Barrera, Pauline ABM1

Castro, Analiza

Ruben, Alliana

I. Executive Summary
Introduction
The Mochie's Partnership is a company where Potatoie is made. The partnership were
made. Consisting of the owners Pauline Barrera, Analiza Castro and Alliana Ruben, they are Gr.
12 ABM students from St. Paul University Manila that innovated an existing product called hash
brown and croquettes.

The Mochie's partnership's main objective is to sell food that is two in one, can be
popular as a snack or a viand and a healthy food that kids and adults eat. In having this
objective the partnership brainstormed and think of a product that is affordable yet high quality,
existing yet has been innovated and healthy because of the ingredients that is inside, it is mainly
for people who don’t eat vegetable.

Their product Potatoie is a mashed potato mixed with vegetables and deep fried in
vegetable oil. Deep-frying it. It's crunchy outer and it's soft inside made it tastier to the
customers. It can be a viand and a snack that people will choose. It is for every customer that
wants to eat a snack that is healthy and has lots of vitamins, knowing that the potato and the
mix vegetables are good for them.

Company and management

The Mochie’s partnership was organized in 2018 as a food company. The owners are
Barrera Pauline, Castro Analiza, Ruben Alliana. The partnership owners, studied Senior-high
school Accountancy Business and Management in St. Paul University Manila. And
conceptualized a healthy food/meal that it can be a substitute for pork, beef and other meaty
products.

The company introduced new improved hash brown. To make the product popular in the
food industry, the partnership promoted it by selling on field. The partnership goal is to help out
the all parents who are struggling to feed their children of vegetables.

Market Opportunities

In the Philippines, Filipinos are being crazy over deep-fried potatoes that even though
they know deep fried potatoes are unhealthy they can still enjoy it and love it, this makes them
calm and comfortable. And also because Filipino like fried foods like chicharon, lechon, and
street foods that deeply fried in oil etc. According to Byron Talbott, it seems like potatoes
manifest themselves in almost every culture in some way, shape, or form. Of course, the largest
contributor to this undeniable popularity is the simplicity in which potatoes can be cultivated
and readily available, but in a day and age where grocery shelves are filled to the brim with a
plethora of satiating choices, why is it that potatoes are still amongst the most popular items to
buy. Simply put, it’s because they are DELICIOUS. An extended explanation would point out that
they can be grown in almost any climate, whether it be arid or tropical; they provide more
nutritious sustenance faster and on less land than any other crop in the world, and they can be
utilized to make just about any type of dish: cold, hot, fried, baked, sliced, dished, even
alcoholic. So this makes every country make their own recipes using potatoes as their main
ingredients.

Mochie’s Partnership, like to make an own product "Potatoie", that is a combination of a

nugget and hash brown like, and inside of it is consist of vegetables like carrots, corn, celery that
makes our product unique than other potato mashed or deep fryed products. As said by Mr.
Byron Talbott, that because potatoes are delicious, makes every people love it. So Mochie’s
partnership would like to introduce "Potatoie", around Manila, Philippines or maybe in the near
future Mochie’s Partnership will introduce "Potatoie" worldwide or globally.

Mochie's partnership, would like to help parents in the Philippines, who are struggling to
feed their children of mixed vegetable products. The Potatoie would help them lessen their
concerns about their children's nutrition. Children below 8 years old, Potatoie can be their viand
like nuggets and 8 years old above this can be their snack. And also, Mochie’s Partnership would
like to help those people who are practicing healthy living lifestyle or health conscious people
but still they want to eat and try to eat deep fried foods. They would not worry anymore
because of Potatoie deep-fried in vegetable oil that lessen the fats or cholesterol in the body.
They can eat a hash brown and a nuggets in one and also this can be their dietary food not to
worry gaining weight by eating fried foods. In affordable price, Potatoie can be bought in the
range of Php 20-30.00 (4pcs.). Mochie's partnership would like Potatoie to be bought by middle
class and below, and also like to share our idea to every households in Manila, Philippines that
everyone can do it and enjoy it.

Competitive advantages
The Mochie's partnership created the product Potatoie. Potatoie is a food that can be for
everyone. Its healthy ingredients can help people who don't like eating their vegetables. Having
its main objective in selling food that are healthy can increase the sales because of all the health
conscious out there. It is new to the customer yet can be predicted to have many buyers
because of what kind of snack and viand it can be. As a research said that Filipinos loves to eat
at a fast food chain, it clearly means that Filipinos loves ready to eat and easily eat foods.

II. Introductory Page

Name of the company

Mochie's Partnership is the company's name. it is name is from the word munch that means to
eat something with a continuous and often audible action of the jaws and crunchy that means making a
sharp noise when bitten or crushed and of food pleasantly crisp.

Historical Background

The Mochie's Partnership was made in the year 2018 and at the month of January. The owners
are Pauline Barrera, Analiza Castro and Alliana Ruben. The partnership started thinking of new product
specifically food that is delicious yet healthy. They come up with ideas of innovating the existing product
of hush brown and croquettes into a new product that is called Potatoie. The product that they have
made is a healthy snack that can be a viand. Their main target are kids that who doesn't like vegetables
and teens that loves healthy yet snack like foods. The Potatoie came from the word potato and the
Disney movie/ kind of vegetable mixed, Ratatouille. From the word potato in the product name people
will already know that the main ingredient and is mixed with vegetables, it is coated with bread crumbs
and deep fried to vegetable oil.

Strategic objectives

1. To sell innovated products

2. To make the product popular and a new menu to other fast food chain.

3. To sell the product to the customers and make them feel satisfied.

Vision

To be able to seek growth and improvement by having innovated food products. Making impossible
things possible. To constantly set standard in the food industry.

Mission

Caring for people and giving them what they deserve. Producing high quality healthy food product.
Continuously communicating between the management and supplier including the customers.

Review of related literature

What is Croquettes

Potato Croquettes are pieces of mashed potato balls that were rolled in bread crumbs and
deep-fried until crispy. This Potato Croquettes Recipe makes a good side dish or snack; it goes
well with basic condiments such as ketchup or mayonnaise. (Panlasang Pinoy)

The origin of Croquettes

According to the article in Voorn Croquettes, croquette originated in France and it was in
1898 that Monsieur Escoffier, the founder of the classical French Cuisine, together with the help
of Monsieur Philias Gil. The original recipe has taken itself into many directions and has been
improved and replace due to different culture, different applications and ingredients. From the
original beef croquette it branched out into, salmon croquettes, fish, chicken, vegetarian and
many other versions of croquettes.

Potato Croquettes and its market regional outlook

On the basis are Potato croquettes has been a known and sold throughout different places.
As for Bangladesh, the potato croquette or alu chop is traditionally filled with ground beef, peas
or other savory fillings and often accompanied with a chutney or sauce.

According to an Indian chef Vahrehvah, in Belgium they serve it as mashed potato filled
'kroketten' are often served as a side dish in winter holiday meals, such as Christmas. As for the
Dutch version, which is where it originated, is composed of little balls, bitterballen, it is also
found in snack bars. A typical Belgian variety is filled with grey shrimp - 'garnaalkroketten. In
China, they use sweet pumpkin-based croquettes are often served in conjunction with the Dragon
Boat Festival. In India, potato croquettes are popularly known as Aloo tikki which is very
famous in northern India and is often served with mint chutney or coriander chutney. They are
mostly eaten as snacks at home and are also popularly sold by road-side vendor. In the Indian
state of West Bengal it is called Alu chop similar to Bangladesh. Sometimes it is
called a "cutlet" and eaten plain or as a fast food variation that is served inside
a hamburger bun.

Potato Croquettes in the Philippines

According to Maribel Bosch an owner and chef of Krotteken, Croquettes is a specialized

food that is that is served as a snack food. Technically, it is Netherland’s favorite snack, as the
Dutch word means a little, round ball. “Kroketten is one of the best ways to enjoy potato
crunchy, filled with cheese and meat, while they’re deep fried in a healthy corn oil". "Croquettes
deserve to be in the Philippines soon for its simple and delicious taste which she thought will
appeal to all levels of people" For her croquettes is going to be huge as a Filipino snack.

Why children, average Filipino eat less fruits and vegetables?

 Mildred O. Guirindola (2006), study found that Filipino kids doesn't eat their vegetables
consumption of fruits and vegetables remains low particularly among children, confirmed by
results of the 2003 Food Consumption Survey of the Food and Nutrition Research Institute of the
Department of Science and Technology. And because of this iron deficiency anemia remains a
public health problem among children 6 months to 5 years old, and 6 to 12 years old at 32.4
percent and 37.4 percent prevalence, respectively. With this kind of problem there will be an
increase to obesity.

Filipinos choose to dine out than make home cooked meals

According to the 2014 Nielsen Shopper Trends Report, More Filipinos are veering away from
'lutong-bahay' (home-cooked meals) and resort to dining out, the results of a nationwide survey conducted
by Nielsen Company revealed. Because of the hectic schedule of a Filipino citizen they chose more to eat
foods in fast food chains that sells quick foods than to actually eat foods they will cook for a long time.

“Food Service Industry in the Philippines”

According to Ginger Arboleda (July 13, 2010), “Fast food” generally refers to the type of
restaurants that sell quick, and inexpensive take-out food. During a relatively brief period of
time, fast food industry has helped to transform not only diet, but also the landscape, economy,
workforce, and popular culture. The extraordinary growth of the fast food industry has been a
important factor by fundamental changes in society. The whole experience of buying fast food
has become so habitual, that it is now taken for granted, like brushing your teeth or stopping for a
red light.
Restaurants and fast foods are meant for same services except that restaurants offer a
large menu including a variety of cuisines as compared to fast foods, which usually offers a small
menu with quick service. Another difference between a restaurant and fast food is, restaurants
offer meals that are cooked and prepared and is eaten at the premises while fast food usually is
pre-cooked meals or serves meals that are cooked easily. Diners may eat it inside the store or
they can order their food “on the go”.

In fast foods you usually “pay before eating “unlike in the restaurants its full service.
Like every other country, the food industry has flourished very well in Philippines. Filipinos
loves to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants
scattered in the cities. These restaurants and fast foods can be local or international food chains.
Filipino foods and chefs are considered one of the best in the world. It is hardly surprising that
Filipino food is often labeled as somewhat strange and usually attracts and makes a huge crowd
to restaurants or fast foods. Though the important thing is, that the food is good and it’s a total
dining experience.
The origin of Hash Brown

According to the article Idaho Potato, Dr. Potato said that his thoughts initially were that the
Swedish Roesti is the source for the modern hash browns sold in QSR. According to the James Beard
book Menu Mystique the first recipe for Rosti was found in Switzerland in 1598. The fried potato or
home fries appears on places where people usually are. As he researced he exclaim that The term “hashed
brown potatoes” was used by food author Maria Parloa (1843-1909) in 1888, “hash brown potatoes” is
cited from 1895, “hash browns” is cited from 1911 (part of lunch counter slang), and “hashed browns” is
cited from 1920

Are potatoes healthy?

According to the researcher Lisa Drayer of CNN (2017), potatoes are preferable to pasta in terms
of their ability to reduce appetite after being consumed. It also said that Potatoes also offer vitamin B6,
vitamin C and iron, and are an excellent source of potassium. A medium potato provides about 20% of the
recommended daily value for potassium, an important mineral that may help blunt sodium's effects on
blood pressure.

References:

http://www.wheninmanila.com/kroketten-fun-and-healthy-potato-dutch-snacks/

http://panlasangpinoy.com/2011/03/01/potato-croquettes-2/

https://www.vahrehvah.com/indianfood/potato-croquettes

https://voorncroquettes.com/

http://sntpost.stii.dost.gov.ph/NewPOST/JulSep2006/Why%20children%20average%20Filipino%20eat
%20less%20fruits%20and%20vegetables.html

http://manilareviews.com/2010/07/food-service-industry-philippines.html

https://www.rappler.com/move-ph/issues/hunger/72785-2014-nielsen-shoppers-trend-report\

https://idahopotato.com/dr-potato/36

III. Industry Analysis

Trend analysis
Eating are what Filipinos loves to do. They like it when they can eat anywhere and anytime. As
the rapid increase of fast food chains and restaurants gave them more opportunity to eat what they want.
In having more variety of food people will never know what they really want. Snacks and eating rice with
viand is what Filipinos eat from morning to evening. As to having large competition in the food industry,
different kind of snacks and viands are what they compete for. Snacks that are different from other, maybe
liked by kids or adults and viand that they can eat with their rice.

The Future of Mochie’s Partnership will be promising that their product will and can be eaten by
kids and adults as their viand or snack. Potatoie will be providing customer what they want in an
affordable price. The product will help them have a healthy living lifestyle and because of the vegetables
inside the product it can add flavors and make it more unique. Potatoie consisting of mashed potato mix
with vegetable can be a substitution to pork, chicken, beef etc. It can be differentiate to other existing
products because of its uniqueness and blended flavor. As other company's focuses on fast foods that have
high calorie, the partnership choose to focus on healthy foods.

SWOT Analysis
Strength

Potatoie is a product wherein not only the adults can be the customer but also the kids. It
is an innovation that can help people especially the ones who don't eat vegetables. It can be
popular to the mothers who wants their kids to eat their snacks or viand not even knowing it is a
vegetable. A lot of people are curious especially to new products that they see that is why they
can try Potatoie. The large number of people that loves potato specifically potato fries may help
gain more customer. The product can be a snack or a viand it is like an in one meal. Filipinos are
known for being cheap and practically, when they hear about Potatoie, that it can be eaten in two
different way they will eventually buy it.

Weaknesses

Potatoie can be outcast from the food industry because it is new and it is not known and
having it innovated people might be confuse thinking it is the previous or known product that is
already in the market. Other people may stick to their tradition in buying product they already
bought before because they already knew its taste and they are used to eating it, they may think
that the product that they ate before is more satisfying than Potatoie. There might be a competitor
that has lower price than Potatoie and this may be a disadvantage because customers looks at
food that are affordable. The people who doesn't eat potato might affect the target market of the
company.

Opportunity

Potatoie can be selected as one of a menu in a restaurant. The food can be known and be
a type of snack that can be in the list of street food. A kind of snack that can be a viand can be
popular to Filipinos who likes to eat foods that are to go or can be easily cooked. other potato
products can be innovate to turning into another product because of the idea of using Potatoie.
Threat

The cost of the raw materials can affect the price of the product and may lose customer.
The other existing foods may over shadow it, and because of this people may choose the known
product than potatoie. The other food company may excel and have more satisfying taste that the
product that is why the customer might ignore it.

Competitor's analysis
The product Potatoie is considered as an innovation of hash brown or croquettes. There
are a lot of competitors that may affect the product's sale. The following competitors are:

McDonalds - Hash Browns are a McDonald's side item. It is the main side during breakfast
hours. It is made from potatoes. It is a menu that is popular inside the fast food chain. It is bought
by customer because of the taste and its French fries taste. Mcdo is the no. 1 competitor of
Potatoie because it is similar to each other. It is snack that people already know. Because of its
popularity and people getting used at eating it, it will be hard for the company to differentiate it
even though they have different ingredients.

Wendy's- as a company that is known for selling burgers, burger king is a fast food chain that sell
hash brown as their snack/ menu. As a fast food chain people will buy at Wendy's because of the
wide variety of food that may be complimented to the hash brown. Having only the Potatoie it is
hard to exceed the competitor's because of their known and popularity not only in the Philippines
but even worldwide.

Kroketten Franchise- it is a franchise in Muntinlupa, Metro Manila that is known for having
Croquettes. Potatotie being similar to the Dutch made product may affect the customer's curiosity
of it. They may see it as similar to the product and may think that because croquettes are
originated from Netherlands, it has more high more high quality.

Target Market
The Mochie's Partnership aims to target the customer ages 4 and above. The age started at
4 because this is where kids starts to go to school and the product Potatoie is a viand wherein
kids can take it to school eating it with rice. Since the product is like a complete meal because of
it vegetables inside mix with the mashed potato, covered with bread crumbs it can either be a
snack to an adult. The partnership too aim to target the customer who are health conscious,
knowing that the product is healthy and is deep fried with vegetable oil.