Beruflich Dokumente
Kultur Dokumente
Driven recent graduate experienced in public relations and marketing. Strong knowledge of media relations
best practices and adapting brand messages toward targeted audience groups. Skilled in social media strategy
and digital content creation for brand and cause-related awareness.
CORE COMPETENCIES
Associated Press Style Adobe Indesign Certifications: Hootsuite,
Microsoft Office Suite Adobe Illustrator Google Analytics
WordPress Adobe Photoshop
Social Media Canva
Media Relations Constant Contact
PROFESSIONAL EXPERIENCE
Marketing & Public Relations Coordinator, SER-Niños Charter School (Volunteer) Dec. 2017-Present
Creating media kit for spring fundraising gala, including: press release, email pitch template, press list and
fact sheet
Conducting research to begin a marketing campaign to meet promotional objectives
Junior Associate, Bernard Consulting & Associates – Baltimore, MD (Contract) June 2017-Oct. 2017
Drafted weekly social media calendars and e-newsletters for client event promotion
Designed digital campaign logos and promotional materials for Sickle Cell Disease Association of
America, Inc. events and campaign branding
Counseled client on digital communication strategy and website development for increased brand
awareness
Conducted press research and compiled targeted media lists for community outreach
External Relations Assistant, Clark School of Engineering – University of MD Sept. 2016 – May 2017
Managed overall social media strategy to increase event attendance among Clark School alumni,
contributing to a 536 percent increase in Facebook impressions
Drafted weekly event announcements leading up to entrepreneurial lectures, alumni gatherings and annual
conferences
Provided logistical support and staffed Clark School events on behalf of External Relations office
Public Relations & Marketing Intern – CityDance, Inc. Bethesda, MD June 2016 – August 2016
Pitched reporters for stories on the company’s tuition-free community program, resulting in event calendar
placement in Bethesda Magazine
Staffed CityDance performances and conducted grassroots marketing to promote classes
Ran live social media broadcasts at CityDance events and rehearsals
Media Relations & Marketing Intern – News Generation, Inc. Jan. 2016 – May 2016
Designed a six-week blog series showcasing a local Maryland nonprofit organization each week
Conducted internal social media monitoring for industry trends and competitor insights
Administered interviews with Executive Directors from local organizations for blog content