Catherine Dionson

Natalia Angela Biong

Rodney Salabsalo
General Maxilom Avenue Cebu City, Philippines, 6000

January 19, 2018

Dear Ms. Liu,

I’m very pleased to unclose my business plan Pizza Rod. Inside you’ll find a wealth of
information about my business, through assessment of opportunities in the market place and a
detailed plan for seizing them I look forward to the possibility of working with you to make
pizza rod business a success in the coming month and years
I’m eager to hear your comments and answer any questions you may have. You can reach me at
no.233 620 149
Thank you for your time and attention.

Sincerely,

Catherine Dionson
Natalia Angela Biong
Rodney Salabsalo
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MARKET

ANALYSIS OF COMPETITORS PRODUCT

Question for Competitors Competitors Product

Analysis
Competitors 1 Competitors 2
A.PRODUCT ATTRIBUTES Alberto’s Lan’z Pizza
1.Materials used Flour Flour
2.Quality/Taste Delicious Delicious
3.Availability Always available Always available
4.Packaging Box Box
5.Variations Drinks/Water Drinks/Nest tea
B.MARKETING PRACTICES
1.Advertising & Promotions Flyers/Tarpulin Flyers/Tarpulin
2.Prices and selling terms High Price High Price
3.Places and outlets sold Within Escario Within Escario
4.Market reach Within Escario Within Escario
C.MARKET PERFORMANCE
1.Sales volume High High
2.Best seller Cheese Cheese
3.Worst performing variations Mushroom Spicy
D.STRENGTHS OF
COMPETITORS PRODUCT
E.WEAKNESSES OF
COMPETITORS PRODUCT
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Grid1: Quality versus price positioning of competitors

1-ALBERTO’S 2-LAN’Z PIZZA

High Price 2

Mid Price

1
Low Price

Low Quality Mid Quality High Quality

Grid2: Sales volume versus main value proposition

Very High

Sales
volume in High 2
units or
in pesos
Average

Low 1

Very Low

High Quality Low Quality

Main value proposition
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ADVERTISING

We choose to use flyers to our business because people actually read it. Customer can
easily contact the no. in the flyers and to know where is it located.

SPECIAL

PIZZA ROD
‘’--------------------------‘’
HOT.FRESH.DELICIOUS

CALL US NOW: 233 629 149

PIZZA ROD, GENERAL MAXILOM AVENUE, CEBU CITY