In partial fulfillment

of the requirement in the subject

Entrepreneurship and Business Plan
Monday – Friday, 1:30-3:30

VEGETABALLS

JMZL PARTNERSHIP
Km.5 La Trinidad, Benguet
(074) 134-5555
www.vegetaballs.com

By:
Decaran, Zephora A.
Galidan, Jemimah B.
Gendrano, Jessa D.
Pacio, Maricar B.
Simon, Loreta B.
 July 2017

Table of contents
VMO . . . . . . . . . . . 1

Executive summary . . . . . . . . . 2

Description of the business . . . . . . . 3

Short explanation of the Industry

Description of the Business

Description of the product and service . . . . . . 4

Market strategies . . . . . . . . . 5

Definition of the Market

Distribution Channels

Pricing Methods

Promotion Strategies

Positioning Strategy

Analysis of the competition . . . . . . . . 6

Operations and management . . . . . . . 7

 Organizational Structure

Organizational Expenses

Capital Requirements

Cost of Goods Sold

Financial data . . . . . . . . . 10

Income Statement

Supporting documents . . . . . . . . 11

VISION
JMZL envisions that every vegetaball product is healthy and pleasing to the eye of our
target market.

MISSION
JMZL prepare a healthy snack for the people, who are conscious in the foods they take
in, to have a good health and to have a proper nutrient intake; while vegetaballs gain a
reasonable market share.

OBJECTIVES
• To provide nutritious snack for the people to achieve healthy eating lifestyle.
• To promote the importance of vegetables to the society.
• Introduce the business with the primary product of vegetables.

STRATEGY
• Fresh vegetables as the main ingredients. Not to use preservatives and MSG on
the finished product for it to be nutritious.
• Through the use of promotional materials we will be including nutrients factor it
gives and the benefits the people can receive.
 • To build branches in a good, clean and profitable location. Design an artistic
management to attract people who has a good skill in working. To have reputable
company that will produce and as supplier of snack houses and other branches.

EXECUTIVE SUMMARY
The Jamaima-Jessa-Maricar-Zephora-Loreta partnership, also known as JMZL
partnership, aims to provide nutritious snack to people for them to achieve healthy
eating lifestyle, to promote the importance of vegetables to the society, and to introduce
a business with the primary product of vegetables. We considered our business as a
street food business.
Vegetaballs, composed of fresh vegetables such as potato, carrot and cabbage
which contain potassium, protein, calcium, iron and vitamins such as vitamin A,D and C,
is our new innovation that can and will help consumers to achieve the healthy lifestyle
that they/we all needed. Our product does not only help achieve the ideal healthy
lifestyle, it also helps reduce the possibility of having illnesses or any deceases, and
aside from those benefits, it taste amazing too.
 We, the producers and sellers of vegetaballs, usually sells directly to our
customers to less our expenses; therefore we can increase our net profit. We target
people who are adults, teens, students, young professionals; in short, our target market
are people whose age is from 7 and above. Through the help of fliers, we can endorse
our product to our target market for three weeks after its release, without the worry of
going under bankruptcy. Attached to our fliers is a discount entitled to the consumers
that has it.
The capital worth of 30,000 pesos, which every partner has contributed, will be
used for purchasing the needed materials and establishing of kiosk to start the
operation. Expenses, such as utility expenses and advertisement expenses, are already
covered by the capital.
Competition to others is not easy for we are beginners, but we believe that with
our clean and nutritious product have the capability to compete to our competitors;
aside from fresh vegetables, as our ingredient, it can cause or give benefits to our
consumers. Through proper management and guided operation, we can handle the
employee and product promotion and distribute proper responsibilities. We implement
the vision, mission, objectives and strategies of the product to maintain and keep
pursuing on gaining and achieving great success.