SWOT

ANALYSIS
On

OLA CABS
A guide by CSE-C
TO-DO
What are we gonna discuss.

➔ OLA Cabs
Highlight what’s new, unusual, or
surprising.

➔ SWOT Analysis
Give people a reason to care.

➔ Conclusion
Provide a simple unifying message for
what is to come
Where did Ola Cabs Come
from and became one of the most
seeked for services in the market ?

Fact
ANI Technologies Pvt. Ltd.,
operating under the trade
name Ola, is an Indian
online transportation
network company. It was
founded as an online cab
aggregator in Mumbai, but
is now based in Bangalore.
Ola Cabs was founded on 3 December 2010
by Bhavish Aggarwal, currently CEO, and
Ankit Bhati. As of 2017, the company has
expanded to a network of more than 600,000
vehicles across 110 cities. In November 2014,
Ola diversified to incorporate autos on trial
basis in Bangalore. Post the trial phase, Ola
Auto expanded to other cities like Delhi, Pune,
Chennai, Hyderabad and Kolkata starting
December 2014. In December 2015, Ola
expanded its auto services in Mysore,
Chandigarh, Indore, Ahmedabad, Jaipur,
Guwahati and Visakhapatnam. Ola was
valued at $US 5 billion as of September 2015
Book Anywhere.
Book Anytime.
Ride Easy.
Ride Safe.
Then, Bhavish Founded
OLA Cabs
and said
“CHALO NIKLO”
 Strengths
1. First mover advantage as a taxi aggregator in
India
2. Acquisition of Taxi For Sure made it No. 1 in
India
3. Top of the mind service
4. High awareness due to aggressive TV, online
and print media marketing
Fact
5.Huge customer base & due to network effect it
Ola initially started is increasing
off as Olatrip.com, a
6. Rapid expansion and online application
website that
offered package 7. Multiple rounds of VC investments have made
weekend trips. the brand financially strong
Weakness
1. Drivers are the face of the
company and hence their
misbehavior directly affects the
Tip
brand image
Ola's first office was
2. While the demand is huge, a 10 x 12 feet room
in Mumbai.
amount of cash burning is huge
and monetization is very difficult
 OPPORTUNITIES
● Unorganized market is huge
(~90%) and hence potential is high
● Increasing internet penetration &
smart phone users
● Rising disposable income
Tip
● Shifting of consumers towards
When a number is too
convenience creates huge large or too small to
easily comprehend,
demand clarify it with a
comparison to
● Acquisition of smaller players something familiar.
 THREATS
1. Rising competition
2. Uber has deep pocket and hence can
burn cash heavily
3. Presence of many national players
4. Absence of clear government regulations Tip

in developing countries When a number is too

large or too small to
easily comprehend,
5. Future is unclear due to lack of clarify it with a
regulations and Customer loyalty is less in comparison to
something familiar.
this industry
Good luck!

OLA Cabs Is very

revolutionary StartUp
which is targeting to change
the way we travel on our
roads.