1. Time = Importance. Generally something’s importance is directly related to how
much time is spent on it.
2. Good storytellers give us 2+2; they don’t give us 4.
3. Nearly all great characters have a “spine” or a central trait/desire that guides all of their decision-making. This trait is rarely ever said directly; instead we must infer it.
4. Well designed characters evolve just like we do.