ASSIGNMENT

ON
LOGISTIC MANAGEMENT

MAA SHOOLINI LOGISTICS (P) LTD

Total Logistic Solutions Providers

Submitted To Submitted By
Prof. R.K. Singal Mukesh Kumar (PG 09 066)
Pragya Mishra (PG 09 075)
Santosh Tripathi (PG 09 093)
Uttam Patra (PG 09 112)
Tapan Kumar Dave (PG 09 124)

INDEX

1
N particulars Page
o. no.
1 Acknowledgement 3
2 Logistics management 4
3 Responsibilities 5
4 Introduction: 6
MAA SHOOLINI LOGISTICS (P)
LTD.
5 SERVICES
8
6 CORE COMPITENCIES
8
7 LOCATION ANALYSIS
9
8 INVENTORY MANAGEMENT
9
9 RE-PACKAGING MANAGEMENT
10
10 TRANSPORTATION MANAGEMENT
11
11 WAREHOUSING MANAGEMENT
13
12 DISTRIBUTION MANAGEMENT
17
13 OUTBOUND LOGISTICS
20
14 THIRD PARTY LOGISTICS
21
15 CONCLUSION
22

Acknowledgement

2
Well, there are many people in this world that helps to make this
project successful. Progress in life, business or any projects comes
through taking initiatives & continuing to progress on new concepts &
ideas. The original momentum is not enough to keep you moving
forward. Your progress will grit to halt unless you refill your engine for
inspiration with fuel of fresh ideas with enthusiasm & proper guidance.
Accomplishment requires the effort of many people and this work is no
different. We would like to thank all those who helped us directly or
indirectly and whose diligent efforts made this project possible.

We are grateful to Mr. Pankaj Gupta (Executive Director) of

Integrated Academy of Management and Technology,
Ghaziabad for creating a conducive environment in the institute for a
purposeful education.

We would like to thank our mentor and project guide Prof. R.K.
SINGAL whose guidance and support enabled us in conceptualizing
and making this project successful.

We would also thank our group members for working as a team and
giving their best effort in making this project successful. We also take
this opportunity to express our profound gratitude to all those
respondents who made this project successful by cooperating with us.

What is Logistics?

3
Logistics is the management of the flow of goods, information and
other resources, including energy and people, between the point of
origin and the point of consumption in order to meet the requirements
of consumers (frequently, and originally, military organizations).
Logistics involves the integration of information, transportation,
inventory, warehousing, material-handling, and packaging, and
occasionally security. Logistics is a channel of the supply chain which
adds the value of time and place utility. Today the complexity of
production logistics can be modeled, analyzed, visualized and
optimized by plant simulation software.

What is Logistics Management?

Logistics management is that part of the supply chain which plans,

implements and controls the efficient, effective forward and reverse
flow and storage of goods, services and related information between
the point of origin and the point of consumption in order to meet
customer & legal requirements.

Logistics management is the governance of supply chain functions.

Logistics management activities typically include inbound and
outbound transportation management, fleet management,
warehousing, materials handling, order fulfillment, logistics network
design, inventory management, supply/demand planning, and
management of third party logistics services providers. To varying
degrees, the logistics function also includes customer service, sourcing
and procurement, production planning and scheduling, packaging and
assembly. Logistics management is part of all levels of planning and
execution -- strategic, operational and tactical. It is an integrating
function, which coordinates all logistics activities, as well as integrates
logistics activities with other functions including marketing, sales
manufacturing, finance, and information technology.

The primary responsibilities of logistics management

are:

4
To identify all activities that will be involved in providing needed
logistical support;

 To integrate the actions required of each activity into a

comprehensive logistics plan in support of or to be incorporated into
overall program plans;

 To monitor progress toward meeting the logistics plan and to

identify the cause and impact of delays or other problems (varying
degrees of responsibility for taking actions to prevent or overcome
such problems may also be included);

 To adjust plans and schedules for all related actions as required by

delays or changes to logistics requirements; and

 To evaluate plans and provision of logistical support for feasibility,

efficiency, and economy, and to develop alternatives when required.

The performance of this work requires the application

of broad knowledge of a wide variety of logistics
support activities. This includes:

 The determination of detailed requirements, within available or

allocated resources, for funds, manpower, facilities, equipment,
supplies, and services;

 The design and development, procurement, production, storage,

distribution, maintenance, transportation, utilization, and disposal of
material;

 The procurement or design and construction, operation,

maintenance, and disposal of facilities;

 The acquisition and training of personnel; and The acquisition or

furnishing of such services as communications and those required to
meet personnel needs (e.g., housing, commissary services, and food
services).

MAA SHOOLINI LOGISTICS (P) LTD.

Total Logistic Solutions Providers

5
INTRODUCTION:

MAA SHOOLINI LOGISTICS (P) LTD. is a group of repute, offering proficient

services to host of the reputed FMCG and Pharmaceuticals companies from India &
abroad.

With their strong base in Delhi and NCR - the most commercial region of North India,
They provides distribution services to 500+ Distributors and Stockiest spread over in the
areas of Delhi, Punjab, Chandigarh, Haryana, Himachal Pradesh, Uttar Pradesh.

The logistics operations were started by Mr. Ajay Gupta in the Year 1975 with his family
business getting into the logistical operations with Hindustan Cocoa India Limited (Now
Cadbury India Limited), as the first clientele serving the logistics solution

They are very proficient in responding to the highest level of service, which is the need
of the hour in any supply chain management system. They firmly believe in on time
delivery schedules.

They are able to do so by putting in place the best of facilities - warehousing, manpower,
systems & procedures communication and transport.

MR. AJAY
GUPTA MR. AMIT GUPTA MR. ANUP GUPTA

Founder of the Company Operation Director Finance Director

Group of Companies:

6
 MAA SHOOLINI LOGISTICS (P) LTD.

TIRUPATI ENTERPRICE

SHRI BALAJI ALLIED CONFECTIONERS

CLIENT LIST:

1. Cadbury India Limited

2. Funskool India Limited (MRF Group)
3. Camlin Limited (Stationery & Colors)
4. Color Bar Cosmetics Limited (Modi Group)
5. Nippo Batteries

Servicing they are providing:

• Stock storage and retrieval

7
 • Mode and Transport selection
• Vehicle scheduling and routing
• Freight consolidation
• Loading methods
• Documentation by road.
• Handling bulk Inventories
• Claims processing Sales order – inventory procedures
• Order information transmittal procedures
• Ordering rules
• Sales Promotion
• Banking – Cheques, fund transfers and reconciliation
• Protection from loss and damage
• Handling – manual & mechanized
• Information collection and storage
• Data analysis
• Control procedures
• Reporting procedures
• On-line Inventory Management for Principals – JDE Edwards, SAP,
ORACLE….
• Stock counting methods and reconciliation
• Excise and Sales Tax formalities
• Excise and Sales Tax returns submission
• Apart from the above they provides customized solutions and
accommodate special requirements of the clients

CORE COMPETENCY

• Clearing & Forwarding Services

• Customized / mechanized warehouses.
• Transportation.
• Consignments & Selling distribution
• Packaging, Repackaging
• Open storage facilities.
• General Cargo Movers
• Refrigerated and Insulated Cargos
• Cold and Air-conditioned Storage facilities.
• General Warehousing.
• Transit Point (Warehouse Keeper)
• Marketing
• Export & Import Clearance
• Liaison and Excise handling.

Location Analysis:

8
The location is related to the availability of industry / products in a
region and their movements. We basically keep five parameters in
mind while selecting a location. First is cargo, second is near to actual
consumption, third is proximity to supplier and distributer, fourth is
availability of secondary data and desired manpower at affordable
cost.

They prefer to operate from the outskirts of a city / town for easy and
fast movement of trucks rather than from the heart of a city where
valuable time is lost because of traffic bottlenecks etc. The fifth and
most important factor is the industrial growth in that region.

The company’s location is

M/s. Maa Shoolini Logistics Private Limited

# 59, Nehru housing Society, Near Balaji Mandir
Behind Hotel Paras, Ambedkar Road
Ghaziabad– 201 001 (U.P.)
Phone: +91 (120) 4139700
Phone: +91 9818015260

M/s. Maa Shoolini Logistics Private Limited

# C-10, Sector 22
Meerut Road Insutrial Area
Ghaziabad– 201 003 (U.P.)
Phone: +91 9818015260

Inventory Management:

Inventory management is the key to any successful distribution

business. Inventory management provides everything you need to
know about the receipt and movement of goods, the sale, removal or
other disposition of goods, and the precise valuation and status of
goods remaining in inventory at any time.

Effective inventory management allows a distributer to meet or exceed

his customers’ expectation of product availability with the amount of
each item that will maximize the distributers’ net profit.

Re-packaging management:

9
Packaging is the science, art and technology of enclosing or protecting
products for distribution, storage, sale, and use. Packaging also refers
to the process of design, evaluation, and production of packages.
Packaging can be described as a coordinated system of preparing
goods for transport, warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves, transports, informs, and sells.
[1] In many countries it is fully integrated into government, business,
and institutional, industrial, and personal use.

In MAA SHOOLINI LOGISTICS (P) LTD., They do the re-packaging of the

products according to requirement of the company and customer as
well.

The company gets the order from the various companies like that

Cadbury India Limited, Funskool India Limited (MRF Group), Camlin

Limited (Stationery & Colors), Color Bar Cosmetics Limited (Modi
Group)

They got the basic raw material of packaging from the company it self
and companies provide various facility like paper, colors, boxes,
lamination plastics, rappers, etc.

Transportation Management:

10
Transport or transportation is the movement of people and goods from
one location to another. Transport is performed by modes, such as air,
rail, road, water, cable, pipeline and space. The field can be divided
into infrastructure, vehicles, and operations.

Given the facility and information capabilities, transportation is the

operational area of logistics that geographically position inventory. In
this section company try to apply the transportation function, planning
that goes into the choosing of right kind of carrier, service according to
the different requirement of different industries and integrating the
whole process with other supply chain function for total operation
efficiency.

Transportation planning —improves plan optimization and

consolidation by optimizing transportation plans across multi-
period transportation and daily plans and schedules.
Transportation Planning helps companies like:

• Lower transportation costs

• Enhance service levels
• Decrease cycle time
• Increase profits from bidding and backhaul

Transportation procurement —enhances carrier selection and

reduces costs through constraint-based bid optimization, analysis,
and awarding. Optimal bids and carriers are selected based on
combinations of lane bundles, price, and service.
Transportation Procurement helps companies like:

• Gain visibility across multiple carriers

• Lower transportation costs 5-10%
• Decrease time to transportation procurement
• Boost transportation reliability
• Increase information for negotiating bids with carriers

Route planning —determine the best routes through sophisticated

optimization, analysis, and scheduling tools to improve routing,
driver, and asset utilization.

11
Route Planning helps companies like:

• Lower transportation and routing cost 5-7%

• Increase asset utilization
• Boost service levels 5-10%
• Automate routing processes
• Improve customer service

Small Parcel Shipping (SPS) —simplify the fulfillment of parcel

manifesting requirements; expand to meet increases in order
volume; benefit from rating, labeling, and electronic reporting
features for managing small parcel shipments more efficiently.
Small Parcel Shipping helps companies like:

• Realize impressive cost savings

• Improve supply chain visibility
• Optimize fulfillment processes
• Enhance customer service

SUPPLIER TRANSPO STORES TRANSPO

RTATION RTATION

TRANSPO MANUFACTURING
WAREHOUSE RTATION PROCESS

DEALER TRANSPORTATION CUSTOMER

12
Now, here talking about the company’s point of view they have
been designed with the modern ways and means to the multifaceted
comforts and convenience for the variable requirements in the
transportation.

They mange the entire transportation business activity carrying and

forwarding in the fast manner, which leads to save company’s time
and reduce cost.

They own 30 vehicles and 40 Trucks attached Vehicles with the valid
NATIONAL PERMITS ranging from Over Dimension cargo vehicles
containers vehicles, Refrigerated, Insulated Vehicles, open and Semi open.
LCV Vehicles facilitating domestic, commercial and merchandising trade
activities, which ensure successful fastener services with the strong
regional network.

They firmly believe in on time delivery schedules. Their just in time

concept has been very well received by the trade and the industry i.e.
if a distributor who has only 100 sq.ft area of his business and requires
a specific SKU item at a specific time only (in order to sell a different
item before that), we help in delivering the consignment at that
specified time.

Warehousing management:

A warehouse is a commercial building for storage of goods.

Warehouses are used by manufacturers, importers, exporters,
wholesalers, transport businesses, customs, etc. They are usually large
plain buildings in industrial areas of cities and towns. They usually

13
have loading docks to load and unload goods from trucks. Sometimes
warehouses load and unload goods directly from railways, airports, or
seaports. They often have cranes and forklifts for moving goods, which
are usually placed on ISO standard pallets loaded into pallet racks.

MAA SHOOLINI COMPANY has their own warehousing and they have
different types of warehousing like

Field warehousing: field warehousing are those which are managed by a

public warehousing agency in the premises of a factory or company
which needs the facility for borrowing from a bank against the
certification of goods in storage or in process by an independent
professional warehouseman.

Cold storage: cold storage facilities are provided for perishable against
payment of storage for the space utilized by different parties.

Distribution warehouses: ones located close to the manufacturing

concerns or consuming areas. These are designed to move goods
rather than just store them. They are large and automated warehouses
designed to receive goods from suppliers, take orders and deliver
goods to customers.

They also provides well laid out, hygienic, properly ventilated

warehouses of various space capacity, RCC Roofed or Metal Sheet
Hangars, readily constructed or custom built, Cold Rooms,
Independent Estates, inside/ outside OCTROI limits, with
office/cubicles- interiors -functional and as per your design.

They have own large warehouses, abetting main roads for our
principals in outskirts of:

• Uttar Pradesh (Ghaziabad)

• New Delhi
• Punjab (Zirakpur)
• Chandigarh
• Himachal Pradesh (Solan)
• Uttranchal Pradesh (Dehradun)

14
.

Warehousing operation:

sfh
Receiving goods Identifying goods Sorting
goods

15
j
Retrieving Holding Dispatching
goods goods goods

Dispatching Preparing
Marshalling goods records and
goods advice

Third party warehousing:

Third-party logistics involves the utilization of external organizations to

execute logistics activities that have traditionally been performed
within an organization itself. According to this definition, third party
logistics includes any form of outsourcing of logistics activities
previously performed in-house. If, for example, a company with its own
warehousing facilities decides to employ external transportation, this
would be an example of third party logistics.

In this company some times they use to take help from third party
because they used to provide some extra benefit to the distributers
and wholesalers so that it helps to improve the industrial relation.

Company has their third party warehouse in Punjab (Zirakpur)

Chandigarh, Himachal Pradesh (Solan), Uttranchal Pradesh
(Dehradun).

Warehousing layout:

General Layout

In this layout, the physical arrangement of storage racks, loading and

unloading areas, equipments, offices, rooms and all other facility.

Layout designs are important for three basic reasons

16
 • They require substantial investment of both money and effort.
• They have significant impact on the cost and efficiency of short-
term operations.
• They involve long-term commitment.

Some of the essential elements of a Maa Shoolini logistics (p) Ltd. Are

• An arrival bay or dock, where goods coming from suppliers are

delivered, checked and sorted.
• A storage bay or dock, where the goods are kept as stock.
• A departure bay or dock, suppliers’ orders are assembled and
sent out.
• A material handling system, for moving goods around.
• An information system, which records the location of all the
goods, arrival from the company, departure to distributers and
other relevant information.

Distribution Management:

Distribution can be define as-the channel structure used to transfer

product from an organization to its customer. Distribution
organizations manage the activities associated with the movement of
materials, usually finished goods or parts, from the supplier to the
customer.

MAA SHOOLINI LOGISTICS (P) LTD. Use different types of distribution

strategies like Cross Docking, Milk Runs and they also use Direct
Shipping.

Cross Docking: It co ordinates the supply and delivery so that the

goods arrive at the receiving area and are transferred straight away to
the loading area, where they are put into delivery vehicles. In other
words we can say that, cross docking is the movement of material
from the receiving docks directly to the shipping dock.

17
 Shipping

Shorting

Receiving

W
WORKING OF CROSS
DOCKING

18
on receiving put them in lanes in lanes corresponding to the receiving
to the receiving doors. A second team of workers sort the goods into
shipping lanes from which a final team load them into outbound
trailers.

Milk Runs: A milk run is a route in which a truck either delivers product
from a single supplier to multiple retailers or goes from multiple
supplier to single retailer.
One of the challenges of the milk run system of distribution is the high
degree of coordination and synchronization requires among the
member of the supply chain.
Here, the company transports their goods from one warehouse to
another like Delhi to Punjab, Jammu, Kanpur, Chandigarh, etc. and
they passed the goods from suppliers to retailers.
Supplier retail store
Punjab
Delh
i

Jammu

Kanpur

Chandigarh

19
Milk runs from single supplier to multiple retailers

20
Direct Shipping: It refers to the method of distribution in which the
goods come directly from the supplier to the retail stores. This system
eliminates the need for the intermediate facilities that are otherwise
requires.

Supplier retail store

Del Ghaziabad
hi

Jamm Jaipur
u

Solan

Dehradun

Zirakpur

Chandigarh

Direct shipment network

21
Outbound logistics:

The processes and network used to pick, ship, track and store if
necessary items ordered by customers, distribution centers and other
supply chain.

Outbound logistics is the part of the value of the supply chain. That is
comes under the primary activity and the outbound logistics includes
the order processing, warehousing, transportation and distribution.

They manage distribution to domestic or overseas markets via ground,

ocean or air transportation. By using a combination of their own
resources and other specialist providers, they ensure you get the most
appropriate solution for the job, but you get the benefit of a single
point of contact.

Activities in distribution perf

Order Order
processing transmission
Business logistics in a firm:

Order Order
selection transportation

Third party logistics:

22
It refers to the concept of outsourcing the logistics and the distribution
of a manufacturing or service firm to a logistics service provider so
that the manufacturing company can focus on its core competencies of
the new product development, manufacturing them and marketing the
product.

Third-party logistics involves the utilization of external organizations to

execute logistics activities that have traditionally been performed
within an organization itself. According to this definition, third party
logistics includes any form of outsourcing of logistics activities
previously performed in-house. If, for example, a company with its own
warehousing facilities decides to employ external transportation, this
would be an example of third party logistics.

Here, company some times gets the help of third party and try to solve
their external problem. Maa Shoolini Logistics (p) Ltd. provides the
help of third party and they also get the help from the third party.

23
Conclusion:

In this project we learn what logistics management is and

how to utilize in the corporate world. In the logistics
management we learn the elements of it like that inventory
management, location analysis, re-packaging, transportation
management, warehousing management, distribution
management, outbound logistics, and third party logistics.
After the study of all the elements of the logistics
management we can say that without proper knowledge of
the logistics management suppliers, retailers, distributers
and customer can not get the proper benefit of goods and
services. Because logistics management is the process of
moving and positioning inventory to meet customer
requirement at the lowest possible total landed cost.

24