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Scope of strategic management:

j. Constable has defined the area addressed by strategic

management as "the management processes and decisions which
determine the long-term structure and activities of the organization".
This definition incorporates five key themes:
* Management process. Management process as relate to
how strategies are created and changed.
* Management decisions. The decisions must relate clearly to a
solution of perceived problems (how to avoid a threat; how to capitalize on an
* Time scales. The strategic time horizon is long. However, it for
company in real trouble can be very short.
* Structure of the organization. An organization is managed by
people within a structure. The decisions which result from the way that
managers work together within the structure can result in strategic change.
* Activities of the organization. This is a potentially limitless
area of study and we normally shall centre upon all activities which affect the