Augmented

Reality for Beginners

Principles and Practices for Augmented Reality and Virtual
Computers

By Roger Froze
Table of Contents

Introduction
Chapter 1 How Augmented Reality Is Used
Chapter 2 The Best Design Principles for Augmented Reality
Chapter 3 AR Principles for Complex Systems
Chapter 4 Best Practices Used for Practical Applications
Chapter 5 Getting the Word Out—Best AR Campaign Practices
Chapter 6 Correcting AR Mistakes
Chapter 7 Final Tips for AR Developers
Conclusion
Copyright 2016 by Roger Froze - All rights reserved.

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Introduction

I want to thank and congratulate you for purchasing the book “Augmented Reality for
Beginners: Principles and Practices for Augmented Reality and Virtual Computers”
Augmented Reality is slowly but surely gaining ground as one of the most important
facets of technology today. With the release of Pokemon Go, and the establishment of
many AR vehicles in malls and the like, more and more people are beginning to realize
how amazing and incredible Augmented Reality is.
For starters, Augmented Reality is about viewing real world environments in a modified
and mediated version. For example, you may be walking in your neighborhood but with
the help of an augmented reality app or device, you may see other creatures around you, or
even change your background, too. This way, things become more interactive, and
somehow, you get to see information from “another world” get infused in the real world,
or the world that you are living in.
With the help of this book, you’d learn about the design principles of Augmented Reality,
the various ways it is used, and so much more. After reading this book, you’ll surely be
well-versed when it comes to Augmented Reality!
Once again, thank you, and good luck!
Chapter 1 How Augmented Reality Is Used

As aforementioned, there are various uses of Augmented Reality (AR) in everyday life.
There are many devices and tools that make use of Augmented Reality. However, whether
you’re planning to create your own AR device, or are just planning to buy, you have to
know that these are divided into three main categories, which are:
Augmented Reality Browsers
As the name suggests, these are browsers that enhance what you see onscreen with digital
information using real object or geographical locations, and are mostly downloadable for
smartphones.
With the help of AR browsers, you would get to experience the following:
1. Content will be displayed for those who want them—or are looking for them.
Primarily, companies make AR browsers for loyal customers, so that they could learn
more about what these companies are offering.
2. These provide XML references or databases that customers can get access to—in order
to understand the products and services of various companies.
3. You can expect that the browser would work whether you’re using iPhones, Android
devices, or even Symbian devices, as long as they have been requested.
4. You need not worry about GPS APIs, screen layout, or camera input.
5. Functionality also becomes better, and you’d be privy to it because AR makes way for
richer features of certain products and services.
6. And, while it is primarily a promotional material, you wouldn’t think of it as something
bad, and would actually begin to appreciate it because it’s kind of a brand new
experience for you—or something like that.
Examples of AR Browsers include:
1. Augment. This is known as the primary AR browser that’s supposed to “bring
products to life”. It makes way for you to understand product designs and prototypes,
and also brings “print” to life—making marketing even better. The best part about this
browser is that it allows customers to try or sample products out before they actually
go ahead and buy them. It even has its own “Augment Manager” that allows you to
manage and share 3D models your own way.
2. Metaio. Metaio is known as one of the earliest AR browsers around that allows for
easy integration of the physical and digital worlds. Metaio has been around since 2003
—which definitely makes it a pioneer in its league, but was acquired by Apple back in
2015.
3. Wikitude. This one is amazing because it caters to verticals and business niches
depending on various social media groups, and their locations, and users could then use
Wikitude to explore various locations from the comforts of their own home—and own
phones. Search queries could even be made and created, and from these, you’d get
recommendations and updates based on ATMs, Wikipedia Articles, tweets, events, and
places. Apart from that, it also scans 3D labels, brochures, ads, magazines, and print
journals, as well.
4. Junaio. Junaio is an AR browser that is based on XML and HTML 5 and is available
for free on mobile browsers. Apart from augmenting realities, it’s also amazing
because it makes way for location-based services, market detection, and barcodes.
With this one, there are no license fees or even any kind of hidden costs, but upon
Apple’s acquisition of Metaio, this was deactivated.
5. Layar. Layar augments pages that are considered “static”. They offer value-added
solutions that aid framework and workflow, and even makes use of powerful API
complexes, but the issue is that you cannot get it for free, and you have to pay to make
use of it.
A3 3D Viewers
Meanwhile, there are also Augmented Reality viewers that let you place and see 3D or
augmented models in your current environment, even without using any kinds of trackers.
Sometimes, these tend to be companion applications, or even apps on their own, and are
all integrated in real time. Examples include:
1. View-Master. This is an improved version of your old-school “View-Master” toy, and
an AR viewer that works with your smartphone, and is something that could be
embedded in PowerPoint presentations, Microsoft Word, or Internet Explorer. It’s also
able to run on any Windows machine, which makes it one of the most prolific viewers
around.
2. NGrain. This is dubbed as a 3D, industrial viewer that allows you to let others see
your projected models of products or services, and lets your customers and potential
customers see what they are about.
3. Sun Seeker. This is an AR viewer that you can download for your smartphone, and
could show the hour intervals of the solar path, together with summer, winter, and the
equinox, as well.
4. Google Sky Map. Google Sky Map is an amazing way of seeing what’s truly up in the
skies—you’ll be able to identify planets, stars, constellations, and more, and you’ll also
see that while pointing your phone in different directions in the sky, what you see on
the app will change, too!
5. GeoGoogle. This one helps you check the right geographical information around you,
which includes distances, speed, direction, altitude, and latitude. It also helps you take
pictures—in an exquisitely polished manner.
AR Games
And of course, there are also AR Games—possibly the most popular version of
augmented reality. These are easily downloadable, and enjoyable, and could help you have
more fun even while just playing a game on your phone. Aside from Pokemon Go, the
best examples include:
1. Temple Treasure Hunt Game. This basically asks you to find treasures and the people
—or guardians—who take care of them, and also allows you to do a custom hunt of
sorts, so you can personalize the game the way you want-and the way that’s easy for
you to understand.
2. Landlord Real Estate Tycoon. Basically, this lets you walk to places where there’s
prime real estate—and this could happen in most spots of the world. What you should
do is visit those areas as much as you can, and the more you do, the better your
chances are of owning them.
3. Ingress. Ingress comes from the makers of Pokemon Go, and it allows you to go to
various locations, and try to claim certain areas as “your own”, the way you would find
and catch monsters in the other game.
4. Resources Game. This game also relies on GPS positioning, and could help you build
and claim natural resources, and refineries with the purpose of selling them for a higher
price. It’s quite a strategic game that will test how well-versed you are when it comes
to economics.
5. SpecTrek. This lets you catch ghosts and collect various types of creatures. You’d then
decide how long you want one game to be, and make sure that you get close to the
locations you need to visit as fast as you can.
As you can see, there’s a vast spectrum that allows Augmented Reality to work and be
used. You can download them on your phones or tablets, make use of them as manipulated
trackers, and just use them in your day-to-day life.
But how exactly could one be sure that these AR devices or viewers have been made with
such precision and quality? For this, you need to learn about Augmented Reality’s Design
Principles—and you’ll learn more about them in the next chapter.
Chapter 2 The Best Design Principles for Augmented Reality

The best AR devices are separated from others by means of how effective they are, and
this does not just happen with the snap of a finger. There are certain design principles that
are implemented to make this happen, and these are:
Simplicity and Clarity
Just because you are trying to make an AR device doesn’t mean it has to be overly
flamboyant and the like. On the contrary, there has to be simplicity. People have to know
what it is exactly that a certain device does—what it entails, what’s in it for them, what the
experience would be like. No, they don’t have to know “everything” about it, but they
need to have an idea as to how it would work.
The reason for this is that AR is already a big and different thing in itself. It promises to
deliver a unique and satisfying experience to the user, but that does not necessarily mean
that it has to pretend to be something more than what it is, and what it should be. For
example, if you intend to show people about what’s in the skies, and tell them about stars
and constellations and the like, it wouldn’t be right to add an option to the AR viewer to
be made into a selfie camera, or add blaring music whatsoever. Doing so would only
confuse people, and make them feel like you are not a professional, and that you’re just
treating this as a game. It also has something to do with the fact that these days, most
people want honesty—they wouldn’t want to use something which they feel is a blatant
lie, no matter how “good” it seems. You have to make them realize that they could use the
device to fulfill their needs. You have to attract them in the simplest but most convincing
way possible.
You also have to be clear about how the device is supposed to be used. Should they have
to turn GPS on? Should they be in a place where there’s a lot of light? Should they
download a map, or something? It’s essential that you give clear directions on how people
should use the app so that they would not be confused, and so they’d realize that you are
not lying to them, and you really just want to help them out.
Improve and Innovate
An AR device or viewer should be able to improve people’s lives, even in the smallest
possible ways. It also has to be innovative—something that may already have been around
before, but is a far better version of it.
How does something improve one’s life? It’s simple: it has to be able to enhance one’s
experience. Let’s go back to the example of Pokemon Go. Why do you think people are
addicted to it? Well, there could be a number of reasons, but one of them might be the fact
that it’s definitely an improved way of playing Pokemon. Instead of just playing cards,
they would now get their own pocket monsters, even in “AR form”. Apart from that, it
also has something to do with the fact that the said game gives people a breather from the
hustle and bustle of everyday life, too.
So, basically, you would have to ask yourself what it is exactly that you’re trying to
augment, or are already augmenting, if any. Are you able to enhance something? Are you
able to help people out, and improve their lives even in the littlest manner?
If you’re not able to answer these questions positively, then, something is definitely
wrong.
Be Natural with Your Efforts—and with Your Purpose
Again, Augmented Reality is already an improved version of reality. Therefore, it
wouldn’t be right to over-act, or overdo it. For example, say you’re making an augmented
reality app about Barbies or dolls of the same kind. It’s basically just supposed to be an
app about the various careers that Barbie had over her lifetime, or the kinds of dolls that
you are selling on the market. Would it be right for you to make Barbie into such a warrior
who fights with all these aliens, and who’s wearing really different kinds of costumes,
even if you know you’re not actually selling the said product? Of course not.
Customers know when you’re being honest, or when you are just trying to overdo things
for the heck of it. Yes, people are curious about AR. They do want to use it in their lives,
but they also wouldn’t want to overdo it, and offer them something that won’t be of any
use in their lives—especially if you are just trying to promote your products. This isn’t
Snapchat, or anything like that.
Make sure that the field of view is protected
One of the most important things when it comes to Augmented Reality is that the field of
view should be clear and protected. It won’t make sense if you’re trying to make AR
happen and with just a few movements, what the user is trying to view would be gone, or
they’d have to restart all over again.
If it cannot be helped, you have to help them understand what they need to do to make
sure that the field of view would be used the way it is supposed to. For example, with
Google Sky, it is said that GPS has to be turned on for it to work, and that the phone or any
other mobile device should be turned every 8 inches, or in a by-quarter manner to get to
see what’s up in the skies. It may sound a bit complicated, sure, but it’s also a great way of
knowing how exactly a product is supposed to work, because it can be quite frustrating
when you expect something to work, but then it ends up being so dysfunctional.
It’s Okay to Be Predictable
Wait…what?
Okay. So, this does not mean that your device or app just has to be like everything else in
the market, but it has to work with the same principle. This means that people should at
least already have an idea how it works—like, they’d just have to turn the app on, and the
AR would work, and that they wouldn’t have to turn all of their running apps on just to
make it work—you see what that means?
The thing about predictability is that it also allows you to make way for improvements in
your app, without damaging its core. It allows you to add elements to the interface,
aligning the various entities, and organizing the whole system for it to work the way you
want it to. Therefore, when time comes, you would get to realize that the system is easier
to manage, and could also easily be learned by those you are trying to serve.
Always Think about the Big Picture
You wouldn’t want to create an AR app or device thinking that it would only be good for
now. What about the future? Will it be able to work by then? It’s not just about cutting
edge experience, you know? It is also about how you’d be able to make lives better on a
larger scale. See, even Metaio—which has been around since 2003—lasted for more than
a decade before Apple bought it, and now, it has evolved into something even bigger and
better. And, the main reason why Apple bought it is because it was already amazing and
effective, in the first place.
So, maybe you’re confused about making the app better, making it really technologically
advanced, and how these will all play out in the big picture, right? Well, there are actually
certain tips that you could follow, and these are:
1. Translating customer insights into requirements related to technology;
2. Make sure that you’re able to identify various paths related to making way for
“innovative” and effective solutions;
3. Make way for “systems thinking”, or in other words, make sure that your AR system is
something that couldn’t just be broken down just like that;
4. Make way for exploratory thinking—but make sure the results are still viable, and
working;
5. Resolve gaps, inconsistencies, and other kinds of redundancies in your system;
6. Make way for sustainable and easy-to-follow designs that aren’t just around for
aesthetics, but are actually working, and;
7. Always put your customers’ likes and dislikes in mind—have the mindset that you are
doing this for them.
Be Flexible
Be reminded that there may be glitches in your system, and that those things shouldn’t
bring you down, but remind you that there’s always room for improvement. As long as
your core features are great, you can always just add enhancements from time to time, and
correct the mistakes that you have made, as well.
Make Sure That You’re Social
Don’t be too closed off, especially since you’re dealing and working with Augmented
Reality now. Try to get opinions from people you’re trying to deliver the app to, such as
those on social media, so that you could provide an amazing and unforgettable AR
experience for the users.
Make Sure not to Waste Color
And most importantly, make way for color in your app or device. AR becomes better—
and much more believable—when color is around, because nobody really wants to deal
with black and white stuff when it comes to AR. While it’s supposed to be effective, AR is
also supposed to be lovely—so don’t forget to supply it with color.
Chapter 3 AR Principles for Complex Systems

You might also want to think about the principles that you’re supposed to use for complex
AR Systems. There are various ways that this could be done, and here’s what you need to
know:
Situate
You have to make sense of the existing situation for you to be able to provide the right
solution for it, just like how you’re supposed to identify a problem first before knowing
the answer. Only this way, would you be able to create a believable and important design
for your future AR system, and this would also determine whether you’d be successful in
the market or not. This then involves three important things, which are:
1. Development of Principles. What are your core principles? What are you aiming for,
and what do you hope your AR design could do? You can take inspiration from what
was said in the earlier chapter. Again, observation is important for this one. You have
to understand what’s lacking around you, so you can provide the right solutions after.
And then, if your first app becomes successful, you can then take inspiration from your
own principles to make sure that this new app becomes a winner, too.
2. Empathetic Observation. This is a means of immersing yourself in certain
environments that could help you understand what’s going on. In a way, it would help
you create a better app because you already know what’s going on, and you’d want
something to be created to give solutions to it. As they say, you’d never be able to
create reliable products unless you know what’s going on—and this is exactly a way to
understand what’s happening.
3. Recognition of Patterns. You also have to understand that the actions customers—or
potential customers—are doing would have an effect on how great your AR app or
device would be. Look beyond those actions, and see how you could make things
better for them in the future. Again, looking at the big picture is always an important
thing.
So, basically, this means that this stage is all about how you can go forth with your
creative process, and how the things that you have observed would be able to impact your
decisions from now on. If you are working with other people on the app, it is also
important that they experience this, too, or at least, tell them what you have experienced—
help them understand exactly what people need so you’ll all be able to deliver.
Conceive
The next part of the process is called “Conceive”. You probably already have an idea that
this is mostly about creating the system based on what you have seen, and what you have
envisioned. This is also divided into two steps, which are:
1. The Intent. Understand and decide why you want to create the device or the app. What
exactly is your angle here? What do you want to accomplish, and how do you think
your target audience would perceive this? What kind of system would be able to make
way for what you have in mind? You should always have a user-driven approach—
think of how the customers would see this, or if it would actually help them out. It’s
about objectives. For example, “I want to create an AR app regarding nutritional
values of food to…” and then follow that line by statements, such as “to help people
know what they’re buying,” “to help them understand the nutritional properties of the
foods they’re eating”, “to give more information…” and so on. Be as specific as
possible, and you also have to be consistent. Don’t try to serve so many masters at
once.
2. Check conditions. Try to think about how the system would work, how it would look
like, what it would be like, etc. You might also have to check other domains and apps
not to copy them, but to see what they deliver—and how you can improve them. It’s
also a good way of knowing what’s currently in the market, and how you could make
your AR Device stand out. In short, this is the time for you to make strategies. Let’s go
back to the example of Pokemon Go. How do you think can you make an app of yours
better? For this, you need a “By” statement. Say, you can make it better “By making
my app a creature collecting app, including faeries, dwarves, leprechauns, etc.” You
need to learn how to differentiate, and give your app that much needed edge.

Think of a Solution
Now’s the time to think of a solution to the problem that you have found, and it’s also the
time to check how your project works. There should be creativity, and some tension—
because it means that you’re actually able to question yourself and your decisions, and that
you are able to stimulate your senses into developing an app that would actually work.
Go back to the problem, and make a list of solutions for it, together with your “to” and
“by” statements so you could formulate the right ideas, and actually be able to start doing
something that can finally make the app come to life.
Depicting the Graphics
Finally, it’s time for graphic depiction—or truly overseeing what goes into the app, and
what they mean, or why they matter. In short, it is high time for you to visualize what goes
into the project, and how you’d be able to make it happen, and for this, you have to make
sense of the following:
1. Visualization of Experiences. Think about the time that you have “immersed”
yourself in the situation that you wanted to give a solution to. Visualize your
experiences during that time—the themes, colors, people, or experiences that you have
encountered, and try to draw them on paper—or even just in your head. What can you
say about them? Don’t think too much about technology yet, but rather think about
what has happened, and what you can do about it. Try to think of how you could
organize things, and make them come to life.
2. Make use of storyboards. Now’s the time to process the project part by part. Each
storyboard should determine your intentions and viewpoints, and what you want to do
to help change the world. What is your prospective system like? How would it be able
to work? What can you do to make sure that it’ll work? Take note, though, that there
has to be consistency. You need to make sure that you’ll able to create something that
makes sense because only then will it prove to be of help to others. It’s not about
restricting your creative process, but helping you create something that would be of use
in other people’s lives, because once you’re able to create that, then you’d be able to
make way for enhancements and more aesthetics later.
Now that you know the various principles of AR, you can then move on to the best
practices when it comes to practical applications.
Chapter 4 Best Practices Used for Practical Applications

So, now what happens next? Of course, you can now think of how AR could work in
practical applications. For this, you could take inspiration from the greats.
A Familiar Future
For example, Disney’s ever famous Walt Disney believes that you should be able to create
extravagant landscaping in a Utopian City so that you’d be able to make way for an idyllic
environment, especially when you’re dealing with buildings or famous places.
Even Stephen Spielberg and Rand Miller believe that it would be good to think far ahead,
especially when you’re dealing with, and doing something creative. Think Jules Verne and
20,000 Leagues Under the Sea. It was way ahead of its time, but people still flocked to
read it because somehow, a part of them is able to relate to it, and there is something about
it that resonates with their lives, for whatever reason.
This also has something to do with “Altered States”, or having some form of leverage over
what someone already has and feels now. You might even want to look at the work of
some of the people mentioned above, and those who already know how AR works just to
get some inspiration, and make your work smart, but still attractive and not belittling.
Grow your circle, find some friends, and just get your creative juices going.
Therefore, you have to think about the future—but you have to make sure that there is
something familiar about it, too. You do not have to disorient people so much—and you
still have to think about clarity and honesty here. You have to mostly work with 90-degree
style settings and animation, too, as this brings forth the best results!
Indoor/Outdoor Confusion Is a No-No
Do not mess with people’s minds by blurring the lines between indoor/outdoor confusion.
Yes, it does feel thrilling, but the thing about Augmented Reality is that it should still be
realistic, so that people would actually have joy when it comes to understanding what’s
going on, and how it could work.
However, you can make use of “wrong gravity”, or trying to see things from another
viewpoint. A perfect example of this would be pulling objects from the ceiling towards the
east, so that while it’s still realistic, there’s still something different about it.

When Adding People to the Mix, Make Them Believable
If you’re going to add people to the mix, make sure that they don’t look scary—unless
you’re going for a scary route. Either way, they have to have the right features, gestures,
and expressions so that they’d bring more of an impact to the game. These include:
1. Proximity. This is the distance between you and the person that you are talking to. Of
course, if you’re trying to let a deal come through and if you’re trying to get someone’s
attention, it would be good for you to stand close to the person—but not too close that
it will be uncomfortable for you both, especially if you’re from opposite sexes, and to
talk to him in the best possible way you could. You’d definitely get great results from
doing so.
2. Posture and Body Language. Arm-crossing, flipping one’s hair, putting one’s hand on
his or her waist—these are just some examples of body languages. Attitudes and
feelings can be conveyed through the said movements and so does with one’s posture.
If you have good posture, people are more likely to look up to you instead of when you
are slouching or looking like someone’s who’s not even sure of himself all the time.
Your posture says a lot about who you are as a person and would definitely contribute
to your reputation.
3. Para-linguistics. This has something to do with one’s tone of voice, pitch and
inflection. The way you say something will always be dissected so you have to make
sure that you just don’t say something right away but you think about the delivery.
Sometimes, even if your intentions are right, if you don’t know how to deliver the
words well, people would not listen to you. A good leader knows how to get people’s
attention and make people listen to him and a way of doing this is by making sure that
your delivery of words is right.
4. Facial Expressions. Only an insensitive person would not know if a person likes what
he or she is doing by means of seeing if he is frowning or smiling. You can detect
happiness, sarcasm, anger, sadness, frustration and basically just about anything based
on someone’s facial expression.
5. Eye Gazing. As they say, if you can’t look someone in the eye then you’re probably
not telling the truth. While it may not be true all the time, it’s always better if you look
someone in the eyes while you’re talking to them because it means that you’re really
trying to get their attention and that you’re serious about what you are talking about.
Look someone in the eyes and you’ll see that you’ll have their attention in no time.
6. Appearance. The way you present yourself to others is also very important. The way
you wear your hair, your clothes, or the way you put on make-up says a lot about the
kind of person that you are—or the kind of person you are trying to project. As a
leader, it’s important that you dress well and that you aren’t sloppy. It’s also important
that you don’t put too little or too much make-up. Be someone worth emulating and
worth admiring and people will certainly listen to you.

Always Think of How You Can Give Solutions to Certain Problems
This should always be on top of your mind. These days, AR is also used in presentations
in the office, or as means to make things better in companies. Before you get to create an
AR app for them, you do have to ask yourself certain questions, such as:
1. Why do some mistakes happen and how could they be prevented?
2. Who do people consider as a “hero” or someone worth emulating around the office?
3. What’s the biggest indicator of failure in the company?
4. What’s the best thing about the people in the company?
5. What’s the best thing about the company?
6. What values are most important for the workers? How would they like these values to
be incorporated in the kind of work that they do?
7. If there’s something that needs to be changed in the office, what would it be and why?
8. Do they think that these values are still important today?
Always think about the people you are trying to serve so you can create the best solutions
for them.
Chapter 5 Getting the Word Out—Best AR Campaign Practices

So, you’ve got your app or device ready. How would you then be able to help other people
learn more about it? How will you get the word out? Here’s what you need to know:
Learn to Educate—but not Judge
If your AR device is of the professional, business-type kind, it is important that you help
people learn to use it, without them feeling like you are trying to belittle them. Your
customers are professionals, too, and while not all of them may be that adept with AR, it
doesn’t mean they’re dull and dumb.
What this means is that it would be so much helpful if you could add a list of instructions
to your app’s “download” page so that people won’t be asking too many questions and
won’t be confused as to what you are trying to offer. Be as specific as you could,
especially when it comes to directions, because some people actually dislike asking
questions, and it would be so much more professional if you’d tell them what they need to
know, as mentioned earlier. If you cannot create good copy, you could ask copywriters to
do it for you—there’s nothing wrong about that.
Calls-to-Action Are Important
Whatever it is that you’re trying to sell, or get to make known, there has to be some sense
of urgency. There has to be something that makes people realize they need this
product/device—that this is something that’s supposed to be in their lives. You have to let
your potential customers know that if they don’t get this now, they won’t experience ____.
People hate the “fear of missing out”, or FOMO, as most people call it these days—so
work on that. Help them understand that your project is something that would make their
lives better. Don’t just talk about it—let them realize that they need it.
Make Sure to Be Prolific
Updates are essential. Generally, these help people know that you are active, and they are
using something that’s not outdated. With the help of updates, you’d get to roll out new
features of your project, and to make sure that you’d get to correct bugs in your system,
and help people out with what they don’t like or what goes wrong for them in your
projects. Updates are signs that you’re listening to your customers—and that you know
that it’s okay to leave room for improvement.
Make Sure That Content Is Good
You have to make sure that your project is actually good—something that even you would
use on your own, and something that you can be proud of. Remember that you’re not the
only AR maker out there right now—there are so many, so you do have to make sure that
your content is fresh, and that it could help people out. There has to be something about
your project that would always make people want to go back, check it out, and even
recommend it to the people they know.
Get the Word Out on Multiple Channels
You need to be active when it comes to marketing your project. You cannot just upload or
publish it and expect that it’ll go big overnight. The internet is your oyster—there are so
many ways for you to connect with people these days, so make use of them. Publicize
your efforts on Twitter, Facebook, Instagram, YouTube, and Snapchat—people will take
notice, they’ll share, they’ll talk about your work. It might not happen overnight, but with
enough effort, sooner or later, it will—and you will surely be thanking yourself for it.
Chapter 6 Correcting AR Mistakes

Augmented Reality is not a perfect world. Sooner or later, you’d make mistakes—whether
as a developer, or in your app. What you can do, then, is just try to correct the mistakes
you have made, make room for improvement, and create something better in the future.
Here’s what you can do to make that happen!
Admit That Something Went Wrong
Don’t be the kind of person who goes forth with his life saying that he’s perfect when
everyone knows that it isn’t the truth. By admitting your weaknesses and admitting the
fact that there are still a lot of things that could be done with your business, you are also
opening yourself up to bigger and better opportunities. And that’s good not just for you or
your business but also for your subordinates. Always put the growth of your company in
mind.
Identify What Went Wrong
Don’t focus on just one time frame alone because once you do that, it won’t be easy for
you to manage your line of work and to manage the people around you. Learn about the
mistakes that you have made or what went wrong in the past so you will know what to do
about it and so that in time, your business will grow to be the best that it can be. If you
keep making the same mistakes, no one will trust you and it wouldn’t be good not only for
your business but also for your reputation.
Work with a Responsible and Creative Group of People
You have to be very meticulous in hiring people, especially those who will be working
directly under you because you need only the best kind of people at hand. However, if
things aren’t working out the first time, don’t fret. You can always go on and train these
people to be better. That’s what team building events and seminars are for. What matters is
that you all work for the better and you realize that there’s a lot more that you need to
learn. Hire people who are willing to learn instead of those who are already just contented
with what they know.
Work Hard to Gain Great Reputation in the AR Business
As they say, it’s so hard to build a good reputation. It takes years, actually but it only takes
a few seconds and maybe even just one mistake to ruin it. People aren’t very forgiving
these days; sometimes, they think that just because you’re an AR developer, it means that
you’re not prone to making mistakes. Of course, you’re human, too but you have to
remember that you’re given a lot of responsibilities as an AR developer and that’s why
you have to show people that you deserve what you have been given and that you can
prove the haters wrong. And more than proving the haters wrong, it’s important to take
care of your reputation for yourself and for your company because if people can see that
you are trustworthy, then your business will be more successful and you’ll have chances to
take on bigger opportunities in the future.
Learn How to Ride Change
Be realistic for a second and realize that you can’t get by with just pen and paper by your
side. Learn how to use new kinds of gadgets so work could be easier and also learn new
ways of being educated. Read up on what’s new and incorporate those things in your line
of work. It’s always essential to know how to ride change and go with the flow of life
instead of being left behind. If you have ample amount of resources, work would be so
much lighter. Research and you’ll be able to create great things. Always be innovative.
Never Underestimate the Power of Observation
You need to know what’s going on around you and you need to understand that it’s
important to keep track of reports. Don’t be the kind of AR developer who doesn’t care
about who he influences or who patronizes his services. It’s not about being vain or
arrogant; it’s about knowing who you are able to serve and what you can do to widen your
reach.
Chapter 7 Final Tips for AR Developers

Finally, here are some reminders that are perfect for AR developers—and even users, too.
Be Passionate
You know what some AR developers lack? Passion. They are just focused on what the job
could bring, such as the perks and the money and are just focused with how they could
steer their team that they forget to realize how important it is to have some heart and be
passionate with their jobs.
Think about it this way: If you’re not passionate about what you’re doing, why are you
still doing it? And how could you expect others to be passionate with what they’re doing
too if they can see that you’re not enthusiastic about it yourself?
The key here is to pursue your passions. While you’re still starting at the corporate world,
remember to look for a job that will not only sustain you financially but will also help you
grow mentally and spiritually as an AR developer. Find something that you love and you
won’t feel like you’re working. Even if there may be hard times, you’ll realize that hey,
work is still good. This way, you can be an efficient AR developer.
Work or Choose the Type of AR that You Love First
You know how they say that if you’re doing what you love, you won’t feel like you’re
working hard or that you’re pushing yourself too hard? That’s true. Say you love cooking
and you put up your own restaurant—or at least, start working right now to be able to put
up that restaurant someday. Of course, you’d find it easy to look for new ways to cook, or
be able to come up with great recipes because you love cooking and you won’t feel like
you’re working at all. This way, you get to work with what you love and you get to share
your talents with the world—and you’ll feel fulfilled because of it.
Challenge Yourself
Don’t stick to just “okay” if you could create something “great”. Ask them to question the
way they think and to not be afraid to learn about what they don’t know. Again, don’t be
afraid to take risks and to make your team realize that they are capable of doing better and
bigger things, aside from just the things they know.
Have Initiative
If something is not being done right away, make sure to follow up and don’t wait for your
clients or customers to ask you to do so. Have some initiative because if an AR developer
has initiative, his followers will surely follow, too and will realize that you don’t have to
be asked to do something before doing it.
Be Courteous—Learn to Listen
Remember how when you were young and adults would tell you about magic words such
as “Please” and “Thank You”? Well, these words are pretty much useful in the workplace,
too. Instead of asking John to “just download something else”, say “Hi, John! Would you
mind telling me which part of the project you didn’t like, Thank You!” Surely, John is more
likely to speak to you nicely and help you if you ask him nicely instead of just asking him
to do what he has to do. Also, if you made a mistake, learn how to say sorry and be sincere
about it. Even if you’re an AR Developer, you can still make mistakes so know how to act
on it.
Have Some Confidence—but Don’t Be Arrogant
It’s not wrong to be assertive and to grab people’s attention and to say that they have to
listen to your ideas. Why? Because sometimes, you really need to get people’s attention
face to face instead of waiting for them to listen to you. You’re not going to brag about
what you know or about what you would like them to understand, but you’re going to get
their attention because you are assertive and you’ll give them the notion that you are worth
listening to. It’s also okay that you challenge the ideas of others because this way, you
could all have a healthy conversation about what needs to be done. Don’t be afraid to
speak up.
Negotiate with the Right People
Of course, you should expect that not everyone will like your ideas right away and that
you may not also get good deals with just a snap of a finger. The key to success here is to
learn how to talk to people, negotiate and compromise, if necessary. This way, you can
also hear what others have to say instead of just pushing all your ideas yourself. Also, if
you learn how to negotiate, you certainly would be able to get great deals.
Make Use of Logic
In order to convince others that you actually have great and useful ideas, they need to
know that you are being rational and logical and that your reasons for presenting these
ideas are right. Have a plan and present your ideas in the right manner. Don’t just talk
about it—make a PowerPoint Presentation or even create a video about it. If you want
people to listen to you, make sure that you are clear about what you want and there’s
nothing amateurish about it.
Learn from Past Mistakes—Take Inspiration from Them
It’s such a cliché but it’s true. As said earlier, market tests will help you decide whether or
not you should really create certain products or services and whether or not people will
like them. Decide on who your target demographic is and concentrate on that—for now.
It’s easier to build market tests with a small bunch of people instead of trying to target
everyone and not getting viable results. Start small because sooner or later, the profit will
grow big.
Make Sure Your Work Is Somehow Inspiring
Sure, it may not be easy to be a role model. It has its perks but it also has its disadvantages
and if you’re not a strong person, you might let your weaknesses get to you and make you
feel like it’s okay to just act wasted or stupid all the time. Remember that these people—
your subordinates—look up to you whether they like it or not so you should know how to
respect yourself and be the kind of person who’s worth emulating by the way he speaks,
acts and interacts with others. Behave, have a good working attitude, treat others fairly and
realize that the things you do will reflect on your reputation and your brand so it would be
best to do things right. Inspire others not only through your words but through your
actions, too. Always remind others that the possibilities are endless and that work is easier
when shared.
Know Who You Are as a Developer
As said earlier, it is extremely important that you know yourself before you could become
a great AR developer and an effective influencer because if you’re confused about who
you are and what you want, you will not be able to expect others to listen to you and
respect you, as well. Get to know what your strengths are and at the same time, get to
know your weaknesses so others wouldn’t be able to hurt you or bully you for them. Is it
easy for you to charm people by smiling and by talking to them? Make use of it. Are you
the type of person who grabs people’s attention by looking and talking like a professional?
Good for you. If you know how you can influence others, it actually won’t be hard for you
to make them listen to what you have to say.
Have Proper Vision for the Future
Isn’t it that when people apply for a job, they are almost always asked about what their
goals for the future are? Well, your followers would surely want to know what your goals
for the future are, too. This way, they’d know that you are sure about what you’re doing
and that they are actually part of a stable company. This way, your influence will grow and
they would not have to fear for the future.
Conclusion

Thank you for reading this book!
Hopefully, with the help of this book, you have picked up some amazing ideas as to how
to create and make use of Augmented Reality.
Take inspiration from this book, and sooner or later, you just might be an unstoppable
force in the AR world!
Finally, if you enjoyed this book, please take time to post a review on Amazon. It would
be greatly appreciated.
Thank you, and Enjoy!