CONSUMERS’ PREFERENCE TOWARDS BRITANNIA INDUSTRIES

LIMITED IN KARUR CITY

ABSTRACT

Britannia Industries Limited is an India food products corporation based in Kolkata,

West Bengal in India. Britannia products are liked by all individuals irrespective of
age and sex. So from childhood to retirement age everyone is used to take Britannia
biscuits as a delicious food during morning and evening for tea breaks. The
company’s principal activity is the manufacture and sales of biscuits, breas, rusk,
cakes and dairy product. The study has been undertaken with a view to examine the
consumer preference of Britannia Biscuits in Karur. Once they lose the existing
customer, they could not get them back. Further, they could not get potential
customers. Hence it is inevitable to have a thorough study on customer preference and
attitude towards Britannia product. The focus of the study is on the factors that closely
influence the customer awareness, the brand preference, attitude towards the price,
general price level, quality and overall satisfaction about Britannia biscuits, general
awareness, and consumer preferences. The study also reveals the reason for buying the
Britannia products. The technique that is used for data collection is questionnaire. The
study covered 50 respondents belonging to Karur district. It is purely based on the
viewpoints and feelings and response expressed by the customer belongings to Karur.
The study shown that the majority of consumed Britannia Biscuits and the entire
respondents are aware of Britannia Biscuits. Various factors are analyzed for buying
Britannia biscuit.
 CHAPTER – I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION

A consumer is an individual who purchase or has the capacity to purchasegoods and

services offered for sale by marketing institutions in order to satisfy personal or household
needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer
refers to the following, “A consumer is the most important visitor on our premises. He is not
dependent on us. We are dependent on him. He is not an outsider to our business. He is part
of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an
opportunity to do so”. So consumer is like the blood of our business and also a
satisfiedcustomer is a word of mouth advertisement of a product / services.

Consumer preference is defined as a set of assumptions that focus on consumer

choices that result in different alternatives such as happiness, satisfaction, or utility. The
entire consumer preference process results in an optimal choice. Consumer preferences allow
a consumer to rank different bundles of goods according to levels of utility, or the total
satisfaction of consuming a good or service. It is important to understand that consumer
preferences are not dependent upon consumer income or prices. So a consumer's capacity to
buy goods does not reflect a consumer's likes or dislikes.

The preferences of the consumers are a positive motivation, expressed by the affective
compatibility towards a product, service or trading form. We’re not dealing with an internal
bodily function, but a quality of objects that aims to fulfill our needs, quality acquired within
the connection between man and the merchandise able to fulfill these needs. Preferences can
be triggered by: the features related to the material substance of the goods, elements referring
to label, name, use instructions that accompany the product; the statute granted to the person
owning and using that particular product.

1.2 COMPANY PROFILE

Britannia Industries is one of India’s leading food companies with a 100 year legacy
and annual revenues in excess of Rs. 9000 Cr. Britannia is among the most trusted food
brands, and manufactures India’s favorite brands like Good Day, Tiger, NutriChoice, Milk
Bikis and Marie Gold which are household names in India. Britannia’s product portfolio
includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages,
Milk and Yoghurt. Britannia is a brand which many generations of Indians have grown up
with and our brands are cherished and loved in India and the world over. Britannia products
are available across the country in close to 5 million retail outlets and reach over 50% of
Indian homes. The company’s Dairy business contributes close to 5 per cent of revenue and
Britannia dairy products directly reach 100,000 outlets. Britannia Bread is the largest brand in
the organized bread market with an annual turnover of over 1 lac tons in volume and Rs.450
crores in value. The business operates with 13 factories and 4 franchisees selling close to 1
mn loaves daily across more than 100 cities and towns of India.

Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’.
Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s
first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with
essential micro- nutrients which nourish the body. The company set up the Britannia
Nutrition Foundation in 2009, and began working on public private partnership to address
malnutrition amongst under-privileged children and women. Britannia believes that ‘Taste &
Trust’ are its sobriquet and will constantly endeavor to make a Billion Indians reach out for a
delightful and healthy Britannia product several times a day!

Products

BISCUITS

Good Day

Crackers

Nutrichoice

Marie Gold

Tiger

Milk Bikis

Jim Jam + Treat

Bourbon

Little Hearts
 Pure Magic

Nice Time

BREADS

Whole Wheat Breads

White Sandwich Breads

Bread Assortment

Daily Breads

DAIRY

Cheese

Fresh Dairy

Accompaniments

CAKES

Bar Cakes

Veg Cakes

Chunk Cake

Nut & Raisin Romance

Muffills

Biscotti

RUSK

Premium Bake

VISION

 Think Of A Purpose That Spirals Forth To Create Innovations From Within This
Visionary Zeal; Built On Trust And Knowledge, Has Empowered The Wadia Group
 in Various Business Enterprises For more Than A Century. It now promises much
more in the New Economy ...
 To dominate the food and beverage market in India with a distinctive range of Tasty
Yet Healthy´ Britannia brands.
 Every third person, in India, should be a Britannia consumer.

MISSION

 To dominate the food and beverage market in India through a profitable range of
Tasty Yet Healthy´ products by making every Indian a Britannia consumer.
 To be one of the best biscuit company.
 Development of production in partnership with our customers to their specification.
Flexibility & capability to meet small & large production run

COMPANY OBJECTIVES

Short-term Objective :

 To improve image to shareholders.

 To improve internal processes and controls.
 To increase NSV and ROI.

Long-term Objective :

 To be the lowest-cost producer in the market.

 To become largest volume player in the bakery industry.

Quality Objectives :

 Reduction in customer complaints

 To start documentation of market returns dealer wise
 To empower the workmen on individual work area to ensure that only quality
product
 are passed on the next page of production.
 Continuous training for the development of human resources.
 To minimize the accident level. As part of the growth strategy, the company
always try to build on the values of brand “Britannia" by aggressively pursuing
tasty yet healthy offerings of mass appeal and also launching a host of affordable
 products, which would help rejuvenate the mother brand and drive category
consumption.

Goals

Once the company developed their vision, mission and core values, they can then
develop the goals and objectives needed to achieve your vision. Goals are general statements
of what Britannia wants to achieve. So they need to be integrated with their vision. They also
need to be integrated with their mission of how they are going to achieve their vision.

 To improve profitability
 To increase efficiency
 To capture a bigger market share
 To provide better customer service
 To improve employee training
 To reduce carbon emissions

1.3 STATEMENT OF THE PROBLEM

Biscuits are small flat cake that is crisp and usually sweet. It is concerned with the
taste and habits of the people. Previously, it was used as a diet for patients and energy and
taste for kids. Nowadays, biscuits are considered as a good alternative for oily snacks and fast
food. So currently, among all biscuits available in the market, Britannia has become one of
the popular biscuits among the people of all segments and ages. In business world, many
brands of products are produced and marketed by a single manufacture. The decision whether
to buy or not depends only on the basis of consumer motives. Modern market is consumer
oriented and now the consumer is the decisive force. Hence, it is inevitable to have a
thorough study on customers attitudes and preference towards Britannia Biscuits and also the
research world reveals the result about satisfaction level and consumer preference towards
Britannia products under study area.

1.4 OBJECTIVES OF THE STUDY

1. To study about the Customer satisfaction in Britannia biscuits, in Karur District.

2. To assess the association between demographic variables and factors of customer
satisfaction.
 3. To access the customer satisfaction towards quality,availability, price of Britannia
biscuits.
4. To suggest suitable measure to improve customer satisfaction towards Britannia
biscuits for its even more reputation in the industry.
5. To understand and analyse the factor influencing sample respondents dealing with
the Britannia brand.
6. To analyse the relationship between the selected socio economic factors and their
level of satisfaction
7. To identify the problem faced by the sample respondents and summarize the
major findings and give suitable suggestions.

1.5 LIMITATIONS OF THE STUDY

1. The study is limited to Karur town with 50 respondents.

2. The respondents’ response may have bias, which may not give a true picture about
the chosen research topic.
3. The sampling unit chosen is the respondent who are consuming Britannia biscuits
in Karur, the survey result may vary in other locations, based on their preference.

1.6 SCOPE OF THE STUDY

1. Field work for this study was carried out by the researcher himself. It was
conducted during the month of Jan - Feb 2018.
2. The researcher used interview schedule for collection of data from customers
(interview schedule).
3. Completed schedule were thoroughly checked and duly edited. The omission and
commission were rectified by revisits.

1.7 RESEARCH METHODOLOGY

Sources of Data

The study is mainly based on primary and secondary data.

Primary Data

Data used in research originally obtained through the direct efforts of the researcher through
surveys, interviews and direct observations. Data that has been collected from firsthand
experience is known as primary data. Primary data is the data that has not been previously
published. Stratified random sample technique is planned to collect the data. To collect the
primary data a questionnaire was prepared and primary data was collected through
questionnaire method. The questionnaire was distributed to student to obtain information.This
helped in the direct interaction with the respondents. The questionnaire consists of close
handed questions and open ended question.

Secondary Data

Secondary data are those which have been already collected by someone else and which have
been passed through the statistical processes. In this study data has been taken from various
secondary sources like newspapers, internet, books, magazines, reports, publications and
journals.

Design of the Study

The descriptive research was conducted by using the procedure survey method and it is a one
form of methodology in social sciences studies.

Sample

The study does not include entire population because time required is more to find the perfect
picture. Therefore the study will survey a particular area that is Karur District.

Sample Size

This study will cover the option of 50 respondents, to find out the customer satisfaction
towards sakthi masala at Karur District. The respondent will be asked to fill the questionnaire
based on their knowledge.

Data Collection

The present study is based on the primary data collection through questionnaire from 50
respondents.

Data Collection Tools

Questionnaire: A close-ended questionnaire was used in the research. Close- ended

questions are when ask the respondent to answer the question based on the options already
given. With the provided questions and options, the respondents are asked to choose from.
Data Analysis and Method Presentation

Analysis means computation of certain measures along with searching for pattern of
relationship that exists among data group. Data analyses the data are classified under various
methods are supplemented with necessary tables and diagrams.

Research Tools and Techniques

The following statistical tools are used in this study for the purpose of analysis.

o Percentage Analysis

1.8 CHAPTER SCHEME

The current thesis is organized into five chapters

Chapter I: Introduction and Design of the Study

o Introduction
o Statement of the Problem
o Scope of the study
o Objectives of the study
o Need of the study
o Limitations of the study
o Research methodology and limitations of the study

Chapter II: Review of Literature

o The Related work and Back Ground is covered in Chapter II.

Chapter III : Profile of Study Area and Respodent

o Introduction
o Profile of the study area and respondents

Chapter IV : Data Analysis and Iterpretation

o Analysis of Data Analysis and Interpretation of collected data is done to

determine the employee job satisfaction towards his/her job.

Chapter V : Data Analysis and Iterpretation

o Introduction
o Findings
o Suggestions
o Conclusion
 CHAPTER - II

REVIEW OF LITERATURE

According to Mittal and Kamakura (2001) also address the link between satisfactions
and repurchase behavior. Their major findings indicate that despite identical rating on
satisfaction, due to respondent characteristics such as age, education, marital status, sex and
area of residence, significant difference was observed in repurchase behavior. Over the past
decade, retailers use manufacturer brands to generate consumer interest, patronage and
loyalty in a store.

Jegan, A. and Dr. Sudalaiyandi, S.( 2013) A study on consumer buying behaviour
towards various types of Sunfeast (ITC) biscuits in Kovilpatti is conducted to know the
consumers’ preferable taste, awareness about various brands, about the choice and their
frequency of preference, satisfaction of Sunfeast Biscuit. The result of the study shows that
Sunfeast biscuits have a good market share in Kovilpatti city.

Dr. M. Arutselvi,( 2012), ”A Study On Consumers’ Preference Towards Various

Types Of Britannia Biscuits In Kanchipuram Towns”. The topic deals with the study of
consumer behaviour towards Britannia Biscuits. The consumer behavior varies from brand to
brand on the basis of quality, quantity, price, taste, advertisement etc. It is concluded that the
market study on biscuits at Kanchipuram town as helped to know the status of biscuits. It has
revealed the requirements of the taste of the consumer of biscuits. Britannia Biscuits are
having a good market share in Kanchipuram Town.

According to Bloemer and Kasper (1995), the relationship between customer

satisfaction and loyalty was moderated by respondents on the evaluation of the brand choice.

According to Mittal and Kamakura (2001), their research paper addressed the link
between satisfactions and repurchase behavior. Their major findings indicate that despite
identical rating on satisfaction, due to respondent characteristics such as age, education,
marital status, sex and area of residence, significant difference was observed in repurchase
behavior. Over the past decade, retailers use manufacturer brands to generate consumer
interest, patronage and loyalty in a store.

With the growth of competition, retailers compete with manufacturers for consumer
pull to increase their relative market power and their share of the total channel profit pie
(Steiner, 1993). Private label strategy can help retailers attract customer traffic and create
loyalty to the store by offering exclusive product lines and premium products (Corstjens and
Lal, 2000).

K. M. Mubarak Ali (1993) in his study endeavoured to find out the purchasing pattern
brand preference, brand loyalty and suggest and suitable measures to improve the brand
loyalty. The study was concluded that a carefully chosen promotion strategy is to be used to
increase the brand loyalty of the product. The purchases of consumer durables are influenced
by personal opinions. Well brand sales force may be used to persuade the prospective
customers

Renuka and Hirekenchanagoudar (2008) in their on a study on consumer buying

behaviour of ready-to-eat food products. To determine the market penetration of Britannia
Marie biscuits by retailers. The data were collected from 150 respondents. The tools used in
are simple percentage and correlation co efficient. It is concluded that the main factors
influencing brand preference for biscuits, chips, fruit juice and ice creams were quality, taste
and reasonable price. Thus, the study revealed that the younger generation preferred more
ready-to-eat food products than the other age groups. The consumer behaviour also varies
from product to product

F. Mohamed Sabura, and Dr. T. Vijayakumar (2009) made a ”study on retailer

attitude towards Britannia biscuits with special reference to rural areas of Coimbatore city”.
To analyse the customer satisfaction about Britannia biscuits. the total sample respondents
was fixed at judgment randam basis. The data was collected from 250 respondents in
Coimbatore city. Different statistical tools are for used by analysis of the collected data, such
as tabulation, percentage analysis, bar diagram, ANOVA and Karl Pearson‟s co efficient of
correlation. The conclusion draw from the retailer‟s point and that, the distribution system of
Britannia biscuits needs improvement through the direct selling method to satisfy the
customer.

Mr. S.D. Nidhyananth, and Mr. B. Vigneshwaran (2011) in made a “study on

customer satisfaction towards Britannia biscuits in Coimbatore city”. To find out the factors
those influence the purchase of Britannia biscuits. The data are collected directly from the
sample by interviewing or mailing questionnaires at particular period of time. In this study
the sample size was 100 respondents. Tools used in this study are percentage analysis, chi
square test. It is concluded that consumer‟s satisfaction with preferable taste, awareness
about various brands, about choice and their frequency of preference satisfaction of Britannia
biscuits.

Suresh Garg (2010) carried out a study entitled “A study on consumer preference
towards Britannia Good day biscuit” Detailed that Day by day the intensifying global
competition is throwing challenges in the form of uncertainty and fluctuation in demand,
necessity to provide wide variety to attract and hold the ever demanding customer. To survive
and succeed under such competitive environment, organizations are forced to find and adopt
efficient and effective ways for their operations. Organizations are seeking ways to increase
the value of their products and services by eliminating unnecessary processes and practices
from all systems. Lean manufacturing is a systematic team-based approach for finding and
eliminating waste. The implementation of Lean manufacturing system helps organisations to
reduce lead-time and inventory, improve quality, and achieve better on-time deliveries and
utilisation of resources leading towards increased sales and profit through customer
satisfaction. The Indian biscuit industry is the third largest manufacturer of biscuit in the
world producing around 60% of the total production in organised sector and the balance 40%
by the unorganized bakeries.

According to Moye & Kincade, Consumers express preference or lack of preference

for stores, brands, advertisements and other marketing stimuli by reflecting a favorable or
unfavorable attitude. In this sense, consumers with a favorable attitude towards a store will
most likely select the store and buy its products, but consumers with unfavorable attitudes
will not select the store and not purchase the products.
 CHAPTER – III

PROFILE OF THE STUDY AREA AND RESPONDENTS

(A) PROFILE OF THE STUDY AREA

HISTORY

One of the ancient cities in Tamil Nadu, Karur was ruled by the Cheras, Cholas, the Naickers,
and the British successively. There is proof that Karur may have been the centre for old
jewellery-making and gem setting (with the gold imported mainly from Rome), as seen from
various excavations. According to the Hindu mythology, Brahma began the work of creation
here, which is referred to as the "place of the sacred cow."

Karur has a very long history and has been sung by various sangam poets. In history, it has
been the battleground of various Tamil Kings like Chera, Chola, Pandya and Pallavas
because of strategic location. The district has a very rich and varied cultural heritage.

Karuvoor Thevar born in Karur is one among the nine devotees who sung the divine Music
Thiruvichaippa, which is the ninth Thirumurai. He is the single largest composer among the
nine authors of Thiruvichaippa. He lived during the reign of the great Raja Raja Chola-I. In
addition to the famous Siva temple, there is a Vishnu temple at Thiruvithuvakkodu, a suburb
of Karur, sung by famous Kulasekara Alwar [7-8th century AD] who was the ruler of Kongu
nadu. The same temple is presumably mentioned in epic Silappadikaram as Adaha maadam
Ranganathar whose blessings Cheran Senguttuvan sought before his north Indian expedition.

Karur is one of the oldest towns in Tamil Nadu and has played a very significant role in the
history and culture of the Tamils. Its history dates back over 2000 years, and has been a
flourishing trading centre even in the early Sangam days. Epigraphical, numismatic,
archaeological and literary evidences have proved beyond doubt that Karur was the capital of
early Chera kings of Sangam age. It was called Karuvoor or Vanji during Sangam days.
There has been a plethora of rare findings during the archaeological excavations undertaken
in Karur. These include mat-designed pottery, bricks, mud-toys, Roman coins, Chera Coins,
Pallava Coins, Roman Amphorae, Rasset coated ware, rare rings etc. Karur was built on the
banks of river Amaravathi which was called Aanporunai during the Sangam days. The names
of the early Chera kings who ruled from Karur, have been found in the rock inscriptions in
Aru Nattar Malai close to Karur. The Tamil epic Silapathikaram mentions that the famous
Chera King Cheran Senguttuvan ruled from Karur. In 150 Greek scholars Ptolemy mentioned
“Korevora” (Karur) as a very famous inland trading centre in Tamil Nadu. After the early
Cheras, Karur was conquered and ruled by Pandyas followed by Pallavas and later Cholas.
Karur was under the rule of Cholas for a long time. Later the Naickers followed by Tipu
Sultan also ruled Karur. The British added Karur to their possessions after destroying the
Karur Fort during their war against Tipu Sultan in 1783. There is a memorial at Rayanur near
Karur for the warriors who lost their lives in the fight against the British in the Anglo-Mysore
wars. Thereafter Karur became part of British India and was first part of Coimbatore District
and later Tiruchirappalli District.

Karur is also a part of Kongunadu. The history of Kongunadu dates back to the 8th century.
The name Kongunadu originated from the term "Kongu", meaning nectar or honey. Kongu
came to be called as Kongunadu with the growth of civilization. The ancient Kongunadu
country was made up of various districts and taluks which are currently known as Palani,
Dharapuram, Karur, Nammakkal, Thiruchengodu, Erode, Salem, Dharmapuri,
Satyamangalam, Nilgiris, Avinashi, Coimbatore, Pollachi and Udumalpet. Kongunadu was
blessed with enormous wealth, a pleasant climate and distinct features. Kongunadu was ruled
over by the Chera, Chola, Pandya, Hoysala, Muslim rulers and finally the British.

GEOGRAPHY

District Collector is the Head of the District administration and District Collector's Office is
the centre of District Administration situated in Master Plan Complex in Thanthondrimalai. It
is nearly 6 Km from Karur bus stand and 8 Km from Railway Station on the way to Dindigul
via Vellianai.

Karur district has 2 Revenue Divisions, 6 Taluks, 2 Municipalities, 11 Town Panchayats and
157 Village Panchayats and 203 Revenue Villages. Karur District has 4 Assembly
constituencies of which one is a reserved namely Krishnarayapuram Constituency. Karur
Parliamentary constitutes 6 Assembly constituencies, one from Tiruchirappalli revenue
district, namely Manapparai, one from Pudukkottai revenue district, namely Viralimalai, one
from Dindigul revenue district, namely Vedasandur and 3 Assembly Constituencies from
Karur revenue districts, namely Aravakurichi, Karur and Krishnarayapuram.

DEMOGRAPHICS

According to 2011 census, Karur district had a population of 1,076,588 with a sex-ratio of
1,015 females for every 1,000 males, much above the national average of 929. A total of
102,731 were under the age of six, constituting 52,969 males and 49,762 females. Scheduled
Castes and Scheduled Tribes accounted for 20.8% and .05% of the population respectively.
The average literacy of the district was 68.3%, compared to the national average of 72.99%.
The district had a total of 287,095 households. There were a total of 543,298 workers,
comprising 83,800 cultivators, 182,639 main agricultural laborers, 10,162 in house hold
industries, 231,906 other workers, 34,791 marginal workers, 2,072 marginal cultivators,
18,198 marginal agricultural laborers, 1,178 marginal workers in household industries and
13,343 other marginal workers

INDUSTRIES

Tamil Nadu Newsprint and Papers Limited

Tamil Nadu News Print and Papers Ltd., better known as TNPL the country’s largest non-
wood based paper maker was established in the early 80’s at Pugalur near Karur. It is
acknowledged as the world leader in the technology for manufacture of newsprint from
bagasse which became operational from January 1996. The productions of news print and
paper have been raised from 90000 tonnes to 180000 tonnes per annum. It is the most
Modern paper mill in the country with an unique bagasse handling and pulping system,
multifuel boilers, mechanized finishing section and a sophisticated R & D center. The
TNPL’s 6.8 metre wide paper machine from the U.K. designed for maximum, operational
since 1985, producing quality news print and printing and writing paper. TNPL produces
230,000 tons of Printing & writing paper and consumes 1 million tones of bagasse every
year.

Chettinad Cement Corporation Ltd.

Chettinad Cement Corporation Ltd was formed 1962 to cater to growing demands of cement
in the country. The manufacturing unit located at Puliyur, Karur District, in Tamilnadu
commenced production in April 1968. Apart from cement, the Chottinad House is today
engaged in activities as diverse as granite, engineering, silica, garnet, information technology,
steel & textile trading, horse breeding, plantations, shipping, transportation, stevedoring,
clearing and forwarding and logistics having a combined turnover of Rs.8500 million.

Textile Trade

On the international textile map, Karur has become synonymous with handloom “made-ups”
as Tirupur in the hosiery product. The weaving industry came to Karur from Kerala and has
earned a reputation for its high quality handloom products today. Exports of handlooms from
Karur began on a modest scale with just 15 exporters in 1975 and today Karur has hundreds
of exporters.
The handloom products being exported have been broadly classified under three heads –
Kitchen, bathroom and bedroom furnishing items. Some of the handloom made-ups exported
from Karur are Bedspreads, Towels, Floor rugs, Tea towels, Napkins, Aprons, Kitchen
towels, Pot holders Plate mats, Bath Mats, Tea mats, Curtains, Pillow, Quill covers, Shower
curtains etc., The products are exported to Europe, U.S.A., Japan, Canada, Australia,
Singapore, South Korea, South Africa and the Scandinavian countries among others. The
handloom industry in Karur generates nearly an annual turn over of Rs.2000 Crores (400
million dollars a year) through direct and indirect exports of textile goods. The development
of export as a major trade has led to the enormous growth of other allied industries like
handloom and power loom weaving units, dyeing and bleaching units, tailoring, packaging
units etc. The handloom and its allied industries provide direct and indirect employment to
over two lakh persons.

Bus Body Building Industry

District is very famous for its Bus Body building industry. In and around Karur, there are
several small and large industries catering the need within Tamil Nadu as also Outside the
state. Karur is a renowned centre for bus building industries. This is a unique feature of Karur
and almost 90% of south Indian bus bodies are being built here. The total business is
estimated to be around Rs.250 crore per annum.

Economy:

The district is potential in its economical status due to its flourishing industrial activity. It
brings about nearly 1,400 Crore of foreign Money and about a marketing gravity of Rs.2,350
Crore in the inter District and States per annum.

Employment:

This district offers day to day employment opportunities to the people at a radius of
circumference of 80 Kmrs of which the major benefits are due to the weaker sections. Current
employment generation of the district is 50,230 Nos and this employment generation is
increasing sizably due to the development after the formation of the district.