SUPPLY CHAIN MANAGEMENT (Zomato): CHALLENGES

ABSTRACT

The emergence and development of E-commerce has thoroughly transformed the interactive mode
and operating means of materials flow, information flow and funds flow in the logistics, which has
deep influence to the supply chain management (SCM). Therefore, studying the SCM based on E-
commerce has great practical meaning. This paper will, according to FOOD INDUSTRY
(Zomato), study and analyze the SCM under current e-commerce environment.
Firstly, we will put forward the basic thought of SCM and after than some literature review and
after than we will put current challenges faced by the organization in supply chain management.

KEY WORDS: E-Commerce, Globalization, Supply chains, Supply chain

management, Review
INTRODUCTION

A supply chain is the connected network of individuals, organizations, resources, activities and
technologies involved in the manufacture and sale of a product or service. A supply chain starts
with the delivery of raw material from a supplier to a manufacturer, and ends with the delivery of
the finished product or service to the end consumer.
SCM oversees each touch point of a company's product or service, from initial creation to final
sale. With so many places along the supply chain that can add value through efficiencies or lose
value through increased expenses, proper SCM can increase revenues, decrease costs and impact
a company's bottom line.

EXAMPLE:
Understanding the importance of SCM to its business, Walgreens Boots Alliance Inc. has placed
focused effort on transforming its supply chain in 2016. The company operates the second largest
pharmaceutical chain in the United States and needs to efficiently manage and revise its supply
chain so it stays ahead of the changing trends and continues to add value to its bottom line.
As of July 5, 2016, Walgreens has invested in the technology portion of its supply chain. It
implemented a forward-looking SCM that synthesizes relevant data and uses analytics to forecast
customer purchase behavior, and then works its way backward up the supply chain to meet that
expected demand.

Barbara Farfan: “A supply chain is comprised of all the businesses and individual contributors
involved in creating a product, from raw materials to finished merchandise”.
Retail companies become involved in supply chain management to control product quality,
inventory levels, timing, and expenses.

David Kiger’s Blog: “Supply chain management is known as the process of production and
logistics of a company, which must take place from the beginning of procurement of raw materials
in order to create products and the final delivery of such products to their distribution centers and
ultimately their points of sale”.
ZOMATO
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah. It currently operates in 23 countries, including India, Australia, and United
States. It provides information and reviews on restaurants, including images of menus where the
restaurant does not have its own website.

Zomato Services
Restaurant Search & Discovery, Online Ordering, Table Reservation & Management

Zomato Business Model

PROCEDURE OF WORK

DELAY ORDER QUERY

CALLING
RESTURANT

TAKING ORDER STATUS

ASKING DELIVERY BOY’S NUMBER

TAKING EXACT ORDER STATUS

INFORMING ABOUT ORDER STATUS

TO CUSTOMER
OBJECTIVE
1. To explore about the supply chain of ZOMATO in E-Commerce.
2. To know how about how supply chain is play a crucial role of company’s operation.
3. To understand the role of Supply Chain Management in Manufacturing and Service
Organizations
4. To know the impact of Supply Chain in gaining competitive advantage.

Literature Review
Ganeshan and Harrison: - Supply chain Management as a network of facilities and distribution
options that performs the functions of procurement of materials, transformation of these materials into
intermediate and finished products, and the distribution of these finished products to customers.

Lee & Corey: - Supply chain Management consists of the integration activities taking place among
a network of facilities that procure raw material, transform them into intermediate goods and then final
products, & deliver products to customers through a distribution system.

Christopher: - supply chain as the network of organizations that are involved, through upstream and
downstream linkages, in the different processes and activities that produce value in the form of products
and services in the hands of the ultimate customer.

Research Methodology

Explorative Research
Exploratory research is research conducted for a problem that has not been studied more clearly,
establishes priorities, develops operational definitions and improve the final research design.
Exploratory research helps determine the best research design, data-collection method and
selection of subjects. It should draw definitive conclusions only with extreme caution.
In this Research paper, we have to explore about E-Commerce industries and supply chain
management. And also about Zomato which comes under E- Commerce.

Secondary Research
Secondary data is one type of quantitative data that has already been collected by someone else
for a different purpose to yours. For example, this could mean using: data collected by a hotel on
its customers through its guest history system.

FINDINGS
1. In today scenario, supply chain management play a crucial role in every organizations for
making profit.
2. Supply chain management is important for every organization, i.e., small, medium or large.
3. A lots of challenges overcome in supply chain management.
4. To how Zomato efficiently using their supply chain management in their practices that’s
help to making profit and competitive advantage.

CONCLUSION
In today’s scenario, every organization using concept SCM (Supply chain
management) and CRM (customer relationship management) in their business
practices. They have to work on their supply chain management because it leads to
generate profit. Many researcher given their views on SRM.
Zomato also using supply chain management and customer relationship
management in their businesses for making profit and for gaining market share.

BIBLIOGRAPHY

Websites
http://www.investopedia.com/terms/s/scm.asp
http://www.acgil.com/products/supply-chain-management-system.htm
https://scholar.google.co.in/scholar?hl=en&as_sdt=0%2C5&as_vis=1&q=supply+chain+manage
ment+definitions+by+authours&btnG
https://www.google.co.in/search?q=zomato+challenges+in+supply+chain+management&oq=zo
mat&aqs=chrome.0.69i59l2j69i60l2j0j69i60.2638j0j1&sourceid=chrome&ie=UTF-8
https://www.google.co.in/search?q=zomato&oq=zomato&aqs=chrome..69i57j69i60l4j0.3960j0j
1&sourceid=chrome&ie=UTF-8
https://www.zomato.com/ncr

https://en.wikipedia.org/wiki/Zomato

https://www.bossard.com/en/how-we-add-value/key-challenges-in-supply-chain-
management.aspx

Books
 Marketing research - Malhotra Naresh
 Marketing management- Kotler Philip