Sie sind auf Seite 1von 13

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology

a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions

III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and


channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis


e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry

V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years

· Market share and how the company’s


growth compares vis-à-vis the other players

· Company’s pricing and cost structure

· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios

VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement

b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies


e. Financial projections and overall evaluation of the
strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology

a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions

III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes


b. Market aspects (products or services, price, promotion and
channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis

e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry

V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years

· Market share and how the company’s


growth compares vis-à-vis the other players

· Company’s pricing and cost structure

· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios

VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement


b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies

e. Financial projections and overall evaluation of the


strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology

a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions

III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and


channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis

e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry

V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years

· Market share and how the company’s


growth compares vis-à-vis the other players

· Company’s pricing and cost structure

· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios
VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement

b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies

e. Financial projections and overall evaluation of the


strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology

a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions

III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and


channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis

e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry

V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years

· Market share and how the company’s


growth compares vis-à-vis the other players

· Company’s pricing and cost structure


· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios

VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement

b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies

e. Financial projections and overall evaluation of the


strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology

a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions
III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and


channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis

e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry

V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years


· Market share and how the company’s
growth compares vis-à-vis the other players

· Company’s pricing and cost structure

· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios

VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement

b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies

e. Financial projections and overall evaluation of the


strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Outline of strategic management paper

I. Introduction

a. Short background of the company

b. Nature of business/products/services

c. Current revenue size and profit

d. Major markets served

e. Number of employees

f. Other relevant basic information

i. Mission and vision statement of the company

II. Research design and methodology


a. Data and information source

b. How information was obtained and methodologies used

c. Major assumptions

III. External analysis

a. Economic performance and forecasts

b. Social, cultural, environmental and demographic trends


and lifestyle changes

c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant


to your business

IV. Industry and competitor analysis

a. Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and


channels of distribution)

c. Market growth rate and stage in the growth cycle

d. Market share analysis

e. Buyers/customer composition and characteristics

f. Costs and efficiencies

g. Operations/production aspects

h. Technology

i. Industry financial analysis (growth, profitability, liquidity,


leverage and efficiency)

j. Scope of competitive rivalry using porter’s five forces of


competitive analysis framework

k. Industry trends

l. Problems in the industry

m. Critical success factors in the industry


V. Company analysis

Review the company’s performance in terms of key performance


indicators:

· Revenues/sales in the past 3 years

· Market share and how the company’s


growth compares vis-à-vis the other players

· Company’s pricing and cost structure

· Company’s operating efficiencies

· Company’s financial performance in terms of


profitability and efficiency ratios

VI. Strategy formulation

VII. Strategy implementation

a. Recommended revised mission and vision statement

b. Recommended revised strategic and financial objectives

c. Recommended strategies

d. Recommended organization strategies

e. Financial projections and overall evaluation of the


strategies

f. Departmental programs

VIII. Strategy evaluation, monitoring and control

Das könnte Ihnen auch gefallen