Shoppers stop Profile:

Shoppers Stop Limited was founded by K Raheja Corp in 1991 laying the foundation of
the organized retail industry in India. It started operations with the first store in suburban
Mumbai and is now a multi-channel retailer with 30 large format department stores and
online presence.

From its inception, Shopper's Stop has progressed from being a single brand shop to
becoming a Fashion & Lifestyle store for the family. Today, Shopper's Stop is a
household name, known for its superior quality products, services and above all, for
providing a complete shopping experience.

With an immense amount of expertise and credibility, Shoppers’ Stop has become the
highest benchmark for the Indian retail industry. In fact, the company’s continuing
expansion plans aim to help Shoppers’ Stop meet the challenges of the retail industry in
an even better manner than it does today.

Shoppers Stop invested in and acquired the Crossword Bookstores which now operates
more than 50 stores across the country. It has also invested in HyperCITY, a hypermarket
which has been rated as amongst the top 100 stores worldwide.

With exclusive brands as well as domestic and international brands, Shoppers Stop
continues its expansion across the country with the department stores, bookstores and
hypermarkets.

Shoppers Stop also operates specialty stores for expectant mothers and children in
arrangement with Mothercare, and cosmetic boutique stores with MAC.

A JV with The Nuance Group of Zurich operates airport retail stores at Bangalore and
Hyderabad airports in India.

Shoppers Stop also has an online store @ http://www.shoppersstop.com which within a

few months of launch has become one of the most popular shopping destinations for
online shoppers. less
Shoppers Stop Voucher

Since its inception in the year 1991, it has progressed from a single branded shop to an
entire fashion and lifestyle store for a family. Today, the Shoppers??? Stop has become a
household name and is known all around India for its highest quality of products and
services and most of all to provide a unique shopping experience to the shoppers. With
immense amount of credibility and expertise, Shoppers??? Stop has moved forward to
become the highest bench mark of Indian retail industry. By providing Shoppers Stop
Voucher to its regular customers, the chain provides a token of concern and loyalty
towards the shoppers.

Shoppers Stop Gift Voucher

Shopping at Shoppers Stop is not all about shopping but it is also an experience that you
feel. Similarly a Shoppers Stop Voucher is not all about gifting but they are a symbol of
the joys of living. Usually, these vouchers are valid at all the Shoppers??? Stop outlets,
HomeStop, MotherCare, Arcelia, Crossword and Stop&Go for one year from the date of
issue. A Shoppers Stop Voucher can prove to be a great gift item for your loved one as
through these vouchers, they will be able to purchase whatever they like in the store,
while the payments are already been made by you at the time of purchasing the voucher.
Some items are usually excluded from being purchased through a Shoppers Stop
Voucher which may include mobile phones and accessories, gold coins and jewelry.

Send Gift Voucher

You have to be careful while sending a Shoppers Stop Voucher to your loved one in
India because if it is lost, stolen or misplaced in the way, it is usually not reissued and
your money will go wasted. Earlier, the only option you could use to send the Shoppers
Stop Voucher to your family in India was through courier, but now with the availability
of Internet, you can send it right at your family???s doorstep directly from the company
itself. You should also make sure that the person you are sending the Shoppers Stop
Voucher utilizes the full voucher as no cash will be refunded or no credit note will be
issued if the gift voucher has been only partially utilized. In addition to that, these
vouchers cannot be substituted for cash or smaller denominations of gift vouchers.
Therefore, you must make sure that the person makes full use of the voucher so that your
money does not go wasted.

Send Shopper’s Stop Gift Voucher

A Shoppers Stop Voucher may range from Rs. 50 to Rs. 2000 and even more than that,
and with this, your loved ones can purchase anything they want from their nearest
Shoppers??? Stop outlet. There are two types of a Shoppers Stop Voucher, one for the
personal gifting and other one for the corporate gifting. Personal gifting vouchers are
used when you want to wish a birthday, anniversary or festival to your loved ones,
friends or family in India while corporate gifting vouchers are used by corporate houses
to reward and gift their employees, dealers and distributors, to gift their clients or as
festival offers or sales and marketing promotions.
Vision:

To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the
Department Store Category.

Positioning

Shoppers’ Stop is positioned as a family store delivering a complete shopping experience

defined by its mission, vision and values.

1991: Shoppers' Stop launches at Andheri

Setting up shop in 1991 with its flagship store in Andheri, Mumbai, Shoppers’ Stop is a
member of the K. Raheja Corp. of Companies. Shoppers’ Stop is the first retail venture
by the K. Raheja Corp. Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr.
Neel C. Raheja, the K. Raheja Corp. have
been leaders in the construction business for
over 48 years.

With its wide range of merchandise,

exclusive shop-in-shop counters of
international brands and world-class
customer service, Shoppers’ Stop brought
international standards of shopping to the
Indian consumer providing them with a
world class shopping experience.

India – 2000 & Beyond…

Expanding its operations to Bangalore,
Hyderabad, Jaipur, Delhi, Chennai, Mumbai
(Andheri, Bandra, Chembur, Kandivli,
Mulund), Pune, Gurgaon and Kolkata,
Shoppers’ Stop is today recognised as
India’s premier shopping destination. With a
customer entry of about 50,000 customers a
day, a national presence with over 6,00,000
square feet of retail space and stocking over
250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop
shop for all customers.

Customer Profile
Shoppers’ Stop’s core customers represent a strong SEC A skew. They fall between the
age group of 16 years to 35 years, the majority of them being families and young couples
with a monthly household income above Rs. 20000 and an annual spend of Rs.15000. A
large number of Non - Resident Indians visit the shop for ethnic clothes in the
international environment they are accustomed to.
Range of merchandise…
The stores offer a complete range of apparel and lifestyle accessories for the entire
family. From apparel brands like Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac
to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to
every lifestyle need. Shoppers' Stop retails its own line of clothing namely Stop, Life ,
Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers’ Stop is sold at a quality
and price assurance backed by its guarantee stamp on every bill.
Their motto: “We are responsible for the goods we sell”.

Customer Rewards – The First Citizen

Shoppers’ Stop’s customer loyalty program is called The First Citizen. The program
offers its members an opportunity to collect points and avail of innumerable special
benefits. Currently, Shoppers’ Stop has a database of over 2.5 lakh members who
contribute to nearly 50% of the total sales of Shoppers’ Stop.

International Affiliations
Shoppers’ Stop is the only retailer from India to become a member of the prestigious
Intercontinental Group of Departmental Stores (IGDS). The IGDS consists of 29
experienced retailers from all over the world, which include established stores like
Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia),
Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza
(Dubai). This membership is restricted to one member organization per country/region.

Acquisitions
The Organisation, in 2000, along with ICICI ventures also acquired the reputed
bookstore, “Crossword”, which offers the widest range of books along with CD-ROM,
music, stationery and toys. Services like Dial-a-book, Fax-a-book and Email-a-book
enable customers to shop from their homes. Crossword currently has 18 Stores.

The IT Backbone
Realising the role of IT
way back in 1991,
Shoppers’ Stop was
among the first few
retailers to use scanners
and barcodes and
completely computerise
its operations. Today it is
one of the few stores in
India to have retail ERP in
place, which is now being
integrated with Oracle
Financials and the Arthur
Planning System, the best
retail planning system in the world. With the help of the ERP, they are able to replicate
 stores, open new stores faster and get information about merchandise and customers
online, which reduces the turnaround time in taking quick decision.

Supply Chain Management

Understanding the importance of distribution and logistics in ensuring that merchandise
is available on the shop floors, has led Shoppers’ Stop to streamline its supply chain. The
company has developed process manuals for each part of the logistics chain. These
modules include vendor management, purchase order management, stock receiving
systems, purchase verification and inventory build up, generation and fixing of price and
store tags, despatch of stocks to the retail floor and forwarding of bills for payment.

Future Plans
Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring
the world’s best retail technology, retail practices and sales to India. Currently, they are
adding 4 to 5 new stores every year

COMPANY DETAILS

Name of the Organisation : Shopper’s Stop Ltd.

Head of the Organisation : Mr. B. S. Nagesh
Customer Care Associate,
Managing Director & CEO

Address:

Corporate Office:
Eureka Towers, 9th Floor, Link Road, Malad West, Mumbai 400064
Tel: 28809898 / 28447337
Fax: 28808877

irst Citizen related FAQs

I am a First Citizen, why should I register for an online account at www.shoppersstop.com?

a) Registration for an online account at www.shoppersstop.com is different from First Citizen membership
b) A registration on www.shoppersstop.com is absolutely FREE and allows you to store your details for
express checkout or to track your shipment.

I am NOT a First Citizen, is it necessary to become a First Citizen to shop at www.shoppersstop.com?

a) No, it’s not necessary to become a First Citizen to shop at www.shoppersstop.com

b) However, there are many benefits of becoming a First Citizen, such as,

a) Reward Points for every time you shop at Shoppers Stop stores or shoppersstop.com
b) Exclusive benefits & privileges
c) Exclusive offers ever so often
d) Updates on what you can look forward to shop for at Shoppers Stop
e) Exclusive cash counters at Shoppers Stop so you can spend more time shopping than
waiting in a line

I am already a First Citizen, do I have to pay Rs 200/- again on shoppersstop.com?

a) Since you are a First Citizen, you do NOT need to buy a First Citizen membership again. The Rs. 200
enrolment fee is only payable the first time you enroll into the First Citizen program, whether in our stores
or on our website

Can I use my First Citizen membership to earn points for online shopping?

a) Yes, to earn First Citizen points when you shop on www.shoppersstop.com please remember to enter
your First Citizen number on the billing information page (see below) during checkout.
b) Below is a snapshot of the page where you will have to enter the number

I am a First Citizen, can I accrue points for online purchase? Or, Can I use the same First Citizen number in-store and on-the-
web?

a) Yes, you should ideally have only one First Citizen number, that way you earn points faster and upgrade
faster. Do remember to enter your First Citizen number on the billing information page during checkout in
the space provided, so we are able to award the First Citizen points to your account

I modified my online account details, however, it is not reflecting in my First Citizen details?

a) You online account ID at www.shoppersstop.com is different from your First Citizen account. You do not
need to be a First Citizen to create a Shoppersstop.com account. However, if you are a First Citizen, you
should provide your First Citizen account details at the time of buying online on the billing page during
checkout, in order to accrue points online.
b) We shall shortly enable the facility to link your First Citizen account with the online login ID in order to
improve your shopping experience on www.shoppersstop.com

Can I buy an associate card online?

a) No, you cannot buy an associate card online.

Are there additional benefits for First Citizens' who shop online?

a) As a First Citizen you enjoy similar benefits online as you would in the store. Additionally, we may
sometimes have special promotions for First Citizens only, which will be communicated at the appropriate time

I shopped online but haven’t received points for that

a) We will need more details to provide you the specific answer, kindly contact us on (022) 6648 6648
(9:00 am to 9:00 pm) and speak with our customer service representative or write to us at
estore@shoppersstop.com or provide your comments with full details of the transaction and order number
on the feedback page. We will revert to you within 3 working days.

How do I redeem my Reward Points Online?

a) If you are a member of First Citizen program and wish to redeem your First Citizen Reward Points, you will need to first link your First
Citizen membership with the online account. Steps to request linking:

1. Fill the First Citizen Online Linking form available at all stores at First Citizen Desk or can be downloaded online from
My Account section at Shoppersstop.com
2. Submit the filled First Citizen Online Linking form at First Citizen Desk in your nearest Shoppers Stop store or courier it
to the following address:
Shoppersstop.com Team
First Citizen Desk
Shoppers Stop Ltd.,
Eureka Towers,9th Floor,
B-Wing, Plot No 504,
Mind Space,Link Road,
Malad(W)
Mumbai-400064

Phone Numbers:
Tel: (022) 6648 6648
 Fax: (022) - 2844 5060
3. We will send you a confirmation e-mail on your registered e-mail address after your account is linked.
4. When you choose to redeem online, your credit/debit card will be authorized for the full value of your order, even if you
have chosen to pay partly or fully by First Citizen reward points redemption. If at the time of shipping your order, the
reward point balance which you have chosen to redeem is available, then only the excess amount, if any, shall be
charged to your credit/debit card.
5. However, if the reward point balance is insufficient at the time of shipping your order, your credit / debit card shall be
charged for the shortfall in reward point balance. Under no circumstances will you be charged for more than the total
order value.

b) Customers who enroll online for First Citizen Program of Shoppers Stop (fees as applicable) are auto linked for online redemptions
and do not have to submit the request again. (Registration with Shopperstop.com does not make you eligible for First Citizen benefits,
until you enroll for the First Citizen program)

• I paid by redeeming my Reward Points Online, now I would like to return / cancel the item. Will my points used for
redemption be reversed or are they lost?
a) In case your return / cancellation request is accepted as per our Returns Policy, then the applicable points will be put back
into your First Citizen Reward Points Account

How can I link my First citizen email ID to my email id used in www.shopperstop.com?

a) At this point, you cannot link your First Citizen email ID to the email ID used in shoppersstop.com. We will
certainly inform you once redemptions are allowed on the website and shall then request you to link your
First Citizen account with your online account in order to be able to redeem points on the website

Can I upgrade my card online?

a) Your membership status is automatically changed based on your buying history and spend with us. You
can influence your First Citizen level by shopping more with Shoppers Stop.

I am a First Citizen but have forgotten my card at home and am shopping online from work. Can I call up your customer desk
to obtain it?

a) You can retrieve your First Citizen number by contacting our First Citizen (loyalty program) team at
(022) 6648 6648 between (10:00 am to 5:00 pm)

Can I check my First Citizen points status online?

a) You can click here to check you First Citizen point status