1.

1 INTRODUCTION

“Man has been searching for an elixir of life to confer him immortality.
But the elixir of life is water. It is the basis of all life. So water is real elixir of
life”

Water treatment is an upcoming business in developing countries like

India. As water gets more and more contaminated, treating it has become
necessary that led to an industry. In 1967 bisleri water was introduced in India.
It is an Italian based company. It is the first bottle water company in India. At
the time “bisleri” was a very famous and familiar brand in India.

A water treatment process that removes undesirable materials from water

by using pressure to force that water molecules through a semi permeable
membrane. This process is called “reverse osmosis” because the pressure forces
the water to flow in the reverse direction (form the concentrated solution to the
dilute solution) to the flow direction (from the dilute to the concentrated) in the
process of natural osmosis.

Reverse osmosis water filtration system can remove 90% of total

dissolved solids (TDS) from water and can provide the purest water available
for the home. Reverse osmosis water filters remove a wide range of
contaminants and minerals from the drinking water including sand, chlorine,
fluoride, cryptosporidium and hexavalent chromium.

1.2 WATER – THE HUMAN NECESSITY

Without food a person might survive for weeks but without water, the
odds of surviving more than a few days are not possible. In fact, approximately
70% of human body is composed of water. In fact the only thing more
important than water is oxygen. Water helps in various biological and
metabolical processes most health professionals agree that the average human
body needs 8 – 10 glasses of water a day. So, water is a human necessity.

1.3 CONSUMER

A consumer is an individual who purchase or has the capacity to purchase

goods and services offered for sale by marketing institutions in order to satisfy
personal or household needs. According to a statement made by Mahatma
Gandhi, consumer refers to the following. “A consumer is the most important
visitor on our premises. He is not dependent on us. We are dependent on him.
He is not an outsider of our business. He is part of it. We are not doing him a
favour by serving him. He is doing us a favour by giving us an opportunity to
do so.”

1.4 CONSUMER SATISFACTION

Every human being is a consumer of different produces. If there is no

consumer, there is no business. There fore, consumer satisfaction is very
important to every business person.According to Philip kotler consumer
satisfaction is defined as “personal feeling of pleasure resulting from comparing
a product’s pursued performance in relation to his/her expectations.”

OBJECTIVES OF THE STUDY:

 To study the availability of different products for water treatment in the

market.
 To identify the factors influencing the consumer to buy the water purifier
system.
 To measure the level of satisfaction with reference to the cost of the
machine and the output of the water purifier machines users.
 To study the problems faced by the respondents in using the water
purifier system.
 To recapitulate the major findings and to offer constructive suggestions
for their betterment and conclusion.