A

PROJECT REPORT
ON
“An analytical study of Buying behaviour of the customers
of Mobile services from different communication companies
in Bikaner city”
SUBMITTED TO
MAHARAJA GANGASINGH UNIVERSITY
In partial fulfillment for the requirement of
award of degree of
BACHELOR OF BUSINESS
ADMINISTRATION
(three year full time
programme)

Bikaner
Under the Guidance of:
Submitted by:
Mrs. Champa Maurya
Virendra pratap singh

B.B.A. Final Year

 Institute of Management
studies
B.J.S. Rampuria Jain college,
Bikaner

Preface
In the today’s highly competitive corporate world a
student mainly having
theoretical knowledge stands nowhere. An exposure to
the field and practical acknowledgement gives an extra
edge so as to come up with the high performance.
Therefore the BBA curriculum has been so designed
that the student may get enough exposure to the
business world part from developing through
theoretical knowledge basic.
The dissertation project as an integral part of BBA
curriculum the researcher under took the project “A
study on buying behaviour of the customers regarding
the Mobile connection for different companies in
Bikaner city”.
Chapter one includes introduction to the industry as
well as introduction to company, chapter two describes
project profile, chapter third contains facts and
findings, chapter fourth includes analysis and
interpretation and chapter fifth includes conclusions
and suggestion.

VIRENDRA
PRATAP SINGH

ACKNOWLEDGEMENT
This project involves valuable contribution from some
person. I wish to express my appreciation and gratitude
to every direct & indirect co-operation.
I am extremely grateful to Ms. CHAMPA for their
consistent morale support guidance &encouragement.
All the respondents of questionnaire deserve special
recognition I thank them all because without their
support this study wouldn’t have been completed.
I thank to all my classmate & friends for their affection
help & co-operation.
I am beholden to my parents for their blessings &
encouragement.

VIRENDRA
PRATAP SINGH

Certificate

Preface

Acknowledgement

Table of content

Introduction to industry

Chapter 1 : introduction

BSNL

Vodafone

Airtel

Tata indicom
 Reliance

Chapter 2 : project profile

Title of the project

Objective of the project

Significance of the project

Scope of the project

Research methodology

Limitations of the study

Chapter 3 : facts & finding

Chapter 4 : analysis and interpretations

Chapter 5 : suggestions and conclusion

Bibliography

INTRODUCTION TO THE INDUSTRY

The communications time-line. If the whole history of human civilization was a

day, modern telecommunications (the telegraph and all that followed) would
only represent our last 30 seconds. That's how recent all of this has been. But
within that time-line, see how much has happened in that last half minute - and
how progress is still accelerating, second by second...
With the liberalization of the Telecommunications Industry and the introduction
of the New Telecom Policy, telecommunication industry in India, in the recent
couple of years has seen a welcoming growth in technology adoption and
implementation. With the convergence of voice, data, image and video, the
industry is adapting itself to provide integrated services. Businesses are being
redefined using a host of new telecommunications technology paradigms. With
the advent of Electronic Business using the Internet, organizations spend
considerable amount of financial resources in building a robust and secure
telecommunications environment to compete in the global market. It is crucial
for managers to understand different players in the Telecommunications
industry and the various emerging technologies. The managers of today have to
make strategic decisions on how to combine various telecommunication
technologies in a cost-effective way so that they can be used to enhance the
global competitive advantage of firms.

In India at present telephone density is about 1.9 per hundred population of the
country, which is much less compared to even some of the other developing
countries of the world. With the present growth rate of about 20 per cent, by the
end of 10th Plan (Year 2007), it is expected that the tele-density could reach
around only three per hundred population. Since the tele-density is low, there is
great potential for the growth of telephone demand with the accelerated growth
of economic activities. To meet this demand, as quickly as possible, National
Telecom Policy provides for private sector participation to supplement the
efforts of DoT in Basic Telephone Services. Opening up of the Basic Services
will be the biggest opportunity for the foreign investors.
International Telecommunications Union (ITU) statistics put the tele-density in
India in 1998 at just 2.2 lines per hundred people. However, more recent
Government of India figures put it at a higher 3.04, though it is still way below
the global rate of 13 lines. However it is more or less in line with the ITU
estimate of 3.3 for emerging economies. The growth in rural demand has
outstripped urban demand with telecom penetration in villages increasing in
multiples. Higher telecom dispersal is indicative of reduced economic
disparities, experts point out.
Tele-density in India is increasing rapidly and as stated in the NTP 1999, the
Government is committed to holding the rate to reach seven per cent (75 million
lines) by 2005 and 15 percent (175 million) by
2010. This will call for an estimated investment of around $ 37 billion
in the next four years and $ 69 billion between 2005 and 2010- say industry
experts. To a great extent the perceived linkage between communications,
information technology and growth has shaped the Indian telecommunications
policy, market perception and consequently industry activity. Access to
information infrastructure has been seen as a prerequisite not just to a robust
IT industry but also to broad based growth and competitiveness in all other
services and industries.
India operates one of the largest telecom networks in Asia and the 12th largest
in the world comprising of over 22,212 telephone exchanges, with a total
equipped capacity of 17.74 million lines and 14.54 million working telephones.
The Long Distance Transmission Network has nearly 1,65,000 route kilometers
of terrestrial Microwave Radio Relay & Co-axial cables and about 96,261
route kilometers of Optical Fiber Cables.

Introduction To BSNL

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range of telecom
services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband,
Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a
span of five years it has become one of the largest public sector unit in India.
BSNL has installed Quality Telecom Network in the country and now focusing
on improving it, expanding the network, introducing new telecom services with
ICT applications in villages and wining customer's confidence. Today, it has
about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1
Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287
Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave
Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned
initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is
no telecom operator in the country to beat its reach with its wide network
giving services in every nook & corner of country and operates across India
except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and
North-eastern region of the country. BSNL serves its customers with its wide
bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area. The
company offers vide ranging & most transparent tariff schemes designed to
suite every customer.
BSNL cellular service, CellOne, has more than 17.8 million cellular customers,
garnering 24 percent of all mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a BSNL connection.

In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic
Phone subscribers i.e. 85 per cent share of the subscriber
base and 92 percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet
Customers who access Internet through various modes viz. Dial-up, Leased
Line, DIAS, Account Less Internet (CLI). BSNL has been adjudged as the
NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP

infrastructure that provides convergent services like voice, data and video
through the same Backbone and Broadband Access Network. At present there
are 0.6 million DataOne broadband customers.
The company has vast experience in Planning, Installation, network integration
and Maintenance of Switching & Transmission Networks and also has a world
class ISO 9000 certified Telecom Training Institute.

Scaling new heights of success, the present turnover of BSNL is more than
Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390
million (US $ 2.26 billion) for last financial year. The infrastructure asset on
telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions lines to 125
million lines by December 2007 and infrastructure investment plan to the tune
of Rs. 733 crores (US$ 16.67 million) in the next three years.

The turnover, nationwide coverage, reach, comprehensive range of telecom

services and the desire to excel has made BSNL the No. 1 Telecom Company of
India.

India’s fastest growing cellular service along with pre-paid service brings
cellular telephony to the masses, through innovative technology and strategic
pricing.

This ambitious services uses state-of-art GSM technology to attain global

excellence and leadership in business. Our entry into this sector has brought
GSM cellular service at an affordable cost to the common man. All serving a
single objective , to provide better communication to millions across India.
Customers have reposed tremendous faith in BSNL and it has enrolled over 30
lack cellular customers with in ten months of launch of cellular service, an
unprecedented mark in India Cellular Market.

VISION
To become the largest telecom Service Provider in Asia.
MISSION
i. To provide world class State-of-art technology telecom
services to its customers on demand at competitive
prices.

ii. To Provide world class telecom infrastructure in its area

of operation and to contribute to the growth
of the country's economy.
OBJECTIVES
• To be the Lead Telecom Services Provider.

• To provide quality and reliable fixed telecom service to

 our customer and there by increase customer's
confidence.

• To provide mobile telephone service of high quality and

become no. 1 GSM operator in its area of operation.

• To provide point of interconnection to other service

provider as per their requirement promptly.

• To facilitate R & D activity in the country.

• Contribute towards:
i. National Plan Target of 500 million
subscriber base for India by 2010.
ii. Broadband customers base of 20 million in
India by 2010 as per Broadband Policy 2004.
iii. Providing telephone connection in villages
as per government policy.

iv. Implementation of Triple play as a regular

commercial proposition.

Why should you choose CellOne?

• For the first time in the country, all major towns and cities are covered
through our network.

• All major national and state highways are covered

• National and international SMS facility

• International roaming available for more than 300 networks across the
world

• The facility of one number roaming across the country

 • Appropriate and reasonable tariff packages to suit every pocket

• Absolute transparency in billing

• All regular features of cellular telephony, such as SMS as well as

advanced features like MMS are available.

• 24 Hour helpline all across the country

• The only Mobile service available through out the country including
Jammu and Kashmir and North Eastern states like Arunachal Pradesh,
Nagaland, Mizoram etc

BSNL Service Plus:

CellOne provides a number of Value Added Services. These services helps

BSNL serve you better & quality of communication thus bringing global
connectivity at your doorstep.

Though you may miss a call, you will never miss what the caller has to say with
CellOne Voicemail. It’s truly mobile voice mail.

CellOne Voice Mail Service ensures that the customers never miss their calls
even when their phone is busy, switched off, out of coverage, or the customer is
simply too busy to take the call. In such cases, CellOne VMS greets the caller
and records a message from the caller, which the customer can retrieve later at
his convenience from anywhere in the world. This is available to all our post-
paid customers.

It’s like having your very own, mobile personal secretary and answering
machine who listens to your incoming calls, greets the caller and stores the
caller and stores the messages left by the caller so that you can listen and call
them back later.

GETTING STARTED
In the beginning, when you start using your Voice mail serving, you have to
first activate your personal voice mail box by defining the conditions for
diverting the calls. First go from menu to call divert feature. You need to refer
to your handset manual as the process differs from the handset to handset. Your
handset will show you the four different conditions under which you can divert
your calls. You can choose any one of them.

• PHONE BUSY (whenever you receive a call on your mobile phone while
attending another call, it will get diverted to your VMS)

• NO REPLY (if you can’t or don’t want to answer a call, it is

automatically forwarded to your VMS after few seconds)

• NOT REACHABLE (if you are not in the BSNL coverage area or if your
handset is switched off, your call is diverted to your VMS)

• UNCONDITIONAL (in case you don’t wish to be disturbed, you can

divert all your calls to your VMS)

SMS

Mobile-to-mobile messaging is a revolutionary new means of communication

that allows Cellone mobile subscribes to send a short text message
instantaneously to any other mobile subscriber. You can type down the message
and send it to any mobile. The message can be of 160-character length
including spaces, punctuation and special characters.

The system sends the confirmation about the delivery of the message to the
sender as soon as the message is delivered. If the called number is busy or out
of coverage area, the system periodically monitors the status of the called
number and send the message as soon as it becomes active. BSNL provides
national and international SMS facility to its post and pre-paid customers at
very cheap price.

ROAMING
At Cellone, we believe you should be able to talk to whomever you want,
whenever you want and wherever you want. That’s why Cellone offers you
Roaming services designed to meet your needs. We thus make sure that you are
always just a phone call away from your near and dear ones. Your Cellone
number shall remain the same wherever you in Mumbai, Lucknow, London,
Paris or anywhere else in the world.

SEAMLESS ROAMING

Since your number is the same wherever you go, the will be forwarded to you.
So there will be no more missed calls. Further the caller does not require
STD/ISD facilities to call you, if the call is being made from within the service
area of your home network. All India roaming facility is available for both
post and pre-paid mobile customers.

INTERNATIONAL ROAMING

International roaming facility is available for Cellone subscribers for more

than network across the globe.

CALL FORWARDING

In case you are in a meeting or your cellphone is switched off, using the call
forwarding feature, you can forward your calls on a fixed line or a cell phone
where someone can see messages on your behalf. You can also forward an
incoming call while speaking to someone.

You can activate call forwarding either by using the menu function of your
cellphone or by using the codes mentioned alongside.

Use the menu function to scroll to call forwarding and activate for the
following options:

• All calls

• If busy

• If no reply
 • If not reachable/switched off

All forwarded calls are billed the same way the regular call is billed. Calls that
are forwarded to the cellone voice mail, are not charged for airtime.

Introduction To Vodafone

Vodafone Group Plc is the world's leading mobile telecommunications

company, with a significant presence in Europe, the Middle East, Africa, Asia
Pacific and the United States through the Company's subsidiary undertakings,
joint ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In
the United States the Group's associated undertaking operates as Verizon
Wireless. During the last two financial years, the Group has also entered into
arrangements with network operators in countries where the Group does not
hold an equity stake. Under the terms of these Partner Network Agreements, the
Group and its partner networks co-operate in the development and marketing of
global services under dual brand logos.

At 30 September 2008, based on the registered customers of mobile

telecommunications ventures in which it had ownership interests at that date,
the Group had 280 million customers, excluding paging customers, calculated
on a proportionate basis in accordance with the Company's percentage interest
in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and
the Company's American Depositary Shares ('ADSs') are listed on the New
York Stock Exchange. The Company had a total market capitalisation of
approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England

under registered number 1833679. Its registered office is Vodafone House, The
Connection, Newbury, Berkshire, RG14 2FN, England.

Vodafone in India: Hutch is now Vodafone

19 September 2007

Mumbai, September 19, 2007: Vodafone, the world’s leading international

mobile communications company, has fully arrived in India. Vodafone Essar
announced today that the Vodafone brand will be launched in India from 21st
September onwards.
The popular and endearing brand, Hutch, will be transitioned to Vodafone
across India. This marks a significant chapter in the evolution of Vodafone as a
dynamic and ever-growing brand. The brand change over the next few weeks
will be unveiled nationally through a high profile campaign covering all
important media.

Vodafone, the world’s leading mobile telecommunication company, completed

the acquisition of Hutchison Essar in May 2007 and the company was formally
renamed Vodafone Essar in July 2007. Asim Ghosh, Managing Director,
Vodafone Essar, said "We’ve had a great innings as Hutch in India and today
marks a new beginning for us. Not as a departure from the fundamentals that
created Hutch, but an acceleration into the future with Vodafone's global
expertise."

Harit Nagpal, Marketing and New Business Director, Vodafone Essar, said,
"This transition is probably the largest brand change ever undertaken in this
country and arguably as big as any in the world. It is even larger than our own
previous brand transitions as it touches over 35 million customers, across
400,000 shops and thousands of our own and our business associates'
employees."

The Vodafone mission is to be the communications leader in an increasingly

connected world – enriching customers’ lives, helping individuals, businesses
and communities be more connected by delivering their total communication
needs.

Vodafone's logo is a true representation of that belief - The start of a new

conversation, a trigger, a catalyst, a mark of true pioneering.

About Vodafone Essar Limited

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced

operations in 1994 when its predecessor Hutchison Telecom acquired the
cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles
covering 86% of India’s mobile customer base, with over 34.1 million
customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the
'Most Respected Telecom Company', the 'Best Mobile Service in the country'
and the 'Most Creative and Most Effective Advertiser of the Year'. Vodafone is
the world's leading international mobile communications company. It now has
operations in 25 countries across 5 continents and 40 partner networks with
over 200 million customers worldwide. Vodafone has partnered with the Essar
Group as its principal joint venture partner for the Indian market.

The Essar Group is a diversified business corporation with interests spanning

the manufacturing and service sectors like Steel, Energy, Power,
Communications, Shipping & Logistics and Construction. The Group has an
asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000
people.

Mobile Phone

Mobile phones are improving communication all over the world. They help
change people’s lives for the better by creating access to services and enabling
economic development. For many of us, they are already an everyday part of
our lives. Although there is no evidence to convince experts that the use of
mobile phones and the masts that make them work carries health risks, some
people are still concerned.

Safeguarding the health and safety of our customers, employees and the public
is paramount. Our vision is to lead the industry in responding to public
concerns regarding mobile phones, masts and health by demonstrating leading
edge practices and encouraging others to follow.

Data services

We offer a number of products and services to enhance our customers’ access

to data services, including Vodafone live! For consumers as well as a suite of
products for business users such as Vodafone Mobile Connect data cards and
internet-based and corporate email solutions.

Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! offers 750,000 songs
Vodafone live! includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month

“Internet on your Mobile” offers easy to use and secure browsing, including
Google search, an unlimited browsing tariff and access to some of the most
popular online services.

You can use your mobile to access and update your social networking profiles,
view and upload YouTube videos, buy and sell items on eBay, and check
locations on Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging
using an easy to use dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for
music, artist pages and previews from a catalogue of more than 750,000 songs.
Music from some of the world’s greatest artists is available, with music secured
from agreements with major record labels such as Sony BMG Music
Entertainment, EMI, Universal Music, Warner Music, as well as independent
music labels.

Mobile TV offers an average of 20 channels from both local and international

broadcasters. Vodafone has local agreements with broadcasters, such as the
BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international
broadcasts from HBO, Fox, NBC Universal, Warner Brothers, UEFA

Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse

and relevant mobile content.

Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with
HSPA technology
Vodafone Mobile Connect enables you to access the internet on your laptop or
PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB
modems.

Business customers can access services such as email, corporate applications

and company intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,
including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you need
to make an internet connection from your computer using a mobile network is
installed and configured, allowing you to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds
which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising
HSPA technology.

Vodafone Mobile Connect USB modems:

There are a range of Vodafone Mobile Connect USB modems with exclusive
designs. The USB modems are “plug and play” compatible, allowing for a fast
set up and making the device easy to use.

Introduction to Airtel

COMPANY
Airtel comes to you from Bharti Cellular Limited – a part of the biggest private
integrated telecom conglomerate, Bharti enterprises. Bharti provides a range of
telecom services, which include cellular, basic, internet and recently introduced
national long distance. Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being the largest manufacturer of
telephone instruments in India, it is also the cellular service provider, with a
footprint in 21 states covering all four metros and more than 8 million satisfied
customers.

Services

Airtel Prepaid

Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti
Enterprises, India’s leading integrated telecom service provider. Going mobile
with Airtel Prepaid is a new way of life. With a host of great features, also
simple to use, Airtel Prepaid makes everything that you dreamt and believed,
possible.

Some of the many advantages that you enjoy with Airtel Pre-Paid……

enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as
much as you feel the need to! Now that’s what we call complete freedom!

• Buy an Airtel prepaid card without having to pay any rentals!

• Your Airtel prepaid card comes without you having to pay heafty
deposits!

• Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and
Overseas from your cellular phone

• Check your talk-time instantly by calling our toll-free number!

 • Avail of instant recharge on your Airtel prepaid card with just a few
simple steps!

• With our round-the-clock recharge facility, recharge you Airtel prepaid

card anytime, where!

• Call Line Identification gives you the power to know the phone number of
the calling party even before you answer the call, thus giving you the
choice to either reject or take the call. It provides the added advantage of
saving the incoming number directly in the Handset Phone Book. So that
the next time you want to call the same person, you don’t need to retype
his number, simply use your phone book.

• Avail of special like call waiting, call divert –all with your Airtel prepaid
card!

• With Airtel’s Short Messaging Service (SMS), send message and jokes to
your friends and colleagues, anytime anywhere!

• Voice Mail lets you receive messages even when your handset is switched
off or when you are outside the coverage area. You can listen to your
messages whenever you feel like, from anywhere in the world. Voice
Mail can store up to 75 messages, with each message of two-minute
duration.

• With Airtel’s SMS based information services, you can get upto-the-
minute cricket scores, order flowers as well as send couriers or check
your daily horoscope!

Airtel Postpaid

Airtel welcome you to a vibrant world of unlimited opportunities. More

exciting, innovative yet simple new ways to communicate, just when you want
to, not just through words but ideas, emotions and feelings. To give you the
unlimited freedom to reach out to your special people in your special people in
your special way.

As an Airtel post-paid customer you can enjoy the following facilities-

 • Now enjoy the luxury of viewing details of your last 3 billing cycles and
the convenience of paying your Airtel bill online! Experience complete
freedom with airtel!

• With Airtel’s Short Messaging Service (SMS), send unlimited messages

and jokes to your friends and colleagues, anytime anywhere!

• Call Identification gives you the power to know the phone number of the
calling party even before you answer the call, thus giving you the choice
to either reject or take the call. It provides the added advantage of saving
the incoming number directly in the Handset Phone Book. So that the
next time you want to call the same person, you don’t need to retype his
number, simple use your phone book.

• Voice Mail lets you receive message even when your handset is switched
off or when you are outside the coverage area. You can listen to your
messages whenever you feel like, from anywhere in the world. Voice Mail
can store up to 75 messages, with each message of two-minute duration.

• Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and
Overseas from your cellular phone

• Airtel’s Roaming service allows you to use your mobile phone to make or
receive calls from almost anywhere in India and abroad! Enjoy roaming
within the country as well as across international destinations!

Airtel Roaming

Airtel’s Roaming service service allows you to use your mobile to make or
receive calls from almost anywhere in India and abroad.

Airtel Roaming gives you two great options:

• Airtel National- Enjoy roaming in India across 42 partners networks and

over 750 cities.

• Airtel International – Roam across international destinations, in nearly

119 countries USA, Canada, UK etc. with 284 partner networks.

Long Distance
Now experience complete freedom like never before with Airtel! Our National
Long-Distance facility allows you to make long distance calls in India and
Overseas from your cellular phone. This service is application to both postpaid
and prepaid customers
 Introduction to TATA Indicom

Tata Teleservices is part of the INR 64350 crore (US$14.3 billion) Tata group,
that has over 90 companies, over 210,000 employees and more than 2.16
million shareholders. With an investment of over INR 9000 crore (US$ 2
billion) in telecom, the group has a formidable presence across the telecom
value chain. The TATA group plans an additional investment of around INR
9000 crore in this sector in the next two years.

Tata Tele-services spear heads the group’s presence in the telecom sector.
Incorporated in 1996, Tata Teleservices was the first launch CDMA mobile
services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) limited (now
renamed TATA Teleservices (Maharashtra) in December 2002,) the company
has swung into expansion mode. Tata Teleservices operates in 20 circles i.e.
Andhra Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata,
Madhya Pradesh, Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai,
Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh
and West Bengal. The company has a customer base of over 3 million. The
investment in company as of march 2004 totals INR 5995crore (US$ 1200
million).

Having pioneered the CDMA 3G1x technology platform in India, Tata

Teleservices has established a robust and reliable telecom infrastructure that
ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent
and Telecom for the development of a reliable, technologically advanced
network.

Tata Teleservices bouquet of telephony services includes mobile services, fixed

wireless phones, public booth telephony, and wire line services. Other services
include value added services like voice portal, roaming, post-paid internet
services, 3-way conferencing, group calling, WI-FI internet services and data
services.

Tata Teleservices has recently, marked its entry into the prepaid segment by
launching 100% Sachai True Paid, across all its existing 20 circles. With the
latest initiative, Tata Indicom has opened up new frontiers for the Indian
prepaid customers by offering 60-second pulse and 100% talk on true paid.

The company will be shortly launching a new service for corporate called push-
to-push (first across the world to partner with Qualcomm for BREW chat). This
service will available for the masses across the country. Tata Indicom has also
launched a collection of 1000 mobile games-one of the largest collections of
mobile games in the world.

The company has launched prepaid FWP and public phone booths, new
handsets, expand WI-FI across public hotspot, new voice and data services
such as BREW games, picture messaging, polyphonic ringtones, interactive
applications like news, cricket, astrology etc..

Tata Teleservices has a strong workforce of 5500. The company is the process
of recruiting personnel for its new circles and will create more than 20,000 jobs
by March 2005, which will include 10,000 indirect jobs through outsourcing of
its manpower needs.

Today, the company serves more than 3 million customers in over 824 towns.
With an ambitious rollout plan both within existing circles and across new
circles, Tata Teleservices will offer world-class technology and user-friendly
services to over 000 cities in 20 circles by March.

Introduction to Reliance
 Reliance Infocomm is the outcome of the late visionary
Dhirubhai Ambani’s (1932-2002) dream to herald a digital
revolution in India by bringing affordable means of information
and communication to the doorsteps of India’s vast population.

“Make the tools of Infocomm available to people at an

affordable cost, they will overcome the handicaps of illiteracy
and lack of mobility”, Dhirubhai Ambani charted out the
mission for Reliance Infocomm in late 1999. He saw in the
potential of information and communication technology a once-
in-a-lifetime opportunity for India to leapfrog over its historical
legacy of backwardness and underdevelopment.

Working at breakneck speed, from late 1999 to 2002 Reliance

Infocomm built the backbone for a digital India– 60,000
kilometers of fiber optic backbone, crisscrossing the entire
country. The Reliance Infocomm pan- India network was
commissioned on December 28,2002, the 70th – birth
anniversary of Dhirubhi. This day also marked his first birth
anniversary after his demise July -6, 2002.

Reliance Infocomm network is a pan India, high capacity,

integrated (wireless and wire line) and convergent (voice, data
and video) digital network, designed to offer services for
enterprises and individuals, applications and consulting. The
network is designed to deliver services that will foster a new
way of life for a New India.

Network coverage

• 60,000 kms of optic fiber backbone that connects over

90% of India’s population
 • Wireless network covering over 1100 cities/towns; to
increase to nearly 8000 by the end of 2004-2005.

• 3350 Base Transceiver Station (BTSs) across the country,

to increase to nearly 8000 by the end of 2004-2005.

• Network with superior reliability

• All this managed from our state-of-the-art national

network operations centre in Mumbai

States

• Andhra Pradesh

• Bihar

• Delhi

• Gujarat

• Haryana

• Himachal Pradesh

• Karnataka

• Kerala

• Madhya Pradesh

• Maharashtra

• Orissa

• Punjab

• Rajasthan

• Tamilnadu

• Uttar Pradesh (East)

 • Uttar Pradesh (west)

• West Bengal

• Union Territory

• Chandigarh

• Pondicherry

RIM Prepaid

Talk non-stop at 99 paise per minute on RIM Prepaid

Choose from a range of recharge vouchers to suit your need

Presenting the new Rs.440 and Rs.220 recharge vouchers. Now

you can make unlimited calls from your RIM Prepaid to any
other RIM phone in your circle. Absolutely Free!

Introducing e-recharge from RIM Prepaid. Now you can

recharge your prepaid with any amount, from Rs.55- Rs.1100.
So don’t let your budget stop you. Choose a recharge value
that suits you and stay mobile.

Just top-up your prepaid with the new SMS top-up for Rs.55
only, and send free unlimited SMS (local and national) to any
Reliance phone across India.

Gone are the days when you were bound by a particular

handset and a certain phone number. You can now set yourself
free with the new Get Started Kit from Reliance India mobile.

RIM Postpaid
Reliance India Mobile introduces new tariff rates for postpaid
customers. The Joy 499 Plan lets you make calls to any phone,
anywhere in the country at just Rs.1/min.

Now , you can enjoy the benefit of making Unlimited Calls to

other Reliance Phones with in your circle, Absolutely Free!

Gone are the days when you were bound by a particular

handset and a certain phone number. You can now set yourself
free with the new Get Started Kit from Reliance India Mobile.

Reliance now offers its subscriber’s significant savings for voice

calls made to any Inmarsat number. The savings could be as
high as 70% depending on the type of terminal and the
location.

The Calling Card

The world is just a call away. With the new Reliance World Card
available in two denominations – Rs. 110 and Rs. 220, you can
make ISD calls from any Reliance phone, be it postpaid
(Reliance India Mobile/Fixed Wireless phone) or RIM prepaid
even without a pre-activated ISD facility!

The Reliance World Card also gives you exceptional voice

clarity and superior calling experience, all at exceptionally
attractive rates.

R-Services

• Bill with details of all Local/STD/ISD and roaming voice

calls made Stop Costly Roaming. Start Value Roaming

• The widest world coverage

• 24 hour personal call answering service

 • Allow you to receive an incoming call while already
engaged in one call

• Allow you to put a current call on hold and make a second

call

• Allow you to divert calls within your SDCA

• Allows a conference between 3 persons from your mobile

handset

• Enables you to view the number of the calling person

when you receive a call

• Enables you to block presentation of your own number on

a called person’s phone

• Enables subscribers to send, receive, reply and forward

simple text messages to friends, relatives and business
associates across the world.

• R- World Facility

SMS Services

Reliance offers a suite of SMS based applications where by

subscribers would be able to get access to a host of
information on large range of topics such as News, Ring tones,
Convenience, Entertainment, Lifestyle, Sports, Finance and
Local Information etc. on its own SMS 1234 services as well as
other popular SMS services e.g. India times, Rediff, Aj Tak etc.
To use applications like Ring tones, Horoscope, Numerology,
Vastu, Cocktails etc. Customers can send keyword based
requests from their reliance India Mobile handsets and relevant
information in return

R- Connect
The World of R Connect- High speed Internet access can be
done anytime, anywhere.

Reliance’s cutting edge CDMA 1 x network offers you high

speed internet access, at speeds up to 144 kbps without tying
you down to a landline.

You can take advantage of this service by using one of the

following devices:

• R Connect Data Cable

• R Connect Card

• PDA Phone

Project Profile

Title of the project:

The title of the study undertaken by the researcher is ‘’A Study

On Buying Behavior Of The Customers Regarding The Mobile
Connection For Different Companies In Bikaner City’’.

Objectives of the project:

The main objectives in order to carry out the projects are

following:
 1. To find out the buying behavior of the customers of the
mobile phones regarding the mobile connections of
different companies.

2. To find out the preference of the customers regarding the

mobile connection companies.

3. To find out the reason for switch over from one company
to another by the customers.

Significance of the project:

Every project is done to fulfill certain objectives and these

objectives in turn fulfill some purpose and of significance for
one or more than one party, this project is significant for:

The researcher

MBA curriculum is designed to give more potential exposure to

the student so that he can make use of the theoretical
knowledge in the real life situations, with this thrust,
dissertation has been included which provides opportunity to
researcher to give practical insight of the market. This rich
experience will be of great help in fulfillment of MBA
curriculum.

Others

The research can be useful as a source of information for

similar projects. The research can also be used for the
academic purposes in the fiScope of the study:

1. The study is conducted from…………………………………

2. The research is pertaining to Bikaner city.

Research Methodology:

1. Type of research: research is descriptive in nature.

 2. Universe: All the customers of mobile phones in Bikaner
city.

3. Sampling unit: customers of mobile phones in Bikaner

city.

4. Sampling technique: convenience sampling.

5. Sample size: 100 respondents.

6. Data type: primary data and secondary data.

7. Tools for data collection: structured sched

Limitations:

1.Due to lack of interest disposed by few respondents

leading to unauthentic responses.

2.The research is related to Bikaner city, so it can’t be

generalized.

3.Since the results have been drawn on the basis of

information provided by respondents chance of response
error might be possible.

4.There might have been tendencies among the respondents

to amplify or filter their responses under the testing
conditions.
 Facts & Findings

Occupation of respondents:

Occupation No. of
respondents

Professional 29

Businessman 35

Govt. employee 09

Students 27
Monthly income of respondents:

Monthly income No. of respondents

5000-10000 08
10000-15000 32
15000-20000 38
Above 20000 22

Age of the respondents:

 Age No. of respondents
15-25 27
25-35 33
35-45 22
above 45 18

Sex-wise differentiation for mobile holders:

 sex No. of respondents

Male 71

Female 29

Do you have mobile phone?

Option No. of respondents

 Yes 85

No 15

Companies whose services are using currently:

Name of company No. of respondents

BSNL 26

Airtel 29

Vodafone 18

Tata Indicom 15

Reliance 12

Source of awareness:

Source No. of respondents

Newspaper 19

Friends & relatives 28

T.V. & radio 13

Mobile dealers 30

Type of connection:

connection No. of respondents

Pre-paid 68

Post-paid 32
Rank the factors which influence the customers
to opt for the connection of particular company:

Factors\Rank 1 2 3 4 5 6

Better network 28 35 18 09 09 04
coverage

Better connectivity 31 27 20 14 08 07

Better customer care 07 06 04 34 20 15

services

More schemes 16 18 26 21 18 13
More talk value 14 09 29 16 24 18

Less complains 04 05 03 06 21 43

Rate of services of the company:

Rate No. of respondents

Excellent 18

Good 40

Average 25

Poor 10

Very poor 07
Consideration of availability of recharge coupon
or billing system as a important factors:

Option No. of respondents

Yes 72

No 18

Can’t say 10
Want to switch over:

Option No. of respondents

Yes 28
No 72
 Analysis and interpretation:
Preferences of company according to monthly income of th
respondents:

Company MONTHL INCOME IN RS.

Y
5000- 10000- 15000- ABOVE
10000 15000 20000 20000
BSNL 05 10 08 07
Airtel 01 11 10 08
Vodafone 01 06 08 05
Tata 05 02 01 02
Indicom
Reliance 01 04 02 03
Preference of connections according to the age of the
respondents:

Connectio Age in years

n
15-25 25-35 35-45 Above 45
Pre-paid 24 22 10 12
Post-paid 03 11 12 06
Preferences of company according to the occupation of the
respondents:

Company/ Profession Businessm Govt. Studen

occupatio al an employee ts
n
BSNL 06 08 08 04
Airtel 10 11 02 07
Vodafone 04 08 02 06
Tata 01 02 01 10
Indicom
Reliance 02 05 01 02

Conclusions:
 1. 3
0% respondents are having Airtel connection, which is
followed by BSNL i.e.26%.

2. 6
8% of the respondents are having prepaid connections
whereas 32% respondents are having postpaid connection.

3. S
ource of awareness is highest through mobile dealers i.e.
30%.

4. I
t is found that 72% respondents are satisfied with their
mobile connections and are not planning to switch over.

5. B
etter connectivity is the influencing factor while taking the
connections of mobile phones, which is followed by better
network coverage.

6. 72% respondents consider the availability of recharge

coupon or billing system as a important factor while talking
the connection of mobile company.

7. 30% respondents of the income group of Rs. 10000-15000

were having BSNL mobile connection, 35% respondents
from Rs. 15000-20000 were having AIRTEL connection &
20% of respondents from the income group of above Rs.
20000 were having VODAFONE connection.
8. 57% Govt. employee and 24% of businessman were having
BSNL connection while 44% professional, 32%
businessman, 22% students having AIRTEL connection.

9. 88% respondents of age group of 15-25, 67% respondents

of the age group of 25-35, 45% respondents of the age
group of 35-45 & 67% respondents of age group of above
45 years having pre-paid connection.

10. I
t is found that maximum respondents switch over from one
to another when the other companies launch new attractive
schemes.

BIBLIOGRAPHY

www.bsnl.co.in
www.airtelworld.com
www.vodafone.co.in
www.tataindicom.com
www.relianceinfo.com
 SCHEDULE

Dear Sir/Madam
Please fill the form as a part of our survey
conducted to study ‘’ the mobile connections for
different companies’’

Name …………………………………………………………
Age …………………………sex……………………………
Address ………………………………………………………
……………………………………………………..

Q.1. Income group (per month)

A. 5000-10000 B. 10000-15000
C. 15000-20000 D. Above 20000

Q.2. Profession
A. Professional B. Govt. Employee
C. Businessman D. Student

Q.3. DO you have mobile phone?

A. Yes
B. No
 Q.4. Whose company of services you are using?
A. BSNL B. Airtel
C. Vodafone D. Tata Indicom
E. Reliance

Q.5. Who suggest you to buy this company’s

service?
A. Newspaper B. Friends &
Relatives
C. T.V. & Radio D. Mobile dealers

Q.6. Which types of connection do you have?

A. Pre-paid
B. Post-paid

Q.7. How much you do give the rate the services

of the company?
A. Excellent B. Good
C. Average D. Poor
D. Very poor

Q.8. Do you consider of recharge coupon or billing

system as a important factors?
A. Yes
B. No
C. Can’t say

Q.9. Which of the factors attract you to going for

the connection of particulars company?
A. Better network B. Better
connectivity
C. Customer care services D. More schemes
E. More talk value F. Less complains

Q.10. Do you want to switch over or not?

A. Yes
B. No