GCSE SAMPLE

PAPER

OCR
The extract is the front page, editor’s letter page and two contents pages from the magazine.

THIS WILL CHANGE – IT CAN BE ANY TYPE OF LIFESTYLE MAGAZINE

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 1
Explain Section
how each of the following is used in the extractAto create effect:

1 layout Textual Analysis

typography
colour
ADVICE TO CANDIDATES
language
You have up to 30 minutes to read the questions, study the extract and make notes.

Answer all three questions.

1 Explain two ways the extract fits the genre of lifestyle magazines.
Use examples from the extract. [10]
 3.......................................................................................................................................................
(b)
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Language
Discuss
Compare
Typography
Colour
howthe people
audienceand lifestyles
pleasuresare offered
represented
Section by twoB comedy
in the extract.
programmes. ....
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Refer to stereotypes in your answer. .........
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Use
Give examples
examplesfrom fromthe theextract.
programmes. [20] [15]
Television and/or Radio Comedy ..............
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Answer both parts of this question using comedy you have..................................
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programmes ......................................................
studied.
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Use examples from the extract. [20]
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4
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(a) Discuss in detail how and why two ..................................................................................................
comedy programmes
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scheduled on one or more ...............
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channels.
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Layout
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State the day, time and........................................................................................................................
channel on which
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The unit is marked outOXFORD CAMBRIDGE
of a total of 80. AND RSA EXAMINATIONS
GCSE
The purpose of this unit is to assess candidates’ ability to:
MEDIA STUDIES
Recall, select and communicate B323/01
their knowledge and understanding of media products and the
contexts in which they are produced and consumed (AO1)
Unit B323/01: Textual Analysis and Media Studies Topic
Analyse and respond to media texts/topics using media key concepts and appropriate terminology
(Print)
(AO2)
Specimen Mark Scheme
The overall distribution of assessment objectives for this unit is 40% AO1 and 60% AO2. These
Thedown
are broken maximum mark for
by question asthis paper is [80].
follows:
Q1 5 marks AO1 knowledge of generic conventions
10 marks AO2 textual analysis
Q2 20 marks AO2 textual analysis
Q3 5 marks AO1 knowledge of representation issues:
(e.g. stereotyping, access/exclusion)

10 marks AO2 textual analysis

Q4 22 marks AO1 knowledge and understanding of TV or radio
comedy texts, TV or radio channels and scheduling, and audience pleasures

8 marks AO2 textual analysis

 Question Number Answer Max Mark Level 1 (0-3 marks)
Section
SectionA
Describes BQuestion
the Question
scheduling Question
Question
Question
Number
Number
of one Number
Number
Number
Answer
orAnswer Answer
Answer
Answer
Max
two comedies MaxMark Max
Mark
Max
Max Mark
14(a)
Mark
Explain
Mark PickLevel
Level
Leveltwo3
two 4ways
4TV(12-15
(16-20
(8-10
orinradiomarks)
marks)
marks)
which comedies
the extract youfitshave the
Comprehensive
Explainsor
Discuss
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inaccurate range
of issues of
features examples
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Discuss points
of lifestyle
why covered)
of people
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and/or
were scheduled:
war in the extract, or discusses fewer
Offers
1
issues
Shows sound
Candidates
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thorough
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discuss
knowledge that
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chose the
oforfeatures
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them of the
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andconventions
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scheduling
Some
2
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Minimal accurate
thorough
On
or arguments
no use
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Some
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1
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extract
spelling, of
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person
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grammar into theobscure
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2
Candidates
Writing expressed
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lackhave someaddress
and
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studiedfluently
to
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the in fluency;
programmes
readers’
well structured errors
lifestyles of
on differentspelling,
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Party punctuation
with or
Fabulous’)
few,
television andchannels/stations.
if any, grammar
errors do not
of spelling,
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3
Answers
punctuation
Level meaning.
2 Chatty
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discuss letter one programme and discuss two programmes on the same channel/station
Level
4
are Give
Accurately4
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gain
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scheduling of the of twolevel
following
Section
2.
comedies and
A Totalexplain [50] how it is used in the extract to create
Comprehensive
5
Candidates
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probably of discuss
– ‘fashion,
of terminology examples
homes, two(covers
food,
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shopping, effect:
comedypoints)
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Detailed
6
different
1
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some knowledge of textual
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emphasises
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friendliness
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and
and discuss
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scheduling how very similar comedies are used on
Precise
different
2
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Typography
channels/ stations
understanding use
of howand of terminology
this approach
channels use scheduling should not be penalised
to reach audiences if it fulfils the assessment criteria.
Thorough
Candidates
3 question
The
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ideas understanding
may
of
asks Language
cite
expressed for other ofmagazines
a discussion connotative
appropriately of thebuttheyeffect
have studied
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4
grammar Use hand,
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texts.
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evaluates people
the
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explaining andhowCandidates
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specific
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Shows those
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the women’s
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note
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requirements
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the
Sound understanding of how channels use scheduling to reach audiences in
use terms
of sans of the
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fonts on the andfrontlimitations
cover and on content
contents or
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the direct
2
requirements
linguistic The
addressexclusion
for British
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regional)
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programmes.
as with
healthy
Ideas expressed with some clarity and fluency; errors of spelling, punctuation and grammar do not visible
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as you disabilities
may touch
think’, the on
smilingchannel ethos
subjects in and
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photographs,in
3
relation
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to the equation
of
meaning. distinctiveness
red in the of house
physical of the
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BBC or Channel with young adulthoodif (e.g.
4, for example, these‘whatever
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texts.
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should
may and
on
Level 4 (12-15 marks) 40s)
be
the able to
contrary, state whether
discuss the
contrasting texts are
elements scheduled
of media on mass
language. audience
For or
example: nichethe audience
spacious
4
layout andHeterosexuality
channels/stations
Discusses more formal
the scheduling and perhaps is of
serif the
font
twoassumed
ofcomedies
make the some norm
editor’s throughout
letter
judgements connoting,aboutperhaps,
the nature a more
of thoseauthoritative style,
niche audiences.
5
compared
Candidates The
Precise and may to extract
the
accuratemore celebrates
produce informal
use audience a world
cluttered
of terminology of glamour,
layout and style,
neon and
pinks ofcelebrity,
the front but
cover.
figures; better answers will use these to illustrate institutional contextalso domesticity.
Marks
(but notewill be
that allocated,
this can
Shows detailed knowledge of TV or radio bewhichever
equally approach
well donechannels is chosen,
without and for
statistics). accuratewith
scheduling identification
understanding of media of howlanguage,
Level
using
Candidates
programmes1 (0-5should
terminology marks)
reflectas knowappropriate,
the days
institutional and
and clear
contexts timesexplanation
of transmission of connotative
for the twoeffect. texts and be able to discuss
Describes
Level
which 1 (0-5 somemarks) aspects of the extract
Thorough understanding of how channels use scheduling to reach audienceswhich programmes were
programmes were scheduled before and after them. They might state
Shows
Attempts
scheduled minimal
Ideas expresses one on or understanding
two
competing
clearlybullet and points of representation
channels/stations
fluently in well at theissues
structured samesentences
times. They withshould
few, if attempt
any, errors to evaluate
of spelling, how
Offers
Describes
these minimal
time slots
punctuation some textual
and would aspects
grammar. evidence
of the from
extract the extract
attract the target audience for the texts, whether this be a mass or niche
Some4(b)simple
Minimal
audience. or Better
Show ideas
inaccurate expressed
howcandidates
these usetwo with
of terminology
will use
programmeserrors
evidence of spelling,
from
offer the
their punctuation
schedulesand
audiences grammar
todifferent
back that
uppleasures.
this obscure
evaluation, meaning.
not level
Higher
Writing
Minimal may
or
unsubstantiated noalso
answers will explicitly lack
understanding
assertions legibility.
contrast of
about connotative
what the
a range effect
audiencesoffered
of pleasures will be by doingtwo at textsthiswithtimedetailed
of day. Stronger
exemplification of
Level
these 2
Some
candidates (6-11
simple
pleasures may marks)
ideas by expressed
show awareness
reference with
to oneoferrors
the of spelling,
crucial
or more role ofpunctuation
episodes scheduling
of the programmes. and
in grammar
a multi-channel These thatpleasures
obscure
TV meaning.
and radiomay range
Describes
Writing
environment may aspects
also
and lackof
discuss representation
legibility.
the role of in the
stripped extract
schedules.
through comedic effect to narrative pleasures (e.g. opportunities for identification and narrative
Shows
Level 2some
(6-11 limited
resolution), marks)understanding
generic pleasures, audience of representation issues
uses and gratifications, high (or deliberately low) production
Offers
Attempts some textual
at least evidence
three bullet pointsfrom the
values,[10] extract Level 1 themes,
pleasurable (0-2 marks) and so on.
Simple
Offers
Middle some
Shows ideasanswers
some
level expressed
textual
aspects evidence appropriately
of the
are likely from
text the but
to discuss possibly
extract
fewer with some
pleasures, with errors
little ofor spelling,
no explicit punctuation
contrasting, andand more
grammar
Some
Shows use that
limited examples, of obscure
terminology
minimal understanding the
probably from meaning.ofonly
generic one conventions
programme or part of a programme.
Level
Lower 3level
Simple
Minimal (12-15
ideas
or inaccurate
answers marks)
expressed areuseappropriately
of terminology
likely to describe but possibly
the textswith withsome errors of spelling,
little identification punctuation
of pleasure beyond andthe text
Discusses
grammar
Some
‘being simple thatone or
obscure two of the
meaning. issues of the representation
funny’. ideas expressed with errors of spelling, punctuation and grammar that obscure meaning. of people in the extract
Shows sound
Writing may also understanding
lack eligibility. of appropriate representation issues
Offers textual
Level 2 (3-5 marks) evidence from the extract that exemplifies these issues
States at least one generic feature and fluency; errors of spelling, punctuation and grammar do not
Ideas expressed with some clarity
obscuresome
Shows meaning. understanding of generic conventions
Offers some textual evidence
Limited use of terminology
Simple ideas expressed appropriately but possibly with some errors of spelling, punctuation and
grammar that obscure meaning.
Level 3 (6-7 marks)
States two generic features
Shows sound understanding of appropriate generic conventions
Offers sound textual evidence
Some accurate use of terminology
Ideas expressed with some clarity and fluency; errors of spelling, punctuation and grammar do not
obscure meaning. [20]

[20]
 Question Number Answer Max Mark Level 1 (0-3 marks)
Describes one or two texts
Shows minimal knowledge of audience pleasures
Minimal or no understanding of how programmes offer audience pleasures
Some simple ideas expressed with errors of spelling, punctuation and grammar that obscure meaning. Writing may also
lack legibility.
Level 2 (4-8 marks)
Shows basic knowledge of one or two audience pleasures
Basic understanding of how programmes offer audience pleasures
Some textual exemplification
Simple ideas expressed appropriately but possibly with some errors of spelling, punctuation and grammar that obscure
meaning.
Level 3 (9-11 marks)
Shows sound knowledge of pleasures
Sound understanding of how programmes offer audience pleasures
Some understanding of differences between programmes
Relevant textual examples
Ideas expressed with some clarity and fluency; errors of spelling, punctuation and grammar do not obscure meaning.
Level 4 (12-15 marks)
Shows detailed knowledge of audience pleasures
Thorough understanding of how programmes offer audience pleasures
Thorough understanding of differences between programmes
Detailed and appropriate exemplification
Ideas expressed clearly and fluently in well structured sentences with few, if any, errors of spelling, punctuation and
grammar.

[15] Section B Total [30] Paper Total [80]

 Assessment Objectives Grid (includes QWC)

Question AO1 AO2 Total Section A 10 40 50 Section B 22 8 30 Totals 32 48 80