MABINI COLLEGES, INC.

Daet, Camarines Norte

ENTREPRENEURSHIP

BUSINESS PLAN FORMAT

(ABM)
Font size: 12
Font style: Arial
Size of bond paper: Short Size
Double Spacing
Page: Bottom Right
Margin: Left-1.5”

Title Page
Preliminaries:
 Acknowledgement
 List of Tables
 List of Figures
 Table of Contents

I. Introduction
A. The Business Concept
 (short description) Product/Value Proposition, Target Customer/s, Distribution
Channel, Business Location. 1 paragraph
B. The Business Model
 Answer the basic questions:
1. How will the business raise revenues? What critical factors will cause the
revenues to materialize?
2. What will be the costs of the enterprise products and other costs of doing
business? How will these costs be managed to ensure comfortable profits?
What critical factors will drive the costs? How can these factors be controlled?
3. What will be the major investments of the enterprise? Why will these
investment give the enterprise a competitive edge?
4. How will the enterprise finance the investments? How will the enterprise fund
its growth?
 Paragraph form
C. The Business Goals: Vision, Mission and Objectives
D. The Business Offering and Justification
 addressed to prospective investor
1. How big is the business offering?
2. Size of business offering for investors
3. Returns (ROI, ROE)
II. Executive Summary
 last to be written
 summarizes all
III. The Business Proponents
Business proponents:
A. List of Officers
B. Job Description/Contribution
C. Organizational Structure
Four types of stakeholders:
 Resource mobilizers and financial backers
 Technology providers and applicators,
 Governance and top management
 Operating and support team
Give the information they want to know
IV. The Target Customers and the Main Value Proposition
Target Customers
- must be sufficient size, sufficient paying capacity and have sufficient interest to
purchase the products being offered by the enterprise.
 List of Population
Main Value Proposition- unique selling proposition of the enterprise (e.g.,
Uniqueness and Differentiation, Lower Cost)
V. Market Analysis
A. Demand
B. Supply
 Historical and forecast of demand and supply
 Population and Survey Questionnaires(Customers and Competitors)
 Percentage of Respondents: Slovin Formula

C. Industry Dynamics
 Competing enterprises
-comparative advantages and disadvantages.
- business models and strategies
- suppliers in the industry (e.g., fuel, electricity, raw materials, machinery and
equipment) and their capabilities and bargaining power.
- channels of distribution and the effectiveness of these channel.
- consumer market segment being served by rivals or competitors
D. Macro Environmental Factors
 S.P.E.ET

VI. The Product/Service Offerings

A. Product Description/Importance
 What is the product or service? (Features and attributes, uniqueness and
differentiation)
 Why customer should buy the product?
B. Distribution Channel
C. Product Positioning
D. Production Process

VII. The Financial Forecasts and Expected Returns, Risks and Contingencies
return calculators:
 return on sales;
 return on assets or investments; and
 return on partners’ equity
 Financial statement (Income Statement, Balance Sheet, Cash Flow Statement,
Funds Flow Statement)
Business and Financial risks

VIII. Environmental and Regulatory Compliance

 Articulate the laws, rules, and regulations governing the business, and the industry that
the enterprise is in.
 Permits, licenses and authority to use proprietary intellectual capital had either been
secured or would definitely be secured.

Annexes:
- Survey questionnaire (sample and summary of survey results)
- List of Population
- Financial Statement
- Letters
Documentation:
- Final Product
- Conducting a survey
- Business Proponents (like curriculum vitae)
BUSINESS CONCEPT

The proponents named the business as Carrot Pandesal. The main product will be

pandesal flavored with carrots and will be sell to the students of Mabini Colleges, Inc., at

a reasonable price through personal selling. The proponents chose carrot pandesal to

introduce a new kind of pandesal in the market. Carrots can improve eyesight, has a

powerful antioxidant and more. The location of the business will be located at F. Pimentel

Avenue, Daet, Camarines Norte.

ORGANIZATION AND MANAGEMENT

A. Proposed Organizational Structure

The proponents decided to make the business structure a line organization. It is

easy to establish and the authority, responsibility and accountability of job is defined

clearly (Retrieved http://notes.tyrocity.com/line-organization-structure/ on August 16,

2016).

The organization will be led by the manager who has the authority over his

subordinates which include marketing, finance and production officers – having

specialized and organization related functions.

Manager

Marketing Officer Production Officer Finance Officer

Figure 1
Organizational Structure

B. List of Officers

The proponents of Carrot Pandesal are as follows:

Position Name of Officer

Manager

Marketing Officer

Finance Officer

Production Officer
C. Job Description

The proponents agreed among themselves to take over the responsibility of their

respective positions. Each proponent have different set of skills which will be used to run

the business efficiently.

Manager

1. Directs and guides the different operations of the business.

2. Studies on the performance of the business and recommends for over-all improvement

of the business.

3. Communicates and keeps good relationship between officers and customers.

4. Responsible in safekeeping important and confidential information of the business.

5. Collects the funds of the business.

6. Assists in selling pandesals.

7. Assists in cleaning the working area.

Marketing Officer

1. Mainly responsible for selling the product.

2. Promotes the product of the business to possible customers.

3. Entertains the feedback of customers and gathers relevant insights from them.

4. Determines the materials needed to meet the target number of production.

5. Purchases raw materials and checks inventory.

6. Assists in cleaning the working area.

Finance Officer

1. Keeps the books of records, prepares the financial statements and analyses its

implications.

2. Budgets the fund and organizes business assets.

3. Identify opportunities to lessen the expense of the business and maximize the output

of production.

4. Assists in cleaning the working area.

Production Officer

1. Mainly responsible for producing pandesals.

2. Examines the quality standards of pandesals.

3. Plans and adjusts the schedule of production.

4. Responsible in safekeeping and maintenance of equipment.