Dear Madam/Sir,

I am the students of University of Lahore and currently enrolled in Thesis. Please take a
moment to complete this small survey. The information that you will provide us, will be valuable for
our research.
We got questionnaire with consent of researchers and you provided information will remain
confidential. We will appreciate your cooperation and time in this regard.
 Disagree

Disagree
Strongly

Strongly
Neutral

Agree
Agree
# Questions

Perceived ease of use (PEU):

1 It is difficult to use social media. 1 2 3 4 5

2 Social media is unclear and not understandable. 1 2 3 4 5

3 My interaction with social networks is easy and understandable 1 2 3 4 5
4 It is easy for me to become skilful at using social networks 1 2 3 4 5
5 I often become confused when I use the social media tool. 1 2 3 4 5
6 I make errors frequently when using social media tool. 1 2 3 4 5
7 Interacting with the social media marketing system is often frustrating 1 2 3 4 5
I find it easy to recover from errors encountered while using social media
8 1 2 3 4 5
marketing tools.
I find it easy to get the social media marketing system to do what I want it to
9 1 2 3 4 5
do.
10 The social media marketing system often behaves in unexpected ways 1 2 3 4 5
11 I find it cumbersome to use the social media marketing system 1 2 3 4 5
My interaction with the social media marketing system is easy for me to
12 1 2 3 4 5
understand.
The social media marketing system provides helpful guidance in performing
13 1 2 3 4 5
tasks

Perceived Enjoyment
14 Work is more interesting with computers 1 2 3 4 5
15 Using computers is fun. 1 2 3 4 5
16 I like using the computers. 1 2 3 4 5
17 I enjoy those aspects of my job that require me to 1 2 3 4 5
 use computers

Intention Of Use

18 I intend to increase the use of my social network in the future 1 2 3 4 5

19 Using the social networks is part of how I express my personality

1 2 3 4 5
20 Assuming I had access to the system, I intend to use it. 1 2 3 4 5
21 Given that I had access to the system, I predict that I would use it. 1 2 3 4 5

social media adoption

22 Increase my sales 1 2 3 4 5
Get customers to be more loyal to my business
23 1 2 3 4 5

Engage new customers

24 1 2 3 4 5

25 Promote my products more economically. 1 2 3 4 5

26 More easily forecast my sales 1 2 3 4 5
27 Increase the visits in my website 1 2 3 4 5