What the company do?

Coca cola is a carbonated soft drink produced by The Coca Cola company.Originally intended as a
patent medicine.

It was invented in the late 19th century by John Pemberton and was bought out by businessman
Asa Griggs Candler.
A problem

The cost of making prostheses is high, and the research shows that can lid can be
used for making prostheses. Because of can lid that already used will be a waste,
so it will be better that we collect it, and return to do something useful.
Target customers

People in all gender especially teenagers, and adults who usually drink and buy
soft drinks from convenience stores.
The short-term outcomes.

- The company will gain more profits because customer will buy a lot of the
product to get the free one.
- Customer will be a part of the donation.
- Good image of the company
The long-term outcomes
- So the our csr project is collecting can lids for making Prostheses for people
who cannot have much money to support for their surgery.Moreover it also
create the relationship between consumer and the company.If the customer
see that our company help people they would buy our product more than the
other brand.
The program activities.
- Our CSR project is about bringing the used can lid to make prostheses.
Customer who collect 10 can lid will get free 1 bottle of coca cola. The
customer can give can lids to the convenience stores near their house such
as 7-11, family mart, lawson, or any shop that sell coca cola. Our company
will collect them from all of those shop, and give then to the prostheses
charity.
The resources that are available to support these program
activities.
- Everyone in every age can engage in this project by collecting as much as lid
can of coca-cola as possible to any convenience store that sell coca-cola and
if the customer can collect 10 lid can of coca-cola, they will get a bottle of
coca-cola for free.
Product Advertising
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