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Client Director
The Drivers Behind Current and Future Growth San Francisco
>100 >50
THOUSAND MILLION
OGN MASTERS
LCS EUROPE FINALS
LEAGUE OF LEGENDS
ATTENDEES VIEWERS HEARTHSTONE
HOVET ARENA, SWEDEN YONGSAN ESPORTS STADIUM, SEOUL
1,000,000 200,000
180,000
160,000
140,000
900,000
120,000
100,000
80,000
800,000
60,000
40,000
20,000
700,000 -
Average Daily DotA 2 Players Average Weekly DotA 2 Players DotA2 Twitch Viewership
e.g. e.g.
e.g.
e.g.
e.g.
© 2015 Newzoo e.g.
40%
37% GLOBAL 34%
$252M $36M 2015e
+30% YoY +82% YoY
NAM APAC
$93.2M $85.2M 2014
JAN-MAY
2014 2015
JAN-MAY does not play
+32% YoY 29% +28% YoY
$7.9M $15.7M the games
themselves
Audience | 2015 | Esports | Global
Esports Enthusiasts Occasional Viewers
113M
+27% YoY Spectator Sport
17M 25M 70M 147M
Source: Newzoo, The Global Growth of Esports:
(>once a month) (>once a month) Trends, Revenues & Audience Towards 2017
53% 30%
eSports Sponsors
Have a Are
full-time job female
vs. 37% of the total population vs. 48% of all gamers
30% 55%
Is in the high Is between 21
income bracket and 35 years old
vs. 22% of the total population vs. 33% of all gamers
United States
34%
of Esports enthusiasts use a tablet to
watch online video content versus 22%
for the average American aged 10-65
© 2015 Newzoo © 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer www.newzoo.com
SNEAK PREVIEW ESPORTS QUARTERLY UPDATE
2014-2018 CAGR
+38.9%
Biggest Audience KPI Growth: Occasional Viewers $520M
Becoming True Esports Enthusiasts
YoY GROWTH
$452M
YoY GROWTH +43.4%
+29.6%
$278M NEW
$252M Q3
$194M NEW UPDATE
Q3
UPDATE
2009: Korea’s Esports Scene Takes a Blow 2014: US & China Lead
$71.0Me
Legislations in South Korea implementing bans and curfews Korea has never fully
on gaming, a feud between the Korean Esports Association recovered, rendering
and Blizzard, and the falling popularity of Starcraft the US today’s #1 in
contributed to the dip in prize money in South Korea
between 2008 and 2012. Since then, esports broadcaster
the accelerating
esports market, with
+97%
MBC was discontinued and OnGameNet is a much smaller China close on its YoY
operation whose content is no longer broadcasted on TV …. heels ....
In 2007, $36.0M
MBC Game and OnGameNet -48%
reportedly made $200M in YoY $19.8M
esports revenues, mainly
through broadcast TV $13.1M
$9.7M
$6.1M $6.4M $3.5M $5.2M
$3.6M $4.4M
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015e
Source: Newzoo, The Global Growth of Esports:
Trends, Revenues & Audience Towards 2017
© 2015 Newzoo www.newzoo.com
Betting & Fantasy Leagues
Where there is competition, there is betting… 9 SEPTEMBER 2015 | SAN FRANCISCO
eSports is Pinnacle’s
7th Biggest
market in terms of
volume, bigger than
Golf & Rugby
33% Of Esports Enthusiasts Already is Your Client, vs 15% for Gamers and 8% for All.
© 2015 Newzoo www.newzoo.com
eSports Versus Sports
Does it make sense to compare? 9 SEPTEMBER 2015 | SAN FRANCISCO
94M 89M
© 2015 Newzoo / Repucom
All $3.0Bn
Sports Alternative
$56 Optimistic TOTAL ESPORTS
REVENUES $15
Scenario
Individual
$1.1Bn
Sports $1Bn
$7 $5
$20 Report AVERAGE
$1.0Bn
REVENUE PER
Scenario ENTHUSIAST
$3
$3
© 2015 Newzoo / Repucom
$2
$2
$0.5Bn
Esports
© 2015 Newzoo / Repucom
$2 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2015
EXPERIENCE CREATE
MOVIES/GAMES ART/DESIGN
Made by “professionals” PRO PRO Made by “professionals”
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SHARE PRO Made by “professionals”
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