Beruflich Dokumente
Kultur Dokumente
Monitoring study of
Belgian companies
Survey Results
August 2010
Mic Adam
Vanguard Leadership (c) – August 2010
Introduction
• Social media for business is a hot topic
• Key questions:
• Are companies present in social media?
• How visible do thy make they presence?
• Do companies monitor their social media
accounts?
• Do they engage their audience?
Not Present
29%
Present
71%
Yes
25%
No
75%
1 in 3 on companies with
social media profile
1 in 4 on ALL companies
Yes
35%
No
65%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook Twitter LinkedIn
Reply
45%
No Reply
55%
Conclusions:
• Only 45% of the companies replied!
19%
43%
Aspects of interactivity
• Companies & people following companies
• Status live update follow
• Comments on discussions
• Replies to Questions & Answers
• Poll votes
70%
60%
50%
40%
30%
20%
10%
0%
1-10 11-50 51-200 201-500 501-1000 1.001-5.000 5.000-10.000
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Remarks:
• Large companies: few employees follow their company
• Medium sized companies: evenly spread
• Small companies: in line with size Vanguard Leadership (c) – August 2010
Status Updates
5%
15%
78%
50+ comments
35%
44%
No comment
1-5 comments
6-20comments
21-50 comments
50+ comments
60%
50%
40%
30%
20%
10%
0%
No votes 1 - 5 votes 6 - 20 votes 21 - 50 51 - 250 251 - 1,000 1000+ votes
votes votes votes
Mic Adam
Social Media Policy Creator
General Manager
Vanguard Leadership
Website: www.vanguard-leadership.be
Blog: http://micvadam.wordpress.com
Email: adammic@vanguard-leadership.be
Phone: +32 478 50 41 35
Skype: micvadam
Address: Jan Vanlooylaan 63
B-8670 Koksijde
Belgium