Internship Report

On
Sales Promotion & Distribution of Mosharaf
Composite Textile Mill Ltd.

Submitted To:
Sadia Mahjabeen
Lecturer
Department of Business Administration
Faculty of Business Studies
Dhaka International University

Submitted By:

Md. Saiful Islam

ID No: BS-M1-40A-16-103221
Roll No: 16
Batch: 40th (A)
Program: RMBA
Major in Marketing
Dhaka International University

Date of Submission: 16th September, 2017

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 Letter of Transmittal
th
Date: 16 September, 2017

Sadia Mahjabeen
Lecturer
Department of Business Administration
Faculty of Business Studies
Dhaka International University

Subject: Submission of Internship report.

Dear Madam:
I am highly delighted to submit my internship report on Sales Promotion & Distribution of
Mosharaf Composite Textile Mill Ltd. to you. I have got the opportunity to work for my
internship report which is an essential part of my academic program, and it is a great
achievement to work under your active supervision and guidance.

The whole report is prepared based on my academic knowledge from RMBA program and
practical experience gathered. I have tried my level best to represent all the things accurately
that I have learnt during the internship program. I would like to thank for your valuable
guidance and care in preparing the report. I will gratefully response to any clarification when
required. I will be highly obliged if you are kind enough to give approval to this report.

Sincerely Your’s

………..........……….
Md. Saiful Islam
ID No: BS-M1-40A-16-103221
Roll No: 16
Batch: 40th (A)
Program: RMBA
Major in Marketing
Dhaka International University

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 SUPERVISOR’S CERTIFICATE

Certified that the Internship report on Sales Promotion & Distribution of Mosharaf
Composite Textile Mill Ltd. is the bonafide work of Md. Saiful Islam, who carried out the
report under my supervision. Certified further that to the best of my knowledge the work
reported herein does not from part of any other internship report or dissertation on the basis
of which a degree or award was conferred on an earlier occasion on this or any other
candidate.
He has been completed the practical internship Program at the, on successfully with excellent
performance under my supervision.

I wish him every success in his life.

……………………….
Sadia Mahjabeen
Lecturer
Department of Business Administration
Faculty of Business Studies
Dhaka International University

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 Acknowledgement

First of all, I have the pleasure to express my gratitude to the Almighty Allah for giving me
opportunity to complete my internship program and finally to prepare this report.

I am grateful to my honorable supervisor, Sadia Mahjabeen, Lecturer, Department of

Business Administration, Dhaka International University for providing me such opportunity
to conduct internship report on Sales Promotion & Distribution of Mosharaf Composite
Textile Mill Ltd.

I am also very grateful to Md. Iqbal Hossain (Manager) Mosharaf Composite Textile Mill
Ltd. all other employees of Mosharaf Composite Textile Mill Ltd. for their sincere
cooperation, careful supervision and unparallel encouragement. His suggestions were really a
great source of spirit to make the report good one. At last, I shall be grateful to those persons
who will read this report and who shall get benefit from this report at present and in future.
Practical experience and situation can give the proper knowledge of total environment. My
report will be the greater example of that.

………..........……….
Md. Saiful Islam
ID No: BS-M1-40A-16-103221
Roll No: 16
Batch: 40th (A)
Program: RMBA
Major in Marketing
Dhaka International University

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 Executive Summary

Mosharaf Group is one of the Leading International Trading, Commerce &

Industrial House of the Country, established in 1993. The Group involves
in producing & marketing of 100% Cotton Yarn, Carded Yarn, Combed Yarn,
Slub Yarn, PC Yarn, CVC Yarn, Melange Yarn, O E Yarn, Recycle Yarn for Knit
& Oven Garments, Twisting, Knitting, Fabric Dyeing, Fiber Dyeing, Finishing
All Over Print, Garments Washing, Finishing, Nylon Yarn, Polyester Yarn,
Fishing Net, Poultry Chick, Poultry feed, International Trading of Fertilizer,
Food Grains, Coal, Textile Dyes & Chemicals, RMG, Potato Preservation,
Financial Sectors: Leasing, Securities, Insurance. Technology leading to
innovation, development of new products is our daily target. Constant
cooperation with the Trendiest, Brands, maximum priorization is
environmentally friendly & sustainable developments. Working together
as a team, we aim to exceed customer’s expectations. To identify that
Mosharaf Composite Textile mills Ltd. price arrangement is very good. To identify that
Mosharaf Composite Textile mills Ltd. product quality is extremely superior. To identify that
Mosharaf Composite Textile mills Ltd. product availability is best. To identify that
organization promotional activates good. Mosharaf Composite Textile mills Ltd. brings
innovative and new products by market research. Mosharaf Composite Textile mills Ltd.
should look for cost effective sources of raw materials for minimizing the production cost.
Acquisition of local or global firms to add strong growth. Mosharaf Composite Textile mills
Ltd. should presence more in the district town. In some important rural areas as these markets
are still untapped. More strategies collaboration with other foreign manufacturers is needed to
gain access to technology and resources.

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 TABLE OF CONTENT

Name of Topic Page No.

CHAPTER ONE: INTRODUCTION OF THE REPORT 01-04
1.1 Introduction 02
1.2 Background of the Report 02
1.4 Scope of the report 02
1.5 Objectives of the report 03
1.5.1 Broad Objective 03
1.5.2 Specific Objectives 03
1.6 Limitations of the Report 03
1.7 Methodology of the Report 04
CHAPTER TWO: ORGANIZATIONAL OVERVIEW 05-14
2.1 About of Mosharaf Group 06
2.2 Company profile 06
2.3 Vision & Mission 06-07
2.4 Section-Wise Manpower 07
2.5 Management System 08
2.6 Shift Change For Worker 08-09
2.7 Knitting Section 09
2.8 Working Sequence of Knitting Section for Mosharaf Composite Textile 10
Mills Ltd.
2.10 Organizational Structure 11
2.11 Flow Chart of Marketing Department 12
2.12 Infrastructure 13
2.13 Buyers of Moshsarraf Composite Textile Mills Ltd. 14
CHAPTER THREE: LITERATURE REVIEW 15-28
3.0 Sales Promotion 16
3.1 Sales Promotion and Consumer Response/ Preference 16-17
3.2 When Promotion is Informative 18-19
3.3 Sales Promotion Objectives 19
3.4 Distribution Strategy 20
3.4 Promotional Mix 20-23
3.5 Promotion 23-24
3.6 Tools of Promotion 24
3.7 Promotion is generally subdivided into two parts that are given as figure 25-26
3.8 Types of Promotion Mix 26-27
3.9 Advertising can have a number of objectives; these are shown in the figure 27-28

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 CHAPTER FOUR: PROMOTIONAL ACTIVITIES OF 29-34
MOSHARAF COMPOSITE TEXTILE MILL LTD.
4.1 Criteria For Determining Promotion Mix in Mosharaf Composite Textile 30-33
Mill Ltd.
4.2 Promotion tools used by Mosharaf Composite Textile Mill Ltd. 33-34
CHAPTER FIVE: FINDINGS & ANALYSIS 35-45
5.1 Analysis 36-42
5.2 SWOT Analysis 43-44
5.3 Findings of the Report 45
CHAPTER SIX: RECOMMENDATIONS & CONCLUSION 46-51
6.1 Recommendations 47
6.2 Conclusion 48
6.3 References 49
Appendix 50-51

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