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THE WORLD SERIES OF

INNOVATION

Submission Pre-Write Form Worksheet / Prewrite

You may use this form to create a draft of your submission! You will need to register and complete the online submission
form at http://innovation.nfte.com before December 14, 2017_.
You MUST have 2- 3 team members, and you’ll need to provide information for all other team members too.

Team Leader First Name

Team Leader Last Name

Team Leader Gmail Address

Team Leader Phone Number

School/ Organization Name

Mailing Address

City & State/Province/Region

Country

Team Member 1 First Name

Team Member 1 Last Name

Team Member 1 Gmail Address

Team Member 1 Date of Birth

Team Member 2 First Name

Team Member 2 Last Name

Team Member 2 Gmail Address

Team Member 2 Date of Birth

Team Member 3 First Name

Team Member 3 Last Name

Team Member 3 Gmail Address

Team Member 3 Date of Birth

Challenge Number (Choose one) ___ (1) The Moody's Foundation: SDGoal 7- Modern energy for all.
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___ (2) The Moody's Foundation: SDGoal 11- Safe, inclusive, resilient
and sustainable cities.
___ (3) Brisson-Resonance Philanthropies: SDGoal 14-Conserve and
sustainably use oceans and marine resources.
___ (4)MasterCard SDGoal 9- Resilient infrastructure with product or
service for financially excluded individuals.
___ (5) Citi Foundation's Goal 8-promote inclusive and sustainable
economic work and decent and safe work environments.
__X_ (6) The Coca Cola Company: SDGoal 3-Ensure healthy lives
and well-being with a new beverage brand.

Our Team Name StaHen

Our Product/Service Name: H2WOAH!

1. Our Innovation: Describe your Innovation in 250 words or less. What is your business called? How
would it work? How would a consumer use it and benefit from it? Be clear, crisp and creative! (250
word limit)

Our innovation is creating a new healthy beverage for everyone to enjoy. Our business is called H2WOAH!
And it contains all healthy ingredients. It would work by mass producing the product and distributing it to
retailers to sell. A consumer would use it by drinking it because it is a beverage and it is made to be
consumed. They would benefit from it because many people do not drink water and this drink was made to
promote healthy drinking because of all its ingredients. It has chia seeds in order to promote healthy digestion
and lemon juice to aid with weight loss and freshens your breath.

2. Meet The Global Challenge: How does your business idea address the Sustainable Development
Goal defined in the challenge? What makes your idea especially innovative? (300 word limit).
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Our business idea addresses the Sustainable Development Goal by creating a beverage that is healthy but
also tasty. With this great combination it would attract many people who would like to have a refreshing tasty
beverage but also be benefitting their health. Many people are very skeptical with drinking chia seeds
because of how visually displeasing it is. With this drink we hope that it would gear people to consuming more
water and healthy ingredients like chia seeds. Our idea is especially innovative because we are trying to put a
positive spin on chia seeds by making the drink more tasty by making it more pleasurable to drink.

Now describe that with 3 adjectives:

a. tasty

b. healthy

c. Life changing

3. Market Opportunity: How will your business idea solve an existing problem or fulfill a need that is
not being met by other products or services? In other words, in what ways is your solution different
from and better than the competition? (250 word limit)

It would help solve an existing problem because many people in the US do not live a healthy lifestyle. With
this idea we hope that we can help people develop healthy lifestyles. Many companies claim that their product
is very healthy but they are actually not. Or they are truly healthy but they don’t taste good. Our solution is
different from the competition because our product is truly healthy and is very delicious. Our product meets
both needs of taste and health because most companies only meet one need or none at all.

Who’s your competition? You’ll be asked to upload up to 3 competitors’ logos or provide company
names of 3 businesses that would compete with yours.

Competitor 1: Coca-Cola
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10 words that show how your product/ service is different / better than this competitor

Healthy, new, tasty, different, refreshing, pleasing, innovative, amazing, conscious, safe

Competitor 2: PEPSICO

10 words that show how your product/ service is different / better than this competitor

Healthy, tasty, safe, interesting, natural, new, different,

Competitor 3 Logo/Name
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10 words that show how your product/ service is different / better than this competitor

Natural, delicious, good, interesting, quenching, relaxing, energizing

4. Customer Profile: Who is the target audience for your business? Select their age, gender, and
location.
My target audience is everyone of all ages who live in the US, specifically people who are very
unhealthy and need to change the way the eat and drink. People who have trouble digesting their food
quickly.

Identify Your Customer: Our target customer age is (define a low and high end of the range,
between 0 and 100):
15 - - -20 - - -25- - - - 30- - - -35 - - - 40- - --45 - - 50 -- - -55 - - - - 60

Our target customer gender is 51 % Male and 49 % Female

Why this percentage breakdown?

Because we are not trying to target a specific gender. We are trying to get everyone to drink this
beverage. But we are trying to get males to drink it more because they are slightly more unhealthy
than women.
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Our target customer demographic is (select 1) Urban / Suburban / Rural / Global global _

Why this target geographic focus?

Because everywhere in the world there are some people who do not live a healthy lifestyle

Describe the behaviors, interests, beliefs, lifestyle and personality of your customer. Why
would the person you described above be interested in purchasing your product or service?
(250 words)

The customers we are trying to target are people who are skeptical of trying healthy drinks and
healthy foods, such as chia seeds. Many people may turn away from trying chia seeds because they
are not visually appealing and they will not try it because it does not look okay to drink. We are also
trying to give people who already live healthy lifestyles something new to try, something that tastes
good and is beneficial to them. We would like to encourage people who are skeptical of food being
healthy and tasty at the same time to try our beverage.

5. Tell Your Story: Here’s your chance to tell and sell your story! Please upload up to 5
images of a storyboard for a 60-second commercial for your innovation. We also ask you to
craft a script for your 60 second commercial. Be creative! Convince us that your innovation is
worth buying!Good luck (200 word limit / 40 words per photo)

Here’s your chance to tell and sell your story. Please upload
up to 5 images of a storyboard for a 60-second commercial for
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your innovation. (images should be at least 400px (6 inches)

wide).

If you’re ready to film and submit your completed commercial

video, you can upload a link to YouTube or Vimeo. Other links
will not be accepted.
5 images uploaded Make sure they are clear, use a high size font, make sure
every image has a logo for your idea on it, use the photos to really paint a
picture of your pitch. We recommend a slide show then converting each screen
to a .jpg

Image 1
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Image 2 Image 3

Image 4 Image 5
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This World Series of Innovation Toolkit includes tools and instructions for creating your
storyboard, so please refer to it before you begin!

If you are ready to submit your completed commercial video at the time of submission,
you can do that by uploading the URL to your video at YouTube or Vimeo. Other links
will not be accepted.
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Please note: those teams whose submissions make it to the top 10 of their challenge
category will be contacted in late January, and requested to create a 60-second
commercial video based on the storyboard they provided by February 15, 2018.

Submissions must be completed at http://innovation.nfte.com

by 8pm Eastern Time (5pm Pacific) on December 14, 2017.
Please feel free to use extra pages when creating your draft!