 How are strategies of Indian company aligned with the objectives of parent organization?

How
are the resources managed between the two?
 What are the pricing strategies of different models?
 How are products positioned for different markets? -rural, semi urban, urban, different customer
class? What is the approach followed for targeting different customers? How have these
approaches been successful/ what have been the challenges faced?
 What are the factors considered while planning variants for different products? - philosophy &
logic? How have these evolved over the period of time?
 How do marketing and product planning departments coordinate before, during and after the
launch of products? Are there any committees specially formed for such management?
 What functions of branding & marketing are outsourced and which of those are retained in-
house? How are these important? How are they decided?
 What are your failed & successful products? What are the parameters for measuring the success
or failure of different products?
 What are the innovation in marketing and branding achieved in the past 10 years?
 What have been key developments over the past 10 years and how is future envisioned/ what is
the direction of the company?

Platform:
 Definition of platform as per OEM
 Platform modularity - vehicles & engines
 How Floorpan, wheelbase, steering, suspension, engine and power train varies in different
vehicle based on same platform
 Commonality between different platforms in terms of percentage
 Evolution & Transition between platforms from earlier generations to new generations

 What are automobile company’s ideologies behind making long and short term brand & marketing
strategies?
 How such strategies are synced with the company’s overall vision & mission?
 How is brand plan and marketing mix decided at a corporate level and at a product level?
 How Planning and Executing Brand building activities (ATL and BTL) executed?
 How are the various marketing/ branding projects structured?
 What are the inhouse Vs outsourced functions?
 What is the split between the channels (print, TV commercial, social media, etc) decided and how
is resource allocation done?
 How are PR activities planned and managed across the brand?
 How is media handling and planning media mix decided?
 What are the Brand performance parameters?
 How is branding dependent/related to department
 Innovation in brand equity process over the years?
 What consumer research undertaken to manage brand health?
 How OEM do the Pan India, region wise, city wise need gap analysis, and recognize Segment
market potential and track competition?
 How do OEM do the planning of product volumes, sales, market share growth etc?
 How is product modification proposals and future product planning done and who is responsible
for the same?
 How is the organization structured (authority & committee structure) to manage the branding &
marketing activities?