Knowledge Partner

CREDAI Karnataka Realty Expo, 2010

Venue: Hotel Lalit Ashok, Bangalore
Period: April 03-
03-04, 2010

The Confederation of Real Estate Developers Association of India (CREDAI),

(CREDAI)
Karnataka chapter, organized a mega exhibition, Realty Expo 2010 at Hotel Lalit
Ashok, Bangalore. The two-day expo brought together 41 leading developers and 3
housing finance companies under one roof.

• Projects Showcased: The event showcased a variety of projects available across

various price bands, catering to different segments of society. The expo focused
on projects in the price band of INR 20 lac to INR 50 lac. High-end villas were also
exhibited at the expo.

Distribution of Projects Exhibited

2%
3%
11%

36%

15%

33%

South Bangalore North Bangalore East Bangalore

Outside Bangalore West Bangalore Central Bangalore

*North Bangalore- includes areas such as Hebbal, Yelahanka, Jalahalli, Devanahalli, etc.
South Bangalore- Includes areas like Sarjapura Road, Kanakpura Road, Hosur Road, Electronic City, JP Nagar, Banashankari, Bannerghatta Road, etc.
East Bangalore – includes the Whitefield Belt
West Bangalore – includes areas along Mysore Road, R.R Nagar, etc.

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Most of the projects showcased were from South Bangalore (36%) and North
Bangalore (33%). 15% of the projects exhibited were from East Bangalore. 11% of
the projects were from locations outside Bangalore such as Mysore, Chennai,
Hyderabad, Pune and Kochi.

• Product Mix: 2/3 BHK apartments were widely showcased at the event,
accounting for 74% of the total projects exhibited. Villas, penthouses in the
luxury segment and affordable homes for value buyers were exhibited alike at the
event.

Produ ct Mix

3%
3%
4%

7%

9% 41%

33%

3 BHK 2 BHK 4 BHK Villas Others 1 BHK Plots

Our observations based on responses received from the visitors are as below:

• Age Profile: 49% of the respondents were in the age group of 25 years to 34
years and 31% of the respondents were in the age group of 35 years to 44 years,
indicating the inclination of the younger population towards purchasing a home.
11% of the respondents were in the age bracket of 45 years to 54 years while 9%
were above 55 years of age.

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• Occupation: 75% of the respondents were salaried while 20% of the respondents
were self-employed. 5% of the respondents were retired.

• Monthly
Monthly Income: 26% of the respondents reported a monthly income of INR
25,000 – INR 50,000 which can be categorized as the Middle Income Group (MIG).
65 % of the respondents reported a monthly income of above INR 50,000 and can
be categorized as the High Income Group (HIG). Only 9% were from the Low
Income Group (LIG) reporting a monthly income of upto INR 25,000.

Monthly Income

9%
24%

26%

18%

23%

10,000-25,000 25,000-50,000 50,000-75,000 75,000-100,000 >100,000

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• Preferred Locations: Whitefield/Bannerghatta Road along with Jayanagar/J.P
Nagar and Banashankari, Sarjapura Road/Yeshwantpur and Tumkur Road were
the most preferred locations among the respondents. Areas like
Malleshwaram/Rajajinagar/Vijaynagar and Yelahanka/Devanahalli also evinced
interest amongst the respondents.

Preferred Locations

25%

20%

15%

10%

5%

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• Budget: 6% of the respondents had a budget of upto INR 20 lac. 26% of the
respondents were seeking a home in the budget of INR 20 lac to INR 35 lac, while
33% of the respondents had a budget of INR 35 lac to INR 50 lac. 21% of the
respondents had a budget of INR 50 lac to INR 75 lac, while 9% had a budget of
INR 75 lac to INR 1 crore.

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 Budget
1%
4% 6%
9%

26%

21%

33%

Upto 20 lac 20 lac-35 lac 35 lac-50 lac 50 lac-75 lac

75 lac- 1 Crore 1 Crore- 2 Crore Above 2 Crore

• Preferred Apartment Type: The preferred apartment type amongst respondents

was 2 BHK and 3 BHK. 44% of the respondents were keen on purchasing a 3
BHK, while 34% of the respondents were interested in purchasing a 2 BHK. 8% of
the respondents indicated an interest in purchasing villas while 7% intended to
purchase plots.

Preferred Apartmen t Type

2%
7%
8%

5%
34%

44%

1 BHK 2 BHK 3 BHK 4 BHK Villas Plots

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• Source of Funds: Out of the total respondents, 32% were willing to purchase the
new property from their own savings, while 65% of the respondents were keen
on opting for a bank loan to purchase their new property; the most preferred
lender being nationalized banks. 70% of the respondents were interested in
availing of a loan from nationalized banks, while 29% showed interest in opting
for a loan from privatized banks.
• End Use of New Property: 62% of the respondents were looking to purchase a
property for self-occupation, while 25% of the respondents were looking to
purchase a property for investment purpose. 11% of the respondents were
interested in purchasing a property as their second home.
• Amenities: Amenities like generator backup (34%), children’s play area (28%) and
swimming pool (25%) were the most preferred amenities. Facilities like
clubhouse, health club/gymnasium and joggers track also found average
popularity amongst the respondents.

P referred A meni ti es

40%
35%
30%
25%
20% Median
15% Preference
10%
5%
0%
Community
Gymnasium
Health Club/

Apartment
Generator

Bus Service
Club House
Swimming

Electronic /

Complex
Modular
Play Area

Joggers

Kitchen
Integrated
Children

Centrally
Temple
to Station
backup

Track

within
Security

A.C.
Pool

Hall

A detailed diagnostic indicates that amenities like clubhouse, swimming pool,

health club/gymnasium and generator backup found more preference
amongst the HIG segment while amenities such as temple and bus service to
station found preference amongst the LIG segment.

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 90%
80%
70%
60%
50% HIG
40% LIG
30%
20% Median
10% Preference
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HIG Amenities Hygiene Factors LIG Amenities

• Preferred Stage of Construction: 27% of the respondents were willing to

purchase a project at the launch stage while another 51% of the respondents
were willing to purchase a completed or nearing completion property.

Prefe rred Stage of Constructi on

24% 27%

27% 22%

Project Launch 50% complete Close to handover Ready for possession

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• Time Frame for purchase of property: 18% of the respondents had an immediate
requirement for a new property while 50% of the respondents were keen on
purchasing a property within the next 6 months. 20% of the respondents were
willing to purchase their property within the next 6 months-1 year.

Time frame for pu rch ase of property

12% 18%

20%

26%

24%

Immediate Under 3 months 3-6 months 6 months-1 year > 1 year

• Our Viewpoint: A good footfall was witnessed on both days of the exhibition
indicating a growing interest amongst homebuyers to invest in the current market
scenario. The markets seem to have stabilised over the last 6 months, with
property prices remaining fairly competitive.
• The builders are now focusing on projects in the range of INR 20 lac to INR 50 lac,
in order to tap into the uncatered demand in the market. The market has
witnessed a steady rise in transactions over the past few months and it is
expected to improve in the days ahead.
• Like the other residential markets in India, even the Bangalore HIG and LIG
behave differently in terms of the preferred amenities. It was observed that the
amenities preferred by the HIG segment were clubhouse, swimming pool, health
club/gymnasium and generator back up which differ from the LIG segment which
prefers access to basic amenities such as bus service to station.

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Income Class (based on monthly income) LIG MIG HIG
Preferred Apartment Size(in sft) A 1120 1300 1600
Preferred Budget(INR in lac) B 26.12 36.32 41.14
Average Price of Properties exhibited(per sft) C 2250 2800 3750
Capital Value of Property(INR in lac) D 25.2 36.4 60
Stretch(INR in lac) D-B - 0.08 18.86

Based on the data collected from the exhibition, it is noticed that there is no stretch
in the budget for consumers in the LIG and MIG segments, while there is a stretch of
Rs. 18.86 lac in the budget of the HIG segment. The stretch can be minimized by
rationalization of floor space area and also by availing of a higher loan amount in
order to meet the aspirations of the homebuyer.

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 Details of most of the projects on display have been tabulated below:

S.No Developer Project Name Location Type- BHK Rate/sft Completion

1 Adarsh Developers Adarsh Serenity Whitefield Villas 1.6 Crore onwards N/A
Adarsh Palm Retreat Villas ORR-Marathalli Villas 2.7 Crore onwards N/A
Adarsh Palm Retreat Condominiums ORR-Marathalli 2/3/4 BHK 3295 onwards Dec-12
2 August Ventures August Park C.V.Raman Nagar 2/3 BHK 3900 Dec-10
3 Bearys Group Bearys Polestar R.T.Nagar 2/3/4 BHK 4500 Jun-12
Bearys Anugraha Hennur Road 1/2/3 BHK 3500 Dec-10
4 Brigade Group Brigade Crescent Nandidurga Road 4 BHK 4190 Jun-12
Brigade Odyssey Convent Road 3 BHK 3 Crore onwards Completed
Brigade Sonata Palace Road 3 BHK 3.5 Crore onwards Jun-12
Brigade Petunia Jayanagar-Banashankari 3/4 BHK 2.4 Crore onwards Dec-10
Brigade Metropolis Whitefield Road 1/2/3 BHK 27 lacs onwards Completed
Brigade Courtyard HMT Main Road 2/3 BHK 54 lacs onwards Jun-10
Brigade Palmsprings J.P.Nagar 3 BHK 65 lacs onwards Sep-10
Brigade Transit Ashoka Pillar, Jayanagar 1/2 BHK 51 lacs onwards Completed
Brigade Horizon Siddartha Layout, Mysore 2/3 BHK 41 lacs onwards Dec-10
Brigade Sparkle J.P.Nagar 2/3 BHK 20 lacs onwards Dec-11
5 Century Group Century Wintersun Doddaballapur Road Villas 4000 Jun-12
Century Pragati Bannerghatta Road 2/3 BHK 3200 Jun-12
Century Indus Rajajeshwari Nagar 2/3 BHK 2500 Jun-12
Century Celeste Jakkur, Off Bellary Road 2/3 BHK 3200 Jun-10
6 Chaitanya Projects Chaitanya Smaran Whitefield Villas 3.15 Crore onwards Oct-11
7 Devinarayan Group Lexington Terrace Sarjapura Road 3 BHK 3599 Dec-10
8 Edifice Builders Almond Tree Doddaballapur Road Row Houses/Villas 81 lacs onwards Dec-10
Villa Valley Doddaballapur Road Villas 1.3 Crore onwards Jun-12
9 Esteem Developers Esteem Heritage J.P.Nagar 3 BHK 3500 Completed
Esteem Classic Mahalakshmi Layout 2/3/4 BHK 3800 Mar-11
Esteem Enclave Bannerghatta Road 2/3 BHK 3150 onwards Oct-10
Esteem Royale Koramangala 2/3 BHK 3800 Completed
Esteem Aspire Off Hosur Road 2/3 BHK 2400 Dec-12
10 ETA Star Properties The Gardens Magadi Road 2/3/4 BHK 63 lacs onwards Completed
11 Fortuna Projects Fortuna Atlantis Sahakarnagar 2/3 BHK 2500 Pre-Launch
Fortuna Classic Sahakarnagar 2/3 BHK 2650 Sep-10
Fortuna Vista Kodigehalli Road 2/3 BHK 2250 Dec-10
12 Goel Ganga Group Ganga Vertica Electronic City 2/2+study/3 BHK 2600 Jun-12
13 Golden Gate Properties Golden Grand Yeshwantpur 2/3 BHK 4050 Dec-10
Golden Homes Phase II Off Hosur Road Villas 48 lacs onwards Feb-11
Golden Blossom Phase II Whitefield 2/3 BHK 2800 Sep-10
Golden Palms Phase II Hennur Road 2/3 BHK 2800 Dec-10
14 Krishna Enterprises Krishna Sheltons Bellary Road 2/3 BHK 2950 Dec-12
Krishna Northwoods Off Thanisandra Main Road Villas 1.5 Crore onwards Oct-11
15 Legacy Group Legacy Dimora Off Bellary Road 4 BHK 4500 Dec-10
Legacy Ariston Off Yelahanka Doddaballapur Rd 2 BHK 2200 Mar-12
16 Mantri Group Mantri Espana Outer Ring Rd-Opp Intel 3/4/5 BHK 4790 Jun-10
Mantri Astra Off Hennur Main Road 2/3 BHK 3290 Completed
Mantri Tranquil Off Kanakpura Road 2/3 BHK 3290 Dec-11
Mantri Celestia Gachibowli 2/3 BHK 3340 Dec-11
Mantri Synergy OMR , Padur 2/3 BHK 3690 N/A
17 Mittal Builders Mittal Palms Jakkur 2/3 BHK 2500 Dec-12
Mittal Blossom Mysore 2/3 BHK N/A Jun-11
Mittal Pride J.P.Nagar 2/3 BHK 2175 Jun-11
18 Mythreyi Developers Aikya Bannerghatta Road 1/2/3 BHK 2880-3060 May-10
19 Nagarjuna Constructions Nagarjuna Meadows Doddaballapur Road 2/3 BHK 3390 Completed
Nagarjuna Aster Park Yelahanka 2/3 BHK 3090 Dec-10
Nagarjuna Maple Heights Phase II Marathalli-K.R.Puram Ring Road 2 BHK 3390 Sep-11
20 Nitesh Estates Nitesh Central Park Off Bellary Road 2/3 BHK 3850 Jan-11
Nitesh Flushing Meadows Whitefield 2/3 BHK 2150 Dec-11
Nitesh Hyde Park Bannerghatta Road 2/3 BHK 2600 Dec-12
21 Ozone Group Ozone Evergreens Sarjapura Road 2/3 BHK 2455 May-11
22 Prestige Group South Ridge Off ORR , Banashankari 3/4 BHK N/A N/A
Neptune Courtyard Marine Drive-Kochi 3/4 BHK N/A N/A
Wellington Park Jalahalli 2/3 BHK 3750 Completed
Kensington Gardens Jalahalli 2/3 BHK 4000 Completed
Silver Dale Off Sarjapura Road 2/3 BHK 4000 N/A
Notting Hill Bannerghatta Road 2/3 BHK 3750 N/A
Prestige Oasis Doddaballapura Road Villas 2 Cr Onwards N/A

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S.No Developer Project Name Location Type- BHK Rate/sft Completion
23 Provident Housing Provident Welworth City Off Yelahanka Doddaballapur Rd 2/3 BHK 18 Lacs onwards Dec-12
24 Purvankara Projects Purva Fountainsquare On Airport Road 2/3 BHK 3290 Completed
Purva Highlands Off Kanakpura Road 2/3 BHK 2790 Mar-11
Purva Venezia Yelahanka 2/3 BHK 3090 Aug-10
Purva Vantage HSR Layout 2/3 BHK 4150 Completed
Purva Atria RMV IInd stage 2/3/4 BHK 4650 Aug-10
25 QVC Realty QVC Hills Nandi Hills Villas 72 lacs onwards Jun-11
26 Rakindo Kovai Townships Orchids Kovaipudur,Coimbatore 1/2 BHK,Row Houses 1700/2400 Jan-12
Kovai Hills Kovaipudur,Coimbatore Township/Plot 1700 N/A
27 Rohan Builders Rohan Mihira Whitefield 2/3 BHK 3250 Jun-10
Rohan Jharoka Adj. To HAL Airport 2/3 BHK 3500 Jun-10
28 Samruddhi Group Lemon Tree Off Old Madras Road Villas 5000 Mar-12
29 SGR Buildtech GR Lavender Off Bannerghatta Road 2/3 BHK 2899 Aug-10
30 Shanders Group Alta-Vista Electronic city 2/3 BHK 2500 Mar-11
Spring Dale ITPL, Whitefield 2/3 BHK 2500 Jun-11
Villa Grande Vontikoppal, Mysore 4 BHK N/A Dec-11
Gardenia Secundrabad 2/3 BHK N/A Dec-11
31 Shriram Properties Shriram Smrithi Sarjapur-Attibele Road 1/2/3 BHK 14 lacs onwards N/A
Shriram Symphone Off Kanakpura Road 2/2+study/3 BHK 2500 N/A
Shriram Sahaana Yelahanka 2/2+study/3 BHK 2550 Mar-11
Shriram Aditya Banashankari 3 BHK 2650 N/A
Shriram Surabhi Off Kanakpura Road 2/3 BHK 24 lacs onwards Dec-11
32 SJR Group SJR Luxuria Off Bannerghatta Road 2/3 BHK 54.91 lacs onwards May-11
SJR Equinox Electronic city Phase I 3 BHK 52.94 lacs onwards Completed
SJR Parkvista Off Sarjapur Road 4 BHK 97.72 lacs onwards Completed
SJR Unity Brookfield 2/3 BHK 30.16 lacs onwards Pre-Launch
33 Skylark Mansions Skylark Arcadia Whitefield Villas 4250 Mar-11
Skylark Zenith Hosur Main Road 2/3 BHK 2599 Mar-11
34 Skyline Constructions Skyline Fountain Head Horamavu 2/3 BHK 3500 Jun-10
Skyline RK Atlantis Old Madras Road 2/3 BHK 4500 Completed
Skyline Champagne Hills Bannerghatta Road 2/3 BHK 3000 May-10
Skyline Beverly Park Amruthahalli, Near Hebbal 2/3 BHK 4500 Dec-10
Skyline Ambrosia Banashankari 2/3 BHK 3150 May-10
Skyline Waterfront Allasandra 2/3 BHK 3500 Jun-12
Skyline Blueberry Hills 2 Off Airport Road, Mangalore 2/3 BHK N/A N/A
35 Sobha Developers Sobha Lavender Sarjapur-ORR 3 BHK 4300 N/A
Sobha Cinnamon-1 Off Sarjapur Road 3/4 BHK 3820 N/A
Sobha Cinnamon-2 Off Sarjapur Road 3/4 BHK 3352/3452 N/A
Sobha Hillview Sunscape Off Kanakpura Road 2/3 BHK 2400 N/A
Sobha Suncrest Off Kanakpura Road 2/3 BHK 3300 N/A
Sobha Amethyst Whitefield 3 BHK 2640 N/A
Sobha Ruby Platinum Tumkur Road 3 BHK 2970 N/A
Sobha Ruby Tumkur Road 2/3 BHK 2775 N/A
Sobha Althea Yelahanka 3/4 BHK, Penthouses 3375-4086 N/A
Sobha Chrysanthemum Thanisandra 3 BHK 3450-3951 N/A
Sobha Moonstone Dasarahalli 3 BHK 3421-3846 N/A
Sobha Lifestyle Devanahalli Villas 3 Crore-5.7 Crore N/A
Sobha Saffron Off Hosur Road Row Houses 5107 N/A
Sobha Petunia Hebbal Ring Road 3/4 BHK, Penthouses 4250-5550 N/A
Sobha Topaz-Sobha City Thrissur, Kerala 3/4 BHK 3019-3169 N/A
Sobha Lifestyle Thrissur, Kerala Villas 2.42 Crore-4 Crore N/A
Sobha Emerald Vedapatti,Coimbatore Villas 1.33 Crore onwards N/A
Sobha Carnation Pune 3/4 BHK, Penthouses 88 lacs onwards N/A
36 Total Environment The Magic Faraway Tree Off Kanakpura Road 3 BHK/Duplex 1.8 Crore onwards N/A
Windmills of your mind Whitefield 4 BHK/Duplex 1.3 Crore-4.2 Crore onwards N/A
37 Upkar Estates Upkar Meadows Hosur Road Plots 1100 N/A
Upkar Springfields Hosur Road Plots 1100 N/A
Upkar Green fields Hosur Road Plots 1200 N/A
38 Vaishnavi Group Vaishnavi Splendour R.M.V II nd Stage 3/4 BHK 5700 May-10
Vaishnavi Rathnam Jalahalli 2/3 BHK 2590 May-11
Vaishnavi Nakshatra Yeshwantpur 2/3 BHK 3415 Dec-11
Vaishnavi Symphony Malleshwaram 3 BHK 7295 May-11
Vaishnavi Orchids Sarjapur Road 3/4 BHK 3350 N/A
Vaishnavi Sarovar Yadavgiri, Mysore 2/3 BHK 2740 Jun-10
39 Vakil Housing Hosur Hills Hosur Villas 35 lacs-65 lacs Completed
Encasa Off Electronic City Plots/Villas 75 lacs onwards N/A
Whispering Woods Hosur Road Plots 1200 N/A

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