TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES

938 AURORA BLVD. CUBAO, QUEZON CITY

AR 463: RESEARCH METHODS FOR

ARCHITECTURE
THEORETICAL FRAMEWORK

SUBMITTED BY:

SANDRO, MARY CHARISSE D.

AR42FA4

SUBMITTED TO:

AR. MARK JOSEPH G. MERCADO, UAP

Asst. Professor
THEORETICAL FRAMEWORK

The sophisticated talent and creative instinct of Filipino animators make the Philippines the preferred
outsourcing partner of big international production outfits worldwide. Aside from lower costs of services, big
companies rely on us due to our English proficiency, consistent quality and speed in delivering output, and
ability to comprehend concepts and story lines better than our Asian counterparts. The Philippines has
been providing animation services to the world for over 30 years now.

In order to solve the problem, the researcher's proposed study can provide aid to the Philippines in
developing it's economic status particularly in Animation, Gaming, Entertainment and Tourism
Parañaque has been identified as one of the Next Wave Cities TM by the Information Technology Business
Process Association of the Philippines (IBPAP) and the Department of Science and Technology’s
Information and Communications Technology Office (DOST-ICTO).
Next Wave Cities TM are locations where the next wave of growth of IT-BPM, including creative services
like animation, is expected to happen.

During 1990's the Pinoy Animators experienced the "GOLDEN AGE OF ANIMATION" here in the Philipines
by pursuing this study this can help our economy to be one of the strong players in this Industry.
With the growth in demand globally for outsourced animation services, the opportunity for Philippine
animation providers remains high. The Philippine animation industry remains a strong player in the sector
because of its established reputation for quality work and its inherent and creative talent pool.

However, if the Philippine animation industry remains static in the short term, its share in the global
animation market will be easily captured by regional competitors who are accelerating development at a
pace faster than the Philippines. Most notably, competitors are quickly addressing infrastructure, evolving
client requirements and preferences and aligning industry capacity to meet current market
demands.

Beneficiaries:
-Animation Council of the Philippines, Inc. (ACPI)
-Technical Education and Skills Development Authority (TESDA)
-Department of Education (DepEd) and the Commission on Higher Education (CHED)
-People who are involved in the Animation and Gaming Industry
-Philippine Government
-Department of Tourism (DOT)