Audience research: Primary data findings

Question 1 – Who is your favourite magazine company?

Who is your favourite magazine company?

Vogue GQ FASHION Other

From the question, it shows that Vogue and other genres are the most popular choice of magazines.
This indicates to me that the product I am aiming to distribute could be successful once distributed
within their area. As these are all fashion type magazine, it also shows that the audience are
interested in this genre as every option available was chosen.

Question 2 – What kind of magazine do you read?

What kind of magazine do you read?

Fashion Sports Food Business Health Other

It is evident that audience members would be interested in a fashion magazine to be distributed

within their area. This could be to do with the fact that fashion is always in demand (people always
wanting to find out the latest trends etc.). This indicates that the product I’m aiming to distribute
would be successful when distributed.

Question 3 – When do you read a magazine?

When do you read a magazine?

Weekly Daily Monthly

From this question, it is evident that the audience members prefer to read magazines on a weekly
basis as it was the most popular option. This could because of my audience having college work/jobs
so they try and read it as much in their spare time due to their busy life. It would be better for me to
distribute weekly as it is preferred by the audience so it will be successful. Daily was the least
favoured form of magazine being read. With audiences commenting how the regional magazine
being read weekly would have too much content to be spread across one initial publication and it
would lose its recognition as a regional print magazine
Question 4 – Where do you read a magazine?

Where do you read a magazine?

Work Home College/School Other

From the question, it is evident that the audience members prefer to read a magazine at home. This
was the most popular option due to the audience feeling more relaxed, their own space and read
where they’re most comfortable. Other was the next highest option and this could be in their cars
when the audience are on lunch break etc.

Question 5 – Why do you read a magazine?

Why do you read a magazine?

Entertainment Education Purposes Other reasons

From this question, it is evident clearly that the audience members read magazines for
entertainment. This could be the most popular option because it includes the latest trends, and also
new information which attracts people wanting to read more. This is perfect for me as I want to
make my magazine as interesting as possible through eye catching cover lines etc.
Question 6 – How do you view a magazine?

How do you view a magazine?

Digitally Printed Other

From this information, I can that the audience would be interested in a digital magazine firstly. This
is significant information as the product will be distributed in the regional areas of Lincolnshire.

When commenting further, the audience who preferred print magazines I agree with because the
feel of a having a digital copy of the product as it will make it more memorable and valuable to the
consumers by being able read it anytime, have unlimited copies of it (never lose it) etc. This may
indicate that the primary audience may be of variety of ages also as they the youth of today prefer
modern technology as it gets more advanced every day.

Question 7 – How do you purchase a magazine?

How do you purchase a magazine?

Online Shop Podcasts Other

From this question, it is evident that the audience members would prefer it in all the different
options to choose from but online was the most popular. This could relate back to technology being
more easier to access as you don’t have to physically move and the audience can get the magazine
faster. Shops was the next favoured option. This indicates that I’m going to distribute my product
only and will be successful due to the high demand in the option online.