A Study on Changing Trends in Consumer Buying Behaviour Towards

Cosmetic Products in Trichy

1.Name:
2.Gender: a)Male b)Female c)Transgender
3.Age:
a)Below25 years b)26-30 years c)31-35 years d)36-40 years e)above 40 years
4.Marital Status: a)Single b)Married
5.Education Level:
a)Primary b)S.S.L.C c)HSC d)Graduate e)Post graduate
6.Occupation:
a) Businessmen b)Homemaker c)Student d)Employee e)Professionals
7.Type of family: a)Nuclear b)Joint
8.Annual Income :
a)Below10000 b)10000 to20000 c)21000 to 30000 d) 31000 to 40000 e) above40000
9.On an average how much do you spend on cosmetic product every month?
a)Below250 b)251-500 c)501-1000 d)1001-1500 e)above1500
10.Per day how many times you use the cosmetic product ?
a)One b)Two c)Three d)Four e)More than four
11.How do you determine the trust worthiness of the brand you are using?
a)Product Origin b)Awards received c)Laboratory recommendation
d)Editorial recommendation e)Advertisement
12.How do you get to know about your cosmetic products?
a)Internet b)customers, friends and relatives c)Print media advertisement
d)Mass media advertisement e) Point of purchase
13.Which makes you to prefer the cosmetics?
a)Discount b)Offers c)Product reviews d) Beauty
14.What brand will you prefer?
a)National brand b)International brand
15.Where do you like to go for shopping?
a)Super market b)Mall c)Convenient shop d)e-shopping e)Mega mart
16.How often you are used to go for shopping?
a)Daily b)After 3-4days c)Weekly d)2Weeks once e)Monthly
17.What type of cosmetic products you prefer to purchase?
a)Ayurvedic b)Chemical c)Both
18.Since how long you been using cosmetic products?
a)Less than 1 year b)1-3 year c)above3 years
19.Do you think expensive cosmetic products are better than cheaper products?
a)yes b)No c)May be
20.How much do you believe in the promised effects of cosmetic products?
a)very much b)fairly much c)To some extent d)fairly little e)very little
21.Do you recommend cosmetic brand depending on your last experience?
a)Yes b)No c)May be
22.What images do cosmetic users project you?
a)stylish b)Confident c)Groomed Professional d)Trendy e)Can t answer
23.Which factor influences you the most while choosing your cosmetic brand?
a)Peer group b)Family c)Work place d)Advertisement e)Any other
24.When do you wear makeup?
a)At the parties b)Always c)Outside home d)When I want to
25.Do you prefer foreign makeup products greater than Local products?
a)Yes b)No c)Dont know
26.Are you fine with the variety of brand availability in the market?
a)Yes b) No
27.KNOWLEGE OF LOCAL COSMETIC BRNADS
BRAND NAME: Known & used Known but not Used Not used
 FAB INDIA:
 FOREST ESSENTIALS
 HIMALAYA HERBALS
 BIOTIQUE
 PANTANJALI
 ELLE 18
28.KNOWLEGE OF FORIGN COSMETIC BRANDS
BRAND NAME: Known & used Known but not Used Not used
 MAC
 REVLON
 L'OREAL
 BOBBIE BROWN
 AVON
 ORIFLAME
29.If you Prefer Foreign brand rank the factors for Preference ()1-highly satisfied,
2-satisfied,3-neutral,4-Dissatisfied,5-highly Dissatisfied, 6-none.
Particulars 1 2 3 4 5 6
Advertisement
Low price
Discounts
Quality
Service
Packaging
Availability Accessibility
30.If You Prefer Local Brand Rank the Factors for Preference () 1-highly
satisfied,2-satisfied,3-neutral,4-not satisfied,5-highly not satisfied,6-none.
Particulars 1 2 3 4 5 6
Advertisement
Low price
Discounts
Quality
Service
Packaging
Availability Accessibility

31.Compare your previous purchasing behaviour with post purchasing behaviour for the
following factors( √ ) HS-highly satisfied,S-satisfied,N-neutral
NS-not satisfied,HNS-highly not satisfied.

Previous Purchasing Present Purchasing

Behaviour Behaviour
Factors

HS S N DS HDS HS S DS HDS

Advertisement

Brand Ambassador

Price

Quality
Packaging

Interior of the shop

Customer Service

Discount

Loyalty

Offers

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