T: when was the shop started � 6:44

S: 2004 � 6:45
T: family business or was started new � 6:48
S: started from scratch � 6:52
T: from where do you buy the stocks -6:56
S: Chennai, Ahmedabad, pune , and also we buy material and stitch nighties so that
we can introduce new models for customer satisfaction- 6:58
T: tell me something about profit from sales � 7:20
S: if it is manufactured by ourselves we get only half the price of what is sold
outside but more number of products can be sold but if we buy and sell extra money
have to spent- 7:21
T: even if one piece is asked by the retailer, will you sell � 7:34
S: yes- 7:36
T: for how much profit- 7:38
S: 15% - 7:40
T: 15% of what you buy from the wholesaler? -7:43
S: yes, because big shops sell with a margin of 35-40% , if we give at 15% only
customers will buy-7:44
T: what is the cost of manufacturing- 7:52
S: they wil have a margin of 40%, if manufactured by ourselves the cost is reduced-
7:54
T: what is the difference � 8:05
S: 20% -8:07
T: do you get new customers often or regular customers- 8:10
S: regular customer s only and no difference in process for different customers, we
sell at the same price for all and we have more designs � 8:15
T: what do you do with the leftover stock? -8:26
S: we will try to reduce the price of those products to the maximum but if it is
damaged we give away to orphanages -8:34
T: will you buy from wholesales shops around you ? -8:50
S: yes,
T: you have wholesalers depending upon the varieties- 9:07
S: yes like for materials , readymade, etc-9:10
T: promotion strategy- 9:18
S: giving away bigshoppers is the only promotion -9:20
T: you said you�ll buy from different wholesalers, so you�ll select them depending
on rates on the varieties -9:35
S: we buy after checking the quality and they have a margin of 5% or so and the
margin decreases with the quantity we buy- 9:42
T: what are the challenges faced? � 10:05
S: gst and demonetisation , before demonetisation we can hold stock upto 30-40
lakhs but after demonestion we are able to hold only upto 3-4 lakhs -10:07
T: gst is at 5%-10:27
S: yes, but people don�t accept it because it is a small shop but they pay gst from
buying from bigger shops but when we apply gst they say that the prices are higher
-10:28
T: gst applied when buying from wholesalers -10:52
S: yes, but after gst we are not able to buy in credit from the wholesalers, only
ready cash so we cant buy more and hold stock therefore we buy only certain
varieties -10:54
T: only cash or account transfer ? 11:15
S: maximum through neft and cheque payments, we used to have credits for 60 days
but now it is not happening - 11:17