La Consolacion University Philippines

Malolos City, Bulacan

Business Name: Rose Delights Homemade Chocolates and Pastry

Type of Business: Corporation
Business Location: Poblacion, Guiguinto, Bulacan
Group II
MARVIN BALVINO
MA. LUISA BERNABE
JOSELITO CRUZ, JR.
ABEGAIL CONDE
DIANA DAYAO
MARIA CRISELDA GONZALES
JOI IRAH HILARIO
LARA TESSA ROQUE
JANICE SEBASTIAN
GEORGE DAVID
PAULINE VILLAFUERTE
CHRISTIAN VILLANUEVA

1|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

A homemade chocolate and pastry business is a business that

can be started by virtually anyone. You do not need the best
education or the even any level of experience in business before
you can setup a homemade chocolate and pastry business.

Now the fact that not very much is required to start a homemade
chocolate and pastry business does not imply that you get into this
business much unprepared. There should be something on ground
to make you homemade chocolate business very successful. Some
of the things that you need to run a homemade chocolate and
pastry business are a good location and basic accounting skills.

2|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Executive Summary

Rose delights business will be based in Poblacion, Guiguinto,

Bulacan. It is owned by a BSBA student in La Consolacion
University Philippines. We have already secured a facility that
will be ideal for a startup business. As a beginner, we ensured that
the facility is hygienic before choosing it.
Rose delights homemade chocolate and pastry is not just into
business making chocolate to earn a living, we are looking to
become “the next big thing” in the world of edibles such as
chocolates, pastry, sweets etc.

Business Name: Rose Delights

 Executive Summary
 Our products and Services
 Vision Statement
 Mission Statement
 Business Structure
 Market Analysis
 Sales and Marketing Strategy
 Financial Plan
 Competitive Advantage
 Conclusion

3|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Our Products and Services

At Rose Delights homemade chocolate and pastry, we are majorly

into the production of top quality chocolate and pastry. However,
that is not all that we are into. We will also be involved in retail
sales of other products like pastry, biscuits, sweets etc. Rose
Delights homemade chocolate was set up for the purpose of
making good gains. As a result of this, we will do everything that
is under by law to make sure that we make maximum profit.
Some of the many products that we will make available to the
public are;
 Homemade Chocolate
 Pastry
 Sweets
 Floats of Different Flavors

4|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Vision and Statement

As a homemade chocolate and pastry business, we will have to

first gain popularity in our neighborhood before becoming
established in our town, as a result of this, our vision at Rose
Delights Homemade Chocolate and Pastry Company is to
dominate the homemade chocolate and pastry industry in our
locality as quickly as possible and also become a top brand in
our town in just about 6 months of doing business.

5|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Mission Statement

At Rose Delights Homemade chocolate and pastry company,

our mission statement is to established a very successful
homemade chocolate venture that will break into the chocolate
and pastry market in not only our town but in other provinces
in the Philippines.

6|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Business Structure

The foundation of every business is a strong indication of

success or failure. We are very aware of this fact. This has
spurred us to take the right step in ensuring that we do not only
have the right structure to keep or business flourishing but we
also have the right foundation to a last us a long while.
We are looking to set up a brand that will not just become a
house hold name in the chocolate industry but will compete for
a space among the most prominent chocolate brands in the
Philippines.
To get this done, we are going to hire only those that we are
sure can meet very tight deadlines as well as work under
instruction.

7|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Market Analysis

Market Trends
The homemade chocolate and pastry industry is not a new
one. It has been existing for quite a long time. This is one
reason there are homemade chocolate businesses in every
part of the Philippines. Usually, homemade chocolate and
pastry business are sited around areas with high population
of children. Some of these places are schools, places of
worship and relaxation spots.

Sales and Marketing Strategy

Our major strategies is to make it to the top rapidly in this
business is to ensure that our potential clients are aware of
our existence. We intend to make this happen by doing the
following;
 Printing handbills and dropping them in public places
 Getting a strong online presence
 Selling at a price that is lower than those of other
homemade chocolate businesses.

8|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Target Market

The customer that are available to the homemade chocolate

and pastry industry are mostly children, young adults. This makes
it really easy to come up with a target market. Due to the fact that
children are known to consistently consume more homemade
chocolates and pastry than adults, we have decided to focus our
attention on children. That however does not mean that we are
taking attention away from other potential customers.
Our Target market consist of:
 School Children
 Spinsters
 Couples
 Adults

9|Rose Delights
 La Consolacion University Philippines
Malolos City, Bulacan

Financial Plan
Source of Startup Capital
A homemade chocolate business is one that does not require
so much cash to get started. We are looking to set up this
business with Php. 50,000.00

Competitive Advantage
Our Competitive advantage at is the fact we have our
outlets in strategic parts of town. With this, we will definitely
get into the face of every single passerby.
This is a homemade chocolate and pastry business place for
Rose delights homemade business. This will be located in
Poblacion, Guiguinto, Bulacan, Philippines and will be set up
with Php.
BARANGAY POPULATION POPULATION NO.OF
2010 2015 HOUSEHOLDS
2000
ILANG-ILANG 4436 5628 1131
MALIS 13957 16223 969
POBLACION 3852 4099 790
TABANG 7332 8832 1498
TUKTUKAN 9050 9776 1918
38,627 44,558 6,306

Based on SEP 2015 source MPDO Guiguinto

10 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

The percent change from one period to another is calculated

from the formula:

Where:
PR = Percent Rate
VPresent = Present or Future Value
VPast = Past or Present Value
The annual percentage growth rate is simply the percent growth
divided by N, the number of years.
Solution:
44,558-38,627 = 5931/3862 =0.1535x100=15.35/5 years =3.07
percent increased per year
POPULATION COMPUTATION BASED ON THE GIVEN
DATA
BARANG 2015 2016 2017 2018 2019 2020 2021
AY
Ilang-ilang 5628 5,806.25 5,990.1475 6,179.86 6,375.6003 6,577.5304 6,785.856
Malis 16223 16,736.82 17,266.914 17,813.797 18,378.001 18,960.075 19,560.584
Poblacion 4099 4,228.8249 4,362.7616 4,500.9404 4,643.4957 4,790.566 4,942.29
Tabang 8832 9,111.7301 9,400.3199 9,698.05 10,005.209 10,322.097 10,649.021
Tuktukan 9776 10,085.628 10,405.06 10,734.615 11,074.605 11,425.41 11,787.279
44,558
3.07 percent per year

11 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Computation Round off

BARANG 2015 2016 2017 2018 2019 2020 2021

AY
Ilang-ilang 5628 5,806 5,990 6,180 6,376 6,578 6,786
Malis 16223 16,737 17,267 17,814 18,378 18,960 19,561
Poblacion 4099 4,229 4,363 4,501 4,644 4,791 4,943
Tabang 8832 9,112 9,400 9,698 10,005 10,322 10,649
Tuktukan 9776 10,086 10,405 10,735 11,075 11,425 11,787
44,558
3.07 percent per year

12 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

ROSE DELIGHTS HOMEMADE CHOCOLATE

This Easy Homemade Rose Chocolate is so delicious and so

simple to make. Four ingredients and a few minutes is all it
takes.

13 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
These are sweetened just the right amount if you like dark
chocolate. If you like your chocolate a little sweeter then use a
little more honey.

Love the size of the hearts. A few are perfect for a craving.
These are dairy free, soy free, naturally sweetened and
everything in them is good for you. You can feel good eating
these delicious treats. The hearts in the above picture are
coconut which is why you can see the little specs. The other
flavors are smoother.

14 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Here are some health benefits of the ingredients.

 Cacao powder: this is not the same as cocoa powder. Cacao is

full of vitamins, minerals, fiber, and antioxidants.
 Coconut oil- strengthens immune system, helps prevent
wrinkles, improves bone health, rich in lauric acid that helps
maintain blood sugar and cholesterol levels, and helps heal
infections. (Many other benefits not listed)
 Honey- alleviates allergies, cough suppressant, and is a sleep
aid.

15 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Make them once and you’ll be hooked. You can play around
with flavors, adjust the sweetness, and make fun shapes.

16 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

They do need to be stored in the fridge or freezer because they

melt at room temperature. Once they’re hard, I just pop them
into a container and keep them in the freezer. It works perfect.

17 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

ROSE DELIGHTS CHOCOL ATE

Recipe type: Dessert
Prep time: 2 mins
Cook time: 1 hour
Total time: 1 hour 2 mins
Serves: 6-8

18 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
This Easy Homemade Rose Delights Chocolate is so delicious
and so simple to make. Four ingredients and a few minutes is all
it takes.

INGREDIENTS
 ½ cup coconut oil (measured as liquid)
 ½ cup cacao powder
 2 tablespoons honey (more if you like sweeter chocolate)
 pinch of salt (about ⅛ teaspoon)
 ADD INS
 ¼ teaspoon mint extract OR
 ½ cup unsweetened finely shredded coconut OR
 2 tablespoons instant coffee
INSTRUCTIONS
1. Place coconut oil, cacao powder, and honey in a sauce pan
and heat over medium heat until combined.
2. Use a whisk to make sure all lumps are gone.
3. Remove from heat and stir in any additions.
4. Once smooth, pour into molds or onto a tray and place in the
freezer for at least an hour to harden.
5. Remove from molds and store in the freezer.
6. They will melt at room temperature because of the coconut
oil.

19 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

OTHER PRODUCTS

Maja

Yemacake

20 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Oreo Float Rocky Road Float

Refrigerator cake Letche Plan

21 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Biko floats

Prices of Baking Ingredients

Here is a summary of prices of some baking ingredients and some packaging

materials.

vanilla 30 ml

Php 26.45

Condensed milk 150 ml

Php 30.00

sugar kilo

22 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
Php 60.00

fresh egg 12 pcs

Php 79.00

Queensland butter 225 g

unsalted
Queensland unsalted Php 72.60
butter 225 g
Php 78.25

all-purpose flour kilo

Php P50.00
Packaging materials,
microwaveable plastic: piece

Php 5.00

1 kilo assorted sprinkles

1 kilo red sprinkles kilo

Php
140.00

23 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Php 160.00
coconut oil
liter

Php 100.00
cacao powder
kilo

Php 1000.00
honey
bottle

Php 100.00
salt
kilo

P 50.00
coffee
100 grams

Php 50.00

24 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan

Basic Baking Tools

Price based on Lazada on line shopping

Silicone Heart- ₱210.00
shaped Cake Mold

7pcs Russian Icing ₱322.00

Piping Nozzles Cake
Decoration Tips
Kitchen Tool - intl

25 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
Scarlett Professional ₱799.00
Electric Whisks
Hand Mixer (White)

BJ Hong Pei home ₱415.00

oven pizza oven dish
baking tools

Rainbow Site Pastry ₱325.00

Round Square Heart
Forms For Cheese
Pan Mousses Cake
Mold Sectional
Shape Baking Dish
Dessert Ring Bake
ware Mold -Flower -

26 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
12pcs Stainless Steel ₱399.00
Star Circle Shape
Cake Decor Mold
Fondant Cookie
Biscuit Pastry
Cutters

3 Piece Xsential ₱470.00

Springform Round
Baking Pan 8", 9",
10" Set

3PCS DIY Cake ₱218.00

Spatulas Cream
Icing Smoothers
Baking Tools - intl

27 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
Easy Flip Flip pin ₱339.00
Non Stick Pancake
Maker

40 pcs Plastic ₱250.00

Alphabet Number
Fondant Cutters
Cookie Clay Cake
Mold

E.S Designs ₱330.00

Stainless Polvoron
Cutter Set of 2
(Silver)

28 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
Gas stove ₱1,500.00

LPG tank and gas ₱2,000.00

oven ₱7,000.00

refrigerator ₱16,000.00

29 | R o s e D e l i g h t s
 La Consolacion University Philippines
Malolos City, Bulacan
TOTAL AMOUNT ₱30,577.00
OF EQUIPMENTS
AND UTENDILS

30 | R o s e D e l i g h t s