T 10:45AM-12:30PM & 3:15– 4:15PM, Th 10:45AM-12:30PM & 3:15–
3:45PM, and F by appointment
E-mail: MWayland@Methodist.edu (Text is better than email)
Telephone: Text is best- 614-774-3766
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Global: Provide student opportunities and experiences that will encourage their participation in our
global society.
Students will apply the knowledge and skills learned in this course to:
Students will demonstrate the course-level student learning outcome by successfully completing the
corresponding standardized assessment activity:
Course-Level Student Learning Outcome Assessment Activity
Demonstrate the ability to synthesize learning’s from Mikes Bikes final stock price, Final Project
all prior business classes
Demonstrate the ability to assess the external Case Analysis, Final Project
environment in which a firm competes
Demonstrate the ability to analyze the internal Final Project
environment which impacts how a firm competes
Demonstrate the ability to develop firm level strategy Final Project
Course Objectives/Content:
Upon completion of this course, the student will understand the following:
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b) Team Techniques for Strategy Development:
Brainstorming, Future Perfect Thinking, and Affinity
Charts
c) Research and Competitive Analysis
d) Corporate Mission
Internal Analysis 10
a) Financial Statement and Ratio Analysis
b) BCG Matrix
c) GE Matrix
d) McKinsey Seven S’s
e) Life Cycle Analysis
f) Corporate Culture Analysis
g) S.W.O.T. - Internal Strengths and Weaknesses
h) IFE- Internal Factor Analysis
Strategy Selection
a) Strategic Fit- QSPM Matrix 2.5
b) Financial Fit- Projecting profitability
Total: 45
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Summary of Undergraduate CPC Topics Covered in this Course: Hours/Minutes
(or % of 3- hour course)
Contact Hours
Marketing 5
Finance 5
Accounting 1
Management 5
Law 2
Economics 3
Ethics 3
Global 4
IS 1
Statistics 1
Policy/ Comprehensive 30
Total: 60
Instructor Requirements
Disclaimer Statement: PLEASE NOTE: Should change become necessary, the instructor reserves the right to
adjust the requirements, pace, or scheduling of this course. Any change will be announced in class before it
becomes effective.
Course Attendance Policy: Attendance is required. Additionally attendance is required for all end of semester
student presentations. During these presentations the audience will create and submit a critique of the
presenters and the critique will be graded.
Withdrawal from the Course: Please see page 20 and 21 in the Academic Catalogue. Additionally, Instructor
reserves the right to unilaterally withdraw a student who is not performing from the class.
Examination and Make-up Policy: No make ups permitted. You must be present for and participate in your
team’s final presentation.
Writing Assignment(s):
Case Analysis- Essay
Final Paper- Essay
Plagiarism, will result in a failure of the assignment or the class, at the professor’s discretion. Group
work that is plagiarized will be attributed to the whole team.
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Course Grading:
Attendance/Critiques 75
Analyst Paper 25
1000
Grading Scale:
out of TO 1000 A
936
1000 TO A-
900 935
possible TO B+
880 899
points TO B
836 879
TO B-
800 835
TO C+
780 799
TO C
736 779
TO C-
700 735
TO D+
680 699
TO D
636 679
TO D-
600 635
0 TO F
599
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Statement of Professional Standards for Students:
The faculty of the Reeves School of Business believes that students at the college level should develop the work
habits and personal discipline that will be expected of them after graduation, as members of the business
community. In accordance with this, students should dress appropriately, refrain from using
unauthorized electronic devices, be present and on time for class, be respectful or professors and other
students and refrain from disruptive behavior. Instructors are responsible for enforcement of policy
which shall include penalties up to the dismissal from class. Also, we believe it is just as important that
students reach satisfactory standards of written and oral communication skills as it is that they learn a
satisfactory amount of accounting, economics, and statistics. It is also just as important for students to learn
punctuality, integrity, and professional responsibility. Consequently, any work submitted for grading will take into
consideration the quality of presentation of information as well as substance or content. Assignments are
expected to be neat, appropriate in style and on time. Tables, charts and similar supporting documents should
be carefully prepared and reproduced. Oral presentations should be professionally acceptable – that is at the
level which you would expect if you were doing them for an employer or a committee of professional peers.
Course Topic Outline/Course Calendar with Assignments, Exams, and Due Dates:
University Policies
Students are expected to read the student handbook and abide by its policies. Copies of the student
handbook may be obtained at various locations on campus and is located on the web:
http://www.methodist.edu/student-handbook.
Academic Dishonesty:
The Methodist University Honor Code (please read it in its entirety starting on page 18 of the student handbook):
Students at Methodist University will maintain high standards of honesty and integrity in all their academic work.
Students will not cheat, steal, plagiarize, or misrepresent themselves or their work.
Tutorial Services:
Tutoring is available, free of charge, to all Methodist University students. The Tutoring Center is located in the
Davis Memorial Library. Tutoring Center schedules are posted at http://www.methodist.edu/tutoring.
Appointments and walk-ins are welcome.
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Computer Lab:
The Reeves School of Business Computer Lab is located in Clark Hall room 119. Several other labs are
available on campus including the Berns Student Center, Academic buildings, and the Davis Memorial Library
(where students can also check out a laptop for use inside the Davis Memorial Library).
Use of Technology:
This course will integrate the use of instructional technology. Examples of instructional technology include
Smartboards, response systems (clickers), audio and video systems, computers, instructional software,
Blackboard, digital cameras, lecture capture software, etc. Specifically, in this course, we will be using
instructional software: Blackboard. Please see page 38-44 of the student handbook for policies and Q&A for
University Computers.
Weapons on Campus:
A weapon is defined for the purposes of this policy as any item that can be used to intimidate, threaten or harm
another person. A weapon may include, but is not limited to, firearms (to include firearm imitations), explosives
of any size or type (to include fireworks), ammunition, air guns, explosive-like noisemakers, and knives of any
type. Methodist University policy, state law, and federal law prohibit possession or use of any weapon on
campus. The only exception to the possession of a knife is for students who live in apartment style residence
hall rooms with kitchens. These students may possess commercially produced kitchen knives, but these knives
must be maintained within the student’s apartment at all times. If students are found in the possession of a
kitchen knife outside of their residence hall apartment, they will be in violation of the University’s weapon’s
policy. Possession is defined as having a weapon (see above) on the student’s person, in the student’s room,
automobile, or any other property he or she owns or uses. Students who violate the weapons policy will receive
a $200 fine and in addition a minimum of probation and may receive a maximum of expulsion from the
University. The possession of weapon may lead to other criminal charges by law enforcement personnel.
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Attachment “A”
Week: Monday Tuesday Wednesday Thursday Friday/Weekend
8-Jan 9-Jan 10-Jan 11-Jan 12-Jan
Topic of Intro To Business Strategy Team Techniques Weekend Suggestion
1 Class
Homework None Read: BPS Chapter 1 & Agree on project
to Prepare
2; Practice with company with team; 2
prior to
class MikesBikes Software back up companies.
*Work on case analysis,
Practice MikesBikes.
In Class Review Syllabus; Discuss Use team Techniques;
Assignment
schedule & Project; Consider potential
Consider teams companies; Form teams
15-Jan 16-Jan 17-Jan 18-Jan 19-Jan
Topic of MLK Day, No Using MikesBikes Weekend Suggestion
2 Class Class Mission Statements Software
Homework Read: CEO Chapters 1-2 Practice Read: CEO Chapters 3- Research project
to Prepare
Read: BPS Chapter 3 & 4 MikesBikes 4; Purchase software company & it's mission
prior to
class access code from statement;
bookstore, load software. *Work on case analysis.
Practice MikesBikes
In Class Twitter CEO article, Use Mikes Software,
Assignment
Create Mission Statement Finalize Project
Company; Elect CEO
22-Jan 23-Jan 24-Jan 25-Jan 26-Jan
Topic of CEO Perspective CEO Perspective Weekend Suggestion
3 Class
Homework Read: CEO Chapters 5-6 MikesBikes Read CEO Chapters 7-9 Mikes rolls back
to Prepare
trial rollover Saturday @ 7:00; Goes
prior to
class 7:00 pm live @ midnight
Sunday; Research
project company;
Practice MikesBikes,
*Work on case analysis.
In Class Class discussion CEO book Class discussion CEO
Assignment
book
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29-Jan 30-Jan 31-Jan 1-Feb 2-Feb
Industry Map; Blue Ocean PEST Analysis; 5 Forces
Strategy, Weekend Suggestion
Topic of Mikes is live
4 Class Mikes goes live Mikes is live Mikes is live
Homework Mikes goes live Read: BPS Chapters 5 Read Article: Competitive MikesBikes Rollover
to Prepare
MikesBikes Week 1 strategy p.1-8 1. Develop industry
prior to
class (blackboard), map, PEST & 5 Forces
MikesBikes Week 1; for project company,
Read BPS Chapter 6 & 7 Work on case analysis.
In Class Develop industry map Develop PEST, Coke in
Assignment
China Article
9
19-Feb 20-Feb 21-Feb 22-Feb 23-Feb
Topic of
7 Weekend Suggestion
Class BCG & GE Matrix Lifecycle Analysis & 7 S's
Homework MikesBikes Week 4; Read: MikesBikes Week 4; MikesBikes Rollover
to Prepare
prior to
BPS Chapters 12 &13, Read: BPS Chapters 14 4; Develop BCG, GE,
class & 15 Lifecycle & 7s Matrix for
project company
In Class Debrief Mikes results Red Box article, Develop
Assignment
Develop BCG & GE Matrix Lifecycle matrix
In Class
Assignment
In Class
Assignment
10
19-Mar 20-Mar 21-Mar 22-Mar 23-Mar
Topic of SPACE Matrix, Generic TOWS Matrix, Ansoff Weekend Suggestion
10 Class Strategies Matrix
Homework BPS Chapters 21 & 22 Read BPS Chapters 23 & Develop SPACE matrix,
to Prepare
24 TOWS, Ansoff analysis;
prior to
class develop strategies
In Class
Assignment
In Class
Assignment
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16-Apr 17-Apr 18-Apr 19-Apr 20-Apr
Topic of Presentation 5 Presentation 6 Weekend Suggestion
14 Class
Homework
to Prepare
prior to
class
In Class
Assignment
In Class
Assignment
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Mikes Bikes Rollover dates:
Trial Wednesday, January 24, 2018 7:00 PM Reset back Jan 27, 9:00pm
#1 Sunday, February 04, 2018 11:59 PM
#2 Sunday, February 11, 2018 11:59 PM
#3 Sunday, February 18, 2018 11:59 PM
#4 Sunday, February 25, 2018 11:59 PM
#5 Sunday, March 04, 2018 11:59 PM
#6 Sunday, March 18, 2018 11:59 PM FINAL
#7 Sunday, March 25, 2018 11:59 PM Optional
#8 Sunday, April 01, 2018 11:59 PM Optional
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