21 CENTURY st

Using Leadership Science to Reduce Injuries and Improve Quality & Performance

DUBAI 5 & 6 NOVEMBER 2017

Facilitated by:

Daniel J. Moran, Ph.D., BCBA-D

Founder of Pickslyde Consulting
Author of:
Building Safety Commitment and other scientific publications
about severe incident prevention, quality, and leadership.
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Testimonials
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“It was an excellent presentation by Daniel Moran, the time
management for each subtopic and the focus towards the main
objective was brilliant!”
Rajeevan Gopinathan – Senior HSE Manager, Special Technical
Services LLC Oman

“Daniel sharing on the topic, Behaviour-Based Safety and Severe

Incident Prevention is an important subject that should be
implemented in companies!”
Mohammad Ayub – General Manager, QHSE, Dulsco

• Building safety commitment. Moran, D. J. IL: Valued Living Books (2013). “The main strength of the event was the group discussion slot and the
• Quality, Behavior, and the Bottom-Line: The human side of quality materials had lots of good information in it.”
improvement. Pounds, J., Werner, T. Foxworthy, B, & Moran,
D. J. Amazon Books (2015). Yousuf Al Hammadi– HSE Manager, Borouge
• Acceptance and commitment training in the workplace. Current Opinions
in Psychology (Moran, D. J., 2, 26-31. (2015).

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 Behavior-Based Safety (21CBBS) has been proven to reduce incidents and injuries in the worksite, and 21st Century
Behavior-Based Safety has integrated decades of research to create an effective and efficient safety leadership approach.
Severe Incident Prevention expands the powerful principles of 21CBBS to mitigate the probability of larger catastrophic events.
Your organization is not only accountable for reducing injuries to employees within your company, but also responsible for
preventing fatalities in your workforce and serious incidents in your community and environment at-large. Dr. D.J. Moran has
worked with companies around the world teaching powerful, evidence-based approaches that have significant impact on safety
outcomes. Your safety team and your company will certainly benefit from his expertise in the science of safety.

Dr. D.J.’s results-oriented seminar consists of several modules focusing on specific exercises that ensure learning and practice
of key skills. At the end of this workshop, all participants will have developed a step-by-step action plan for enhancing safety in
their organization. The course is two days in length and starts with a general introduction and discussion of common safety issues
experienced by the participating companies. Throughout the rest of the workshop, the basic principles of behavioral science will
be taught in a highly practical manner, and you will learn to apply these concepts to help ensure that your company is making
world-class efforts for reducing the potential for individual injuries and catastrophic events.
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In this specialist workshop you will learn effective applications to not only reduce significant injuries, but to prevent severe
incidents. Behavior-based safety implementations will change your company’s safety culture, help make sure people do not get
hurt, all while maintaining – and even increasing – productivity. You will learn evidence-based approaches that will improve your
bottom line and profitability. Participants cover:
• The fundamental practices of behavior-based safety in a user-friendly manner
• Implementing behavior-based safety immediately in your organization
• Observation and Feedback techniques that will reduce injuries and incidents in the workplace
• How ‘Safety Committees’ help manage the BBS process
• The 6 Key Features of a solid BBS process
• Leadership skills applicable to safety management
• How to enhance 21CBBS into a Severe Incident Prevention implementation
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Training Endorsements for Dr. Daniel J. Moran
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“The training was very relevant to the job scope and the trainer, Daniel Moran presented the training very well.”
Mizanur R. Mazumder – Corporate HSE Manager, Al-Jaber & Partners Qatar

“Daniel Moran was good in terms of delivering the course.”

Mohammed Ahmed Bakhamis – Director HSE, Qatar Foundation

“Dr Moran is knowledgable on the human behaviour science and able to relate participants interest to the Behavioral Safety topic.
Personally, I find the discussion on the actual site encounters and sharing by the participants to be the main strengths of the
event.”
M Mursyide M Ali – Senior Manager, Health, Safety and Environmental, Malaysia LNG Sdn Bhd

“The trainer, Dr Daniel J Moran, has provided the required emphasis on the role of leaders in ensuring the successful
implementation of Behavior-Based Safety, which I find to be very useful and crucial.”
Deneshwaran Muniandy – Head, Health & Safety Management, Petronas

“Dr. Dan Moran has done an excellent job focusing on the fundamental elements of a successful safety program... Dr. Moran
systematically addresses the building blocks …that are critical for successful outcomes.”
Dr Kris Ramanadhan. President Petro Biz Solutions, retired ExxonMobil Executive

“Dr. Moran’s training… has dramatically changed our company. I believe that Dr. Moran has developed a concept and a teaching
method that will revolutionize the construction industry.”
Steve Turner, Founder & CEO, Corrosion Monitoring Services

“Dr. D.J. has clearly distinguished himself in the field of safety. Workers, managers, and leadership can all benefit through the
practical application of Dr. Moran’s safety training.”
Deb Smith, Director of Quality and Training, The Horton Group

For more information and registration, please contact marketing

Tel : +603 2282 1688
www.kexxel.com Email : marketing@kexxel.com
Web : www.kexxel.com
Module 1: 21st Century Behavior-Based Safety Basics
21st Century Behavior-Based Safety (21CBBS) is a highly
effective process for reducing incidents and injuries, and we
will review the overarching principles of a successful 21CBBS
implementation. We will discuss the problems with traditional
safety programs, and learn how to enhance your company’s
approach to safety with 21CBBS. Dr. D.J. and other modern
safety scientists understand that the traditional approaches
that are still around in the 21st century need to be altered or
replaced. This workshop will highlight the current science and
help advance safety approaches and make your company’s
approach more multidimensional. We will investigate:
• Why traditional programs fail
• The application of BBS in various work environments
• The traditional view of Heinrich’s Safety Triangle
• The weakness of Heinrich’s Triangle
• The difference between “risk” and “hazard”
• Why safety shortcuts are so prevalent
• The distribution between how people get hurt because of
risky behavior versus hazardous conditions.
• Why organizations need to focus on behavior
• The 3 Crucial Components of BBS
Exercise: You will review the elements of your own
organization’s current safety efforts, and look for areas
of improvement.
Module 2: Observation & Feedback - Starting with the
Power of Positivity
The applied behavioral sciences have given us valuable,
evidence-based tools for increasing safer actions on the
worksite. We will discuss the foundation of the applications,
and highlight the two most important elements to a 21CBBS
process: observation and feedback. Properly observing the
behavior of workers, and giving them positive feedback can
significantly accelerate their safety performance.
Behavior-based safety and Severe Incident Prevention
implementations are built from the science of behavior
analysis, which champions the ideas of observation and
feedback. Dr. D.J. is a Board Certified Behavior Analyst and
celebrated behavioral scientist who will teach you:
• The principles of a behavioral analysis as applied to safety
• What an A-B-C investigation adds to safety
• Why managing performance consequences is so important
• The reason safety training and safety signs are not very
influential on people’s behavior
• Why observation and feedback are essential for increasing
the rate of safety actions
• How to identify and describe specific safety behaviors
• The importance of observation and feedback in the worksite
Exercise: You will experience how people respond to
different methods of feedback, and notice how positive
feedback has the best impact on people in the workplace.
Module 3: Leveraging the Influence of Observation and
Accountability
Observation and feedback is the heart and soul of the
behavior-based safety process. Training workers to
professionally observe their colleagues can remarkably
change a safety culture and diminish the injury rates in a
company. When executed appropriately, observation and
feedback interactions can be highly influential on worker’s
actions, and perhaps more importantly: on creating safer work
environments. Dr. D.J.’s approach to 21CBBS never blames
the worker for injuries because a person’s behavior is never
the root cause of incidents. Observation and feedback will not
only help your company improve worker’s habits on the job,
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but also the methods, hygiene, and hazard mitigation on the
worksite. We will discuss how to perform effective safety
observations, and more importantly, we will introduce how
workers can give positive feedback to their colleagues. In this
module, you will learn:
• How to perform an effective observation
• What is a 21CBBS observational checklist
• How to create pinpointed and relevant checklists for
observations
• Options for designing behavioral checklists
• The need for an incident analysis in order to create safety
checklists
• How to involve all employees in designing safety checklists
• Who does the O&Fs
• The 6 Key Features of a solid 21CBBS process
Exercise: You will design a prototype observation
checklist specific to address your organization’s safety
challenges.
Module 4: A Deeper Dive into Positive Feedback
Once workers are observed, the immediate consequences to
their actions are going to have a major impact on whether they
continue to act safely in the workplace. How feedback is
delivered, and how it can be effective on groups and
individuals is a building block for a successful 21CBBS
process. In this module, Dr. D.J. will discuss appropriate
methods of individual recognition for safety behaviors and also
discuss how to have group celebrations to reinforce the
company’s success at meeting key performance indicators. In
this module, you will learn:
• The whys and hows of Individual Recognition
• The whys and hows of Group Celebrations
• When feedback should be given publically or given privately
• How to make public displays of safety outcomes
• The 6 Key Features of a solid 21CBBS process
• Socially-appropriate conversational skills for colleague
interactions
• Dealing with controversial reactions to feedback
Exercise: Using prototype checklists, audience
members will practice how to give feedback for safe and
at-risk behaviors on the worksite.
Module 5: The Backbone of the 21CBBS Process - The
Safety Committee
The foundation of all successful 21CBBS implementations is
the safety committee. When a group of committed workers
gather to be champions for safety in an organization, solid
results begin to occur. The 21CBBS Safety Committee
organizes the framework on the process, and motivates
participation by networking with employees, supervisors, and
upper management. Essentially, the safety committee
members are the leaders of the implementation, and when
they dedicate themselves to their responsibilities, world-class
safety can be achieved. In this module, we will discuss safety
committees, and:
• What are the members’ responsibilities
• Who should participate on the committee
• How do they develop the checklists
• What do they do with the submitted checklists
• What kind of data collection process are available
• How do they perform individual recognition
• How do they perform group celebrations
Exercise: You will join the audience in experiencing the
basic processes and responsibilities of members of the
safety committee.
For more information and registration, please contact marketing
Tel : +603 2282 1688
Email : marketing@kexxel.com
Web : www.kexxel.com
Module 6: Leadership Commitment and Strengthening
Safety Culture
Applied behavioral science tells us that all workers can be
leaders in safety. Leadership is not measured by status in the
organization, but influence on other people. Having solid
impact on other people’s behavior requires training and
skillfulness. In this module, we will discuss:
• The rudiments of leadership
• Why effective leaders need to go beyond verbal support
and simple budgetary funding of safety
• How upper management effectively leads a 21CBBS
implementation
• The use of leadership checklists
• The 21st century approach of Building Leadership
Commitment™
• How to create a culture that supports concern for fellow
employees
• How to begin talking to leaders about 21CBBS
Exercise: You will create the leadership checklist for
your organization, and also your own safety champion
checklist for yourself.
Module 7: Severe Incidents are Not Accidents
Thankfully, the industrial sector has effectively reduced injuries
on the worksite over the last several decades. Unfortunately,
the industrial sector’s methods have not led to a reduction in
major catastrophes and fatalities. We will review the very
important data related to this problematic trend, and discuss
the how applied behavioral science can reduce the hazards
and at-risk actions going on in your organization. In this
module, we will discuss:
• The definition of severe incidents
• Examples of major catastrophes in the industrial sector
• The 7 organizational barriers to preventing severe incidents
• Expanding Heinrich’s safety triangle to create a more
multidimensional approach to analyzing safety concerns
• The preconditions to human error
Exercise: You will analyze your company’s
organizational barriers for preventing severe incidents,
and how they are putting people’s lives and the
environment at risk.
Module 8: Reducing the Risk of Severe Incidents with
Behavioral Science
While severe incidents have not been reduced over the last
several years, behavioral science can assist in mitigating risk.
The principles of behavior-based safety can integrate with
process safety, and markedly reduce the potential for
catastrophe. In this module, you will learn:
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• How a Failure Mode and Effects Analysis can help mitigate
risk
• James Reason’s Model of “Accident” Causation
• How Heinrich’s famous safety triangle is incomplete
• A précis in root cause analysis
• The 8-step Proven Process Improvement Model
• How to integrate behavior analysis with process safety
• How the use of BBS checklists can help reduce severe
incidents
Exercise: You will create a checklist for your company in
order to focus on preventing severe incidents, and
highlighting the at-risk behaviors and environmental
hazards that need to be addressed.
Module 9: Case Studies: Focusing on Root Causes of
Major Catastrophes
In order to truly address severe incidents, safety professionals
must learn that significant problems are multiply-caused. We
will outline the root causes of infamous severe incidents and
discuss what can be done to address the problems so that they
do not happen again in the future. Properly formulated
observation & feedback application, plus the committed
oversight of a safety committee can assist in mitigating the risk
of major catastrophes. We will investigate the following
incidents:
• Exxon Valdez
• Three Mile Island
• The Texas Fertilizer Explosion
• The Hyatt Walkway
• Chernobyl
• Several other incidents can be discussed depending on
interest
Exercise: You will analyze the contributing factors to
major tragedies in human history, and discuss how those
problems could have been prevented. You will also
begin to integrate the ideas of root cause analysis with
applied behavioral principles that can lead your company
to better Severe Incident Prevention techniques.
Module 10: Wrapping Up and Q&A
This two-day training will be packed full of information. A
review of behavioral science, behavior-based safety,
leadership, and severe incident prevention will simply
summarize all of the topics, and we will aim to integrate these
topics into a practical approach that you can bring back to your
organization, so you can reduce incidents and injuries while
improving productivity and public relations for your company.
In this module, we will cover:
• How to create a culture that supports concern for fellow
employees
• How to begin talking about Behavior-Based Safety and
Severe Incident Prevention to your colleagues
• Questions and Answers to help you leave the workshop
well-satisfied with this learning experience.
For more information and registration, please contact marketing
Tel : +603 2282 1688
Email : marketing@kexxel.com
Web : www.kexxel.com
 Daniel J. Moran,
Ph.D., BCBA-D
FOUNDER OF PICKSLYDE CONSULTING

Daniel J. Moran, Ph.D., BCBA-D, is the founder of Pickslyde
Consulting, an organization that has taken evidence-based training
to organizations and corporations worldwide.
Daniel has 20 years of experience applying behavioral principles in
clinical and business environments and has developed an
innovative approach to building leadership commitment to safety
improvement. He has presented well over 100 behavioral science
and performance enhancement workshops on six continents, and is
the president-elect for the Association for Contextual Behavioral
Science – the international organization dedicated to helping
people with evidence-based approaches.
He specializes in helping organizations improve their productivity,
leadership, and safety commitments. He wrote a book called
Building Safety Commitment - his most recent publication is on
reducing serious incidents and catastrophes, and he has been a
behavior-based safety consultant for many large companies. He has
also appeared in several dozen television shows on The Learning
Channel, Fox News Broadcast, Discovery, The Oprah Winfrey
Network, and Animal Planet.
As a Board Certified Behavior Analyst, he has conducted safety
improvement initiatives in a variety of industries including pulp &
paper and petroleum with organizations such as the Kuwait Oil
Company, Tennessee Valley Authority, and Boise Paper. D.J. also
engaged in leadership training in Sierra Leone, and in several U. S.
companies. His specialties include applied behavioral analysis,
organizational behavior management, government consulting,
Acceptance and Commitment Therapy (ACT), leadership consulting,
behavior-based safety (BBS), innovation training, sales coaching,
and executive coaching.
D. J. coauthored  ACT in Practice,  a professional book focused on
complex, applied behavior analysis and is the author of numerous
papers on behavior change and evidence-based education. He has
spent the last several years combining ACTraining with
behavior-based safety and executive coaching for leadership.
He earned his doctorate in Clinical/School Psychology from Hofstra
University.

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Training Endorsements for Dr. Daniel J. Moran
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“Daniel Moran is very knowledgeable on the course’s subject matter. One of the main take-away of the event is that the knowledge
gained during the course of the event can be applied in my organization!”
Ahmad Rashide Mustapah – Engineering General Manager, Weststar Aviation Services Sdn Bhd
“Daniel is a very knowledgeable trainer who has good theories on implementing BBS in real life scenarios.”
Razali Bin Che' Rose – Head of Department Health, Safety, Security & Environment, Projek Lebuhraya Usahasama Bhd
“The ideas presented during the training are very useful and I find that to be the main strength of the event!”
Jinikol Gusting – HSE Delivery & Engineering Manager, Sarawak Shell Berhad

WHO SHOULD ATTEND? PROGRAM SCHEDULE

Safety representatives, senior leaders, managers, 0830 Registration & Coffee/Tea

supervisors, line officers as below: 0900 Workshop commences
1015 Morning break (20 mins)
• Vice Presidents, Directors, General Managers, 1230 Lunch (1 hour)
Team Leaders 1500 Afternoon break (20 mins)
• Safety Managers, Supervisors and Engineers 1700 End of day
• HSE Professionals and Safety Auditors
• Site/Plant/Factory/Operations Managers
• Maintenance Engineers and Managers

For more information and registration, please contact marketing

TTel : +603 2282 1688
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 Please register the following delegates for:
Yes! Behavior-Based Safety and Severe Incident Prevention
5 & 6 November 2017: Dubai

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